Head of Face-to-Face Marketing

📌 Core Information

🔹 Job Title: Head of Face-to-Face Marketing

🔹 Company: Renuity

🔹 Location: Fort Lauderdale, Florida

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and scaling direct, in-person marketing efforts across retail, events, and canvassing channels
• Overseeing team performance, budget management, and cross-functional collaboration
• Driving qualified lead generation and revenue growth
• Building and leading high-performing teams, developing scalable programs, and maintaining strategic partnerships

ASSUMPTION: This role requires a strategic and hands-on leader with a proven track record in face-to-face marketing to drive results and manage teams effectively.

📋 Key Responsibilities

✅ Design and implement integrated lead generation strategies across retail, events, and canvassing channels to support sales pipeline goals

✅ Manage and mentor a multi-tiered team of regional managers, market managers, and lead generators, ensuring alignment with KPIs and performance standards

✅ Collaborate with the talent acquisition team on recruitment and directly oversee the training process of field staff to ensure success of new-hires and reduce turnover rates

✅ Track and analyze performance metrics for each vertical, leveraging a data-driven approach to continuously optimize strategy and execution

✅ Develop scalable and repeatable processes for in-person marketing campaigns, ensuring consistency, compliance, and quality of execution

✅ Own the budget for all F2F marketing programs, ensuring efficient spend to achieve desired marketing cost

✅ Work closely with call center, sales, operations, and brand teams to align messaging, targets, and customer experience

ASSUMPTION: This role involves a mix of strategic planning, team management, and hands-on execution to achieve marketing goals and drive revenue growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: At least 5-10 years of leadership experience in Face-to-Face lead acquisition with regional or national scope, preferably in home-improvement, solar, telco, or similar high-ticket B2C industries

Required Skills:

• Proven track record of managing large, distributed teams and delivering lead generation results in face-to-face channels
• Data-driven mindset with experience using analytics to drive decisions and performance
• Talent management expertise with a proven playbook for recruiting, onboarding, and retaining high-energy canvass, retail, and event promoters at scale
• Strong operational mindset with experience building scalable processes and systems, with a track record of increasing lead volume while improving efficiency through program improvements
• Excellent leadership, communication, and cross-functional collaboration skills
• Willingness to travel as needed to support field teams and campaigns
• Hands-on leader who regularly spends time in the field coaching and demonstrating lead generation
• Tech-savvy leader who can implement and optimize technology to improve success with field-marketing applications, digital lead generation tools, geo-fencing, and CRM attribution
• Financially literate, P&L owner who can drive cost efficiency with the ability to model ROI scenarios for new markets and events

Preferred Skills:

• Spanish language proficiency

ASSUMPTION: Given the role's focus on face-to-face marketing and team leadership, candidates should have extensive experience in this area and demonstrate strong leadership, data-driven, and operational skills.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for similar roles and experience levels)

Benefits:

• Full benefits package including health, vision, dental, and 401k match up to 6%
• Paid time off (PTO) and holidays
• Career advancement opportunities

Working Hours: Full-time, Monday-Friday, with flexibility to work additional hours as needed to support field teams and campaigns

ASSUMPTION: The salary range is estimated based on industry standards for similar roles and experience levels. Actual compensation may vary based on factors such as candidate qualifications, market conditions, and company performance.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Services, specifically home improvement and repair

Company Size: Medium-sized company with 1,001-5,000 employees, offering a mix of corporate and local team dynamics

Founded: Renuity was founded in 2015 and has since grown to become a national provider of home improvement services

Company Description:

• Renuity combines local home improvement expertise with national project management services to ensure quality and customer satisfaction
• The company offers a wide range of services, including roofing, window installations, and kitchen and bathroom updates
• Renuity is committed to finding the best possible solutions for home repair and remodel needs, with a focus on customer peace of mind

Company Specialties:

• Home improvement and repair services
• National project management
• Local expertise and collaboration

Company Website: renuityhome.com

ASSUMPTION: Renuity's focus on local expertise and national project management sets it apart in the home improvement industry, offering applicants a unique opportunity to grow and make an impact.

📊 Role Analysis

Career Level: Senior-level management role with significant responsibility and influence over marketing strategies and team performance

Reporting Structure: This role reports directly to the Chief Revenue Officer and oversees regional managers, market managers, and lead generators

Work Arrangement: On-site, full-time position with flexibility to work additional hours as needed to support field teams and campaigns

Growth Opportunities:

• Potential to grow within the marketing department or expand into other areas of the business
• Opportunity to make a significant impact on the company's revenue growth and market presence
• Chance to develop and mentor team members, contributing to their professional growth

ASSUMPTION: This role offers a unique opportunity for experienced marketing professionals to lead and grow a critical function within the company, driving revenue growth and making a significant impact on the business.

🌍 Location & Work Environment

Office Type: Corporate office environment with a focus on collaboration and teamwork

Office Location(s): Fort Lauderdale, Florida

Geographic Context:

• Fort Lauderdale is a vibrant city in South Florida, offering a mix of urban and suburban living
• The city is known for its beaches, boating, and cultural attractions, providing ample opportunities for outdoor recreation and entertainment
• Fort Lauderdale has a humid subtropical climate, with mild winters and hot, humid summers

Work Schedule: Full-time, Monday-Friday, with flexibility to work additional hours as needed to support field teams and campaigns

ASSUMPTION: The Fort Lauderdale office offers a dynamic and collaborative work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• In-depth behavioral and technical interview with the hiring manager and/or team members
• Final interview with the Chief Revenue Officer

Key Assessment Areas:

• Leadership and team management skills
• Data-driven decision-making and analytical skills
• Operational mindset and process improvement abilities
• Communication and collaboration skills
• Industry-specific knowledge and experience

Application Tips:

• Highlight your relevant experience in face-to-face marketing and team leadership
• Demonstrate your data-driven approach to performance improvement and strategy development
• Showcase your ability to build and optimize processes, and your hands-on approach to coaching and mentoring team members
• Tailor your resume and cover letter to emphasize your fit for this role and the company's mission

ATS Keywords: Face-to-Face Marketing, Lead Generation, Team Leadership, Data-Driven, Operational Mindset, Process Improvement, Marketing Strategy, Cross-Functional Collaboration

ASSUMPTION: The interview process will focus on assessing the candidate's leadership, data-driven, and operational skills, as well as their cultural fit with the company and team.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: The successful candidate will be proficient in using relevant marketing, data analysis, and project management tools to drive results and optimize performance.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric approach
• Collaboration and teamwork
• Continuous learning and improvement
• Accountability and results-driven mindset

Work Style:

• Dynamic and fast-paced environment
• Focus on results and performance metrics
• Opportunities for growth and development
• Strong emphasis on teamwork and collaboration

Self-Assessment Questions:

• Do you thrive in a dynamic, results-driven environment, and are you comfortable making data-driven decisions under pressure?
• Are you able to build and maintain strong relationships with team members, stakeholders, and external partners?
• Do you have a proven track record of developing and implementing successful marketing strategies, and are you comfortable working with cross-functional teams to achieve common goals?

ASSUMPTION: Renuity values candidates who are results-driven, collaborative, and committed to continuous learning and improvement, with a strong focus on customer satisfaction and accountability.

⚠️ Potential Challenges

• Managing a large, distributed team with varying levels of experience and expertise
• Balancing strategic planning and hands-on execution to drive results
• Adapting to a dynamic and fast-paced work environment, with shifting priorities and deadlines
• Ensuring consistent and high-quality performance across multiple marketing channels and verticals

ASSUMPTION: The successful candidate will be able to navigate these challenges effectively, leveraging their leadership, data-driven, and operational skills to drive results and manage team performance.

📈 Similar Roles Comparison

• This role is unique in its focus on face-to-face marketing and team leadership within the home improvement industry
• Similar roles in other industries may focus on digital marketing or other channels, with different team structures and dynamics
• Career progression in this role may involve expanding into other marketing channels or taking on additional responsibilities within the company

ASSUMPTION: This role offers a unique opportunity for experienced marketing professionals to lead and grow a critical function within the company, driving revenue growth and making a significant impact on the business.

📝 Sample Projects

• Developing and implementing a new lead generation strategy for a specific vertical, such as retail or events
• Optimizing the training process for new field staff to improve success rates and reduce turnover
• Analyzing performance metrics to identify trends and opportunities for improvement, and developing data-driven strategies to capitalize on these insights

ASSUMPTION: These sample projects demonstrate the hands-on, data-driven, and strategic nature of the role, highlighting the candidate's ability to drive results and manage team performance.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for the face-to-face marketing department, and how this role fits into that strategy?
• How does the company support the professional growth and development of its marketing team members?
• What are the key priorities for this role in the first 90 days, and how will the company measure success in this position?
• How does the company collaborate with external partners, such as retailers and event organizers, to drive lead generation and revenue growth?
• What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life equilibrium?

ASSUMPTION: Asking these questions will help the candidate better understand the role, the company, and the team dynamics, enabling them to make an informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant experience in face-to-face marketing and team leadership
• Prepare examples of your data-driven approach to performance improvement and strategy development
• Be ready to discuss your hands-on approach to coaching and mentoring team members, and your ability to build and optimize processes
• Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.