📌 Core Information
🔹 Job Title: Head of Global Creative, Copy
🔹 Company: GetYourGuide
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing & Creative
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Defining and leading the creative direction for brand storytelling
- Developing and refining tone of voice guidelines
- Leading strategic and creative execution of brand campaigns
- Mentoring and developing copywriters
ASSUMPTION: This role requires a strategic thinker with a strong creative background and proven leadership skills to drive brand storytelling initiatives globally.
📋 Key Responsibilities
✅ Define and lead the creative direction for brand storytelling, ensuring a compelling and unified brand voice across all platforms
✅ Develop and refine our tone of voice guidelines, ensuring they evolve with our brand and remain effective across different markets, channels, and audiences
✅ Lead the strategic and creative execution of brand campaigns, content, and customer experiences—translating business objectives into compelling narratives
✅ Work cross-functionally with Brand, Product, Performance Marketing, and Comms teams to align storytelling with strategic goals and customer insights
✅ Mentor and develop copywriters, fostering a culture of creative excellence and innovation
✅ Ensure consistency in messaging across all brand touchpoints, from website and social media to product communications and advertising
✅ Guide and collaborate with external agencies and freelancers to maintain brand integrity and quality in all outsourced storytelling efforts
✅ Stay ahead of industry trends, cultural insights, and new storytelling techniques to keep GetYourGuide’s brand voice fresh and compelling
ASSUMPTION: This role involves a high level of collaboration and influence across various teams and stakeholders to drive impactful storytelling initiatives.
🎯 Required Qualifications
Education: Bachelor's degree in a related field (e.g., Marketing, Communications, or Creative Writing) or equivalent experience
Experience: 7+ years of experience in a senior creative role, ideally in-house or a mix of agency and in-house environments
Required Skills:
- Proven expertise in brand storytelling, creative direction, and content strategy
- Deep expertise in tone of voice development, messaging strategy, and creative storytelling across multiple formats
- Strong leadership skills, with a track record of mentoring and developing creative teams
- Exceptional writing, editing, and communication skills, with native-level English required and additional languages being a plus
- Experience working on global brands and diverse markets, with an understanding of how to tailor storytelling for different audiences
- Highly organized, able to manage multiple projects, and skilled at balancing creative vision with business priorities
Preferred Skills:
- Experience working with global creative teams
- Familiarity with the travel and tourism industry
ASSUMPTION: The ideal candidate will have a strong portfolio showcasing expertise in brand storytelling, creative direction, and content strategy, with a distinct voice and style.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (Based on industry standards for a senior creative role in Berlin)
Benefits:
- Virtual stock options
- Annual personal growth budget
- Company Pension Scheme
- Discounted public transportation tickets
- Generous maternity and paternity leave policies
Working Hours: Full-time, with a hybrid work-from-home and telecommuting policy
ASSUMPTION: The salary range is estimated based on industry standards for a senior creative role in Berlin, considering the experience and skills required for this position.
📌 Applicant Insights
🔍 Company Context
Industry: GetYourGuide is a leading global online marketplace for travel experiences, operating in the Software Development and Online Travel industries
Company Size: GetYourGuide has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration
Founded: 2009, with over a decade of experience in the online travel market
Company Description:
- GetYourGuide is a leading global online marketplace for travel experiences, offering a wide range of tours, activities, and attractions in over 11,000 cities worldwide
- The company focuses on connecting travelers with local experts and immersive bucket-list experiences through its Originals by GetYourGuide offering
- GetYourGuide has sold over 150 million tickets from 30,000 supply partners, leveraging its easy-to-use platform to grow their businesses
Company Specialties:
- Online Travel
- Tours
- Attractions & Local Activities
- Tourism
- E-commerce
- Technology
- Engineering
- Sales Management
- Account Management
- Marketing
- Hospitality Industry
Company Website: getyourguide.careers
ASSUMPTION: GetYourGuide's focus on global expansion and diverse markets makes this role an excellent opportunity for a creative professional seeking international exposure.
📊 Role Analysis
Career Level: Senior-level role with significant influence and responsibility for global brand storytelling
Reporting Structure: This role reports directly to the Chief Marketing Officer and leads a team of highly talented writers, both full-time employees and freelancers
Work Arrangement: Hybrid work arrangement, with a mix of on-site and remote work
Growth Opportunities:
- Potential to expand the creative team and take on more responsibilities as the company grows
- Opportunities to collaborate with cross-functional teams and influence strategic decisions
- Chance to develop leadership and management skills by mentoring and guiding the creative team
ASSUMPTION: This role offers significant growth potential, as GetYourGuide continues to expand its global presence and diversify its offerings.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a focus on employee well-being and comfort
Office Location(s): Sonnenburger Straße 73, Berlin, Germany
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech and startup scene
- The office is located in the trendy Friedrichshain neighborhood, with easy access to public transportation and numerous amenities
- Berlin offers a high quality of life, with affordable living costs compared to other major European cities
Work Schedule: Full-time, with a hybrid work arrangement allowing for flexibility and a healthy work-life balance
ASSUMPTION: The hybrid work arrangement and central office location make this role an attractive opportunity for candidates seeking a balance between on-site collaboration and remote work.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- On-site or virtual interview with the hiring manager and team members
- Final interview with the Chief Marketing Officer
Key Assessment Areas:
- Creativity and storytelling abilities
- Leadership and mentoring skills
- Strategic thinking and problem-solving
- Adaptability and cultural awareness
Application Tips:
- Tailor your resume and cover letter to highlight your creative portfolio, leadership experience, and relevant industry knowledge
- Prepare examples of your work that demonstrate your ability to create compelling narratives across various formats and platforms
- Research GetYourGuide's brand voice and tone to ensure your application aligns with the company's values and messaging
ATS Keywords: Brand storytelling, creative direction, content strategy, tone of voice, messaging strategy, leadership, mentoring, global brand experience, audience tailoring
ASSUMPTION: The interview process will focus on assessing the candidate's creative skills, strategic thinking, and cultural fit within the GetYourGuide team.
🛠️ Tools & Technologies
- Google Workspace (Gmail, Google Docs, Google Sheets)
- Project management tools (e.g., Asana, Trello, or Jira)
- Creative collaboration platforms (e.g., Figma, InVision, or Adobe XD)
ASSUMPTION: The ideal candidate will be comfortable working with a variety of tools and technologies to facilitate collaboration and project management.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Collaborative
- Innovative
- Accountable
Work Style:
- Creative and strategic thinking
- Collaborative and team-oriented
- Adaptable and open to feedback
- Results-driven and proactive
Self-Assessment Questions:
- How do you ensure that your creative work aligns with GetYourGuide's brand voice and values?
- Can you provide an example of a time when you had to adapt your storytelling approach to cater to a specific audience or market?
- How do you approach mentoring and developing the creative skills of your team members?
ASSUMPTION: GetYourGuide values candidates who can demonstrate a strong cultural fit with the company's values and work style, as well as a passion for driving innovative storytelling initiatives.
⚠️ Potential Challenges
- Managing a global team with diverse cultural backgrounds and time zones
- Balancing creative vision with business priorities and stakeholder expectations
- Keeping up with industry trends and cultural insights to maintain a fresh and compelling brand voice
- Navigating a fast-paced, dynamic work environment with frequent changes and new projects
ASSUMPTION: The ideal candidate will be adaptable, resilient, and capable of thriving in a challenging, fast-paced environment.
📈 Similar Roles Comparison
- This role differs from similar positions in other companies due to GetYourGuide's focus on global expansion and diverse markets, requiring a strong understanding of international audiences and cultural nuances
- Industry-specific context: The online travel industry is highly competitive and dynamic, with a strong emphasis on innovation and customer experience
- Career path comparison: This role offers significant growth potential, with opportunities to expand the creative team and take on more responsibilities as the company grows
ASSUMPTION: The unique aspects of this role make it an attractive opportunity for creative professionals seeking international exposure and growth potential in the online travel industry.
📝 Sample Projects
- Developing a comprehensive tone of voice guide for GetYourGuide's global brand, ensuring consistency across all touchpoints and markets
- Collaborating with cross-functional teams to create compelling narratives for marketing campaigns, product communications, and customer experiences
- Mentoring and guiding a team of writers to create high-quality, on-brand content for various platforms and channels
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives the ideal candidate might undertake in this role.
❓ Key Questions to Ask During Interview
- How does GetYourGuide support the professional development and growth of its creative team members?
- Can you describe the team structure and dynamics within the Global Creative Marketing department?
- How does GetYourGuide approach diversity, equity, and inclusion in its creative content and marketing efforts?
- What are the key priorities for this role in the first 90 days, and how will my success be measured?
- How does GetYourGuide foster a collaborative and innovative work environment, and what resources are available to support creative teams?
ASSUMPTION: Asking these questions will help the candidate better understand the role, team dynamics, and company culture, enabling them to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the GetYourGuide careers website
- Tailor your resume and cover letter to highlight your creative portfolio, leadership experience, and relevant industry knowledge
- Prepare examples of your work that demonstrate your ability to create compelling narratives across various formats and platforms
- Research GetYourGuide's brand voice and tone to ensure your application aligns with the company's values and messaging
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
