Head of Global Content Marketing

📌 Core Information

🔹 Job Title: Head of Global Content Marketing

🔹 Company: Employment Hero

🔹 Location: Remote (Australia preferred)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 8+ years

🔹 Remote Status: Remote solely

🚀 Job Overview

Key aspects of this role include:

• Developing and overseeing global content strategy
• Guiding regional content marketing teams
• Collaborating with cross-functional teams to ensure content fuels broader marketing campaigns
• Optimizing content for search and maintaining editorial quality
• Partnering with sales to create tools and messaging that address client pain points

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to manage multiple projects and teams across different time zones.

📋 Key Responsibilities

✅ Develop and execute global content strategy that aligns with business goals, brand tone, and market momentum

✅ Guide and empower regional content marketers with strategic direction, frameworks, and editorial support

✅ Collaborate with SEO and Marketing Automation teams to develop keyword strategies that drive organic growth

✅ Monitor SEO performance and adjust content plans based on data, trends, and opportunities

✅ Partner with Sales to craft tools and messaging that address real client pain points and clearly communicate product value

✅ Maintain and evolve our library of sales assets, ensuring every touchpoint supports conversion

✅ Work closely with the social team to amplify messaging and repurpose long-form assets into scroll-stopping moments

✅ Act as a key liaison between marketing, sales, and product—ensuring content is always aligned with strategic objectives

✅ Lead by influence, guiding regional content teams to maintain consistent brand voice, editorial standards, and performance goals

✅ Support the development of internal content guidelines and elevate the brand voice across all platforms

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 8+ years of content marketing or communications experience, preferably in HR, SaaS, or a high-growth tech environment

Required Skills:

• Proven ability to develop and execute global content strategies that drive measurable results
• Experience leading or guiding distributed teams in multiple regions or markets
• Deep experience working with subject matter experts and senior stakeholders to develop high-impact content that converts
• A clear, concise, and confident writing style that resonates with global business audiences
• Strong editorial judgment and a relentless eye for detail
• Experience managing multiple projects and tight deadlines across global teams

Preferred Skills:

• Fluency in multiple languages
• Experience with SEO tools and content management systems
• Background in HR, SaaS, or a related industry

ASSUMPTION: Candidates with experience in a similar role or industry will have a competitive advantage.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 AUD per year (based on experience and industry standards for a Head of Content Marketing role in Australia)

Benefits:

• Employee Share Options
• Generous Paternity Leave Policy
• Subsidised Egg Freezing
• WFH Office Expense Budget
• Learning & Development Opportunities

Working Hours: Full-time (40 hours per week) with flexible working hours and a remote work environment

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Head of Content Marketing role in Australia. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Human Resources Services

Company Size: 501-1,000 employees (as of 2025)

Founded: 2014

Company Description:

• Employment Hero is an ambitious group of people on a mission to make employment easier and more valuable for everyone.
• Their all-in-one employment solution supports businesses and their teams at every stage of the employee lifecycle, from recruitment to HR, compliance, and payroll.
• Since their inception in 2014, they have experienced impressive growth, reaching unicorn status in 2022 and now serving 300,000 businesses globally with over 2 million users.

Company Specialties:

• HR Software
• Employee Benefits
• HR System on Cloud
• Payroll
• Recruitment Software
• Payroll Platform
• Payroll Automation
• HR Automation

Company Website: https://www.employmenthero.com

ASSUMPTION: Employment Hero's rapid growth and global presence provide ample opportunities for career advancement and impact.

📊 Role Analysis

Career Level: Senior leadership role reporting directly to the Chief Marketing Officer

Reporting Structure: This role will oversee regional content marketing teams and collaborate with cross-functional teams, including SEO, Marketing Automation, Sales, and Product

Work Arrangement: Remote solely, with a preference for candidates based in Australia

Growth Opportunities:

• Potential to expand the content marketing team and take on additional responsibilities as the company grows
• Opportunity to work closely with senior leadership and influence the company's overall marketing strategy
• Possibility to gain experience in a high-growth tech environment and make a significant impact on the company's success

ASSUMPTION: This role offers a unique opportunity to shape the company's global content marketing strategy and make a significant impact on its growth and success.

🌍 Location & Work Environment

Office Type: Remote solely, with a preference for candidates based in Australia

Office Location(s): Sydney, NSW (headquarters); London, England; Singapore; Kuala Lumpur, Malaysia; Auckland, New Zealand

Geographic Context:

• Australia: The company's headquarters is located in Sydney, with a strong preference for candidates based in Australia
• New Zealand: Employment Hero has an office in Auckland and serves clients throughout New Zealand
• Singapore & Malaysia: Employment Hero has offices in Singapore and Kuala Lumpur, serving clients across Southeast Asia
• United Kingdom: Employment Hero has an office in London, serving clients throughout the UK and Europe

Work Schedule: Full-time (40 hours per week) with flexible working hours and a remote work environment

ASSUMPTION: The remote work environment offers a high degree of flexibility and autonomy, with the expectation that candidates can manage their time effectively and maintain a consistent work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• Virtual interview with the hiring manager
• Final interview with senior leadership

Key Assessment Areas:

• Strategic thinking and global content marketing experience
• Leadership skills and the ability to guide and empower regional teams
• Writing and editorial skills, with a strong focus on quality and consistency
• Cultural fit and alignment with Employment Hero's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Provide specific examples of your content marketing achievements and the impact you've made in previous roles
• Demonstrate your understanding of Employment Hero's mission and values in your application materials

ATS Keywords: Global content strategy, regional content marketing, SEO, keyword research, content optimization, sales enablement, stakeholder engagement, leadership, team management, cross-functional collaboration

ASSUMPTION: Employment Hero's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the company's needs and goals.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress, HubSpot)
• SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
• Project management tools (e.g., Asana, Trello, Jira)
• Collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)

ASSUMPTION: Candidates should be comfortable using a variety of tools and technologies to manage content marketing projects and teams effectively.

👔 Cultural Fit Considerations

Company Values:

• Mission First: Everything we do is driven by our mission to make employment easier and more valuable for everyone
• Remote First: We champion a remote environment with a preference for asynchronous communication and a high degree of autonomy
• AI First: We are committed to using AI to accelerate our mission; AI is not just a tool, it’s a fundamental part of how we operate, innovate, and scale
• Apolitical: We do not take a position on political or social topics, unless it relates to our mission
• Live by Our Values: We role model our values 100% of the time
• Expect High Performance: We set a high standard and we’re not satisfied with being average

Work Style:

• Focused: We operate with a clear sense of purpose and prioritize impact over activity
• Agile: We embrace change and adapt quickly to new information and feedback
• Impact-driven: We measure success by the outcomes we achieve, not the hours we work

Self-Assessment Questions:

• Do you embody Employment Hero's values and mission?
• Are you comfortable working remotely and managing your time effectively?
• Do you have experience leading and guiding distributed teams in multiple regions or markets?
• Can you demonstrate a strong track record of developing and executing global content strategies that drive measurable results?

ASSUMPTION: Candidates who align with Employment Hero's values and work style will be more likely to succeed in this role and make a significant impact on the company's growth and success.

⚠️ Potential Challenges

• Managing multiple projects and tight deadlines across global teams
• Balancing strategic thinking with day-to-day content creation and management
• Ensuring consistent brand voice, editorial standards, and performance goals across regional content marketing teams
• Adapting to a high-growth tech environment with frequent changes and priorities

ASSUMPTION: These challenges can be overcome with strong leadership skills, effective time management, and a strategic mindset.

📈 Similar Roles Comparison

• This role is unique in its global scope and strategic focus, with a broader impact on the company's overall marketing strategy than similar roles in other organizations
• Employment Hero's rapid growth and global presence provide ample opportunities for career advancement and impact
• Candidates with experience in a similar role or industry will have a competitive advantage but are not required

ASSUMPTION: This role offers a unique opportunity to shape the company's global content marketing strategy and make a significant impact on its growth and success.

📝 Sample Projects

• Developing a global content strategy that aligns with business goals, brand tone, and market momentum
• Guiding regional content marketing teams to maintain consistent brand voice, editorial standards, and performance goals
• Partnering with SEO and Marketing Automation teams to develop keyword strategies that drive organic growth

ASSUMPTION: These projects demonstrate the strategic and leadership aspects of the role, as well as the need for strong communication and collaboration skills.

❓ Key Questions to Ask During Interview

• Can you describe the company's global content marketing strategy and how this role fits into it?
• How does the company support regional content marketing teams and ensure consistent brand voice and quality across markets?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of its content marketing efforts, and how will my performance be evaluated?
• What opportunities are there for growth and advancement within the company, and how does the company support employee development?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and its global content marketing strategy, as well as their understanding of the responsibilities and expectations of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Employment Hero's careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Provide specific examples of your content marketing achievements and the impact you've made in previous roles
• Demonstrate your understanding of Employment Hero's mission and values in your application materials
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and ask about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.