Head of Face-to-Face Marketing

📌 Core Information

🔹 Job Title: Head of Face-to-Face Marketing

🔹 Company: Renuity

🔹 Location: Fort Lauderdale, Florida

🔹 Job Type: Full-Time, On-site

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and scaling direct, in-person marketing efforts across retail, events, and canvassing channels
• Overseeing team performance, budget management, and cross-functional collaboration
• Driving lead generation and revenue growth through strategic planning and execution
• Building and maintaining strategic partnerships with retailers and other organizations

ASSUMPTION: This role requires a proven leader with experience in face-to-face marketing to drive results and manage teams effectively.

📋 Key Responsibilities

✅ Lead generation strategy: Design and implement integrated lead generation strategies across retail, events, and canvassing channels to support sales pipeline goals

✅ Team leadership: Manage and mentor a multi-tiered team of regional managers, market managers, and lead generators, ensuring alignment with KPIs and performance standards

✅ Recruitment & training: Collaborate with the talent acquisition team on recruitment and directly oversee the training process of field staff to ensure success of new hires and reduce turnover rates

✅ Performance analysis: Track and analyze performance metrics for each vertical, leveraging a data-driven approach to continuously optimize strategy and execution

✅ Program development: Develop scalable and repeatable processes for in-person marketing campaigns, ensuring consistency, compliance, and quality of execution

✅ Budget management: Own the budget for all F2F marketing programs, ensuring efficient spend to achieve desired marketing cost

✅ Cross-functional collaboration: Work closely with call center, sales, operations, and brand teams to align messaging, targets, and customer experience

ASSUMPTION: This role requires strong leadership, communication, and cross-functional collaboration skills to succeed.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: At least 5-10 years of leadership experience in face-to-face lead acquisition with regional or national scope, preferably in high-ticket B2C industries such as home improvement, solar, telco, or similar

Required Skills:

• Proven track record of managing large, distributed teams and delivering lead generation results in face-to-face channels
• Data-driven approach, with experience using analytics to drive decisions and performance
• Talent management expertise with a proven playbook for recruiting, onboarding, and retaining high-energy canvass, retail, and event promoters at scale
• Strong operational mindset with experience building scalable processes and systems, with a track record of increasing lead volume while improving efficiency through program improvements
• Excellent leadership, communication, and cross-functional collaboration skills
• Willingness to travel as needed to support field teams and campaigns
• Hands-on leader who regularly spends time in the field coaching and demonstrating lead generation
• Tech-savvy leader who can implement and optimize technology to improve success with field-marketing applications, digital lead generation tools, geo-fencing, and CRM attribution
• Financially literate, P&L owner who can drive cost efficiency with the ability to model ROI scenarios for new markets and events

Preferred Skills:

• Spanish language proficiency

ASSUMPTION: Candidates with experience in high-ticket B2C industries and a proven track record in face-to-face marketing will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a leadership role in face-to-face marketing with 5-10 years of experience)

Benefits:

• Full benefits package including health, vision, dental, and 401k match up to 6%
• Paid time off and holidays
• Career advancement opportunities

Working Hours: Full-time, typically Monday-Friday, with flexibility to work evenings and weekends as needed to support field teams and campaigns

ASSUMPTION: The salary range provided is an estimate based on industry standards for a leadership role in face-to-face marketing with the required experience level. The actual salary may vary based on the candidate's qualifications and the company's compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Services, specifically home improvement and repair

Company Size: 1,001-5,000 employees, which means there are opportunities for growth and career advancement, but the company is large enough to have established processes and systems

Founded: The company was founded in 2007, with a focus on providing high-quality home improvement services through certified local providers

Company Description:

• Renuity combines the best of renovation expertise, local know-how, and collaborative project management services to ensure customers have peace of mind throughout their home repair and remodel projects
• The company offers a wide range of services, including roofing, window installations, bathroom and kitchen updates, and more
• With a national presence and local installation experts, Renuity is committed to finding the best possible solution for each customer's unique needs

Company Specialties:

• Home improvement and repair services
• Certified local providers
• Collaborative project management

Company Website: http://renuityhome.com

ASSUMPTION: Renuity's focus on customer satisfaction and high-quality services makes it an attractive employer for candidates seeking a career in home improvement and repair.

📊 Role Analysis

Career Level: Mid-level to senior, with the opportunity for growth and advancement within the company

Reporting Structure: This role reports directly to the Chief Marketing Officer and oversees regional managers, market managers, and lead generators

Work Arrangement: Full-time, on-site position with the flexibility to work evenings and weekends as needed to support field teams and campaigns

Growth Opportunities:

• As the leader of the face-to-face marketing department, there is potential for growth into a more senior role within the marketing organization or the company as a whole
• The company's size and growth potential provide opportunities for career advancement and increased responsibilities

ASSUMPTION: This role offers a unique opportunity for candidates to lead a critical function within the company and drive revenue growth through strategic planning and execution.

🌍 Location & Work Environment

Office Type: Corporate office environment with a focus on collaboration and teamwork

Office Location(s): 1447 S Tryon St, Charlotte, North Carolina 28203, US

Geographic Context:

• Charlotte, North Carolina, is the largest city in the state and offers a diverse range of cultural, recreational, and entertainment options
• The city has a humid subtropical climate, with mild winters and hot, humid summers
• The cost of living in Charlotte is relatively low compared to other major cities in the United States

Work Schedule: Full-time, typically Monday-Friday, with flexibility to work evenings and weekends as needed to support field teams and campaigns

ASSUMPTION: The corporate office environment and geographic context provide a supportive and engaging work environment for candidates seeking a challenging and rewarding role in face-to-face marketing.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the talent acquisition team
• In-depth interview with the hiring manager and/or other members of the marketing leadership team
• Final interview with the Chief Marketing Officer
• Background check and reference check

Key Assessment Areas:

• Leadership and management skills
• Strategic planning and execution
• Data-driven decision-making
• Cross-functional collaboration
• Adaptability and problem-solving skills

Application Tips:

• Highlight your experience in face-to-face marketing and leadership roles
• Include specific examples of your ability to drive lead generation results and manage large teams
• Tailor your resume and cover letter to emphasize your relevant skills and experiences
• Prepare for behavioral interview questions that focus on your leadership, problem-solving, and strategic planning skills

ATS Keywords: Face-to-Face Marketing, Lead Generation, Team Leadership, Recruitment, Training, Performance Analysis, Program Development, Budget Management, Cross-Functional Collaboration, Data-Driven, Talent Management, Operational Mindset, Communication, Technology Implementation, Financial Literacy, Bilingual

ASSUMPTION: The interview process will focus on assessing the candidate's leadership, strategic planning, and cross-functional collaboration skills, as well as their ability to drive lead generation results and manage large teams.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals and can be learned by candidates with relevant experience in the industry.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Collaborative
• Innovative
• Accountable

Work Style:

• Fast-paced and dynamic
• Results-driven and data-focused
• Collaborative and team-oriented
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you have experience leading and managing large teams in a face-to-face marketing context?
• Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
• Do you have a data-driven approach to decision-making and performance analysis?
• Are you able to collaborate effectively with cross-functional teams to achieve shared goals?

ASSUMPTION: Candidates who are a strong cultural fit for Renuity will be results-driven, data-focused, collaborative, and adaptable, with a proven track record in face-to-face marketing and leadership.

⚠️ Potential Challenges

• Managing a large, distributed team with varying levels of experience and skill
• Balancing the need for strategic planning and execution with the need for adaptability and flexibility in response to changing market conditions
• Ensuring consistent, high-quality execution of in-person marketing campaigns across multiple channels and locations
• Managing budget constraints and optimizing spend to achieve desired marketing cost
• Navigating a dynamic and evolving market for home improvement and repair services

ASSUMPTION: These challenges can be overcome by a strong leader with experience in face-to-face marketing, a data-driven approach to performance analysis, and a collaborative work style.

📈 Similar Roles Comparison

• This role is unique in its focus on face-to-face marketing and lead generation, but it shares similarities with other marketing leadership roles in terms of strategic planning, team management, and cross-functional collaboration
• Compared to other roles in the home improvement and repair industry, this position offers a unique opportunity to drive revenue growth through strategic planning and execution in the face-to-face marketing channel
• Career paths for this role may include advancement into more senior marketing leadership positions or other executive roles within the company

ASSUMPTION: Candidates with experience in face-to-face marketing and leadership roles will find this position to be a unique and attractive opportunity for career growth and advancement.

📝 Sample Projects

• Developing and implementing a new lead generation strategy for a specific retail channel
• Conducting a comprehensive analysis of performance metrics for each vertical and optimizing strategy and execution based on data-driven insights
• Building and managing a high-performing team of regional managers, market managers, and lead generators to achieve or exceed lead generation targets

ASSUMPTION: These sample projects reflect the core responsibilities and key challenges of the Head of Face-to-Face Marketing role at Renuity.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the face-to-face marketing department currently, and how can this role help address them?
• How does this role collaborate with other departments, such as sales, operations, and brand, to achieve shared goals and drive revenue growth?
• What opportunities are there for growth and advancement within the marketing organization or the company as a whole?
• How does Renuity support the professional development and career advancement of its employees?
• What is the company's approach to work-life balance, and how does this role fit into that framework?

ASSUMPTION: These interview questions will help candidates better understand the role, the company, and the opportunities for growth and advancement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Renuity's careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills in face-to-face marketing and leadership
• Prepare for behavioral interview questions that focus on your leadership, strategic planning, and cross-functional collaboration skills
• Research Renuity and the home improvement and repair industry to demonstrate your knowledge and enthusiasm for the role
• Follow up with the talent acquisition team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.