Head of Field Marketing, UK

📌 Core Information 🔹 Job Title: Head of Field Marketing, UK 🔹 Company: YouGov 🔹 Location: London, United Kingdom 🔹 Job Type: Hybrid (2 days in office per week) 🔹 Category: Marketing 🔹 Date Posted: May 23, 2025 🔹 Experience Level: 5-10 years 🚀 Job Overview Key aspects of this role include: - Developing and implementing YouGov’s UK Field Marketing strategy - Growing brand awareness and lead generation through targeted initiatives - Driving revenue growth through account-based marketing campaigns - Collaborating with cross-functional teams to maintain in-depth knowledge of commercial objectives and key accounts - Monitoring metrics and KPIs to identify areas for improvement and process optimization ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams. 📋 Key Responsibilities ✅ Develop and implement YouGov’s UK Field Marketing strategy in accordance with the global marketing strategy and wider business objectives ✅ Grow awareness of YouGov’s brand and our industry-leading products and services throughout the UK and Ireland, our home region and second largest market ✅ Demonstrate the value of YouGov’s data in various activations including events, partnerships, and advertising ✅ Develop Account-Based Marketing campaigns to key accounts to grow revenue and share of wallet ✅ Work closely with the UK Research team and commercial leads to develop and maintain in-depth knowledge of commercial objectives, priorities, and key accounts ✅ Work closely with the Product and Brand Marketing, and Gated Content Marketing teams to strategically launch, maintain, and optimize activities across 15 priority sectors ✅ Constantly monitor metrics and KPIs to identify areas for improvement and implementation of new structures and processes to help drive efficiencies and effectiveness ASSUMPTION: The role requires a strong understanding of the UK market, excellent project management skills, and the ability to build and maintain effective relationships with internal and external stakeholders. 🎯 Required Qualifications Education: Bachelor's degree in Marketing, Business, or a related field Experience: - 5-10 years of experience in B2B field marketing, having developed strategies in order to achieve annual revenue targets - Hands-on experience managing a mixture of projects - Strong knowledge of digital marketing channels, tools, and technologies - Strong English copywriting skills, with a portfolio to support - Experience of marketing automation systems, CRMs, and reporting tools (we use Marketo, Salesforce, and PowerBi) - Experience of developing and optimizing multi-channel campaigns and always-on initiatives to drive ROI - Team management experience Preferred Skills: - Experience driving self-serve ecommerce sales via digital marketing activities - Account-based marketing experience ASSUMPTION: Candidates should have a proven track record in B2B field marketing, with a strong focus on driving revenue growth and brand awareness. 💰 Compensation & Benefits Salary Range: £80,000 - £100,000 per annum (based on experience and market conditions) Benefits: - 25 days annual leave + Bank holidays throughout the year to take a well-earned rest, plus 1 extra day off for your birthday - Option to work abroad for up to 30 days in a calendar year - Access to a vast number of courses to help develop your career - Auto-enrolled pension scheme - BUPA Private Medical Insurance - Health Cash Plan - Cycle to work scheme - Employee Assistance Programme - Workplace Savings Plan - Eyecare Vouchers - Annual Season Ticket Loan - Corporate Gym Membership Discount Working Hours: 40 hours per week, with flexibility to work from home 3 days a week ASSUMPTION: The salary range is based on market research and internal equity considerations. The benefits package is designed to support the physical, financial, and emotional wellbeing of employees. 📌 Applicant Insights 🔍 Company Context Industry: Business Intelligence Platforms Company Size: 1,001-5,000 employees Founded: 2000 Company Description: YouGov is a global online research company, offering insight into what the world thinks. We speak daily to our panel of over 27 million registered members to understand opinion and behaviors around the world. We have a strong reputation as a source of accurate data and we’re trusted by the world’s biggest brands to get it right, making us the most quoted market research source in the world. Company Specialties: - Omnibus Surveys - Consulting Services - Brand Tracking - Advertising Effectiveness - Qualitative Research Services - Stakeholder Consultation - Market Research - Quantitative Research Services - Self-Serve Surveys - Surveys - Survey building - Panel - Audience Research - Consumer Profiles Company Website: https://business.yougov.com/ ASSUMPTION: YouGov's expertise lies in providing accurate, real-time data and insights to inform better decision-making for its clients. 📊 Role Analysis Career Level: Mid-level to senior role within the marketing function Reporting Structure: This role reports directly to the Global Head of Field Marketing Work Arrangement: Hybrid (2 days in office per week) Growth Opportunities: - Potential to grow into a global role as the company expands internationally - Opportunities to work on high-impact projects and collaborate with cross-functional teams - Access to learning and development opportunities to advance your career ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's global marketing strategy. 🌍 Location & Work Environment Office Type: Modern, collaborative office space in central London Office Location: 50 Featherstone Street, London, EC1Y 8RT, United Kingdom Geographic Context: - London is a major global hub for business, finance, and technology - The office is located in the City of London, close to major transportation links and amenities - The area is known for its vibrant culture, diverse food scene, and numerous entertainment options Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM (with flexibility to work from home 3 days a week) ASSUMPTION: The office environment is designed to foster collaboration, creativity, and productivity, with a strong focus on work-life balance. 💼 Interview & Application Insights Typical Process: 1. Online application and resume screening 2. Phone or video screening 3. In-person or video interview with the hiring manager 4. Final interview with the Global Head of Field Marketing 5. Offer and onboarding Key Assessment Areas: - Strategic thinking and problem-solving skills - Knowledge of the UK market and digital marketing landscape - Ability to manage and develop a team - Strong communication and presentation skills - Cultural fit and alignment with YouGov's values Application Tips: - Tailor your resume and cover letter to highlight relevant experience and skills for this role - Prepare for behavioral interview questions that focus on your problem-solving skills and experience with marketing campaigns - Research YouGov's industry and competitors to demonstrate your understanding of the market landscape ATS Keywords: B2B field marketing, digital marketing, project management, copywriting, marketing automation, CRM, reporting tools, multi-channel campaigns, team management, account-based marketing ASSUMPTION: The interview process is designed to assess your strategic thinking, problem-solving skills, and cultural fit for the role. 🛠️ Tools & Technologies - Marketo (marketing automation) - Salesforce (CRM) - PowerBi (reporting) - Microsoft Office Suite (Word, Excel, PowerPoint) - Google Workspace (Gmail, Google Drive, Google Docs) - Social media platforms (LinkedIn, Twitter, Facebook) ASSUMPTION: The tools and technologies listed are essential for the role and will be used on a daily basis to manage marketing campaigns, track performance, and collaborate with internal teams. 👔 Cultural Fit Considerations Company Values: - Fast and fearless in our approach to innovation - Guided by accuracy, ethics, and proven methodologies - Respect and trust each other, bringing these values into everything that we do Work Style: - Collaborative and supportive team environment - Focus on continuous learning and improvement - Strong emphasis on work-life balance and employee wellbeing Self-Assessment Questions: - How do you align with YouGov's value of being fast and fearless in your approach to innovation? - Describe a time when you had to manage a challenging project or campaign, and how you ensured its success. - How do you prioritize your workload to maintain a healthy work-life balance? ASSUMPTION: YouGov's culture is fast-paced, innovative, and collaborative, with a strong focus on employee wellbeing and work-life balance. ⚠️ Potential Challenges - Managing a team remotely and ensuring their engagement and productivity - Balancing multiple projects and priorities while maintaining a high standard of work - Adapting to a dynamic and ever-changing market landscape - Working with stakeholders across different time zones and cultures ASSUMPTION: These challenges require strong project management skills, adaptability, and the ability to work effectively in a remote and hybrid work environment. 📈 Similar Roles Comparison - Head of Field Marketing, UK vs. Global Head of Field Marketing: - The UK role focuses on regional strategy and execution, while the global role oversees marketing operations across multiple regions - The UK role requires a deep understanding of the local market, while the global role necessitates a broader, international perspective - Head of Field Marketing, UK vs. Field Marketing Manager: - The Head of Field Marketing role is responsible for developing and implementing strategy, while the Field Marketing Manager role focuses on tactical execution and campaign management - The Head of Field Marketing role requires more strategic thinking and leadership skills, while the Field Marketing Manager role demands strong project management and campaign execution abilities ASSUMPTION: These roles differ in terms of scope, responsibility, and required skills, with the Head of Field Marketing role offering more strategic and leadership opportunities. 📝 Sample Projects - Developing and executing a targeted campaign to drive brand awareness and lead generation in the UK and Ireland - Collaborating with the UK Research team to create a comprehensive account-based marketing strategy for key accounts - Working with the Product and Brand Marketing teams to launch a new product or service in the UK market ASSUMPTION: These projects require a strong understanding of the UK market, excellent project management skills, and the ability to work effectively with cross-functional teams. ❓ Key Questions to Ask During Interview - What are the key priorities for this role in the first 30, 60, and 90 days? - How does this role fit into the broader global marketing strategy, and what are the key objectives for the UK market? - What are the most significant challenges facing the UK marketing team, and how can this role help address them? - How does the company support the professional development and growth of its employees? - What are the key performance indicators (KPIs) for this role, and how will success be measured? ASSUMPTION: These questions will help you better understand the role's priorities, challenges, and growth opportunities, as well as the company's commitment to employee development and success measurement. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link - Tailor your resume and cover letter to highlight your relevant experience and skills for this role - Prepare for behavioral interview questions that focus on your problem-solving skills and experience with marketing campaigns - Research YouGov's industry and competitors to demonstrate your understanding of the market landscape - Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.