Head of Global Account-Based Marketing (ABM)

📌 Core Information

🔹 Job Title: Head of Global Account-Based Marketing (ABM)

🔹 Company: NielsenIQ

🔹 Location: Remote, London, UK

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing customized marketing strategies for top accounts
• Collaborating with senior internal account directors to align ABM efforts with broader account strategies
• Engaging with senior stakeholders within key accounts to drive marketing activities and build long-term partnerships
• Providing thought leadership and guidance to upskill marketing professionals in ABM

ASSUMPTION: This role requires a highly experienced marketing leader with a deep understanding of ABM and the ability to build bespoke marketing plans tailored to individual clients or categories.

📋 Key Responsibilities

✅ Develop and execute customized marketing strategies for top accounts, aligning with client-specific objectives, industry trends, and NielsenIQ's overall business strategy

✅ Collaborate with senior internal account directors to build strong relationships and ensure seamless execution of ABM strategies

✅ Act as the marketing lead for top accounts, engaging with senior stakeholders to drive marketing activities and build long-term partnerships

✅ Provide expertise and guidance on ABM best practices and new techniques to internal teams and executives

✅ Identify unique marketing challenges and develop creative solutions to solve complex challenges for key accounts

✅ Work closely with sales, product, and data teams to leverage insights and ensure marketing plans are aligned with commercial objectives

✅ Measure the effectiveness of ABM campaigns, providing regular reporting and insights to senior leadership

✅ Upskill a group of talented marketing professionals into ABM professionals, providing mentorship and thought leadership

ASSUMPTION: The role involves a high level of strategic thinking, collaboration, and leadership to drive marketing strategies that deliver measurable business results and strengthen relationships with top clients.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field; MBA preferred

Experience: 10+ years of experience in account-based marketing or a related field, with a focus on large, strategic accounts

Required Skills:

• Advanced knowledge of ABM strategies and principles
• Strong understanding of the business, including the ability to anticipate client needs, business trends, and regulatory changes
• Proven ability to lead cross-functional teams and manage complex marketing strategies
• Excellent problem-solving skills, with the ability to identify unique challenges and develop innovative solutions
• Strong interpersonal skills, with the ability to work effectively with senior leaders both internally and externally
• Proficient in MS software packages along with CRM suites and marketing automation tools such as MS Dynamics or similar
• Skilled and experienced in strategic planning and execution of digital marketing campaigns on regional/local digital channels

Preferred Skills:

• Language fluency and proficiency in English and any other language

ASSUMPTION: The ideal candidate will have a proven track record in developing and executing marketing strategies that impact the strategic direction of the business, with measurable outcomes on revenue and client engagement.

💰 Compensation & Benefits

Salary Range: £120,000 - £160,000 per annum (Estimated based on industry standards for a senior marketing role in London)

Benefits:

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

Working Hours: Full-time (37.5 hours per week), with flexibility for remote work

ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in London. Actual salary may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: NielsenIQ is a leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NielsenIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach.

Company Size: NielsenIQ has 10,001+ employees globally, with a strong presence in the United States, Europe, and other regions.

Founded: NielsenIQ was founded in 1923 and has since grown into a global leader in consumer intelligence.

Company Description:

• NielsenIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth.
• The company combines advanced analytics and technology with a deep expertise in consumer behavior, providing clients with unmatched insights into the consumer journey across all channels.
• NielsenIQ's comprehensive suite of solutions enables businesses to make data-driven decisions that drive revenue growth and strengthen brand value.

Company Specialties:

• Omnichannel
• Ecommerce
• FMCG data
• CPG data
• Data analytics
• SaaS
• Digital shelf
• E-commerce
• Analytics
• CPG
• CPG data
• Eretail media
• Amazon S&S
• Location-based analytics
• And all location data

Company Website: NielsenIQ for Digital Commerce

ASSUMPTION: NielsenIQ's expertise in consumer intelligence and data analytics makes it an attractive employer for marketing professionals seeking to work for a global leader in the industry.

📊 Role Analysis

Career Level: Senior leadership role, reporting directly to the SVP of Marketing or a similar executive

Reporting Structure: The Head of Global ABM will likely have a team of ABM specialists reporting to them, as well as collaborate with cross-functional teams across the organization

Work Arrangement: Remote OK, with flexibility for remote work and occasional travel to client sites or company offices

Growth Opportunities:

• Potential to expand the ABM team and take on additional responsibilities as the role evolves
• Opportunities to work with senior leadership and influence the strategic direction of the business
• Possibility to transition into a broader marketing leadership role within the organization

ASSUMPTION: The Head of Global ABM role offers significant growth potential for the right candidate, with opportunities to expand the team, influence strategic direction, and take on broader marketing leadership responsibilities.

🌍 Location & Work Environment

Office Type: Remote, with occasional travel to client sites or company offices

Office Location(s): London, UK (with flexibility for remote work)

Geographic Context:

• The role is based in London, UK, with a remote-friendly work environment that allows for flexibility and work-life balance
• London is a major global hub for marketing and consumer intelligence, with a vibrant and diverse business ecosystem
• The city offers a wide range of cultural, entertainment, and recreational opportunities, as well as excellent educational institutions

Work Schedule: Full-time (37.5 hours per week), with flexibility for remote work and occasional travel

ASSUMPTION: The remote-friendly work environment and flexibility for occasional travel make this role an attractive opportunity for marketing professionals seeking a balance between work and personal life.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department to discuss the role and assess cultural fit
• In-depth interview with the hiring manager and/or other senior team members to discuss the role's requirements and assess the candidate's skills and experience
• Final interview with the SVP of Marketing or a similar executive to discuss the role's fit within the organization's broader marketing strategy

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Expertise in ABM strategies and principles
• Leadership and team management skills
• Communication and interpersonal skills
• Cultural fit and alignment with NielsenIQ's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss specific examples of your ABM strategies and their impact on business results
• Demonstrate your understanding of NielsenIQ's business and the role's fit within the organization's broader marketing strategy
• Showcase your leadership and team management skills, as well as your ability to work collaboratively with cross-functional teams

ATS Keywords: Account-Based Marketing, ABM strategy, marketing strategy, client engagement, senior stakeholder management, cross-functional collaboration, leadership, team management, problem-solving, digital marketing, remote work

ASSUMPTION: The interview process for the Head of Global ABM role will focus on assessing the candidate's strategic thinking, ABM expertise, leadership skills, and cultural fit within NielsenIQ.

🛠️ Tools & Technologies

• MS Office Suite (Word, Excel, PowerPoint)
• CRM suites (e.g., MS Dynamics)
• Marketing automation tools (e.g., Marketo, Pardot)
• Digital marketing platforms (e.g., Google Ads, LinkedIn Ads, Facebook Ads)
• Project management tools (e.g., Asana, Trello, Jira)
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The Head of Global ABM will be expected to have proficiency in a range of marketing and project management tools, as well as the ability to leverage data analysis and visualization tools to inform strategic decision-making.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Upholding the highest ethical standards in all aspects of our work
• Innovation: Embracing change and driving progress through continuous learning and improvement
• Collaboration: Working together to achieve common goals and deliver exceptional results
• Accountability: Taking ownership of our responsibilities and delivering on our commitments
• Inclusion: Fostering a diverse and inclusive work environment where everyone feels valued and respected

Work Style:

• Data-driven: Leveraging data and analytics to inform strategic decision-making and measure performance
• Collaborative: Working closely with cross-functional teams to ensure seamless execution of marketing strategies
• Agile: Adapting quickly to changing market conditions and client needs
• Customer-focused: Prioritizing client needs and delivering exceptional customer experiences

Self-Assessment Questions:

• How do you align with NielsenIQ's values, particularly in the areas of integrity, innovation, and collaboration?
• How do you approach working with senior stakeholders within key accounts to drive marketing activities and build long-term partnerships?
• How do you balance strategic thinking and execution, particularly in a remote work environment?

ASSUMPTION: The ideal candidate for the Head of Global ABM role will demonstrate strong alignment with NielsenIQ's values and work style, as well as a proven track record in driving marketing strategies that deliver measurable business results and strengthen relationships with top clients.

⚠️ Potential Challenges

• Managing a remote team and ensuring consistent execution of ABM strategies across multiple time zones
• Balancing the need for strategic thinking with the day-to-day demands of executing marketing campaigns
• Navigating a complex, matrixed organization and building effective relationships with senior leadership
• Keeping up with the latest trends and best practices in ABM and digital marketing

ASSUMPTION: The Head of Global ABM role presents unique challenges that require strong leadership, strategic thinking, and adaptability to succeed in a dynamic and fast-paced environment.

📈 Similar Roles Comparison

• Compared to other senior marketing roles, the Head of Global ABM places a greater emphasis on strategic thinking, cross-functional collaboration, and leadership skills
• Unlike other marketing roles, the Head of Global ABM requires a deep understanding of ABM strategies and principles, as well as the ability to develop and execute customized marketing plans tailored to individual clients or categories
• Career progression in ABM typically follows a path from specialist roles to management and leadership positions, with opportunities to transition into broader marketing or commercial leadership roles

ASSUMPTION: The Head of Global ABM role offers a unique combination of strategic, collaborative, and leadership skills, making it an attractive opportunity for marketing professionals seeking to advance their careers in a specialized and high-impact field.

📝 Sample Projects

• Developing and executing a customized ABM strategy for a key client in the consumer goods industry, driving measurable revenue growth and strengthening the client relationship
• Collaborating with cross-functional teams to launch a new digital marketing campaign, leveraging data analytics and insights to optimize performance and maximize ROI
• Conducting a comprehensive review of NielsenIQ's ABM processes and tools, identifying opportunities for improvement and implementing changes to enhance efficiency and effectiveness

ASSUMPTION: The Head of Global ABM will be expected to take on a range of strategic, collaborative, and operational projects, requiring strong leadership, problem-solving, and project management skills.

❓ Key Questions to Ask During Interview

• Can you describe the current ABM strategies in place for our top accounts, and how this role will contribute to their evolution and optimization?
• How do you approach collaborating with senior internal account directors to ensure seamless execution of ABM strategies, and how do you manage any conflicts or challenges that may arise?
• How does NielsenIQ support the professional development and growth of its ABM team members, and what opportunities exist for the Head of Global ABM to contribute to this process?
• How does NielsenIQ measure the success of its ABM campaigns, and what metrics do you prioritize to ensure continuous optimization and improvement?
• How does the Head of Global ABM role fit within NielsenIQ's broader marketing strategy, and what opportunities exist for the role to influence the organization's marketing direction?

ASSUMPTION: The ideal candidate for the Head of Global ABM role will ask insightful and strategic questions that demonstrate their understanding of the role's requirements and their ability to contribute to NielsenIQ's marketing success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the linked SmartRecruiters link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your expertise in ABM strategies and your ability to drive measurable business results
• Prepare examples of your ABM strategies and their impact on business results, ready to discuss during the interview
• Research NielsenIQ's business and the role's fit within the organization's broader marketing strategy, and be prepared to discuss your findings during the interview
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.