Head of Face-to-Face Marketing

📌 Core Information

🔹 Job Title: Head of Face-to-Face Marketing

🔹 Company: Renuity

🔹 Location: Orlando, Florida, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 27, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and scaling direct, in-person marketing efforts across retail, events, and canvassing channels
• Overseeing team performance, budget management, and cross-functional collaboration
• Driving qualified lead generation and revenue growth
• Building and leading high-performing teams, developing scalable programs, and maintaining strategic partnerships

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in face-to-face marketing to drive results and manage teams effectively.

📋 Key Responsibilities

✅ Design and implement integrated lead generation strategies across retail, events, and canvassing channels to support sales pipeline goals

✅ Manage and mentor a multi-tiered team of regional managers, market managers, and lead generators, ensuring alignment with KPIs and performance standards

✅ Collaborate with the talent acquisition team on recruitment and directly oversee the training process of field staff to ensure success of new-hires and reduce turnover rates

✅ Track and analyze performance metrics for each vertical, leveraging a data-driven approach to continuously optimize strategy and execution

✅ Develop scalable and repeatable processes for in-person marketing campaigns, ensuring consistency, compliance, and quality of execution

✅ Own the budget for all F2F marketing programs, ensuring efficient spend to achieve desired marketing cost

✅ Work closely with Call Center, Sales, Operations, and Brand teams to align messaging, targets, and customer experience

ASSUMPTION: This role requires a hands-on approach, with the leader spending time in the field coaching and demonstrating lead generation.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: At least 5-10 years of leadership experience in Face-to-Face lead acquisition with regional or national scope, preferably in home improvement or similar industries

Required Skills:

• Proven track record of managing large, distributed teams and delivering lead generation results in face-to-face channels
• Data-driven approach, with experience using analytics to drive decisions and performance
• Talent Management expertise with a proven playbook for recruiting, onboarding, and retaining high-energy canvass, retail, and event promoters at scale
• Strong operational mindset with experience building scalable processes and systems, with a track record of increasing lead volume while improving efficiency through program improvements
• Excellent leadership, communication, and cross-functional collaboration skills
• Willingness to travel as needed to support field teams and campaigns
• Hands-on leader who regularly spends time in the field coaching and demonstrating lead generation
• Tech-savvy leader who can implement and optimize technology to improve success with field-marketing applications, digital lead generation tools, geo-fencing, and CRM attribution
• Financially literate, P&L owner who can drive cost efficiency with the ability to model ROI scenarios for new markets and events

Preferred Skills:

• Bilingual (Spanish preferred)

ASSUMPTION: Candidates with experience in home improvement, solar, telco, or similar high-ticket B2C industries may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Head of Marketing role with 5-10 years of experience in the home improvement industry)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on home improvement services

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility to work additional hours as needed to support field teams and campaigns

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Services, specifically home improvement

Company Size: 1,001-5,000 employees, offering a mid-sized company environment with opportunities for growth and collaboration

Founded: Renuity is a national leader in the direct-to-consumer home improvement industry, dedicated to transforming spaces and enhancing lives. As one of the fastest-growing providers in the country, they operate under the Renuity brand and through a network of trusted regional companies.

Company Description:

• Renuity is committed to delivering exceptional service to homeowners nationwide, with a focus on quality products and expert installation at competitive prices
• The company operates through a network of trusted regional companies, including Mad City Windows & Baths, Pacific Bath, FHIA Remodeling, Statewide Remodeling, MaxHome, Rite Window, and Closet America
• Renuity is backed by private equity and fueled by an ambitious growth strategy, with a focus on unifying brands, streamlining operations, and delivering exceptional service

Company Specialties:

• Home improvement services, including roofing, window installs, bathroom and kitchen updates, and more
• Direct-to-consumer marketing and sales strategies
• Collaborative project management services

Company Website: renuityhome.com

ASSUMPTION: Renuity's focus on growth and expansion provides opportunities for career advancement and professional development.

📊 Role Analysis

Career Level: Mid to Senior-level management role, with the opportunity to grow and make a significant impact on the company's success

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and oversees a multi-tiered team of regional managers, market managers, and lead generators

Work Arrangement: On-site, with flexibility to work additional hours as needed to support field teams and campaigns

Growth Opportunities:

• As Renuity continues to grow and expand, there may be opportunities for the successful candidate to take on additional responsibilities or advance to a more senior role within the marketing department
• The company's focus on unifying brands and streamlining operations may also present opportunities for cross-functional collaboration and career growth

ASSUMPTION: The successful candidate will have the opportunity to shape the future of Renuity's face-to-face marketing efforts and make a significant impact on the company's growth and success.

🌍 Location & Work Environment

Office Type: Corporate office environment, with a focus on collaboration and teamwork

Office Location(s): 1447 S Tryon St, Charlotte, North Carolina 28203, US

Geographic Context:

• Orlando, Florida, is a vibrant and growing city with a diverse population and a strong economy
• The city offers a variety of cultural attractions, recreational activities, and a mild climate
• Renuity's office is located in the heart of the city, providing easy access to public transportation and amenities

Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility to work additional hours as needed to support field teams and campaigns

ASSUMPTION: The successful candidate will enjoy working in a dynamic, fast-paced, and collaborative team environment where their work directly contributes to the company's success.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• In-depth interview with the hiring manager (Head of Marketing)
• Final interview with the Chief Marketing Officer (CMO)

Key Assessment Areas:

• Leadership and management skills
• Experience in face-to-face marketing and team management
• Data-driven decision-making and analytical skills
• Communication and collaboration skills

Application Tips:

• Highlight your experience in face-to-face marketing and team management, with a focus on driving lead generation results
• Demonstrate your data-driven approach to performance analysis and optimization
• Tailor your resume and cover letter to emphasize your relevant skills and experience for this role
• Prepare for behavioral interview questions that focus on your leadership style, problem-solving skills, and ability to work collaboratively with cross-functional teams

ATS Keywords: Face-to-Face Marketing, Lead Generation, Team Management, Data-Driven Decision Making, Marketing Strategy, Budget Management, Cross-Functional Collaboration, Retail Marketing, Event Marketing, Canvass Marketing

ASSUMPTION: The interview process may include additional assessments or tasks, depending on the specific needs of the role and the company.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: The successful candidate will be comfortable using a variety of marketing and project management tools to optimize performance and drive results.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric approach
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Dynamic and fast-paced environment
• Focus on results and performance-driven culture
• Opportunities for growth and professional development

Self-Assessment Questions:

• Do you thrive in a fast-paced, results-driven environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a proven track record of driving lead generation results in face-to-face marketing channels?

ASSUMPTION: The successful candidate will be a strong cultural fit for Renuity, with a customer-centric approach, a collaborative work style, and a focus on continuous learning and improvement.

⚠️ Potential Challenges

• Managing a large, distributed team with varying levels of experience and expertise
• Balancing the need for consistent, repeatable processes with the requirement for flexibility and adaptability in a dynamic market
• Ensuring efficient spend and achieving desired marketing cost goals in a competitive market
• Managing strategic partnerships with retailers and actively seeking new partnerships to expand lead generation capabilities

ASSUMPTION: The successful candidate will have strong leadership, communication, and collaboration skills to overcome these challenges and drive results.

📈 Similar Roles Comparison

• This role differs from other marketing leadership positions in its focus on face-to-face marketing channels and the requirement for hands-on leadership in the field
• Industry-specific context: Home improvement industry, with a focus on direct-to-consumer marketing and sales strategies
• Career path comparison: This role offers opportunities for growth and advancement within the marketing department and potentially across other functions within the company

ASSUMPTION: The successful candidate will have experience in face-to-face marketing and a strong understanding of the home improvement industry to excel in this role.

📝 Sample Projects

• Developing and implementing a comprehensive lead generation strategy for a new market or event
• Optimizing the training process for field staff to reduce turnover rates and improve performance
• Analyzing and optimizing the performance of retail, event, and canvassing marketing channels to maximize lead generation and minimize cost

ASSUMPTION: The successful candidate will have experience in developing and implementing marketing strategies, optimizing performance, and driving results in face-to-face marketing channels.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role fit into the overall marketing strategy for the company?
• What are the biggest challenges facing the face-to-face marketing team, and how can I help address them?
• What opportunities are there for growth and professional development within the marketing department and across other functions within the company?
• How does Renuity support work-life balance for its employees?

ASSUMPTION: The successful candidate will ask thoughtful and insightful questions to demonstrate their interest in the role and their understanding of the company's goals and challenges.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experience for this role
• Prepare for behavioral interview questions that focus on your leadership style, problem-solving skills, and ability to work collaboratively with cross-functional teams
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.