Head of Face-to-Face Marketing

📌 Core Information

🔹 Job Title: Head of Face-to-Face Marketing

🔹 Company: Renuity

🔹 Location: Fort Lauderdale, Florida, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and scaling direct, in-person marketing efforts across retail, events, and canvassing channels
• Overseeing team performance, budget management, and cross-functional collaboration
• Driving qualified lead generation and revenue growth
• Building and leading high-performing teams, developing scalable programs, and maintaining strategic partnerships

ASSUMPTION: This role requires a strategic and hands-on leader with a proven track record in face-to-face lead acquisition to drive results and manage large teams.

📋 Key Responsibilities

✅ Design and implement integrated lead generation strategies across retail, events, and canvassing channels to support sales pipeline goals

✅ Manage and mentor a multi-tiered team of regional managers, market managers, and lead generators, ensuring alignment with KPIs and performance standards

✅ Collaborate with the talent acquisition team on recruitment and directly oversee the training process of field staff to ensure success of new-hires and reduce turnover rates

✅ Track and analyze performance metrics for each vertical, leveraging a data-driven approach to continuously optimize strategy and execution

✅ Develop scalable and repeatable processes for in-person marketing campaigns, ensuring consistency, compliance, and quality of execution

✅ Own the budget for all F2F marketing programs, ensuring efficient spend to achieve desired marketing cost

✅ Work closely with call center, sales, operations, and brand teams to align messaging, targets, and customer experience

ASSUMPTION: This role involves frequent travel to support field teams and campaigns, as well as hands-on leadership in the field.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: At least 5-10 years of leadership experience in face-to-face lead acquisition with regional or national scope, preferably in high-ticket B2C industries

Required Skills:

• Proven track record of managing large, distributed teams and delivering lead generation results in face-to-face channels
• Data-driven approach, with experience using analytics to drive decisions and performance
• Talent management expertise with a proven playbook for recruiting, onboarding, and retaining high-energy canvass, retail, and event promoters at scale
• Strong operational mindset with experience building scalable processes and systems, with a track record of increasing lead volume while improving efficiency through program improvements
• Excellent leadership, communication, and cross-functional collaboration skills
• Willingness to travel as needed to support field teams and campaigns
• Hands-on leader who regularly spends time in the field coaching and demonstrating lead generation
• Tech-savvy leader who can implement and optimize technology to improve success with field-marketing applications, digital lead generation tools, geo-fencing, and CRM attribution
• Financially literate, P&L owner who can drive cost efficiency with the ability to model ROI scenarios for new markets and events

Preferred Skills:

• Spanish language proficiency

ASSUMPTION: Candidates with experience in home-improvement, solar, telco, or similar high-ticket B2C industries are strongly preferred.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for similar roles and experience levels)

Benefits:

• Full benefits package including health, vision, dental, and 401k match up to 6%
• PTO and holidays
• Career advancement opportunities

Working Hours: Full-time, typically Monday-Friday, with flexibility for field work and travel

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on factors such as skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Services, specifically home improvement and repair services

Company Size: 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration

Founded: Renuity was founded in 2015, with a focus on providing high-quality home improvement services through certified local providers

Company Description:

• Renuity offers a wide range of home improvement services, from roofing and window installs to bathroom and kitchen updates
• The company combines renovation expertise, local know-how, and collaborative project management services to ensure customer satisfaction
• With a national presence and local installation experts, Renuity is committed to finding the best possible solutions for home repair and remodel needs

Company Specialties:

• Home improvement and repair services
• Certified local providers
• Collaborative project management

Company Website: http://renuityhome.com

ASSUMPTION: Renuity's focus on local providers and customer satisfaction sets it apart in the home improvement industry.

📊 Role Analysis

Career Level: Mid to Senior-level management role, with opportunities for growth and advancement within the marketing department

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and oversees regional managers, market managers, and lead generators

Work Arrangement: On-site, with frequent travel to support field teams and campaigns

Growth Opportunities:

• Potential to expand the F2F marketing team and take on additional responsibilities
• Opportunities to collaborate with other departments and contribute to overall company growth
• Career advancement within the marketing department or other areas of the business

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a direct impact on the company's revenue and market presence.

🌍 Location & Work Environment

Office Type: Corporate office environment, with a focus on collaboration and teamwork

Office Location(s): Fort Lauderdale, Florida, with potential for travel to other office locations or field sites

Geographic Context:

• Fort Lauderdale is a vibrant city in South Florida, with a diverse population and a strong economy
• The city offers a mix of urban and suburban living, with easy access to beaches, cultural attractions, and outdoor recreation
• Fort Lauderdale is well-connected by major highways and public transportation, making it an ideal location for commuters

Work Schedule: Full-time, typically Monday-Friday, with flexibility for field work and travel

ASSUMPTION: The Fort Lauderdale office provides a dynamic and collaborative work environment, with opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the HR department
• In-person or video interview with the hiring manager and/or team members
• Final interview with the Chief Marketing Officer (CMO)
• Background check and reference checks

Key Assessment Areas:

• Leadership and team management skills
• Data-driven approach to performance analysis and optimization
• Strategic thinking and problem-solving abilities
• Communication and collaboration skills
• Understanding of face-to-face marketing channels and best practices

Application Tips:

• Highlight your experience in face-to-face lead acquisition and team management
• Include specific examples of data-driven strategies and their results in your resume and cover letter
• Demonstrate your understanding of Renuity's business and the home improvement industry in your interview
• Prepare questions to ask the interviewer about the company, team, and role to show your interest and engagement

ATS Keywords: Face-to-Face Marketing, Lead Generation, Team Management, Data-Driven, Strategic Planning, Marketing Channels, Retail Marketing, Event Marketing, Canvass Marketing, Budget Management, Cross-Functional Collaboration

ASSUMPTION: Renuity's hiring process is designed to assess candidates' skills, experience, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the team's needs.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric approach
• Collaboration and teamwork
• Continuous learning and improvement
• Integrity and accountability

Work Style:

• Dynamic and fast-paced environment
• Focus on results and performance
• Strong emphasis on teamwork and communication
• Opportunities for professional growth and development

Self-Assessment Questions:

• How do you ensure that your team maintains a customer-centric approach in their day-to-day activities?
• Can you describe a time when you had to collaborate with other departments to achieve a common goal?
• How do you stay up-to-date with industry trends and best practices in face-to-face marketing?

ASSUMPTION: Renuity values candidates who are passionate about customer satisfaction, collaborative, and committed to continuous learning and improvement.

⚠️ Potential Challenges

• Managing a large, distributed team with varying levels of experience and expertise
• Balancing short-term lead generation goals with long-term strategic planning
• Adapting to changes in the market and competitive landscape
• Ensuring consistent and compliant execution of in-person marketing campaigns across multiple channels

ASSUMPTION: These challenges can be overcome with strong leadership, strategic planning, and a data-driven approach to performance optimization.

📈 Similar Roles Comparison

• This role differs from other marketing leadership positions in its focus on face-to-face lead acquisition and the management of distributed teams
• Industry-specific context: The home improvement industry is competitive and dynamic, with a strong focus on customer satisfaction and quality of service
• Career path comparison: This role offers opportunities for growth and advancement within the marketing department or other areas of the business

ASSUMPTION: Candidates with experience in similar roles or industries may find this position to be a strong fit for their skills and career goals.

📝 Sample Projects

• Developing and implementing a new lead generation strategy for a specific retail partner
• Optimizing event marketing campaigns to improve lead quality and conversion rates
• Expanding canvassing efforts into new geographic markets to drive revenue growth

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Head of Face-to-Face Marketing may undertake in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the F2F marketing department?
• How does Renuity support the growth and development of its marketing team members?
• What are the key priorities for this role in the first 90 days?
• How does Renuity measure the success of its face-to-face marketing campaigns, and how can I contribute to improving these metrics?
• What opportunities are there for collaboration with other departments, such as sales or operations?

ASSUMPTION: These questions are designed to help candidates better understand the role, team, and company dynamics, as well as their potential impact on the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your experience in face-to-face lead acquisition and team management
• Write a cover letter that demonstrates your understanding of Renuity's business and the home improvement industry
• Prepare for your interview by researching Renuity's company culture and values
• Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.