Head of Global Account-Based Marketing (ABM)

📌 Core Information

🔹 Job Title: Head of Global Account-Based Marketing (ABM)

🔹 Company: NielsenIQ

🔹 Location: Remote, Barcelona, Spain

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing customized marketing strategies for top accounts
• Collaborating with senior internal account directors to align ABM efforts with broader account strategies
• Engaging with senior stakeholders within key accounts to drive marketing activities and build long-term partnerships
• Providing thought leadership and guidance to internal teams and executives on ABM best practices and new techniques
• Measuring the effectiveness of ABM campaigns and optimizing them for high ROI

ASSUMPTION: This role requires a highly experienced marketing leader with a deep understanding of ABM and the ability to build bespoke marketing plans tailored to individual clients or categories.

📋 Key Responsibilities

✅ Develop and execute customized marketing strategies for each of the top accounts, aligning with client-specific objectives, industry trends, and NIQ’s overall business strategy.

✅ Collaborate with senior internal account directors to ensure ABM strategies are aligned with broader account strategies and foster collaborative working relationships across departments.

✅ Act as the marketing lead for top accounts, engaging with senior stakeholders within those accounts to drive marketing activities and build long-term partnerships.

✅ Be recognized as an expert within the company in the field of ABM, providing guidance, advice, and consultation to internal teams and executives on best practices and new techniques for driving ABM success.

✅ Identify unique marketing challenges that have a broad impact on the business and use innovative thinking and problem-solving skills to develop creative solutions that solve complex challenges for key accounts.

✅ Work closely with sales, product, and data teams to leverage insights and ensure that marketing plans are aligned with the commercial objectives of the business.

✅ Measure the effectiveness of ABM campaigns, providing regular reporting and insights to senior leadership and ensuring campaigns are continuously optimized to deliver high ROI.

✅ Lead and upskill a group of talented marketing professionals into ABM professionals, providing mentorship and thought leadership to ensure the team executes at the highest level and guiding the strategic direction of ABM efforts to drive results for the business.

ASSUMPTION: The role requires a strong understanding of the business, including the ability to anticipate client needs, business trends, and regulatory changes that could impact the marketing strategy for key accounts.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field; MBA preferred

Experience: 10+ years of experience in account-based marketing or a related field, with a focus on large, strategic accounts

Required Skills:

• Advanced knowledge of ABM strategies and principles, with a proven track record in executing multi-channel marketing campaigns
• Strong understanding of the business, including the ability to anticipate client needs, business trends, and regulatory changes that could impact the marketing strategy for key accounts
• Proven ability to lead cross-functional teams, with experience in managing complex marketing strategies and influencing decisions at senior levels
• Excellent analytical skills, with the ability to use data to drive marketing decisions
• Excellent project management skills, with experience leading complex, cross-functional initiatives
• Proficient in MS software packages along with CRM suites and marketing automation tools such as MS Dynamics or similar
• Skilled and experienced in strategic planning and execution of digital marketing campaigns on regional/local digital channels, not limited to LinkedIn, Google, Facebook, Instagram, and programmatic advertising
• Language Fluency and Proficiency in English and any other language would be desired

Preferred Skills:

• Experience in managing high-profile accounts within a B2B marketing environment, ideally within the data analytics or consumer goods industries
• Results-driven and savvy in data analysis when measuring campaigns’ impact and adjusts strategy accordingly
• Ability to operate and lead in complex matrixed and high-paced organizations, adept communicator and entrepreneurial influencer, with strong execution skills to deliver results under pressure
• Ability to identify and solve or escalate potential challenges, issues, and barriers to communication effectiveness and using influence, diplomacy, critical-thinking, and creative problem-solving to address them
• Outstanding communication skills, ability to craft messages that resonate with the target audience and elevate the NIQ Brand

ASSUMPTION: The ideal candidate will have a strategic marketing perspective, enabling business growth while keeping a “roll up your sleeves” mentality and hands-on approach.

💰 Compensation & Benefits

Salary Range: Based on the role, experience level, and location, the estimated salary range for this position is $150,000 - $200,000 per year. This estimate is subject to change based on the company's final assessment of the candidate's qualifications and experience.

Benefits:

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

Working Hours: Full-time (40 hours per week) with flexible working hours and the option to work remotely

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level, experience, and location. The final salary offer may vary based on the company's assessment of the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: NielsenIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NielsenIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach.

Company Size: NielsenIQ has 10,001+ employees globally, with operations in 100+ markets, covering more than 90% of the world’s population.

Founded: NielsenIQ was founded in 1923 and is headquartered in Chicago, Illinois, with additional offices in New York, London, Paris, Algiers, Mexico City, and Kuala Lumpur.

Company Description:

• NielsenIQ delivers the most complete understanding of consumer buying behavior and reveals new pathways to growth for the world’s leading brands and retailers
• The company combines proprietary data and analytics with advanced analytics through state-of-the-art platforms to provide the Full View™ of consumer behavior
• NielsenIQ is an Advent International portfolio company and operates in 100+ markets, covering more than 90% of the world’s population

Company Specialties:

• Omnichannel
• Ecommerce
• FMCG data
• CPG data
• Data analytics
• SaaS
• Digital shelf
• E-retail media
• Amazon S&S
• Location-based analytics
• And all location data

Company Website: https://nielseniq.com/global/en/industries/digital-commerce/

ASSUMPTION: NielsenIQ is a global leader in consumer intelligence, providing comprehensive insights and data-driven solutions to help businesses make informed decisions and drive growth.

📊 Role Analysis

Career Level: This role is a senior leadership position, requiring a high level of strategic thinking, experience, and expertise in account-based marketing.

Reporting Structure: The Head of Global Account-Based Marketing will report directly to the Chief Marketing Officer (CMO) and work closely with senior internal account directors and other cross-functional teams.

Work Arrangement: This role offers a flexible working environment with remote work options and flexible working hours.

Growth Opportunities:

• Leading and mentoring a team of talented marketing professionals, providing opportunities for career growth and development
• Collaborating with senior leaders across the organization to drive strategic initiatives and impact the business’s overall direction
• Expanding the role’s scope and influence as the company continues to grow and evolve

ASSUMPTION: This role offers significant opportunities for career growth and development, both within the marketing function and across the broader organization.

🌍 Location & Work Environment

Office Type: NielsenIQ has multiple office locations worldwide, with the option to work remotely for this role.

Office Location(s): Chicago, Illinois, New York, London, Paris, Algiers, Mexico City, and Kuala Lumpur

Geographic Context:

• The role requires collaboration with senior stakeholders within key accounts, which may be based in various locations around the world
• Remote work options allow for greater flexibility and the ability to work with clients and teams across different time zones
• The company’s global presence provides opportunities for international travel and exposure to diverse markets and cultures

Work Schedule: Full-time (40 hours per week) with flexible working hours and the option to work remotely

ASSUMPTION: The flexible work arrangement and remote work options for this role provide a high degree of flexibility and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team to discuss the role and assess cultural fit
• In-depth interview with the hiring manager and other senior stakeholders to assess skills, experience, and strategic fit
• Final interview with the Chief Marketing Officer (CMO) to discuss the role’s fit within the broader organizational strategy
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and ABM expertise
• Leadership and team management skills
• Problem-solving and analytical skills
• Communication and stakeholder management skills
• Cultural fit and alignment with NielsenIQ’s values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of ABM strategies and principles, as well as your ability to develop and execute multi-channel marketing campaigns
• Showcase your experience in managing high-profile accounts and driving measurable business results
• Prepare examples of your past successes in account-based marketing and be ready to discuss them during the interview
• Research NielsenIQ and the role thoroughly to show your enthusiasm and understanding of the company and its mission

ATS Keywords: Account-Based Marketing, ABM Strategy, Marketing Strategy, Client Engagement, Cross-Functional Collaboration, Data Analysis, Project Management, Leadership, Problem Solving, Communication, Relationship Building, Digital Marketing, Mentorship, Innovation, Marketing Campaigns, ROI

ASSUMPTION: The interview process for this role will focus on assessing the candidate’s strategic thinking, leadership, and ABM expertise, as well as their cultural fit and alignment with NielsenIQ’s values and mission.

🛠️ Tools & Technologies

• MS Office Suite (Word, Excel, PowerPoint)
• CRM suites (e.g., MS Dynamics)
• Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
• Digital marketing platforms (e.g., LinkedIn, Google, Facebook, Instagram, programmatic advertising)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The ideal candidate will have experience with a range of marketing tools and technologies, as well as the ability to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Uphold the highest ethical standards and act with honesty and transparency in all interactions
• Innovation: Embrace a growth mindset and continuously seek new and better ways to drive business results
• Collaboration: Work together across teams and functions to achieve common goals and deliver exceptional outcomes
• Accountability: Take ownership of your responsibilities and deliver on commitments with a strong sense of personal responsibility
• Diversity, Equity, and Inclusion: Foster an inclusive environment where everyone feels valued, respected, and empowered to bring their authentic selves to work

Work Style:

• Strategic: Balance big-picture thinking with tactical execution to drive business results
• Collaborative: Work effectively with cross-functional teams and stakeholders to achieve common goals
• Adaptable: Embrace change and adapt to new situations and challenges with resilience and flexibility
• Data-driven: Use data and analytics to inform decision-making and optimize marketing strategies
• Influential: Leverage strong communication and interpersonal skills to build relationships and drive change

Self-Assessment Questions:

• How do your personal values align with NielsenIQ’s company values, and how do you demonstrate these values in your work?
• Can you provide an example of a time when you had to adapt to a significant change or challenge, and how did you approach it?
• How do you prioritize and manage multiple projects and deadlines, and how do you ensure that you are delivering high-quality work under pressure?

ASSUMPTION: NielsenIQ values candidates who demonstrate a strong cultural fit with the company’s values and work style, as well as the ability to thrive in a dynamic and collaborative work environment.

⚠️ Potential Challenges

• Managing a team remotely and ensuring their engagement, productivity, and development
• Balancing the strategic and tactical aspects of the role, particularly when dealing with complex marketing challenges
• Navigating a large, matrixed organization and building effective working relationships across different functions and senior stakeholders
• Keeping up with the latest trends and best practices in account-based marketing and digital marketing technologies
• Managing client expectations and ensuring that marketing strategies meet their needs and expectations

ASSUMPTION: The ideal candidate will have experience overcoming similar challenges in previous roles and be able to demonstrate their ability to succeed in a dynamic and fast-paced environment.

📈 Similar Roles Comparison

• Compared to other marketing leadership roles, this position requires a deeper understanding of account-based marketing strategies and a more hands-on approach to executing multi-channel marketing campaigns
• In the data analytics and consumer goods industries, ABM roles often focus on driving revenue growth and strengthening relationships with top clients, making this role particularly relevant for candidates with experience in these industries
• Career progression in this role may lead to senior marketing leadership positions, such as Vice President of Marketing or Chief Marketing Officer, as well as other strategic or general management roles

ASSUMPTION: This role offers a unique opportunity for marketing professionals with a strong background in account-based marketing to drive strategic initiatives and impact the business’s overall direction.

📝 Sample Projects

• Developing and executing a customized marketing strategy for a key account, aligning with their specific objectives and industry trends
• Collaborating with senior internal account directors to ensure ABM strategies are aligned with broader account strategies and driving measurable business results
• Engaging with senior stakeholders within key accounts to drive marketing activities and build long-term partnerships, resulting in increased client satisfaction and retention

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Head of Global Account-Based Marketing role at NielsenIQ.

❓ Key Questions to Ask During Interview

• Can you describe the company’s approach to account-based marketing and how this role fits into the broader marketing strategy?
• How does the company support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does the company approach collaboration and communication across different functions and senior stakeholders?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?

ASSUMPTION: Asking these questions during the interview will help you better understand the role’s requirements, the company’s culture, and how you can contribute to its success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your expertise in account-based marketing and strategic planning
• Prepare examples of your past successes in account-based marketing and be ready to discuss them during the interview
• Research NielsenIQ and the role thoroughly to show your enthusiasm and understanding of the company and its mission
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.