Head of Global Account-Based Marketing (ABM)

📌 Core Information

🔹 Job Title: Head of Global Account-Based Marketing (ABM)

🔹 Company: NielsenIQ

🔹 Location: Remote, London, United Kingdom

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing customized marketing strategies for top accounts
• Collaborating with senior account directors to align ABM efforts with broader account strategies
• Engaging with senior stakeholders within key accounts to drive marketing activities and build long-term partnerships
• Acting as an expert in ABM, providing guidance and consultation to internal teams and executives
• Measuring and optimizing ABM campaign effectiveness to deliver high ROI

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and cross-functional collaboration to drive marketing strategies that impact the strategic direction of the business.

📋 Key Responsibilities

✅ Develop and execute customized marketing strategies for top accounts, aligning with client-specific objectives, industry trends, and NielsenIQ's overall business strategy

✅ Collaborate with senior internal account directors to build strong relationships and ensure ABM efforts are aligned with broader account strategies

✅ Act as the marketing lead for top accounts, engaging with senior stakeholders within those accounts to drive marketing activities and build long-term partnerships

✅ Be recognized as an expert within the company in the field of ABM, providing guidance, advice, and consultation to internal teams and executives on best practices and new techniques for driving ABM success

✅ Identify unique marketing challenges that have a broad impact on the business and use innovative thinking and problem-solving skills to develop creative solutions that solve complex challenges for key accounts

✅ Work closely with sales, product, and data teams to leverage insights and ensure that marketing plans are aligned with the commercial objectives of the business

✅ Measure the effectiveness of ABM campaigns, providing regular reporting and insights to senior leadership and ensuring campaigns are continuously optimized to deliver high ROI

✅ Lead and upskill a group of talented marketing professionals into ABM professionals, providing mentorship and thought leadership to ensure the team executes at the highest level and guides the strategic direction of ABM efforts to drive results for the business

ASSUMPTION: This role requires a strong understanding of ABM strategies and principles, with a proven track record in executing multi-channel marketing campaigns and providing strategic direction and functional expertise in ABM.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field; MBA preferred

Experience: 10+ years of experience in account-based marketing or a related field, with a focus on large, strategic accounts

Required Skills:

• Advanced knowledge of ABM strategies and principles, with a proven track record in executing multi-channel marketing campaigns
• Strong understanding of the business, including the ability to anticipate client needs, business trends, and regulatory changes that could impact the marketing strategy for key accounts
• Proven ability to lead cross-functional teams, with experience in managing complex marketing strategies and influencing decisions at senior levels
• Excellent project management skills, with experience leading complex, cross-functional initiatives
• Strong analytical skills, with the ability to use data to drive marketing decisions
• Proficient in MS software packages along with CRM suites and marketing automation tools such as MS Dynamics or similar
• Skilled and experienced in strategic planning and execution of digital marketing campaigns on regional/local digital channels, not limited to LinkedIn, Google, Facebook, Instagram, and programmatic advertising

Preferred Skills:

• Language fluency and proficiency in English and any other language

ASSUMPTION: Candidates should have a proven track record in developing and executing marketing strategies that impact the strategic direction of the business, with measurable outcomes on revenue and client engagement.

💰 Compensation & Benefits

Salary Range: £120,000 - £160,000 per annum (Estimated based on industry standards for a senior marketing role in London)

Benefits:

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

Working Hours: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in London, with a focus on account-based marketing experience.

📌 Applicant Insights

🔍 Company Context

Industry: NielsenIQ is a global consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NielsenIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach.

Company Size: NielsenIQ has 10,001+ employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.

Founded: NielsenIQ was founded in 1923, with a rich history in consumer insights and data analytics.

Company Description:

• NielsenIQ delivers the Full View™, combining a holistic retail read and comprehensive consumer insights through advanced analytics and state-of-the-art platforms.
• The company operates in over 100 markets, covering more than 90% of the world's population.
• NielsenIQ is an Advent International portfolio company, with a commitment to reflecting the diversity of the clients, communities, and markets it measures within its own workforce.

Company Specialties:

• Omnichannel
• Ecommerce
• FMCG data
• CPG data
• Data analytics
• SaaS
• Digital shelf
• E-commerce
• Analytics
• Data
• CPG
• CPG data
• Eretail media
• Amazon S&S
• Location-based analytics
• And all location data

Company Website: NielsenIQ Digital Commerce

ASSUMPTION: NielsenIQ's focus on consumer intelligence and data analytics makes it an attractive employer for marketing professionals seeking to work in a dynamic and innovative industry.

📊 Role Analysis

Career Level: Senior leadership role, reporting directly to the Chief Marketing Officer (CMO)

Reporting Structure: This role will lead a team of talented marketing professionals and collaborate with senior internal account directors and other departments

Work Arrangement: Remote OK, with flexibility for remote work and occasional travel for client meetings and company events

Growth Opportunities:

• Potential to expand the ABM team and take on additional responsibilities as the role evolves
• Opportunities to work with diverse clients and industries, gaining exposure to various marketing challenges and solutions
• Chance to develop leadership skills and mentor junior team members

ASSUMPTION: This role offers significant growth potential, with the opportunity to shape the ABM function and drive strategic initiatives that impact the business.

🌍 Location & Work Environment

Office Type: Remote, with occasional travel required for client meetings and company events

Office Location(s): London, United Kingdom

Geographic Context:

• London is a major global city with a vibrant business ecosystem, offering ample opportunities for networking and professional growth
• The United Kingdom has a strong economy and a thriving consumer market, providing a dynamic environment for marketing professionals
• The remote work arrangement allows for flexibility and work-life balance

Work Schedule: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The remote work arrangement and flexibility for occasional travel make this role an attractive opportunity for marketing professionals seeking a balance between work-life integration and career growth.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-depth interview with the hiring manager and other team members
• Final interview with the Chief Marketing Officer (CMO)
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management capabilities
• Expertise in ABM strategies and principles
• Cross-functional collaboration and stakeholder management
• Cultural fit and alignment with NielsenIQ's values

Application Tips:

• Tailor your resume and cover letter to highlight your ABM experience and relevant skills
• Prepare examples of successful ABM campaigns you've led and the results they achieved
• Research NielsenIQ's business and industry to demonstrate your understanding of the company and its clients

ATS Keywords: Account-Based Marketing, ABM strategy, marketing strategy, client engagement, cross-functional collaboration, leadership, problem-solving, digital marketing, marketing automation, CRM, data analysis

ASSUMPTION: NielsenIQ's application process is designed to assess candidates' strategic thinking, leadership, and ABM expertise, with a focus on cultural fit and alignment with the company's values.

🛠️ Tools & Technologies

• MS Office Suite (Word, Excel, PowerPoint)
• CRM suites (e.g., MS Dynamics)
• Marketing automation tools (e.g., Marketo, Pardot)
• Digital marketing platforms (e.g., Google Ads, LinkedIn Ads, Facebook Ads)
• Data analysis tools (e.g., Excel, Google Analytics)

ASSUMPTION: NielsenIQ uses industry-standard tools and technologies for marketing, data analysis, and project management, with a focus on leveraging data-driven insights to inform decision-making.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing change and continuous improvement
• Collaboration: Working together to achieve common goals
• Integrity: Acting with honesty and accountability
• Diversity, Equity, and Inclusion: Fostering an inclusive environment where everyone can thrive

Work Style:

• Data-driven: Using data and insights to inform decision-making
• Agile: Adapting to change and responding to new opportunities
• Collaborative: Working together to achieve common goals
• Inclusive: Fostering an environment where everyone can thrive

Self-Assessment Questions:

• How have you demonstrated innovation in your previous ABM roles?
• Can you provide an example of a time when you collaborated with cross-functional teams to achieve a common goal?
• How do you approach diversity, equity, and inclusion in your leadership style?

ASSUMPTION: NielsenIQ's culture emphasizes innovation, collaboration, integrity, and diversity, equity, and inclusion, with a focus on fostering an inclusive environment where everyone can thrive.

⚠️ Potential Challenges

• Managing a remote team and ensuring consistent performance and engagement
• Balancing the demands of multiple stakeholders, including clients, internal teams, and senior leadership
• Keeping up with the latest trends and best practices in ABM and digital marketing
• Navigating a large and complex organization, with multiple departments and reporting lines

ASSUMPTION: These challenges can be mitigated through strong leadership, effective communication, and a focus on building relationships and fostering collaboration across the organization.

📈 Similar Roles Comparison

• Compared to other ABM roles, this position offers a broader scope of responsibilities and the opportunity to lead a team, with a focus on driving strategic initiatives that impact the business
• In the consumer intelligence industry, NielsenIQ is a leading provider of consumer insights and data analytics, with a strong reputation for innovation and thought leadership
• Career progression in this role could lead to senior leadership positions within the marketing function or other areas of the business

ASSUMPTION: This role offers a unique opportunity to drive strategic initiatives and lead a team in a dynamic and innovative industry, with potential for career growth and development.

📝 Sample Projects

• Developing and executing an ABM campaign for a key client, resulting in a 30% increase in revenue and a 20% improvement in client satisfaction scores
• Collaborating with the sales team to create targeted marketing content for a major industry event, driving a 50% increase in event attendance and a 25% increase in lead generation
• Leading a team to develop and implement a new ABM platform, resulting in a 20% improvement in campaign efficiency and a 15% reduction in cost per acquisition

ASSUMPTION: These sample projects demonstrate the strategic thinking, leadership, and cross-functional collaboration required to succeed in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy for NielsenIQ?
• What are the key priorities for the first 90 days in this role?
• How does NielsenIQ support the professional development and growth of its marketing team members?
• What are the key challenges facing the ABM function, and how can this role address them?
• How does NielsenIQ foster a culture of innovation and collaboration, and what role does this position play in driving that culture?

ASSUMPTION: These questions are designed to assess the strategic direction of the role, the company's commitment to professional development, and the cultural fit of the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your ABM experience and relevant skills, using the ATS keywords provided
• Prepare examples of successful ABM campaigns you've led and the results they achieved, ready to discuss during the interview
• Research NielsenIQ's business and industry, and be prepared to demonstrate your understanding of the company and its clients
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.