Head of Face-to-Face Marketing

📌 Core Information

🔹 Job Title: Head of Face-to-Face Marketing

🔹 Company: Renuity

🔹 Location: Fort Lauderdale, Florida, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and scaling direct, in-person marketing efforts across retail, events, and canvassing channels
• Overseeing team performance, budget management, and strategic partnerships to drive lead generation and revenue growth
• Collaborating cross-functionally with Call Center, Sales, Operations, and Brand teams to align messaging, targets, and customer experience
• Developing scalable processes for in-person marketing campaigns and implementing technology to improve success

ASSUMPTION: This role requires a strategic and hands-on leader with a proven track record in face-to-face lead acquisition and managing large teams. The ideal candidate will be data-driven, financially literate, and able to drive cost efficiency while achieving desired marketing cost goals.

📋 Key Responsibilities

✅ Design and implement integrated lead generation strategies across retail, events, and canvassing channels to support sales pipeline goals

✅ Manage and mentor a multi-tiered team of regional managers, market managers, and lead generators, ensuring alignment with KPIs and performance standards

✅ Collaborate with the TA team on recruitment and directly oversee the training process of field staff to ensure success of new-hires and reduce turnover rates

✅ Track and analyze performance metrics for each vertical, leveraging a data-driven approach to continuously optimize strategy and execution

✅ Develop scalable and repeatable processes for in-person marketing campaigns, ensuring consistency, compliance, and quality of execution

✅ Own the budget for all F2F marketing programs, ensuring efficient spend to achieve desired marketing cost goals

✅ Work closely with cross-functional teams to align messaging, targets, and customer experience

✅ Maintain strategic partnerships with retailers and actively seek new partnerships to expand lead generation capabilities

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and cross-functional collaboration. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and able to adapt to changing priorities and market conditions.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: At least 5-10 years of leadership experience in Face-to-Face lead acquisition with regional or national scope, preferably in home improvement, solar, telco, or similar high-ticket B2C industries

Required Skills:

• Proven track record of managing large, distributed teams and delivering lead generation results in face-to-face channels
• Data-driven, with experience using analytics to drive decisions and performance
• Talent management expertise with a proven playbook for recruiting, onboarding, and retaining high-energy canvass, retail, and event promoters at scale
• Strong operational mindset with experience building scalable processes and systems, with a track record of increasing lead volume while improving efficiency through program improvements
• Excellent leadership, communication, and cross-functional collaboration skills
• Willingness to travel as needed to support field teams and campaigns
• Hands-on leader who regularly spends time in the field coaching and demonstrating lead generation
• Tech-savvy leader who can implement and optimize technology to improve success with field-marketing applications, digital lead generation tools, geo-fencing, and CRM attribution
• Financially literate, P&L owner who can drive cost efficiency with the ability to model ROI scenarios for new markets and events

Preferred Skills:

• Bilingual (Spanish)

ASSUMPTION: The ideal candidate will have a strong background in face-to-face marketing, with a proven track record of driving lead generation results and managing large teams. Experience in the home improvement industry is preferred but not required.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Head of Marketing with 5-10 years of experience in the home improvement industry)

Benefits:

• Full benefits package including health, vision, dental, and 401k match up to 6%
• Paid Time Off (PTO) and holidays
• Career advancement opportunities

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility to work additional hours as needed to support field teams and campaigns

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Head of Marketing with the required experience level. The actual salary may vary depending on factors such as the candidate's specific experience, skills, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Services, specifically home improvement and repair

Company Size: 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration

Founded: Renuity was founded in 2015, with a focus on providing high-quality home improvement services through certified local providers

Company Description:

• Renuity combines the best of renovation expertise, local know-how, and collaborative project management services to ensure customers have peace of mind throughout their home repair and remodel projects
• The company offers a wide range of services, from roofing and window installs to bathroom and kitchen updates, and has a national presence with local installation experts
• Renuity is committed to finding the best possible solution for customers' home repair and remodel needs, with a focus on quality products and respect for customers and their homes

Company Specialties:

• Home improvement and repair services
• Project management
• Customer satisfaction

Company Website: http://renuityhome.com

ASSUMPTION: Renuity's focus on customer satisfaction and high-quality services makes it an attractive employer for individuals looking to make a positive impact in the home improvement industry.

📊 Role Analysis

Career Level: Mid-level to senior, with the opportunity to grow and advance within the company

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and oversees regional managers, market managers, and lead generators

Work Arrangement: On-site, with the expectation to travel as needed to support field teams and campaigns

Growth Opportunities:

• Potential to advance to a senior leadership role within the marketing department or expand into other areas of the business
• Opportunities to develop and implement new marketing strategies and initiatives
• Chance to mentor and develop team members, contributing to the overall growth and success of the company

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's marketing efforts and overall success.

🌍 Location & Work Environment

Office Type: Corporate office environment with a focus on collaboration and teamwork

Office Location(s): 1447 S Tryon St, Charlotte, North Carolina 28203, US

Geographic Context:

• Fort Lauderdale, Florida, is a vibrant and diverse city with a growing job market and a cost of living that is relatively affordable compared to other major metropolitan areas in the United States
• The city offers a range of cultural attractions, outdoor activities, and entertainment options, making it an attractive place to live and work
• Fort Lauderdale has a subtropical climate, with mild winters and hot, humid summers, making it an ideal location for those who enjoy outdoor activities year-round

Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility to work additional hours as needed to support field teams and campaigns

ASSUMPTION: The Fort Lauderdale office provides a dynamic and engaging work environment, with opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR team to assess cultural fit and basic qualifications
• In-depth behavioral interview with the hiring manager to discuss leadership style, problem-solving skills, and strategic thinking
• Final interview with the CMO to discuss long-term vision, alignment with company goals, and fit within the executive team

Key Assessment Areas:

• Leadership and team management skills
• Strategic thinking and problem-solving abilities
• Data-driven decision-making and analytical skills
• Cross-functional collaboration and communication skills
• Adaptability and flexibility in a dynamic work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, using specific examples of your achievements in face-to-face marketing and team leadership
• Prepare for behavioral interview questions by reflecting on your past experiences and using the STAR method (Situation, Task, Action, Result) to structure your responses
• If applicable, be prepared to discuss your portfolio or examples of your work in face-to-face marketing campaigns

ATS Keywords: Face-to-Face Marketing, Lead Generation, Team Leadership, Retail Marketing, Event Marketing, Canvass Marketing, Strategic Partnerships, Budget Management, Cross-Functional Collaboration, Data-Driven Decision Making, Talent Management, Operational Mindset, Financial Literacy, P&L Management

ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, leadership skills, and cultural fit within the company. Applicants should be prepared to discuss their past experiences and accomplishments in detail and provide specific examples of their ability to drive lead generation results and manage large teams.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have experience with a range of marketing tools and technologies, with a focus on CRM software, marketing automation, and data analysis.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Collaborative
• Innovative
• Accountable
• Passionate

Work Style:

• Dynamic and fast-paced
• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and flexible
• Hands-on and strategic

Self-Assessment Questions:

• How do you align with Renuity's customer-focused value, and can you provide an example of a time when you went above and beyond to ensure customer satisfaction?
• Describe your experience working in a collaborative environment, and how do you ensure effective communication and teamwork with remote or distributed teams?
• How do you balance a hands-on, strategic approach to marketing with the need to manage and develop a high-performing team?

ASSUMPTION: Renuity values candidates who are passionate about their work, customer-focused, and able to thrive in a dynamic, collaborative environment. Applicants should be prepared to discuss their alignment with the company's values and work style in detail.

⚠️ Potential Challenges

• Managing a large, distributed team with varying levels of experience and expertise
• Balancing the need for short-term lead generation results with long-term strategic planning and execution
• Navigating a dynamic and evolving market landscape, with a focus on expanding lead generation capabilities and maintaining strong partnerships with retailers
• Ensuring consistent and high-quality execution of in-person marketing campaigns across multiple channels and geographic locations

ASSUMPTION: The ideal candidate will be comfortable working in a dynamic and fast-paced environment, with the ability to adapt to changing priorities and market conditions. They will also have strong leadership and team management skills, with a proven track record of driving lead generation results and managing large teams.

📈 Similar Roles Comparison

• Compared to other marketing leadership roles, this position places a greater emphasis on face-to-face marketing channels and strategic partnerships with retailers
• Industry-specific context: The home improvement industry is characterized by a high degree of competition, a focus on customer satisfaction, and a need for strong relationships with retailers
• Career path comparison: This role offers the opportunity to advance to a senior leadership position within the marketing department or expand into other areas of the business, with a focus on driving lead generation results and managing large teams

ASSUMPTION: This role is unique in its focus on face-to-face marketing channels and strategic partnerships with retailers, making it an attractive opportunity for candidates with relevant experience in the home improvement industry or similar high-ticket B2C sectors.

📝 Sample Projects

• Developing and implementing a new retail marketing strategy to increase lead generation and improve customer engagement in key markets
• Expanding event marketing efforts to reach new audiences and drive brand awareness, while maintaining a strong ROI
• Optimizing canvassing campaigns to improve lead quality and conversion rates, while reducing costs and improving efficiency

ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the Head of Face-to-Face Marketing role, with a focus on driving lead generation results, improving efficiency, and expanding market reach.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for the F2F marketing department, and how this role fits into that strategy?
• How does the company support the professional development and growth of its marketing team members?
• Can you provide an example of a time when the company successfully navigated a significant market challenge or change, and how the F2F marketing department contributed to that effort?
• How does the company measure the success of its F2F marketing campaigns, and how does this role contribute to improving those metrics over time?
• What is the company's approach to fostering a positive and inclusive work environment, and how does that translate to the F2F marketing department?

ASSUMPTION: These key questions are designed to help applicants better understand the company's long-term vision, growth opportunities, and cultural fit within the F2F marketing department.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.ashbyhq.com/pacificbath/af8baa05-1c81-48cb-b08c-5d11ef8ba835
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, using specific examples of your achievements in face-to-face marketing and team leadership
• Prepare for behavioral interview questions by reflecting on your past experiences and using the STAR method (Situation, Task, Action, Result) to structure your responses
• If applicable, be prepared to discuss your portfolio or examples of your work in face-to-face marketing campaigns
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.