Head of Growth

📌 Core Information

🔹 Job Title: Head of Growth

🔹 Company: Thrive Protocol

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Crypto & Blockchain

🔹 Date Posted: April 3, 2025

🔹 Experience Level: Mid-Senior Level (3-6+ years)

🔹 Remote Status: Remote (Anywhere)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing growth strategies for Thrive Protocol
• Driving builder acquisition, engagement, and retention across the network
• Expanding Thrive’s presence through ecosystem partnerships and strategic alliances
• Leading and managing a global team focused on growth, marketing, and business development
• Analyzing on-chain data and optimizing growth metrics to drive performance

ASSUMPTION: This role requires a strong understanding of crypto, developer ecosystems, and on-chain data. Candidates should have experience across the entire growth funnel and be comfortable working in a dynamic, fast-paced environment.

📋 Key Responsibilities

✅ Growth Strategy & Market Positioning: Own brand and narrative, build marketing channels, develop GTM strategies, and expand Thrive’s presence

✅ Builder Acquisition & Engagement: Drive top-of-funnel growth, engage and onboard Web3 projects, streamline application funnels, and optimize the review and funding process

✅ Retention & Ecosystem Growth: Drive engagement and retention, develop growth loops, and influence token incentives

✅ Data-Driven Decision Making & Performance Optimization: Leverage on-chain data, define and track OKRs, analyze trends, and iterate on acquisition models

✅ Content & Community Initiatives: Oversee content strategy, launch educational initiatives, and develop impact reports

✅ Experimentation & Business Development: Manage growth experiments, manage and mentor teams, and drive business development efforts

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership. Candidates should be comfortable wearing multiple hats and adapting to changing priorities.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Marketing, Business, or a related discipline).

Experience: 3-6+ years of experience in growth or marketing roles within crypto or developer-focused tech startups.

Required Skills:

• Proven track record in scaling Web3 user bases, partnerships, or funding initiatives
• Strong understanding of on-chain data, token incentives, and crypto GTM strategies
• Experience working with founders, DAOs, VCs, and grant programs
• Experience leading and managing teams, with a track record of developing talent
• Highly analytical, with the ability to measure, interpret, and optimize growth metrics
• Excellent communication and leadership skills with a builder mentality

Preferred Skills:

• Experience with marketing automation tools and lifecycle marketing
• Fluency in multiple languages (beneficial but not required)

ASSUMPTION: Candidates with experience in crypto or developer-focused tech startups are strongly preferred. Familiarity with on-chain data and token incentives is essential for success in this role.

💰 Compensation & Benefits

Salary Range: Competitive base salary + performance-based incentives. The estimated salary range for this role is $120,000 - $180,000 per year, depending on experience and performance.

Benefits:

• Equity and tokens: Meaningful upside in Thrive’s long-term success
• Remote work: Work from anywhere as part of a globally distributed team
• High ownership: Autonomy to refine and execute Thrive’s growth strategy
• Access to leading Web3 builders: Collaborate with top projects, investors, and ecosystem leaders
• A fast-paced, dynamic culture where ambitious ideas are encouraged, and execution happens quickly

Working Hours: Full-time (40 hours/week) with flexible hours and a remote work arrangement.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in crypto and tech. Final compensation will be determined based on the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Thrive Protocol operates in the crypto and blockchain industry, focusing on powering grants and incentives for top Web3 communities.

Company Size: Thrive Protocol is a small, fast-growing company with 11-50 employees. This size allows for a high degree of ownership and autonomy for team members.

Founded: Thrive Protocol was founded in 2021 and has since grown to partner with leading Web3 ecosystems and fund thousands of projects.

Company Description:

• Thrive Protocol powers grants and incentives for top Web3 communities, including Arbitrum, ApeCoin, Sui, and more.
• The company automates treasury allocations to builders who create real value, fueling on-chain development at scale.
• Thrive Protocol has funded over 1,700 projects across blockchains, with 230,000+ wallets connected to the platform and 90,000+ contributors earning in the ecosystem.

Company Specialties:

• Grant funding and incentives for Web3 communities
• Treasury allocation automation
• On-chain development support

Company Website: http://www.thriveprotocol.com

ASSUMPTION: Thrive Protocol is an early-stage crypto company with significant growth potential. Candidates should be comfortable working in a dynamic, fast-paced environment and be excited about the opportunity to help shape the company's growth.

📊 Role Analysis

Career Level: This role is suitable for mid-senior level professionals with 3-6+ years of experience in growth or marketing roles within crypto or developer-focused tech startups.

Reporting Structure: The Head of Growth will report directly to the CEO and will be responsible for leading and managing a global team focused on growth, marketing, and business development.

Work Arrangement: This role is remote and can be performed from anywhere. Thrive Protocol is a globally distributed team, and candidates should be comfortable working in a remote environment.

Growth Opportunities:

• As Thrive Protocol continues to grow, there will be opportunities for the Head of Growth to expand their team and take on additional responsibilities.
• Candidates with strong performance in this role may have the opportunity to take on more senior leadership positions within the company.

ASSUMPTION: This role offers significant growth potential for the right candidate. Thrive Protocol is a fast-growing company, and there will be ample opportunities for the Head of Growth to make a meaningful impact on the company's success.

🌍 Location & Work Environment

Office Type: Thrive Protocol is a remote-first company with no physical offices. Team members can work from anywhere.

Office Location(s): N/A (remote work arrangement)

Geographic Context:

• Thrive Protocol operates in the United States and partners with Web3 communities globally.
• Candidates should be comfortable working in a remote, globally distributed team environment.
• The company's headquarters are in Boulder, CO, but this role can be performed from anywhere.

Work Schedule: Full-time (40 hours/week) with flexible hours and a remote work arrangement. Thrive Protocol values work-life balance and offers a flexible work schedule to accommodate team members' needs.

ASSUMPTION: Candidates should be comfortable working in a remote, globally distributed team environment and be able to manage their time effectively to meet project deadlines.

💼 Interview & Application Insights

Typical Process:

• Initial screening call with the hiring manager to assess cultural fit and qualifications
• Deep dive into the candidate's growth strategies and experience with on-chain data
• Final round with the CEO to discuss the candidate's vision for Thrive Protocol's growth
• Reference checks and background verification

Key Assessment Areas:

• Candidates' understanding of crypto, on-chain data, and token incentives
• Candidates' experience with growth strategies, funnel optimization, and team leadership
• Candidates' ability to think strategically and execute on growth initiatives

Application Tips:

• Highlight your experience with growth strategies, funnel optimization, and team leadership in your resume and cover letter.
• Demonstrate your understanding of crypto, on-chain data, and token incentives in your application materials.
• Prepare for interview questions that assess your strategic thinking, execution skills, and cultural fit with Thrive Protocol.

ATS Keywords: Crypto, Blockchain, Growth Strategy, On-Chain Data, Token Incentives, Web3, Developer Ecosystem, Funnel Optimization, Team Leadership

ASSUMPTION: Thrive Protocol uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and application materials can help ensure that your application is seen by the hiring team.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Crypto analytics tools (e.g., Dune, Nansen)
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Google Workspace)

ASSUMPTION: Candidates should be comfortable using marketing automation tools, crypto analytics tools, and project management tools to manage their work effectively.

👔 Cultural Fit Considerations

Company Values:

• Ambitious: Thrive Protocol values team members who are driven and passionate about growing the company.
• Collaborative: Thrive Protocol fosters a culture of collaboration and teamwork to achieve common goals.
• Innovative: Thrive Protocol encourages creativity and innovation in all aspects of the business.

Work Style:

• Remote: Thrive Protocol is a remote-first company, and team members can work from anywhere.
• Flexible: Thrive Protocol values work-life balance and offers a flexible work schedule to accommodate team members' needs.
• Dynamic: Thrive Protocol is a fast-growing company, and team members should be comfortable working in a dynamic, fast-paced environment.

Self-Assessment Questions:

• Do you have a proven track record of driving growth in crypto or developer-focused tech startups?
• Are you comfortable working in a remote, globally distributed team environment?
• Do you thrive in dynamic, fast-paced environments and enjoy working on multiple projects simultaneously?

ASSUMPTION: Candidates who are ambitious, collaborative, and innovative will thrive in Thrive Protocol's fast-paced, dynamic environment. Candidates should be comfortable working remotely and managing their time effectively to meet project deadlines.

⚠️ Potential Challenges

• The crypto and blockchain industry is dynamic and rapidly changing, requiring candidates to stay up-to-date with the latest trends and developments.
• Thrive Protocol is a fast-growing company, and candidates should be comfortable working in a dynamic, fast-paced environment with shifting priorities.
• Candidates should be comfortable working with on-chain data and token incentives, as these are critical aspects of the role.
• The remote work arrangement may present challenges for candidates who prefer an in-office work environment.

ASSUMPTION: Candidates should be comfortable working in a dynamic, fast-paced environment and be able to adapt to changing priorities. Familiarity with crypto, on-chain data, and token incentives is essential for success in this role.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this role requires a deep understanding of crypto, on-chain data, and token incentives.
• Candidates should have experience working with founders, DAOs, VCs, and grant programs in the crypto industry.
• This role offers significant growth potential, as Thrive Protocol is a fast-growing company with a high degree of ownership for team members.

ASSUMPTION: Candidates should have experience in the crypto industry and be comfortable working with on-chain data and token incentives. This role offers significant growth potential for the right candidate.

📝 Sample Projects

• Developing and executing a growth strategy for a new Web3 project launch
• Optimizing the application funnel for a grant funding program to maximize high-quality submissions
• Launching an educational initiative to drive awareness and engagement for a Web3 community

ASSUMPTION: These sample projects are intended to illustrate the types of growth initiatives that the Head of Growth may be responsible for executing. Candidates should be prepared to discuss their experience with similar projects in their application materials and interviews.

❓ Key Questions to Ask During Interview

• How does Thrive Protocol plan to scale its growth initiatives in the coming year?
• What are the key priorities for the Head of Growth in the first 90 days in the role?
• How does Thrive Protocol support the professional development and growth of its team members?
• What are the key challenges facing Thrive Protocol in the coming year, and how can the Head of Growth help address them?
• How does Thrive Protocol foster a culture of collaboration and innovation in a remote, globally distributed team environment?

ASSUMPTION: These interview questions are intended to help candidates assess the company's growth plans, team dynamics, and cultural fit. Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Highlight your experience with growth strategies, funnel optimization, and team leadership in your resume and cover letter.
• Demonstrate your understanding of crypto, on-chain data, and token incentives in your application materials.
• Prepare for interview questions that assess your strategic thinking, execution skills, and cultural fit with Thrive Protocol.
• Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.