Head of Growth

📌 Core Information

🔹 Job Title: Head of Growth

🔹 Company: Primer

🔹 Location: San Francisco, California, United States

🔹 Job Type: Full-time

🔹 Category: Education

🔹 Date Posted: April 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading the admissions team to achieve enrollment goals
• Optimizing the admissions process through data-driven decision making
• Creating a supportive and delightful experience for families
• Collaborating with cross-functional teams to align admissions with business objectives
• Managing and coaching admissions representatives to meet performance targets

ASSUMPTION: This role requires a balance of strong leadership, analytical skills, and customer empathy to succeed.

📋 Key Responsibilities

✅ Define the optimal size and structure of the admissions team to beat enrollment goals

✅ Recruit, hire, and train admissions representatives, equipping them with a robust playbook

✅ Create a culture of accountability with metric-driven performance targets and high-performance culture

✅ Conduct regular pipeline reviews and coach team members through calls with prospective Primer families

✅ Balance an internal culture of high performance and accountability while delivering a calm, high-trust admissions process externally for families

✅ Build a differentiated admissions function that embodies Primer’s mission, values, and brand

✅ Monitor and analyze funnel metrics to diagnose friction points and optimize the admissions process

✅ Use data to proactively identify trends and implement fixes before they impact enrollment goals

✅ Package and share insights from family feedback and admissions data with the broader team to inform overall business strategy

✅ Oversee the end-to-end admissions journey to create a delightful and trust-building experience for families

✅ Manage all touchpoints, including campus tours, shadow days, tuition discussions, student acceptance, and the transition to the first day of school

✅ Collaborate with Fellowship, Education, Revenue Operations, and Marketing teams to align admissions processes with our business goals and family needs

✅ Be maniacal about updating admissions messaging, written copy, and family-facing processes to adapt to shifting priorities and strategy

ASSUMPTION: This role requires a high degree of adaptability and the ability to balance multiple priorities and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Business, Education, or a related discipline)

Experience: Proven experience managing high-performing teams with clear metrics, accountability, and results

Required Skills:

• Exceptional sales team management
• Data-oriented mindset with strong analytical skills
• Ability to create a high-energy, results-driven internal culture while delivering a supportive and reassuring experience to families
• Cross-functional leadership and collaboration
• Creative problem-solving
• Customer empathy and understanding of the needs and motivations of prospective families

Preferred Skills:

• Management of relationship-driven admissions, sales, or similar teams
• Strong operational background with a focus on metrics and fast iteration cycles
• Familiarity with the unique challenges of scaling a startup or growth-stage company

ASSUMPTION: Candidates with a proven track record in admissions, sales, or a related field, along with experience managing teams, are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on experience and market rates for similar roles in the San Francisco Bay Area)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Generous PTO and holiday policy
• Professional development opportunities
• Flexible work arrangements

Working Hours: Full-time, Monday - Friday, with occasional evening or weekend events

ASSUMPTION: The salary range provided is an estimate based on market data for similar roles in the San Francisco Bay Area. Final compensation will be determined based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Education technology and microschools

Company Size: 11-50 employees (small to mid-sized company, offering a more intimate work environment and opportunities for growth)

Founded: 2019 (relatively young company with a strong mission and growth potential)

Company Description:

• Primer is on a mission to free the next generation of kids to be more ambitious, more creative, and to think for themselves
• The company creates a new education system centered around microschools, empowering educators to launch microschools in their communities
• PrimerOS automates and eliminates costs of traditional schools, making world-class education accessible to normal American families and rapidly scalable

Company Specialties:

• Microschools
• Education technology
• Startup growth and scaling

Company Website: https://primer.com

ASSUMPTION: Primer is a mission-driven company focused on revolutionizing education through microschools and innovative technology. Working at Primer offers the opportunity to make a significant impact on the education system and the lives of students.

📊 Role Analysis

Career Level: Mid-level to senior management, with potential for growth into a director or executive role

Reporting Structure: The Head of Growth will report directly to the CEO and oversee the admissions team

Work Arrangement: On-site, with occasional remote work or flexible hours as needed

Growth Opportunities:

• Expanding the admissions team and taking on additional responsibilities as the company grows
• Transitioning into a director or executive role as the company scales
• Gaining experience in a fast-paced, startup environment with a strong mission

ASSUMPTION: This role offers significant growth potential as Primer continues to expand and scale its microschool network.

🌍 Location & Work Environment

Office Type: Hybrid (onsite and remote work available)

Office Location(s): San Francisco, CA (with potential for remote work or travel to other Primer locations)

Geographic Context:

• San Francisco is a major tech hub with a vibrant startup scene and a high cost of living
• The San Francisco Bay Area has a diverse and multicultural population
• The region offers numerous educational, cultural, and recreational opportunities

Work Schedule: Full-time, with occasional evening or weekend events and on-call responsibilities

ASSUMPTION: Working in San Francisco offers a dynamic and fast-paced work environment, with access to a wide range of cultural and professional opportunities.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the hiring manager
• In-depth behavioral and situational interviews with cross-functional team members
• Case study or project presentation (if applicable)
• Final interview with the CEO

Key Assessment Areas:

• Leadership and team management skills
• Analytical and problem-solving abilities
• Customer empathy and communication skills
• Adaptability and cultural fit

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your approach to data-driven decision making and process improvement
• Demonstrate your understanding of Primer's mission and how your background aligns with the company's goals

ATS Keywords: Admissions, Sales Team Management, Data-Driven Decision Making, Cross-Functional Leadership, Customer Empathy, Microschools, Education Technology

ASSUMPTION: The interview process at Primer is designed to assess your skills, experience, and cultural fit, with a focus on your ability to lead the admissions team and drive enrollment growth.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot, or similar)
• Data analysis and visualization tools (e.g., Excel, Google Analytics, Tableau, or similar)
• Project management software (e.g., Asana, Trello, or similar)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, or similar)

ASSUMPTION: The specific tools and technologies used at Primer may vary, but the role requires proficiency in using data analysis and project management software to optimize admissions processes and drive enrollment growth.

👔 Cultural Fit Considerations

Company Values:

• Mission-driven: Primer is focused on revolutionizing education and empowering students to reach their full potential
• Innovative: The company embraces creativity and continuous improvement to stay ahead of the curve in the education technology space
• Collaborative: Primer values cross-functional teamwork and open communication to drive success

Work Style:

• Fast-paced: Primer operates in a dynamic and rapidly changing environment, requiring adaptability and quick decision-making
• Data-driven: The company relies on data analysis and insights to inform decision-making and drive growth
• Mission-focused: Primer's work is driven by a strong commitment to its mission and a desire to make a positive impact on education

Self-Assessment Questions:

• How do you embody Primer's mission and values in your daily work?
• Can you describe a time when you used data to drive process improvement or make a strategic decision?
• How do you balance a high-energy, results-driven internal culture with a calm, supportive experience for external stakeholders?

ASSUMPTION: Primer seeks candidates who are passionate about its mission, embrace a data-driven approach, and thrive in a fast-paced, collaborative work environment.

⚠️ Potential Challenges

• Managing a high-performing team in a fast-paced, startup environment
• Balancing the need for enrollment growth with a positive and supportive family experience
• Adapting to shifting priorities and strategies as the company grows and evolves
• Navigating the unique challenges of scaling a startup in the education technology space

ASSUMPTION: The Head of Growth role at Primer presents both exciting opportunities and significant challenges, requiring a strong leader who can adapt to change and thrive in a dynamic environment.

📈 Similar Roles Comparison

• Unlike traditional admissions roles, this position requires a strong focus on data-driven decision making and process optimization
• Primer's mission-driven approach sets it apart from other education technology companies, offering a unique opportunity to make a positive impact on education
• As a growing startup, Primer offers significant career growth opportunities for the right candidate

ASSUMPTION: The Head of Growth role at Primer is unique, offering a blend of admissions, sales, and data analysis responsibilities in a mission-driven, startup environment.

📝 Sample Projects

• Developing and implementing a data-driven admissions strategy to optimize enrollment growth
• Creating and refining a robust admissions playbook to equip representatives with the tools they need to succeed
• Collaborating with cross-functional teams to align admissions processes with business objectives and family needs

ASSUMPTION: The Head of Growth role at Primer involves a wide range of projects, from data analysis and process improvement to team management and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• Can you describe the current admissions process and where you see opportunities for improvement?
• How does Primer support the professional growth and development of its employees?
• Can you provide an example of a time when Primer's mission drove a strategic decision or process change?
• How does Primer measure the success of its admissions team and individual representatives?
• What is the expected timeline for growth and expansion at Primer, and how does this role contribute to that growth?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into Primer's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that assess your leadership, analytical, and communication skills
• Research Primer's mission, values, and approach to education to demonstrate your alignment with the company's goals
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.