Head of Face-to-Face Marketing

📌 Core Information

🔹 Job Title: Head of Face-to-Face Marketing

🔹 Company: Renuity

🔹 Location: Fort Lauderdale, Florida, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and scaling direct, in-person marketing efforts across retail, events, and canvassing channels
• Overseeing team performance, budget management, and strategic partnerships to drive lead generation and revenue growth
• Collaborating cross-functionally with Call Center, Sales, Operations, and Brand teams to align messaging, targets, and customer experience
• Developing scalable processes and systems to increase lead volume while improving efficiency through program improvements

ASSUMPTION: This role requires a strategic and hands-on leader with a proven track record in face-to-face lead acquisition to drive results and manage large teams.

📋 Key Responsibilities

✅ Design and implement integrated lead generation strategies across retail, events, and canvassing channels to support sales pipeline goals

✅ Manage and mentor a multi-tiered team of regional managers, market managers, and lead generators, ensuring alignment with KPIs and performance standards

✅ Collaborate with the TA team on recruitment and directly oversee the training process of field staff to ensure success of new-hires and reduce turnover rates

✅ Track and analyze performance metrics for each vertical, leveraging a data-driven approach to continuously optimize strategy and execution

✅ Develop scalable and repeatable processes for in-person marketing campaigns, ensuring consistency, compliance, and quality of execution

✅ Own the budget for all F2F marketing programs, ensuring efficient spend to achieve desired marketing cost

✅ Maintain strategic partnerships with retailers and actively seek new partnerships to expand lead generation capabilities

ASSUMPTION: This role requires a strong operational mindset, excellent leadership, communication, and cross-functional collaboration skills, as well as the ability to make data-driven decisions.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: At least 5-10 years of leadership experience in Face-to-Face lead acquisition with regional or national scope, preferably in high-ticket B2C industries such as home-improvement, solar, telco, or similar

Required Skills:

• Proven track record of managing large, distributed teams and delivering lead generation results in face-to-face channels
• Data-driven approach with experience using analytics to drive decisions and performance
• Talent management expertise with a proven playbook for recruiting, onboarding, and retaining high-energy canvass, retail, and event promoters at scale
• Strong operational mindset with experience building scalable processes and systems
• Excellent leadership, communication, and cross-functional collaboration skills
• Willingness to travel as needed to support field teams and campaigns
• Hands-on leader who regularly spends time in the field coaching and demonstrating lead generation
• Tech-savvy leader who can implement and optimize technology to improve success with field-marketing applications, digital lead generation tools, geo-fencing, and CRM attribution
• Financially literate, P&L owner who can drive cost efficiency with the ability to model ROI scenarios for new markets and events

Preferred Skills:

• Bilingual (Spanish)

ASSUMPTION: Candidates should have a strong background in face-to-face marketing, with a focus on lead generation and team management. A data-driven approach and experience with technology implementation are essential for success in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Head of Marketing role with 5-10 years of experience in the consumer services industry)

Benefits:

• Full benefits package including health, vision, dental, and 401k match up to 6%
• Paid Time Off (PTO) and holidays
• Career advancement opportunities

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility to work evenings and weekends as needed to support field teams and campaigns

ASSUMPTION: The salary range is estimated based on industry standards for a Head of Marketing role with the required experience level. Benefits are subject to change and may vary based on the company's benefits package.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Services, specifically home improvement and repair services

Company Size: 1,001-5,000 employees, which means applicants can expect a mid-sized company structure with opportunities for growth and collaboration

Founded: Renuity was founded in 2015, with a focus on providing high-quality home improvement services through certified local providers

Company Description:

• Renuity combines renovation expertise, local know-how, and collaborative project management services to ensure customers have peace of mind throughout their home improvement projects
• The company offers a wide range of services, including roofing, window installations, bathroom and kitchen updates, and more
• With a national presence and local installation experts, Renuity is committed to finding the best possible solutions for customers' home repair and remodel needs

Company Specialties:

• Home improvement and repair services
• Project management
• Customer satisfaction

Company Website: http://renuityhome.com

ASSUMPTION: Renuity's focus on customer satisfaction and high-quality services makes it an attractive employer for candidates seeking a challenging and rewarding role in the consumer services industry.

📊 Role Analysis

Career Level: Mid to Senior-level management role, with the opportunity to grow and develop within the company

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and oversees regional managers, market managers, and lead generators

Work Arrangement: On-site, with flexibility to work remotely as needed to support field teams and campaigns

Growth Opportunities:

• Potential to advance to a Vice President or Director-level role within the marketing department
• Opportunities to expand the F2F marketing team and take on additional responsibilities
• Chance to gain experience in strategic partnerships and business development

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both personally and professionally within the company.

🌍 Location & Work Environment

Office Type: Corporate office environment with a focus on collaboration and teamwork

Office Location(s): 1447 S Tryon St, Charlotte, North Carolina 28203, US

Geographic Context:

• Fort Lauderdale, Florida, is a vibrant and diverse city with a strong economy and a growing job market
• The city offers a mix of urban and suburban living, with a variety of cultural attractions, entertainment options, and outdoor recreation opportunities
• Fort Lauderdale has a subtropical climate, with mild winters and hot, humid summers

Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility to work evenings and weekends as needed to support field teams and campaigns

ASSUMPTION: Fort Lauderdale offers a dynamic and engaging work environment, with a mix of urban and suburban living options and a strong job market.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR department
• In-depth behavioral interview with the hiring manager
• Final interview with the CMO or another senior leader

Key Assessment Areas:

• Leadership and team management skills
• Strategic thinking and problem-solving abilities
• Data-driven decision-making and analytical skills
• Cross-functional collaboration and communication skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with face-to-face marketing, team management, and data-driven decision-making
• Research Renuity's company culture and values to ensure a strong fit

ATS Keywords: Face-to-Face Marketing, Lead Generation, Team Management, Data-Driven Decision Making, Cross-Functional Collaboration, Retail Marketing, Event Marketing, Canvass Marketing, Strategic Partnerships, Budget Management, CRM Attribution

ASSUMPTION: Renuity's interview process is designed to assess candidates' leadership, strategic thinking, and cross-functional collaboration skills, as well as their fit with the company's culture and values.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: This role requires proficiency in CRM software, marketing automation tools, and data analysis and visualization tools to effectively manage the F2F marketing team and drive lead generation results.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Collaborative
• Innovative
• Accountable

Work Style:

• Fast-paced and dynamic
• Team-oriented and collaborative
• Data-driven and analytical
• Results-focused and goal-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a strong data-driven approach to decision-making?
• Are you results-focused and goal-oriented?

ASSUMPTION: Renuity values candidates who are customer-focused, collaborative, innovative, and accountable, with a strong work ethic and a results-driven mindset.

⚠️ Potential Challenges

• Managing a large, distributed team with varying levels of experience and expertise
• Balancing the need for strategic, long-term planning with the demands of day-to-day operations and tactical execution
• Adapting to a dynamic and evolving market, with changing customer preferences and competitive pressures
• Ensuring consistent and high-quality execution of in-person marketing campaigns across multiple channels and locations

ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring a strategic and adaptable leader with strong team management and operational skills.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on face-to-face marketing channels, requiring a unique set of skills and expertise
• Renuity's focus on customer satisfaction and high-quality services sets it apart from competitors in the home improvement industry
• This role offers significant growth potential, with the opportunity to advance to a Vice President or Director-level role within the marketing department

ASSUMPTION: This role is unique in its focus on face-to-face marketing channels and offers significant growth potential for the right candidate.

📝 Sample Projects

• Developing and implementing a new lead generation strategy for a specific retail channel, such as Home Depot or Costco
• Optimizing event marketing campaigns to improve lead quality and conversion rates
• Expanding the canvassing team and developing new training materials to improve the onboarding and retention of new hires

ASSUMPTION: These sample projects are designed to showcase the strategic and operational aspects of the Head of Face-to-Face Marketing role, with a focus on driving lead generation results and improving the efficiency of marketing campaigns.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for the F2F marketing team and how this role fits into that plan?
• How does the company support the professional development and growth of its marketing team members?
• What are the biggest challenges facing the F2F marketing team in the next 12-24 months, and how can this role help address them?
• How does the company measure the success of its F2F marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
• What is the company's approach to cross-functional collaboration, and how can this role help foster stronger relationships with other departments, such as Sales and Operations?

ASSUMPTION: These interview questions are designed to assess the company's long-term vision, commitment to professional development, and approach to cross-functional collaboration, as well as the specific challenges and priorities facing the F2F marketing team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on face-to-face marketing, team management, and data-driven decision-making
• Prepare for your interviews by researching Renuity's company culture and values, as well as the specific challenges and priorities facing the F2F marketing team
• Follow up with the hiring manager or HR department one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.