Head of Growth at Paired (US-Based, Remote)

📌 Core Information

🔹 Job Title: Head of Growth at Paired (US-Based, Remote)

🔹 Company: Paired

🔹 Location: Canada

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: June 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (US-Based)

🚀 Job Overview

Key aspects of this role include:

• Driving revenue through paid acquisition and funnel optimization
• Managing media buying strategies, mainly on Meta platforms
• Developing and managing performance-driven ad creatives
• Building and optimizing landing pages, quizzes, and opt-in funnels
• Collaborating with the sales team to ensure seamless lead handoff

ASSUMPTION: This role requires a strong focus on performance-driven marketing, with a significant portion of the work revolving around paid acquisition and funnel optimization. The ideal candidate will have a proven track record in driving measurable revenue through these channels.

📋 Key Responsibilities

✅ Own paid acquisition strategy, execution, and optimization, with a focus on Meta platforms

✅ Develop and manage performance-driven ad creatives, working with internal or external designers or building them yourself

✅ Build and continuously test landing pages, quizzes, and opt-in funnels using tools like Webflow, Unbounce, or HighLevel

✅ Own the top-of-funnel strategy, from audience research to messaging angles to channel mix, with a focus on MQLs that convert

✅ Work closely with the sales team to ensure lead handoff is seamless, building tracking, attribution, and feedback loops

ASSUMPTION: The key responsibilities listed above are directly tied to driving revenue and pipeline growth. The ideal candidate will be comfortable working in a fast-paced, remote environment with high ownership and accountability.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years of hands-on growth marketing experience, with a strong focus on paid acquisition (preferably Meta/Facebook Ads)

Required Skills:

• Proven track record of driving measurable revenue and pipeline growth through performance marketing
• Deep experience in media buying, creative testing, and optimization, particularly for cold traffic
• Strong creative sense, with the ability to develop or guide scroll-stopping visuals, hooks, and copy that convert
• Experience with funnel building and landing page optimization using tools like Webflow, Unbounce, HighLevel, or similar
• Skilled in conversion rate optimization (CRO), A/B testing, and performance analysis
• Proficient in marketing analytics, tracking, and attribution, and able to set up effective feedback loops with the sales team
• Excellent understanding of B2B lead generation and demand generation strategies

Preferred Skills:

• Prior experience in recruiting, HR tech, or agency environments

ASSUMPTION: The required qualifications listed above are essential for success in this role. The ideal candidate will have a strong background in growth marketing, with a proven track record of driving revenue and pipeline growth through performance marketing.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 USD per year (Based on experience and performance)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Unlimited PTO
• Home office stipend
• Professional development opportunities

Working Hours: Full-time, remote work with flexible hours

ASSUMPTION: The salary range provided is an estimate based on the role, experience level, and location. The benefits listed are typical for a company of Paired's size and industry.

📌 Applicant Insights

🔍 Company Context

Industry: Paired is a global staffing and recruiting agency that specializes in connecting remote work with top-tier talent. They help individuals from around the world connect with great companies that are looking for their specific skill set.

Company Size: Paired is a small but rapidly growing agency with 11-50 employees. This means that the ideal candidate will have the opportunity to make a significant impact on the company's growth and success.

Founded: Paired was founded in 2023 and has since grown to become a leading headhunting agency that specializes in sourcing and recruiting top creative and design talent from overseas.

Company Description:

• Paired is a leading headhunting agency that specializes in sourcing and recruiting top creative and design talent from overseas.
• Their mission is to provide great jobs to talented people, no matter where they are located.
• They help individuals from around the world connect with great companies that are looking for their specific skill set.

Company Specialties:

• Talent Consulting

Company Website: https://www.paired.so/

ASSUMPTION: Paired is a fast-growing agency with real traction and product-market fit. They have a high ownership and zero bureaucracy culture, with a founder-led team focused on performance, not politics. Their remote-first, async-friendly culture is built for high performers.

📊 Role Analysis

Career Level: This role is a senior-level position that requires a high degree of expertise and experience in growth marketing, particularly in paid acquisition and funnel optimization.

Reporting Structure: The Head of Growth will report directly to the founders of Paired and will work closely with the sales team to ensure seamless lead handoff.

Work Arrangement: This is a remote, full-time position with flexible hours. The ideal candidate will be comfortable working in a remote, async-friendly environment.

Growth Opportunities:

• As Paired continues to grow, there will be opportunities for the Head of Growth to take on additional responsibilities and advance their career within the company.
• The ideal candidate will have the opportunity to make a significant impact on the company's growth and success.

ASSUMPTION: The Head of Growth will have the opportunity to shape the growth strategy of Paired and will play a critical role in driving the company's success. As the company grows, there will be opportunities for the ideal candidate to take on additional responsibilities and advance their career within the company.

🌍 Location & Work Environment

Office Type: Remote, with no physical office location

Office Location(s): N/A

Geographic Context:

• Canada is the primary location for this role, with a focus on connecting remote work with top-tier talent from around the world.
• The ideal candidate will be comfortable working in a remote, async-friendly environment and will have the opportunity to collaborate with team members from diverse backgrounds and locations.

Work Schedule: Full-time, remote work with flexible hours

ASSUMPTION: The ideal candidate will be comfortable working in a remote, async-friendly environment and will have the opportunity to collaborate with team members from diverse backgrounds and locations.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the founders to discuss the role, responsibilities, and growth strategy
• Skills assessment or case study to evaluate the candidate's ability to drive revenue and pipeline growth through performance marketing
• Final interview with the founders to discuss the candidate's fit with the company's culture and values

Key Assessment Areas:

• Growth marketing expertise, particularly in paid acquisition and funnel optimization
• Creativity and ability to develop or guide scroll-stopping visuals, hooks, and copy that convert
• Technical proficiency in marketing analytics, tracking, and attribution
• Cultural fit with Paired's high ownership, zero bureaucracy, and founder-led culture

Application Tips:

• Highlight your proven track record of driving measurable revenue and pipeline growth through performance marketing
• Include examples of your creative work, such as ad creatives, landing pages, or funnels that have driven results
• Tailor your resume and cover letter to emphasize your growth marketing expertise and cultural fit with Paired's values

ATS Keywords: Paired, Head of Growth, Paid Acquisition, Funnel Optimization, Media Buying, Creative Strategy, Lead Generation, Demand Gen, Sales Integration, CRO, A/B Testing, Performance Analysis, Marketing Analytics, B2B Lead Generation, Fast-Paced Environment, High Ownership, Accountability

ASSUMPTION: The application process for this role will be competitive, and the ideal candidate will have a strong background in growth marketing, with a proven track record of driving revenue and pipeline growth through performance marketing. The ideal candidate will also be a strong cultural fit with Paired's high ownership, zero bureaucracy, and founder-led culture.

🛠️ Tools & Technologies

• Meta Ads Manager
• Webflow
• Unbounce
• HighLevel
• Google Analytics
• Marketo or similar marketing automation platform

ASSUMPTION: The ideal candidate will be proficient in the tools and technologies listed above and will have experience using them to drive revenue and pipeline growth through performance marketing.

👔 Cultural Fit Considerations

Company Values:

• High Ownership: Paired values employees who take initiative and are accountable for their work
• Zero Bureaucracy: Paired values a streamlined, efficient work environment with minimal red tape
• Founder-Led: Paired values a culture that is driven by the founders and focused on performance, not politics

Work Style:

• Remote-First: Paired values a remote, async-friendly work environment that allows employees to work from anywhere
• High-Performance: Paired values employees who are driven, motivated, and committed to delivering results
• Collaborative: Paired values a culture that fosters collaboration and teamwork, even in a remote environment

Self-Assessment Questions:

• Do you thrive in a high-ownership, zero-bureaucracy environment?
• Are you comfortable working remotely and collaborating with team members from diverse backgrounds and locations?
• Do you have a proven track record of driving revenue and pipeline growth through performance marketing?

ASSUMPTION: The ideal candidate will be a strong cultural fit with Paired's high ownership, zero bureaucracy, and founder-led culture. They will be comfortable working remotely and collaborating with team members from diverse backgrounds and locations, and will have a proven track record of driving revenue and pipeline growth through performance marketing.

⚠️ Potential Challenges

• The ideal candidate will be comfortable working in a fast-paced, remote environment with high ownership and accountability
• The ideal candidate will have a strong background in growth marketing, with a proven track record of driving revenue and pipeline growth through performance marketing
• The ideal candidate will be comfortable working with a small, close-knit team and will have the opportunity to make a significant impact on the company's growth and success
• The ideal candidate will be comfortable working in a remote, async-friendly environment and will have the opportunity to collaborate with team members from diverse backgrounds and locations

ASSUMPTION: The potential challenges listed above are inherent to the role and the company's culture. The ideal candidate will be comfortable working in a fast-paced, remote environment with high ownership and accountability, and will have a strong background in growth marketing, with a proven track record of driving revenue and pipeline growth through performance marketing.

📈 Similar Roles Comparison

• This role is similar to a Growth Marketing Manager or Director of Growth at other companies, but with a focus on driving revenue and pipeline growth through paid acquisition and funnel optimization
• Unlike other companies, Paired is a small but rapidly growing agency with a high ownership, zero bureaucracy, and founder-led culture
• As a senior-level position, this role offers the opportunity to make a significant impact on the company's growth and success

ASSUMPTION: The ideal candidate will have experience in a similar role at another company and will be able to leverage their expertise to drive revenue and pipeline growth through performance marketing at Paired.

📝 Sample Projects

• Develop and execute a paid acquisition campaign on Meta platforms that drives qualified sales calls and converts cold traffic into MQLs
• Build and optimize a landing page or quiz that drives opt-ins and increases conversion rates
• Collaborate with the sales team to build a seamless lead handoff process that improves attribution and feedback loops

ASSUMPTION: The sample projects listed above are representative of the types of initiatives the Head of Growth will be responsible for driving at Paired. The ideal candidate will have experience in similar projects and will be able to hit the ground running in this role.

❓ Key Questions to Ask During Interview

• Can you describe the current state of Paired's growth strategy and how this role fits into it?
• How does Paired approach collaboration and communication in a remote, async-friendly environment?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Paired support the professional development and growth of its employees?
• What are the biggest challenges facing Paired's growth and how can this role help address them?

ASSUMPTION: The key questions listed above are designed to help the ideal candidate understand the role, the company, and the growth strategy. The ideal candidate will be curious and ask thoughtful questions that demonstrate their interest in the role and their fit with Paired's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your growth marketing expertise and cultural fit with Paired's values
• Prepare examples of your creative work, such as ad creatives, landing pages, or funnels that have driven results
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.