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Head of Global Creative, Copy

GetYourGuide
Full-time
On-site
Berlin, Berlin, Germany
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Head of Global Creative, Copy

πŸ”Ή Company: GetYourGuide

πŸ”Ή Location: Berlin, Germany

πŸ”Ή Job Type: Full-time, Hybrid

πŸ”Ή Category: Marketing & Creative

πŸ”Ή Date Posted: June 10, 2025

πŸ”Ή Experience Level: 7+ years

πŸ”Ή Remote Status: On-site (Hybrid)

πŸš€ Job Overview

Key aspects of this role include:

  • Defining and leading the creative direction for brand storytelling
  • Developing and refining tone of voice guidelines
  • Leading strategic and creative execution of brand campaigns
  • Mentoring and developing copywriters

ASSUMPTION: This role requires a strategic thinker with a strong creative background and proven leadership skills to drive brand storytelling initiatives globally.

πŸ“‹ Key Responsibilities

βœ… Define and lead the creative direction for brand storytelling, ensuring a compelling and unified brand voice across all platforms

βœ… Develop and refine our tone of voice guidelines, ensuring they evolve with our brand and remain effective across different markets, channels, and audiences

βœ… Lead the strategic and creative execution of brand campaigns, content, and customer experiencesβ€”translating business objectives into compelling narratives

βœ… Work cross-functionally with Brand, Product, Performance Marketing, and Comms teams to align storytelling with strategic goals and customer insights

βœ… Mentor and develop copywriters, fostering a culture of creative excellence and innovation

βœ… Ensure consistency in messaging across all brand touchpoints, from website and social media to product communications and advertising

βœ… Guide and collaborate with external agencies and freelancers to maintain brand integrity and quality in all outsourced storytelling efforts

βœ… Stay ahead of industry trends, cultural insights, and new storytelling techniques to keep GetYourGuide’s brand voice fresh and compelling

ASSUMPTION: This role involves a high level of collaboration and influence across various teams and stakeholders to drive impactful storytelling initiatives.

🎯 Required Qualifications

Education: Bachelor's degree in a related field (e.g., Marketing, Communications, or Creative Writing) or equivalent experience

Experience: 7+ years of experience in a senior creative role, ideally in-house or a mix of agency and in-house environments

Required Skills:

  • Proven expertise in brand storytelling, creative direction, and content strategy
  • Deep expertise in tone of voice development, messaging strategy, and creative storytelling across multiple formats
  • Strong leadership skills, with a track record of mentoring and developing creative teams
  • Exceptional writing, editing, and communication skills, with native-level English required and additional languages being a plus
  • Experience working on global brands and diverse markets, with an understanding of how to tailor storytelling for different audiences
  • Highly organized, able to manage multiple projects, and skilled at balancing creative vision with business priorities

Preferred Skills:

  • Experience working with global creative teams
  • Familiarity with the travel and tourism industry

ASSUMPTION: The ideal candidate will have a strong portfolio showcasing expertise in brand storytelling, creative direction, and content strategy, with a distinct voice and style.

πŸ’° Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (Based on industry standards for a senior creative role in Berlin)

Benefits:

  • Virtual stock options
  • Annual personal growth budget
  • Company Pension Scheme
  • Discounted public transportation tickets
  • Generous maternity and paternity leave policies

Working Hours: Full-time, with a hybrid work-from-home and telecommuting policy

ASSUMPTION: The salary range is estimated based on industry standards for a senior creative role in Berlin, considering the experience and skills required for this position.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: GetYourGuide is a leading global online marketplace for travel experiences, operating in the Software Development and Online Travel industries

Company Size: GetYourGuide has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration

Founded: 2009, with over a decade of experience in the online travel market

Company Description:

  • GetYourGuide is a leading global online marketplace for travel experiences, offering a wide range of tours, activities, and attractions in over 11,000 cities worldwide
  • The company focuses on connecting travelers with local experts and immersive bucket-list experiences through its Originals by GetYourGuide offering
  • GetYourGuide has sold over 150 million tickets from 30,000 supply partners, leveraging its easy-to-use platform to grow their businesses

Company Specialties:

  • Online Travel
  • Tours
  • Attractions & Local Activities
  • Tourism
  • E-commerce
  • Technology
  • Engineering
  • Sales Management
  • Account Management
  • Marketing
  • Hospitality Industry

Company Website: getyourguide.careers

ASSUMPTION: GetYourGuide's focus on global expansion and diverse markets makes this role an excellent opportunity for a creative professional seeking international exposure.

πŸ“Š Role Analysis

Career Level: Senior-level role with significant influence and responsibility for global brand storytelling

Reporting Structure: This role reports directly to the Chief Marketing Officer and leads a team of highly talented writers, both full-time employees and freelancers

Work Arrangement: Hybrid work arrangement, with a mix of on-site and remote work

Growth Opportunities:

  • Potential to expand the creative team and take on more responsibilities as the company grows
  • Opportunities to collaborate with cross-functional teams and influence strategic decisions
  • Chance to develop leadership and management skills by mentoring and guiding the creative team

ASSUMPTION: This role offers significant growth potential, as GetYourGuide continues to expand its global presence and diversify its offerings.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on employee well-being and comfort

Office Location(s): Sonnenburger Straße 73, Berlin, Germany

Geographic Context:

  • Berlin is a vibrant, multicultural city with a thriving tech and startup scene
  • The office is located in the trendy Friedrichshain neighborhood, with easy access to public transportation and numerous amenities
  • Berlin offers a high quality of life, with affordable living costs compared to other major European cities

Work Schedule: Full-time, with a hybrid work arrangement allowing for flexibility and a healthy work-life balance

ASSUMPTION: The hybrid work arrangement and central office location make this role an attractive opportunity for candidates seeking a balance between on-site collaboration and remote work.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application review
  • Phone or video screening
  • On-site or virtual interview with the hiring manager and team members
  • Final interview with the Chief Marketing Officer

Key Assessment Areas:

  • Creativity and storytelling abilities
  • Leadership and mentoring skills
  • Strategic thinking and problem-solving
  • Adaptability and cultural awareness

Application Tips:

  • Tailor your resume and cover letter to highlight your creative portfolio, leadership experience, and relevant industry knowledge
  • Prepare examples of your work that demonstrate your ability to create compelling narratives across various formats and platforms
  • Research GetYourGuide's brand voice and tone to ensure your application aligns with the company's values and messaging

ATS Keywords: Brand storytelling, creative direction, content strategy, tone of voice, messaging strategy, leadership, mentoring, global brand experience, audience tailoring

ASSUMPTION: The interview process will focus on assessing the candidate's creative skills, strategic thinking, and cultural fit within the GetYourGuide team.

πŸ› οΈ Tools & Technologies

  • Google Workspace (Gmail, Google Docs, Google Sheets)
  • Project management tools (e.g., Asana, Trello, or Jira)
  • Creative collaboration platforms (e.g., Figma, InVision, or Adobe XD)

ASSUMPTION: The ideal candidate will be comfortable working with a variety of tools and technologies to facilitate collaboration and project management.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centric
  • Data-driven
  • Collaborative
  • Innovative
  • Accountable

Work Style:

  • Creative and strategic thinking
  • Collaborative and team-oriented
  • Adaptable and open to feedback
  • Results-driven and proactive

Self-Assessment Questions:

  • How do you ensure that your creative work aligns with GetYourGuide's brand voice and values?
  • Can you provide an example of a time when you had to adapt your storytelling approach to cater to a specific audience or market?
  • How do you approach mentoring and developing the creative skills of your team members?

ASSUMPTION: GetYourGuide values candidates who can demonstrate a strong cultural fit with the company's values and work style, as well as a passion for driving innovative storytelling initiatives.

⚠️ Potential Challenges

  • Managing a global team with diverse cultural backgrounds and time zones
  • Balancing creative vision with business priorities and stakeholder expectations
  • Keeping up with industry trends and cultural insights to maintain a fresh and compelling brand voice
  • Navigating a fast-paced, dynamic work environment with frequent changes and new projects

ASSUMPTION: The ideal candidate will be adaptable, resilient, and capable of thriving in a challenging, fast-paced environment.

πŸ“ˆ Similar Roles Comparison

  • This role differs from similar positions in other companies due to GetYourGuide's focus on global expansion and diverse markets, requiring a strong understanding of international audiences and cultural nuances
  • Industry-specific context: The online travel industry is highly competitive and dynamic, with a strong emphasis on innovation and customer experience
  • Career path comparison: This role offers significant growth potential, with opportunities to expand the creative team and take on more responsibilities as the company grows

ASSUMPTION: The unique aspects of this role make it an attractive opportunity for creative professionals seeking international exposure and growth potential in the online travel industry.

πŸ“ Sample Projects

  • Developing a comprehensive tone of voice guide for GetYourGuide's global brand, ensuring consistency across all touchpoints and markets
  • Collaborating with cross-functional teams to create compelling narratives for marketing campaigns, product communications, and customer experiences
  • Mentoring and guiding a team of writers to create high-quality, on-brand content for various platforms and channels

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives the ideal candidate might undertake in this role.

❓ Key Questions to Ask During Interview

  • How does GetYourGuide support the professional development and growth of its creative team members?
  • Can you describe the team structure and dynamics within the Global Creative Marketing department?
  • How does GetYourGuide approach diversity, equity, and inclusion in its creative content and marketing efforts?
  • What are the key priorities for this role in the first 90 days, and how will my success be measured?
  • How does GetYourGuide foster a collaborative and innovative work environment, and what resources are available to support creative teams?

ASSUMPTION: Asking these questions will help the candidate better understand the role, team dynamics, and company culture, enabling them to make an informed decision about the opportunity.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the GetYourGuide careers website
  • Tailor your resume and cover letter to highlight your creative portfolio, leadership experience, and relevant industry knowledge
  • Prepare examples of your work that demonstrate your ability to create compelling narratives across various formats and platforms
  • Research GetYourGuide's brand voice and tone to ensure your application aligns with the company's values and messaging
  • Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.