Head of Global Account-Based Marketing (ABM)

NielsenIQ

Full-time

Remote

Worldwide

🌐 Digital Marketing

📌 Core Information

🔹 Job Title: Head of Global Account-Based Marketing (ABM)

🔹 Company: NielsenIQ

🔹 Location: Remote (London, Amsterdam)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

Developing and executing customized marketing strategies for top accounts
Collaborating with senior internal account directors and external stakeholders
Managing client relationships and driving marketing activities
Providing thought leadership and mentorship in ABM

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of ABM principles to drive business results for key accounts.

📋 Key Responsibilities

✅ Develop and execute customized marketing strategies for top accounts, aligning with client-specific objectives, industry trends, and NielsenIQ’s overall business strategy

✅ Collaborate with senior internal account directors to build bespoke marketing plans tailored to individual clients or categories

✅ Act as the marketing lead for top accounts, engaging with senior stakeholders within those accounts to drive marketing activities and build long-term partnerships

✅ Provide guidance, advice, and consultation to internal teams and executives on best practices and new techniques for driving ABM success

✅ Identify unique marketing challenges and develop creative solutions that solve complex challenges for key accounts

✅ Work closely with sales, product, and data teams to leverage insights and ensure that marketing plans are aligned with the commercial objectives of the business

✅ Measure the effectiveness of ABM campaigns, providing regular reporting and insights to senior leadership and optimizing campaigns for high ROI

✅ Upskill a group of talented marketing professionals into ABM professionals, providing mentorship and thought leadership to ensure the team executes at the highest level

ASSUMPTION: This role involves a high degree of collaboration, strategic thinking, and problem-solving to deliver innovative, high-impact marketing strategies that drive measurable business results.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field; MBA preferred

Experience: 10+ years of experience in account-based marketing or a related field, with a focus on large, strategic accounts

Required Skills:

Advanced knowledge of ABM strategies and principles
Proven track record in executing multi-channel marketing campaigns
Strong analytical skills and data-driven decision-making
Excellent project management skills
Proficient in MS software packages along with CRM suites and marketing automation tools such as MS Dynamics or similar
Skilled and experienced in strategic planning and execution of digital marketing campaigns on regional/local digital channels

Preferred Skills:

Fluency in English and any other language
Experience in managing high-profile accounts within a B2B marketing environment, ideally within the data analytics or consumer goods industries

ASSUMPTION: Candidates should have a proven track record in developing and executing marketing strategies that impact the strategic direction of the business, with measurable outcomes on revenue and client engagement.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (Estimated based on industry standards for a senior marketing role with 10+ years of experience)

Benefits:

Flexible working environment
Volunteer time off
LinkedIn Learning
Employee-Assistance-Program (EAP)

Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work

ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role with 10+ years of experience. The actual salary may vary based on factors such as skills, experience, and performance.

📌 Applicant Insights 🔍 Company Context

🔍 Company Context

Industry: NielsenIQ is a leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. With a holistic retail read and comprehensive consumer insights, NielsenIQ delivers the Full View™.

Company Size: NielsenIQ has 10,001+ employees globally, providing a large and diverse work environment.

Founded: NielsenIQ was founded in 1923 and has since grown into a global leader in consumer intelligence.

Company Description:

NielsenIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth.
With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NielsenIQ delivers the Full View™.
NielsenIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

Company Specialties:

Omnichannel
Ecommerce
FMCG data
CPG data
Data analytics
SaaS
Digital shelf
E-retail media
Amazon S&S
Location-based analytics
And all location data

Company Website: NielsenIQ for Digital Commerce

ASSUMPTION: NielsenIQ’s global presence and extensive consumer insights make it an attractive employer for marketing professionals seeking international experience and comprehensive data-driven insights.

📊 Role Analysis

Career Level: Senior-level marketing role with strategic and leadership responsibilities

Reporting Structure: This role reports directly to the SVP of Marketing and collaborates closely with senior internal account directors

Work Arrangement: Remote OK, with flexibility for remote work and potential travel for client meetings and events

Growth Opportunities:

Potential to grow into a global marketing leadership role within NielsenIQ
Opportunities to work with and learn from senior stakeholders within top accounts
Chance to develop and refine ABM strategies and best practices within a global organization

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their leadership and strategic skills within a global organization.

🌍 Location & Work Environment

Office Type: Remote, with potential for on-site meetings and events

Office Location(s): London, Amsterdam (with flexibility for remote work)

Geographic Context:

London: A major global city with a thriving business environment and diverse cultural scene
Amsterdam: A vibrant city with a strong focus on innovation, technology, and sustainability
Remote: Offers flexibility and work-life balance, with the ability to work from anywhere with an internet connection

Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work

ASSUMPTION: The remote work arrangement offers flexibility and work-life balance, while the global nature of NielsenIQ’s client base provides opportunities for international collaboration and travel.

💼 Interview & Application Insights

Typical Process:

Online application review
Phone or video screen with the HR team
In-depth interview with the hiring manager and/or team members
Final interview with senior leadership
Background check and offer extension

Key Assessment Areas:

Strategic thinking and problem-solving skills
ABM expertise and experience
Leadership and team management skills
Communication and interpersonal skills
Cultural fit and alignment with NielsenIQ’s values

Application Tips:

Tailor your resume and cover letter to highlight your ABM experience and strategic thinking skills
Prepare examples of successful ABM campaigns you’ve led or contributed to
Research NielsenIQ’s clients and industry trends to demonstrate your understanding of the business
Practice common interview questions and be prepared to discuss your approach to ABM strategy and execution

ATS Keywords: Account-Based Marketing, ABM strategy, client engagement, marketing strategy, digital marketing, campaign optimization, leadership, mentorship, problem-solving, collaboration, stakeholder management

ASSUMPTION: NielsenIQ’s hiring process is designed to assess candidates’ strategic thinking, ABM expertise, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.

🛠️ Tools & Technologies

MS Office Suite (Word, Excel, PowerPoint)
CRM suites (e.g., MS Dynamics)
Marketing automation tools (e.g., Marketo, Pardot)
Digital marketing platforms (e.g., Google Ads, LinkedIn Ads, Facebook Ads)
Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Candidates should be proficient in MS Office Suite and CRM suites, with experience in marketing automation tools and digital marketing platforms. Familiarity with data analysis and visualization tools is a plus.

👔 Cultural Fit Considerations

Company Values:

Client-centric: We put our clients at the heart of everything we do
Innovative: We embrace change and continuously seek new ways to improve
Collaborative: We work together to achieve our goals
Inclusive: We foster an environment where everyone can bring their authentic selves to work
Accountable: We take ownership and deliver on our commitments

Work Style:

Strategic: We focus on long-term goals and big-picture thinking
Data-driven: We use data to inform our decisions and measure our impact
Collaborative: We work closely with internal and external stakeholders to achieve our goals
Adaptable: We embrace change and pivot as needed to deliver results
Inclusive: We foster a culture of belonging and respect for all individuals

Self-Assessment Questions:

How do you align your ABM strategies with client-specific objectives and industry trends?
Can you provide an example of a time when you had to pivot your ABM strategy to address a unique challenge or opportunity?
How do you foster a culture of collaboration and inclusion within your team and with external stakeholders?

ASSUMPTION: NielsenIQ values strategic thinking, data-driven decision-making, collaboration, and inclusion. Candidates should assess their fit with these values and work styles to ensure a successful cultural integration.

⚠️ Potential Challenges

Managing multiple top accounts simultaneously, each with unique marketing needs and objectives
Balancing strategic thinking with day-to-day execution and tactical tasks
Navigating a large, global organization with complex stakeholder relationships
Keeping up with industry trends and best practices in ABM and digital marketing
Adapting to a remote work environment and maintaining productivity and engagement

ASSUMPTION: These challenges require strong organizational skills, adaptability, and a strategic mindset to overcome.

📈 Similar Roles Comparison

Compared to other ABM roles, this position requires a higher level of strategic thinking and leadership, with a broader scope of responsibilities
In the digital commerce industry, ABM roles often focus on driving revenue growth and market share for specific clients or categories
Career paths in ABM can lead to senior marketing leadership roles, with opportunities to specialize in specific industries or client segments

ASSUMPTION: This role offers significant growth potential and is well-suited for experienced ABM professionals seeking to advance their careers in a global organization.

📝 Sample Projects

Developing and executing an ABM strategy for a top retail client, driving a 20% increase in revenue over 12 months
Collaborating with a cross-functional team to launch a new digital marketing platform, improving campaign performance by 15%
Conducting a comprehensive ABM audit for a major consumer goods client, identifying optimization opportunities and delivering a 10% increase in ROI

ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of ABM, with a focus on driving business results and optimizing marketing performance.

❓ Key Questions to Ask During Interview

Can you describe the reporting structure for this role and how it collaborates with other departments?
How does NielsenIQ support the growth and development of its ABM team members?
What are the key priorities for this role in the first 90 days?
How does NielsenIQ measure the success of its ABM campaigns, and what are the key KPIs for this role?
What are the most challenging aspects of working in a remote or hybrid environment at NielsenIQ?

ASSUMPTION: These questions help candidates better understand the role, the organization, and the work environment, enabling them to make an informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

Submit your application through this link
Tailor your resume and cover letter to highlight your ABM experience and strategic thinking skills
Prepare examples of successful ABM campaigns you’ve led or contributed to
Research NielsenIQ’s clients and industry trends to demonstrate your understanding of the business
Practice common interview questions and be prepared to discuss your approach to ABM strategy and execution
Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now

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