Head of Global Account-Based Marketing (ABM)

📌 Core Information

🔹 Job Title: Head of Global Account-Based Marketing (ABM)

🔹 Company: NielsenIQ

🔹 Location: Remote (London, Madrid)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing customized marketing strategies for top accounts
• Collaborating with senior internal account directors to align ABM efforts with broader account strategies
• Engaging with senior stakeholders within key accounts to drive marketing activities and build long-term partnerships
• Providing thought leadership and guidance to internal teams and executives on ABM best practices and new techniques
• Measuring and optimizing ABM campaign performance to deliver high ROI

ASSUMPTION: This role requires a highly experienced marketing leader with a deep understanding of ABM and the ability to build bespoke marketing plans tailored to individual clients or categories.

📋 Key Responsibilities

✅ Develop and execute customized marketing strategies for top accounts, aligning with client-specific objectives, industry trends, and NielsenIQ's overall business strategy

✅ Collaborate with senior internal account directors to ensure ABM strategies are aligned with broader account strategies and foster collaborative working relationships across departments

✅ Act as the marketing lead for top accounts, engaging with senior stakeholders within those accounts to drive marketing activities and build long-term partnerships

✅ Provide expertise and thought leadership within NielsenIQ in the field of ABM, providing guidance, advice, and consultation to internal teams and executives on best practices and new techniques for driving ABM success

✅ Identify unique marketing challenges that have a broad impact on the business and use innovative thinking and problem-solving skills to develop creative solutions that solve complex challenges for key accounts

✅ Work closely with sales, product, and data teams to leverage insights and ensure that marketing plans are aligned with the commercial objectives of the business

✅ Measure the effectiveness of ABM campaigns, providing regular reporting and insights to senior leadership, and ensuring campaigns are continuously optimized to deliver high ROI

✅ Lead and upskill a group of talented marketing professionals into ABM professionals, providing mentorship and thought leadership to ensure the team executes at the highest level, and guide the strategic direction of ABM efforts to drive results for the business

ASSUMPTION: This role requires a strong understanding of the business, including the ability to anticipate client needs, business trends, and regulatory changes that could impact the marketing strategy for key accounts.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field; MBA preferred

Experience: 10+ years of experience in account-based marketing or a related field, with a focus on large, strategic accounts

Required Skills:

• Advanced knowledge of ABM strategies and principles, with a proven track record in executing multi-channel marketing campaigns
• Strong analytical skills, with the ability to use data to drive marketing decisions
• Excellent project management skills, with experience leading complex, cross-functional initiatives
• Proficient in MS software packages along with CRM suites and marketing automation tools such as MS Dynamics or similar
• Skilled and experienced in strategic planning and execution of digital marketing campaigns on regional/local digital channels, not limited to LinkedIn, Google, Facebook, Instagram, and programmatic advertising

Preferred Skills:

• Language fluency and proficiency in English and any other language

ASSUMPTION: This role requires a proven ability to lead cross-functional teams, with experience in managing complex marketing strategies, and the ability to influence and provide thought leadership across different departments and senior executives.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 (Estimated based on industry standards for a senior marketing role with 10+ years of experience in a global company)

Benefits:

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing role with 10+ years of experience in a global company. The actual salary may vary depending on factors such as the candidate's specific experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: NielsenIQ is a global consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NielsenIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach.

Company Size: NielsenIQ has 10,001+ employees, making it an enterprise-level organization with a large global presence.

Founded: NielsenIQ was founded in 1923 and has since grown into a leading provider of consumer insights and analytics.

Company Description:

• NielsenIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth.
• With a holistic retail read and the most comprehensive consumer insights delivered with advanced analytics through state-of-the-art platforms, NielsenIQ delivers the Full View.
• NielsenIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world's population.

Company Specialties:

• Omnichannel
• Ecommerce
• FMCG data
• CPG data
• Data analytics
• SaaS
• Digital shelf
• E-commerce
• Analytics
• Data
• CPG
• CPG data
• Eretail media
• Amazon S&S
• Location-based analytics
• And all location data

Company Website: https://nielseniq.com/global/en/industries/digital-commerce/

ASSUMPTION: NielsenIQ's focus on consumer intelligence and analytics makes it an attractive employer for marketing professionals looking to work in a data-driven environment.

📊 Role Analysis

Career Level: Senior leadership role with a focus on strategic planning and execution of ABM campaigns

Reporting Structure: This role reports directly to the senior leadership team and collaborates with various departments, including sales, product, and data teams

Work Arrangement: Remote OK, with the flexibility to work from home or in one of NielsenIQ's global offices

Growth Opportunities:

• Leading and mentoring a team of talented marketing professionals
• Expanding ABM efforts across new markets and verticals
• Developing and implementing innovative ABM strategies that drive business results
• Gaining exposure to senior leadership and stakeholders within key accounts

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to lead a team, drive strategic initiatives, and engage with senior stakeholders.

🌍 Location & Work Environment

Office Type: NielsenIQ has global offices in various locations, with a flexible remote work policy

Office Location(s): London, Madrid, and other global offices

Geographic Context:

• London: A major global city with a thriving tech industry and a multicultural environment
• Madrid: A vibrant city with a strong economy and a growing tech scene
• Remote: NielsenIQ's remote work policy allows for flexibility and work-life balance

Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work remotely

ASSUMPTION: NielsenIQ's global presence and flexible work arrangements make it an attractive employer for marketing professionals looking to work in a dynamic, international environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the hiring manager and/or other senior team members
• Final interview with the senior leadership team

Key Assessment Areas:

• Strategic thinking and ABM expertise
• Leadership and team management skills
• Communication and presentation skills
• Problem-solving and analytical skills
• Cultural fit and alignment with NielsenIQ's values

Application Tips:

• Tailor your resume and cover letter to highlight your ABM experience and strategic thinking skills
• Prepare examples of successful ABM campaigns you've led and the results you've achieved
• Research NielsenIQ's business and industry to demonstrate your understanding of the company and its goals

ATS Keywords: Account-Based Marketing, ABM strategy, marketing strategy, client engagement, cross-functional collaboration, data analysis, project management, leadership, problem-solving, communication, relationship building, digital marketing, mentorship, innovation, marketing strategy, revenue growth, analytics

ASSUMPTION: NielsenIQ's application process is designed to assess candidates' strategic thinking, leadership, and cultural fit, with a focus on their ABM expertise and experience.

🛠️ Tools & Technologies

• MS Office Suite (Word, Excel, PowerPoint)
• CRM suites (e.g., MS Dynamics)
• Marketing automation tools (e.g., Marketo, Pardot)
• Digital marketing platforms (e.g., LinkedIn, Google, Facebook, Instagram, programmatic advertising)
• Data analysis tools (e.g., Excel, SQL, Tableau)

ASSUMPTION: This role requires proficiency in MS Office Suite, CRM suites, and marketing automation tools, as well as experience with digital marketing platforms and data analysis tools.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Integrity
• Collaboration
• Accountability
• Inclusion