📌 Core Information
🔹 Job Title: Head of Global Passenger Cars Marketing (m/f/d) - open to multiple location
🔹 Company: ZF Group
🔹 Location: Warsaw, Mazowieckie, Poland
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (open to multiple locations)
🚀 Job Overview
Key aspects of this role include:
- End-to-End responsibility for the overall Passenger Car Aftermarket Marketing Strategy
- Developing and driving execution of Business Line Marketing Plan
- Managing the Marketing Budget in alignment with Global BL Head & Global Marketing
- Own and govern the communication of the value proposition
- Consistent BL market messaging and effective BL content across all target groups & regions
- Driving effective portfolio growth through marketing campaign briefs
ASSUMPTION: This role requires a strategic mindset and proven experience in automotive aftermarket marketing to drive global marketing strategies and ensure consistent messaging.
📋 Key Responsibilities
✅ Develop and drive execution of Business Line Marketing Plan in alignment with Global BL Head & Global Marketing
✅ Manage the Marketing Budget and ensure consistent BL market messaging across all target groups & regions
✅ Own and govern the communication of the value proposition: develop and communicate relevant Pass Car Aftermarket content and assets
✅ Drive effective portfolio growth by creating BL specific marketing campaign briefs (managed by Global Marketing & executed via Regional Marketing)
✅ Collaborate with cross-functional teams to ensure brand governance and effective BL content across all target groups & regions
ASSUMPTION: This role involves working closely with various teams and stakeholders to ensure consistent messaging and effective marketing campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven track record in strategic marketing & management roles in automotive aftermarket with strong B2B experience
Required Skills:
- Excellent understanding of customer-centricity and customer journeys
- Strong knowledge of market, customers, and marketing campaign management
- Ability to manage ambiguity and bring clarity through excellent stakeholder tailored communication
- Ability to challenge the status quo & question paradigms, and develop & roll-out a global market strategy
- Fluency in English (must), proficiency in other languages a plus
Preferred Skills:
- Experience working in a global organization
- Knowledge of marketing automation tools
ASSUMPTION: Candidates should have a strong background in strategic marketing within the automotive aftermarket and a proven track record in management roles.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (estimated based on industry standards for a senior marketing role in Poland)
Benefits:
- Private Medical Care
- Life Insurance
- Annual Bonus
- Cafeteria System
- Company Car
- Hybrid or remote work system and flexible working hours
- Possibility of participation in other benefits in other countries (to be discussed)
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in Poland. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Motor Vehicle Parts Manufacturing
Company Size: 10,001+ employees (global)
Founded: 1915
Company Description:
- ZF is a global technology company supplying advanced mobility products and systems for passenger cars, commercial vehicles, and industrial technology.
- The company operates in various markets, including automotive, construction, and agricultural machinery, wind power, marine propulsion, rail drives, and test systems.
- ZF has 161,600 employees worldwide and reported sales of €41.4 billion in fiscal year 2024.
Company Specialties:
- Automotive components and systems
- Automotive Safety
- E-Mobility
- Vehicle Motion Control
- Integrated Safety
- Automated Driving
- Digitalization
- Components and Systems for Off-Highway
- Components and Systems for Industrial Applications
- and Software
Company Website: www.zf.com
ASSUMPTION: ZF is a large, global company with a diverse range of products and services, offering opportunities for growth and development within the automotive industry.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: Reports directly to the Global BL Head and works closely with Global Marketing
Work Arrangement: Hybrid (open to multiple locations)
Growth Opportunities:
- Potential to expand the role's scope as the company grows and enters new markets
- Opportunities to work on global projects and collaborate with diverse teams
- Possibility to develop leadership skills and mentor junior team members
ASSUMPTION: This role offers opportunities for growth and development within a global organization, with the potential to expand the role's scope as the company grows.
🌍 Location & Work Environment
Office Type: Hybrid (open to multiple locations)
Office Location(s): Warsaw, Poland (with the possibility of working from other locations)
Geographic Context:
- Warsaw is the capital and largest city of Poland, with a population of over 1.8 million
- The city is known for its rich history, vibrant culture, and growing tech industry
- Warsaw offers a high quality of life, with affordable living costs compared to other European capitals
Work Schedule: Full-time (40 hours per week) with flexible working hours and the possibility of remote work
ASSUMPTION: Warsaw offers a vibrant and dynamic work environment, with a growing tech industry and a high quality of life.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and other team members
- Final decision and job offer
Key Assessment Areas:
- Strategic thinking and marketing expertise
- Communication and stakeholder management skills
- Cultural fit and alignment with ZF's values
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your past marketing campaigns and their outcomes
- Research ZF's products and services to demonstrate your understanding of the company
- Be prepared to discuss your global market strategy and how you would drive portfolio growth
ATS Keywords: Passenger Cars Marketing, Global Marketing Strategy, Business Line Marketing, Marketing Campaigns, Customer-Centricity, Customer Journeys, Stakeholder Management, Brand Governance, Automotive Aftermarket
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on strategic thinking, marketing expertise, and cultural fit.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM software (e.g., Salesforce, Microsoft Dynamics)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team's preferences and the company's standards.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Responsibility
- Integrity
- Customer focus
Work Style:
- Collaborative and cross-functional teamwork
- Results-driven and performance-oriented
- Adaptable and open to change
- Strong communication and stakeholder management skills
Self-Assessment Questions:
- How do you ensure consistent market messaging across diverse target groups and regions?
- Can you provide an example of a time when you challenged the status quo and drove a successful marketing campaign?
- How do you manage ambiguity and bring clarity to stakeholders with varying backgrounds and expectations?
ASSUMPTION: ZF values innovation, quality, responsibility, integrity, and customer focus. Candidates should be able to demonstrate these values in their application and interview.
⚠️ Potential Challenges
- Managing a global team with diverse cultural backgrounds and time zones
- Balancing the needs of various stakeholders, including regional marketing teams and the global marketing department
- Adapting to a dynamic and evolving market, with changing customer preferences and market trends
- Ensuring consistent brand governance and messaging across multiple channels and platforms
ASSUMPTION: This role presents unique challenges, including managing global teams, balancing stakeholder needs, and adapting to market changes.
📈 Similar Roles Comparison
- This role is unique in its focus on the global passenger cars aftermarket, requiring a strategic and customer-centric approach to marketing
- Compared to other marketing roles, this position has a broader scope and requires a deep understanding of the automotive aftermarket and its customers
- Career progression in this role could lead to senior marketing leadership positions within ZF or other global automotive companies
ASSUMPTION: This role is unique in its focus on the global passenger cars aftermarket and requires a strategic and customer-centric approach to marketing.
📝 Sample Projects
- Developing a global marketing strategy for a new passenger car aftermarket product launch
- Conducting market research to identify customer needs and preferences in key regions
- Managing a regional marketing team to execute a consistent and effective marketing campaign
ASSUMPTION: These sample projects are designed to showcase the strategic and customer-centric nature of this role, as well as its global scope.
❓ Key Questions to Ask During Interview
- How does this role fit into ZF's overall marketing strategy, and how will my work contribute to the company's success?
- What are the key priorities for this role in the first 90 days, and how will my performance be measured?
- How does ZF support the professional development and growth of its marketing team members?
- What are the biggest challenges facing the passenger cars aftermarket, and how can this role help address them?
- How does ZF approach brand governance and consistent messaging across multiple channels and platforms?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the challenges facing the passenger cars aftermarket.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your past marketing campaigns and their outcomes
- Research ZF's products and services to demonstrate your understanding of the company
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
