Head of Global Account-Based Marketing (ABM)

📌 Core Information

🔹 Job Title: Head of Global Account-Based Marketing (ABM)

🔹 Company: NielsenIQ

🔹 Location: Remote (London, Paris)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing customized marketing strategies for top accounts
• Collaborating with senior internal account directors to deliver innovative, high-impact marketing strategies
• Building and managing client relationships to drive marketing activities and build long-term partnerships
• Providing thought leadership and expertise in ABM to internal teams and executives
• Measuring and optimizing ABM campaign performance to deliver high ROI

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and client management skills. The ideal candidate will have extensive experience in ABM and a proven track record of driving measurable business results.

📋 Key Responsibilities

✅ Develop and execute customized marketing strategies for each of the top accounts, aligning with client-specific objectives, industry trends, and NielsenIQ’s overall business strategy

✅ Collaborate with senior internal account directors to build strong relationships and ensure ABM efforts are aligned with broader account strategies

✅ Act as the marketing lead for top accounts, engaging with senior stakeholders within those accounts to drive marketing activities and build long-term partnerships

✅ Provide expertise and guidance on ABM best practices and new techniques to internal teams and executives

✅ Identify unique marketing challenges and develop creative solutions that solve complex challenges for key accounts

✅ Work closely with sales, product, and data teams to leverage insights and ensure marketing plans are aligned with commercial objectives

✅ Measure the effectiveness of ABM campaigns, providing regular reporting and insights to senior leadership

✅ Upskill a group of talented marketing professionals into ABM professionals, providing mentorship and thought leadership

ASSUMPTION: The responsibilities listed above are based on the job description provided. However, the specific tasks and priorities may vary depending on the company's needs and the candidate's skills and experience.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field; MBA preferred

Experience: 10+ years of experience in account-based marketing or a related field, with a focus on large, strategic accounts

Required Skills:

• Advanced knowledge of ABM strategies and principles
• Proven track record in executing multi-channel marketing campaigns
• Strong analytical skills and the ability to use data to drive marketing decisions
• Excellent project management skills, with experience leading complex, cross-functional initiatives
• Proficient in MS software packages along with CRM suites and marketing automation tools such as MS Dynamics or similar
• Skilled and experienced in strategic planning and execution of digital marketing campaigns on regional/local digital channels

Preferred Skills:

• Language fluency and proficiency in English and any other language
• Experience in managing high-profile accounts within a B2B marketing environment, ideally within the data analytics or consumer goods industries

ASSUMPTION: While the job description lists specific qualifications, the ideal candidate may possess additional skills and experiences that make them a strong fit for the role.

💰 Compensation & Benefits

Salary Range: The salary range for this position is not provided. However, based on industry standards for a Head of Global ABM role with 10+ years of experience, the estimated salary range is £120,000 - £160,000 per year.

Benefits:

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

Working Hours: Full-time position with a standard workweek of 40 hours. However, the role may require occasional overtime or flexibility to accommodate client needs.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience, skills, and the company's compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: NielsenIQ is a global consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NielsenIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach.

Company Size: NielsenIQ has 10,001+ employees, making it a large enterprise with significant resources and opportunities for growth and advancement.

Founded: NielsenIQ was founded in 1923 and has since grown into a leading provider of consumer insights and analytics.

Company Description:

• NielsenIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth.
• The company combines advanced analytics and state-of-the-art platforms to deliver the Full View™, providing clients with a holistic retail read and comprehensive consumer insights.
• NielsenIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

Company Specialties:

• Omnichannel
• Ecommerce
• FMCG data
• CPG data
• Data analytics
• SaaS
• Digital shelf
• E-commerce
• Analytics
• Data
• CPG
• CPG data
• Eretail media
• Amazon S&S
• Location-based analytics
• And all location data

Company Website: https://nielseniq.com/global/en/industries/digital-commerce/

ASSUMPTION: NielsenIQ's focus on consumer intelligence and analytics makes it an attractive employer for candidates with a strong interest in data-driven marketing and insights.

📊 Role Analysis

Career Level: This role is a senior leadership position, requiring a high level of strategic thinking, experience, and expertise in ABM.

Reporting Structure: The Head of Global ABM will report directly to the Chief Marketing Officer (CMO) and work closely with senior internal account directors and other stakeholders across the organization.

Work Arrangement: This role is remote-friendly, allowing for flexibility in work location. However, the candidate may be expected to travel occasionally to meet with clients and attend company events.

Growth Opportunities:

• Potential to grow into a more senior role, such as Chief Marketing Officer or another executive leadership position
• Opportunity to build and lead a high-performing ABM team, providing mentorship and career development opportunities for team members
• Chance to work with a diverse range of clients and industries, gaining exposure to new challenges and learning opportunities

ASSUMPTION: The growth opportunities listed above are based on industry trends and common career paths for experienced marketing professionals. However, the specific opportunities available may vary depending on the company's needs and the candidate's skills and experience.

🌍 Location & Work Environment

Office Type: NielsenIQ has multiple office locations worldwide, including Chicago, New York, London, and Paris. However, this role is remote-friendly, allowing the candidate to work from their preferred location.

Office Location(s): London, Paris

Geographic Context:

• London is a major global financial and cultural hub, with a vibrant marketing industry and numerous opportunities for professional growth and development
• Paris is a global center for art, fashion, and culture, with a thriving business ecosystem and a strong focus on innovation and technology
• Both cities offer a high quality of life, with diverse communities, rich cultural experiences, and excellent educational opportunities

Work Schedule: The work schedule for this role is flexible, with a standard workweek of 40 hours. However, the candidate may be required to work occasional overtime or adjust their schedule to accommodate client needs.

ASSUMPTION: The work environment for this role is primarily remote, with occasional travel required for client meetings and company events. The candidate should be comfortable working independently and managing their time effectively in a remote setting.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-depth behavioral and technical interview with the hiring manager and/or other team members
• Final interview with the Chief Marketing Officer (CMO)
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• ABM expertise and experience
• Client management and relationship-building skills
• Leadership and team management skills
• Data analysis and interpretation skills
• Communication and presentation skills

Application Tips:

• Highlight relevant ABM experience and achievements in your resume and cover letter
• Demonstrate your understanding of NielsenIQ's business and the specific challenges faced by the company's top accounts
• Prepare examples of successful ABM campaigns you've led in the past and be ready to discuss the strategies and outcomes
• Research NielsenIQ's competitors and be prepared to discuss how your ABM strategies would differentiate the company in the market

ATS Keywords: Account-Based Marketing, ABM strategy, client management, marketing leadership, data analysis, digital marketing, remote work, global marketing, team management

ASSUMPTION: The interview process for this role is likely to be competitive, with a high volume of applicants. Candidates should be prepared to demonstrate their unique qualifications and experiences that make them a strong fit for the role.

🛠️ Tools & Technologies

• MS Office Suite (Word, Excel, PowerPoint)
• CRM suites (e.g., MS Dynamics)
• Marketing automation tools (e.g., Marketo, Pardot)
• Digital marketing platforms (e.g., Google Ads, LinkedIn Ads, Facebook Ads)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies listed above are based on the job description and industry standards for ABM roles. However, the specific tools required may vary depending on the company's technology stack and the candidate's skills and experience.

👔 Cultural Fit Considerations

Company Values:

• Innovation: NielsenIQ values innovation and encourages employees to think creatively and challenge the status quo
• Collaboration: The company fosters a culture of collaboration and teamwork, with a strong emphasis on cross-functional collaboration and knowledge sharing
• Integrity: NielsenIQ is committed to acting with integrity in all aspects of its business, with a strong focus on ethical decision-making and transparency

Work Style:

• Fast-paced: NielsenIQ operates in a fast-paced and dynamic environment, with a strong focus on agility and adaptability
• Data-driven: The company places a strong emphasis on data-driven decision-making and uses data to inform its marketing strategies and business operations
• Global: NielsenIQ has a global presence, with offices and clients in over 100 markets worldwide. The company values diversity and encourages employees to bring their unique perspectives to the table

Self-Assessment Questions:

• How do you approach innovation and staying up-to-date with the latest trends in ABM?
• Can you provide an example of a time when you had to collaborate with cross-functional teams to deliver a successful marketing campaign?
• How do you ensure that your marketing strategies are aligned with the broader business objectives of the company and its clients?

ASSUMPTION: The cultural fit considerations listed above are based on NielsenIQ's company values and industry trends for marketing roles. However, the specific aspects of the company culture that are most important may vary depending on the candidate's personal preferences and work style.

⚠️ Potential Challenges

• Managing a remote team and ensuring consistent performance and engagement
• Balancing the needs and priorities of multiple top accounts and ensuring that marketing strategies are tailored to each client's unique objectives and preferences
• Keeping up with the latest trends and best practices in ABM in a rapidly evolving digital landscape
• Navigating a large, matrixed organization and building effective relationships with stakeholders across different departments and regions

ASSUMPTION: The potential challenges listed above are based on industry trends and common challenges faced by marketing professionals in similar roles. However, the specific challenges faced by the candidate may vary depending on their skills, experience, and the company's unique needs and culture.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, the Head of Global ABM role requires a high level of strategic thinking and client management skills, with a strong focus on driving measurable business results
• ABM is a specialized field within marketing, with a unique set of skills and best practices required to succeed. Candidates should have a deep understanding of ABM strategies and principles, as well as a proven track record in executing multi-channel marketing campaigns
• Career paths for ABM professionals may vary depending on the company's size, industry, and specific needs. However, common career paths for experienced ABM professionals include moving into senior leadership roles, such as Chief Marketing Officer or another executive leadership position

ASSUMPTION: The comparison points listed above are based on industry trends and common career paths for marketing professionals. However, the specific aspects of the role that are most similar or different may vary depending on the company's unique needs and the candidate's skills and experience.

📝 Sample Projects

• Developing and executing a customized ABM strategy for a major consumer goods client, with a focus on driving revenue growth and strengthening the client's relationship with NielsenIQ
• Leading a cross-functional team to deliver a successful ABM campaign for a top account in the retail industry, with a focus on driving foot traffic and increasing sales
• Conducting a comprehensive analysis of NielsenIQ's ABM performance and identifying opportunities for optimization and improvement, with a focus on driving high ROI and maximizing marketing effectiveness

ASSUMPTION: The sample projects listed above are based on the job description and industry trends for ABM roles. However, the specific projects and initiatives required may vary depending on the company's unique needs and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

• Can you describe the company's top accounts and the specific marketing challenges they face?
• How does the company approach collaboration and knowledge sharing between marketing and other departments, such as sales and product?
• What are the key priorities for the Head of Global ABM role in the first 90 days, and how will my success be measured?
• How does the company support the professional development and growth of its marketing team members?
• What are the key metrics used to measure the success of ABM campaigns, and how are these metrics reported and analyzed?

ASSUMPTION: The key questions listed above are designed to help the candidate better understand the role, the company, and the specific challenges and opportunities faced by the Head of Global ABM. However, the specific questions asked may vary depending on the candidate's skills, experience, and the company's unique needs.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant ABM experience and achievements
• Prepare examples of successful ABM campaigns you've led in the past and be ready to discuss the strategies and outcomes
• Research NielsenIQ's competitors and be prepared to discuss how your ABM strategies would differentiate the company in the market
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.