Head of Group Marketing (m/w/d)

📌 Core Information

🔹 Job Title: Head of Group Marketing (m/w/d)

🔹 Company: Tomorrow Education Group GmbH

🔹 Location: Remote (Germany)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Building and leading a high-performing marketing team
• Managing performance marketing strategies across various ventures
• Overseeing campaign management, data-driven decision-making, and budget management
• Collaborating with stakeholders and driving overall performance

ASSUMPTION: This role requires a strategic mindset, excellent leadership skills, and a deep understanding of performance marketing to drive growth across multiple ventures.

📋 Key Responsibilities

✅ Team Building & Leadership: Build and lead a top-notch marketing team consisting of specialists in Meta, TikTok, Google Ads, media buying, UI/UX, SEO, and tracking.

✅ Strategic Development: Develop and implement performance marketing strategies to generate leads and increase traffic on websites and social media channels.

✅ Stakeholder Management: Collaborate closely with all stakeholders, particularly the CEOs and sales & marketing leads of the group's companies.

✅ Campaign Management: Oversee cross-company campaigns to maximize overall performance while ensuring individual ventures' success.

✅ Data-Driven Decision Making: Optimize performance channels and continuously develop marketing measures using data analysis, A/B testing, and other optimization methods.

✅ KPI Optimization: Define and continuously optimize KPIs throughout the funnel, with a focus on lead conversion in sales. Regularly monitor performance and create insightful reports for senior management.

✅ Budget Management: Plan and manage budgets for all marketing activities (7-digit monthly group budget).

✅ Channel Exploration: Systematically test new channels (e.g., TV) and innovative ad formats.

✅ Market Trends & Technology Monitoring: Keep track of market trends, new technologies, and tools in digital marketing to ensure innovation and competitive advantages.

✅ Process Optimization: Establish standardized, automated, and efficient workflows (also at interfaces with other teams).

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and adaptability to manage multiple projects and teams effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Media, or a related field.

Experience: At least 5 years of experience in performance marketing, ideally in a fast-growing environment. Proven experience in team leadership and scaling teams is a must.

Required Skills:

• Proven expertise in performance marketing, with a strong focus on Meta, TikTok, and Google Ads
• Deep understanding of SEO/SEA and tracking tools
• Excellent analytical and data-driven mindset
• Strong leadership and team-building skills
• Excellent communication skills in German and English

Preferred Skills:

• Experience in a fast-paced, dynamic environment (e.g., scale-up, startup)
• Knowledge of the education or e-learning industry
• Familiarity with marketing automation tools and technologies

ASSUMPTION: Candidates with a strong background in performance marketing, leadership experience, and a data-driven mindset will be most successful in this role.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (gross), depending on experience and qualifications. This estimate is based on market research for similar roles in the e-learning industry in Germany.

Benefits:

• Attractive salary package with performance-based components
• Flexible working hours and remote work options
• Motivated team and flat hierarchies for quick decision-making
• Personal and professional development opportunities in a fast-growing industry
• 30 vacation days and additional benefits

Working Hours: Full-time (40 hours/week) with flexible scheduling.

ASSUMPTION: The salary range is estimated based on market research for similar roles in the e-learning industry in Germany. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: The Tomorrow Education Group operates in the e-learning and education technology sector, focusing on reskilling and upskilling professionals for the jobs of tomorrow.

Company Size: With 501-1,000 employees, the company offers a dynamic and collaborative work environment with ample opportunities for growth and impact.

Founded: The company was founded in 2020 and has since grown rapidly, expanding its offerings and reach within the European market.

Company Description:

• Preparing the old world for the professions of tomorrow by offering reskilling and upskilling programs in technology, digitalization, pedagogy, health management, and renewable energy.
• Focusing on fostering career growth for quineasters and underqualified talent, providing them with genuine career opportunities in future-proof industries.
• Combining modern education with technology to drive social mobility and sustainable transformation.

Company Specialties:

• E-learning platforms and course development
• Digital marketing and customer acquisition
• Partnerships and collaborations with industry experts and institutions
• Data-driven decision-making and continuous improvement

Company Website: tomorroweducationgroup.com

ASSUMPTION: The company's mission and values are centered around empowering individuals and driving social change through education and technology.

📊 Role Analysis

Career Level: This role is a senior leadership position, reporting directly to the CEO or a member of the executive team. It offers significant growth opportunities and the chance to make a substantial impact on the company's marketing strategy and overall success.

Reporting Structure: The Head of Group Marketing will likely report to the CEO or another member of the executive team and oversee the marketing team across the group's ventures.

Work Arrangement: This role offers remote work options, with a focus on results and performance rather than hours worked. Some on-site collaboration may be required for team-building and strategic planning purposes.

Growth Opportunities:

• Expanding the marketing team and taking on more responsibilities as the company grows
• Gaining experience in leading a marketing team and driving cross-company campaigns
• Developing expertise in the e-learning industry and building strong relationships with stakeholders

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a lasting impact on the company's marketing strategy and overall success.

🌍 Location & Work Environment

Office Type: The company operates a hybrid work environment, with a focus on remote work and occasional on-site collaboration for team-building and strategic planning.

Office Location(s): Andechs, Bavaria, Germany

Geographic Context:

• The company is headquartered in Andechs, a small town near Munich, offering a peaceful and picturesque work environment.
• Germany is at the heart of Europe, providing easy access to international markets and opportunities.
• The region is home to a thriving tech industry, with numerous startups and established companies driving innovation and growth.

Work Schedule: Full-time (40 hours/week) with flexible scheduling and a focus on results and performance.

ASSUMPTION: The company's hybrid work environment offers a balance between remote work and on-site collaboration, fostering a flexible and inclusive work culture.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical assessment or case study presentation
• Final interview with the hiring manager or a member of the executive team

Key Assessment Areas:

• Performance marketing expertise and strategic thinking
• Leadership and team-building skills
• Data-driven mindset and analytical problem-solving
• Communication and stakeholder management skills

Application Tips:

• Highlight relevant performance marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and the company's mission
• Prepare for behavioral and situational interview questions focusing on leadership, problem-solving, and adaptability

ATS Keywords: Performance Marketing, Team Leadership, Stakeholder Management, Campaign Management, Data Analysis, KPI Optimization, Budget Management, Channel Exploration, Market Trends, Process Optimization, SEO, Google Ads, Meta, TikTok, Tracking Tools

ASSUMPTION: The interview process will focus on assessing the candidate's performance marketing expertise, leadership skills, and cultural fit within the company.

🛠️ Tools & Technologies

• Meta Ads Manager
• TikTok Ads Manager
• Google Ads
• SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
• Tracking tools (e.g., Google Analytics, Mixpanel)
• Marketing automation tools (e.g., HubSpot, Marketo)

ASSUMPTION: The candidate should have experience with relevant marketing tools and be open to learning new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous learning
• Collaboration and teamwork
• Customer-centricity and excellence
• Sustainability and social responsibility

Work Style:

• Results-driven and performance-focused
• Data-informed decision-making
• Agile and adaptable to change
• Collaborative and open to feedback

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment and enjoy driving change and innovation?
• Are you comfortable working remotely and collaborating with distributed teams?
• Do you possess strong leadership skills and enjoy mentoring and developing team members?

ASSUMPTION: Candidates who align with the company's values and work style will be most successful in this role and contribute to the company's continued growth and success.

⚠️ Potential Challenges

• Managing multiple projects and teams across various ventures
• Balancing the needs and priorities of individual ventures with overall group objectives
• Adapting to a fast-panging environment and shifting priorities
• Ensuring consistent brand messaging and positioning across multiple channels and ventures

ASSUMPTION: These challenges can be overcome by a strong, strategic leader with excellent communication and stakeholder management skills.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses on performance marketing and requires a strong data-driven mindset
• In the e-learning industry, this role offers unique opportunities to drive growth and impact across multiple ventures
• Career progression may involve moving into a Chief Marketing Officer (CMO) or similar leadership role as the company continues to grow

ASSUMPTION: This role offers a unique blend of performance marketing, leadership, and strategic planning responsibilities, setting it apart from other marketing positions.

📝 Sample Projects

• Developing and executing a cross-company campaign to drive lead generation and brand awareness
• Conducting a comprehensive audit of the group's marketing efforts and identifying opportunities for optimization and improvement
• Building and optimizing a high-performing marketing team, including recruitment, onboarding, and training

ASSUMPTION: These sample projects demonstrate the strategic and leadership-focused nature of the role, requiring a strong understanding of performance marketing and data-driven decision-making.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for marketing and how this role fits into that strategy?
• How does the company support the growth and development of its marketing team members?
• Can you provide examples of how the company fosters a culture of innovation and continuous learning?
• How does the company approach collaboration and communication across its various ventures?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: These questions will help candidates better understand the role, the company's culture, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your performance marketing experience and achievements
• Write a compelling cover letter that demonstrates your understanding of the role and the company's mission
• Prepare for the interview process by researching the company and practicing common interview questions
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.