Head of Growth at Paired (US-Based, Remote)

📌 Core Information

🔹 Job Title: Head of Growth at Paired (US-Based, Remote)

🔹 Company: Paired

🔹 Location: Mexico

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: June 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (US-Based)

🚀 Job Overview

Key aspects of this role include:

• Driving revenue growth through paid acquisition and funnel optimization
• Managing media buying strategies, with a focus on Meta (Facebook/Instagram) ads
• Developing and managing performance-driven ad creatives
• Building and optimizing landing pages, quizzes, and opt-in funnels
• Collaborating with the sales team to ensure seamless lead handoff and attribution

ASSUMPTION: This role requires a strong focus on performance-driven marketing, with a proven track record in driving measurable revenue through paid acquisition.

📋 Key Responsibilities

✅ Own paid acquisition strategy, execution, and optimization, with a focus on Meta (Facebook/Instagram) ads

✅ Develop and manage performance-driven ad creatives (visuals, hooks, copy)

✅ Build and continuously test landing pages, quizzes, and opt-in funnels

✅ Own the top-of-funnel strategy, focusing on lead generation and demand gen ops

✅ Work closely with the sales team to ensure lead handoff is seamless and build effective tracking and attribution loops

ASSUMPTION: This role requires a high degree of ownership and accountability, with a focus on driving measurable results.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years of hands-on growth marketing experience, with a strong focus on paid acquisition (preferably Meta/Facebook Ads)

Required Skills:

• Proven track record of driving measurable revenue and pipeline growth through performance marketing
• Deep experience in media buying, creative testing, and optimization, particularly for cold traffic
• Strong creative sense – able to develop or guide scroll-stopping visuals, hooks, and copy that convert
• Experience with funnel building and landing page optimization using tools like Webflow, Unbounce, HighLevel, or similar
• Skilled in conversion rate optimization (CRO), A/B testing, and performance analysis
• Proficient in marketing analytics, tracking, and attribution, and able to set up effective feedback loops with the sales team
• Excellent understanding of B2B lead generation and demand generation strategies

Preferred Skills:

• Prior experience in recruiting, HR tech, or agency environments

ASSUMPTION: Candidates should have a proven track record in driving measurable revenue and a strong creative sense, with a deep understanding of media buying and funnel optimization.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 USD per year (based on experience and performance)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Unlimited PTO
• Home office stipend
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexible hours and a remote-friendly work environment

ASSUMPTION: The salary range is based on industry standards for a Head of Growth role with 3+ years of experience in a fast-growing agency.

📌 Applicant Insights

🔍 Company Context

Industry: Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent, operating in the outsourcing and offshoring consulting industry.

Company Size: Paired is a small, fast-growing agency with 11-50 employees, providing a high-ownership, low-bureaucracy work environment.

Founded: Paired was founded in 2023, with a mission to provide great jobs to talented people, no matter where they are located.

Company Description:

• Paired specializes in connecting companies with the best global talent
• The company focuses on providing great jobs to talented people, regardless of location
• Paired offers a remote-friendly, async-friendly culture built for high performers

Company Specialties:

• Talent consulting

Company Website: paired.so

ASSUMPTION: Paired's focus on remote work and global talent makes it an attractive option for candidates seeking a flexible, performance-driven work environment.

📊 Role Analysis

Career Level: This role is suitable for an experienced growth marketing professional seeking a leadership position with high ownership and accountability.

Reporting Structure: The Head of Growth will report directly to the founders and work closely with the sales team.

Work Arrangement: This is a remote, US-based role with flexible hours and unlimited PTO.

Growth Opportunities:

• As a fast-growing agency, Paired offers opportunities for career advancement as the company expands
• The Head of Growth role provides the opportunity to lead a critical function and make a significant impact on the company's success

ASSUMPTION: Candidates should be comfortable working in a fast-paced, remote, startup environment with high ownership and accountability.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): Mexico

Geographic Context:

• Mexico offers a diverse and vibrant culture, with a growing tech industry
• The time zone is favorable for collaboration with US-based teams
• Mexico has a lower cost of living compared to many other countries, providing opportunities for a higher quality of life

Work Schedule: Flexible hours, with a focus on results and performance

ASSUMPTION: Candidates should be comfortable working remotely and able to manage their time effectively in a flexible work environment.

💼 Interview & Application Insights

Typical Process:

• Initial screening call with the founders
• In-depth interview with the founders and/or other team members
• Assessment of marketing and creative skills
• Final decision and offer

Key Assessment Areas:

• Marketing and growth strategy
• Paid acquisition and media buying expertise
• Creative skills and ability to develop scroll-stopping visuals and copy
• Funnel optimization and CRO skills
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant growth marketing experience and achievements
• Prepare examples of successful paid acquisition campaigns and funnel optimizations
• Demonstrate your understanding of the role and Paired's mission during the interview

ATS Keywords: Paired, Head of Growth, Paid Acquisition, Meta Ads, Funnel Optimization, CRO, B2B Lead Generation, Demand Gen, Remote Work, High Ownership, Accountability

ASSUMPTION: The application process will focus on assessing the candidate's marketing and growth skills, as well as their fit with Paired's company culture.

🛠️ Tools & Technologies

• Meta Ads (Facebook/Instagram)
• Webflow, Unbounce, or HighLevel (for landing page optimization)
• CRO tools (e.g., Optimizely, VWO, or Google Optimize)
• Marketing analytics tools (e.g., Google Analytics, Mixpanel, or Amplitude)

ASSUMPTION: Candidates should be comfortable using marketing and analytics tools, as well as landing page optimization platforms.

👔 Cultural Fit Considerations

Company Values:

• Performance-driven
• High ownership
• Zero bureaucracy
• Remote-friendly, async-friendly culture

Work Style:

• Results-oriented
• Collaborative
• Adaptable
• Comfortable working remotely and managing time effectively

Self-Assessment Questions:

• Do you thrive in a fast-paced, performance-driven environment?
• Are you comfortable working remotely and managing your time effectively?
• Do you have a proven track record of driving measurable revenue through paid acquisition and funnel optimization?

ASSUMPTION: Candidates should be comfortable working in a fast-paced, remote, startup environment with high ownership and accountability.

⚠️ Potential Challenges

• Managing a high workload and tight deadlines in a fast-growing agency
• Adapting to a remote work environment and managing time effectively
• Collaborating with a distributed team across different time zones
• Balancing multiple priorities and stakeholders

ASSUMPTION: Candidates should be comfortable working in a fast-paced, remote, startup environment and able to manage their time effectively.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this role focuses heavily on paid acquisition and funnel optimization, with a strong emphasis on driving measurable revenue
• Paired's remote-friendly, async-friendly culture offers a high degree of flexibility and work-life balance
• As a fast-growing agency, Paired offers opportunities for career advancement as the company expands

ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to other marketing positions in the industry.

📝 Sample Projects

• Developing and executing a successful paid acquisition campaign on Meta (Facebook/Instagram) that drives qualified sales calls
• Optimizing a landing page or funnel to improve conversion rates by 20% or more
• Researching and implementing a new channel or strategy to drive top-of-funnel growth

ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they drove measurable results.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the company in the next 6-12 months, and how can this role help address them?
• How does the sales team currently handle lead handoff, and what opportunities exist for improvement?
• What are the company's plans for growth and expansion in the next 1-2 years, and how does this role fit into those plans?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does that manifest in a remote work environment?

ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant growth marketing experience and achievements
• Prepare examples of successful paid acquisition campaigns and funnel optimizations
• Follow up with a thank-you note after your interview

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.