📌 Core Information
🔹 Job Title: Head of Growth
🔹 Company: Spendesk
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Software Development
🔹 Date Posted: 2025-04-16
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading and building out a specialist growth function to support Spendesk's ambitious growth plans
- Overseeing performance marketing, website management, product marketing, and nurture campaigns
- Ensuring data-driven decision-making and driving strategic growth initiatives
- Collaborating with cross-functional teams and external partners to enhance product positioning and market presence
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the martech ecosystem to drive growth and optimize marketing strategies.
📋 Key Responsibilities
✅ Lead and build out a specialist growth function to support Spendesk's ambitious growth plans, reporting directly to the VP of Marketing
✅ Oversee performance marketing, continuously optimizing existing paid channels and diversifying the channel mix to maximize ROI and growth
✅ Implement a structured approach to testing and learning, with a strong understanding of unit economics to maximize ROI and growth
✅ Oversee website performance and develop a comprehensive roadmap, building and leading a dedicated team to enhance website capabilities and user experience, aligning with growth objectives
✅ Own and develop the A/B testing roadmap, adhering to conversion rate optimization (CRO) best practices and championing a culture of testing and data-driven decision-making across the Go-To-Market (GTM) organization
✅ Lead the product marketing function, driving GTM campaigns, product adoption initiatives, and supporting the product-led growth (PLG) strategy, collaborating with cross-functional teams to enhance product positioning and market presence
✅ Design and execute nurture campaigns across target markets, implementing both automated and ad-hoc strategies to improve funnel conversion metrics
✅ Build and identify the ideal growth reporting stack and backend flows, ensuring all marketing activities have clear tracking and measurement systems in place and supporting the marketing department in leveraging data analytics for strategic decision-making
✅ Provide coaching and mentorship to the growth team, fostering a culture of continuous learning and development, supporting team members in achieving their professional growth goals and contributing to building a high-performing team
✅ Identify and develop strategic partnerships that align with business growth objectives, leveraging partnerships to expand market reach and enhance product offerings
ASSUMPTION: This role requires a hands-on approach to leadership, with a focus on driving growth through data-driven decision-making and strategic partnerships.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7+ years of experience leading growth and product marketing teams
Required Skills:
- Advanced knowledge of the martech ecosystem, with demonstrated expertise in marketing automation, CRM systems, AI technologies, and workflows, as well as data analytics
- Proven track record of leading cross-functional teams and driving strategic growth initiatives, with the ability to inspire and align teams around a common vision
- Strong analytical skills with the ability to interpret data, identify trends, and make informed decisions to optimize marketing strategies and drive business growth
- Excellent communication skills with the ability to articulate complex ideas clearly and persuasively, and strong collaboration skills with experience working across departments and with external partners
Preferred Skills:
- Experience working in a fast-paced, high-growth startup environment
- Fluency in multiple languages
ASSUMPTION: Candidates with a proven track record in leading growth and product marketing teams, advanced knowledge of the martech ecosystem, and strong analytical and communication skills are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: £120,000 - £160,000 per year (based on industry standards for a Head of Growth role in London)
Benefits:
- Fully covered Oyster card for traveling to and from the office (up to £250 monthly depending on location)
- £45 monthly wellness allowance, accruable, to be used on whatever wellness means to you - through the Ben platform
- Access to Moka.care for emotional and mental health wellbeing
- Pension scheme (on salary sacrifice): 5% employee / 5% employer (by Aviva)
- 28 days of holidays
- Latest Apple Mac equipment
- Company virtual events
- Visit other offices: Paris, Berlin, and Hamburg
- Great office snacks to fuel your day
- A positive team to work with daily!
- Vitality private health insurance (for you and your family/partner)
- Bupa private dental care
Working Hours: Full-time, with flexible working arrangements available
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Head of Growth role in London. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Spendesk is a fast-growing fintech company specializing in spend management solutions for businesses. They connect company spend by integrating everyday technologies, built-in automation, and an easily adopted approval process.
Company Size: Spendesk has 501-1,000 employees, with a dynamic and international team based in Paris, Berlin, London, Hamburg, and remote locations. This size allows for a collaborative and agile work environment, with plenty of opportunities for growth and development.
Founded: Spendesk was founded in 2016 and has since raised over €260M from leading investors, becoming one of the fastest-growing fintechs in Europe and a French tech unicorn.
Company Description:
- Spendesk is the complete spend management platform that saves businesses time and money by connecting company spend.
- With the integration of everyday technologies, built-in automation, and an easily adopted approval process, Spendesk’s single solution makes agile, efficient spending easy for employees and gives finance leaders complete visibility across the entire company spend.
- Trusted by thousands of companies, Spendesk has over 200,000 users across France, the UK, Germany, and Spain, and is proud to have the largest finance community in Europe with more than 12,000 members through CFO Connect.
Company Specialties:
- Fintech
- Cards
- Banking
- Accounting
- Expense management
- and SaaS
Company Website: https://www.spendesk.com
ASSUMPTION: Spendesk's focus on liberating every part of a business with smarter, agile spending makes it an attractive choice for candidates seeking a dynamic and innovative work environment.
📊 Role Analysis
Career Level: This role is a senior leadership position, reporting directly to the VP of Marketing and responsible for leading and building out a specialist growth function to support Spendesk's ambitious growth plans.
Reporting Structure: The Head of Growth will report directly to the VP of Marketing and oversee a dedicated growth team, collaborating with cross-functional teams and external partners to enhance product positioning and market presence.
Work Arrangement: This role is remote-friendly, with the option to work remotely or from one of Spendesk's offices in Paris, Berlin, London, or Hamburg.
Growth Opportunities:
- As Spendesk continues to grow and expand its market reach, there will be ample opportunities for the Head of Growth to develop and advance their career within the company.
- This role offers the chance to work closely with senior leadership and make a significant impact on Spendesk's growth trajectory.
- The dynamic and international nature of Spendesk's team provides ample opportunities for collaboration and learning from experienced professionals in the field.
ASSUMPTION: The Head of Growth role at Spendesk presents an excellent opportunity for a strategic and data-driven marketing leader to make a significant impact on the company's growth and development.
🌍 Location & Work Environment
Office Type: Spendesk's offices are modern and collaborative workspaces, designed to foster creativity and productivity.
Office Location(s): London, City of, United Kingdom (with remote work options available)
Geographic Context:
- London is a major global hub for finance and technology, providing ample opportunities for networking and professional growth.
- The city's vibrant culture and diverse communities offer a rich and engaging environment for both work and leisure.
- London's time zone (GMT) allows for effective collaboration with Spendesk's international team and clients.
Work Schedule: Full-time, with flexible working arrangements available
ASSUMPTION: The Head of Growth role at Spendesk's London office offers a dynamic and international work environment, with ample opportunities for growth and development in a major global hub for finance and technology.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- Technical assessment or case study
- Final interview with the VP of Marketing and other senior team members
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data-driven decision-making and analytical skills
- Leadership and team management skills
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Spendesk's mission and values, and how your background and skills align with the company's goals
- Prepare for behavioral and situational interview questions that focus on your leadership, strategic thinking, and problem-solving skills
ATS Keywords: Growth, Marketing, Leadership, Strategy, Data-driven, Martech, Performance Marketing, Product Marketing, Nurture Campaigns, A/B Testing, Web Optimization, Team Management, Cross-functional Collaboration, Strategic Partnerships
ASSUMPTION: Spendesk's recruitment process is designed to assess candidates' strategic thinking, data-driven decision-making, leadership, and communication skills, with a focus on finding the best fit for the company's culture and growth objectives.
🛠️ Tools & Technologies
- Marketing automation and CRM systems (e.g., HubSpot, Salesforce)
- AI technologies and workflows
- Data analytics tools (e.g., Google Analytics, Mixpanel)
- Project management and collaboration tools (e.g., Asana, Trello)
- Communication and productivity tools (e.g., Slack, Microsoft Office Suite)
ASSUMPTION: The Head of Growth role at Spendesk requires proficiency in marketing automation, CRM systems, AI technologies, data analytics tools, and project management and collaboration tools to drive growth and optimize marketing strategies.
👔 Cultural Fit Considerations
Company Values:
- Liberation: Spendesk empowers its employees to take ownership of their work and navigate ambiguity, fostering a culture of trust and autonomy
- Boldness: Spendesk encourages calculated risk-taking and driving speed and velocity within its teams
- Kindness: Spendesk fosters a positive and inclusive work environment, with a focus on supporting and empowering its employees
Work Style:
- Spendesk's work environment is dynamic and fast-paced, with a focus on driving growth and innovation
- The company values collaboration and cross-functional teamwork, with a strong emphasis on data-driven decision-making
- Spendesk's international team provides ample opportunities for learning and growth in a diverse and inclusive work environment
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced work environment, with a focus on driving growth and innovation?
- Are you comfortable navigating ambiguity and making data-driven decisions to optimize marketing strategies?
- Do you possess strong leadership and communication skills, with the ability to inspire and align teams around a common vision?
- Are you committed to fostering a positive and inclusive work environment, with a focus on supporting and empowering your team members?
ASSUMPTION: The Head of Growth role at Spendesk requires a strategic and data-driven marketing leader who is comfortable navigating ambiguity, driving growth and innovation, and fostering a positive and inclusive work environment.
⚠️ Potential Challenges
- The Head of Growth role at Spendesk is a senior leadership position with a broad scope of responsibilities, which may require a significant time commitment and adaptability to changing priorities
- The role may involve managing a remote team, which requires strong communication and collaboration skills to ensure effective collaboration and alignment around a common vision
- The dynamic and fast-paced nature of Spendesk's work environment may present challenges in maintaining work-life balance
- The role may require travel to Spendesk's other offices and events, which may present challenges in managing personal and professional commitments
ASSUMPTION: The Head of Growth role at Spendesk presents unique challenges and opportunities for a strategic and data-driven marketing leader, with a focus on driving growth and innovation in a dynamic and fast-paced work environment.
📈 Similar Roles Comparison
- Compared to other Head of Growth roles, this position at Spendesk offers a unique opportunity to lead and build out a specialist growth function in a fast-growing fintech company, with a broad scope of responsibilities and significant impact on the company's growth trajectory
- In the context of the broader fintech industry, Spendesk's focus on liberating every part of a business with smarter, agile spending makes it an attractive choice for candidates seeking a dynamic and innovative work environment
- Career-wise, this role offers an excellent opportunity for a strategic and data-driven marketing leader to advance their career in a senior leadership position, with ample opportunities for growth and development in a fast-growing company
ASSUMPTION: The Head of Growth role at Spendesk presents a unique opportunity for a strategic and data-driven marketing leader to drive growth and innovation in a fast-growing fintech company, with a broad scope of responsibilities and significant impact on the company's growth trajectory.
📝 Sample Projects
- Developing and executing a comprehensive growth strategy for Spendesk, with a focus on driving acquisition, retention, and expansion across target markets
- Optimizing Spendesk's website and user experience to enhance conversion rates and drive growth in customer acquisition and retention
- Identifying and developing strategic partnerships that align with Spendesk's business growth objectives, leveraging partnerships to expand market reach and enhance product offerings
ASSUMPTION: The Head of Growth role at Spendesk requires a strategic and data-driven marketing leader with a proven track record in driving growth and innovation, with a focus on acquisition, retention, and expansion across target markets.
❓ Key Questions to Ask During Interview
- Can you describe the company's growth trajectory and how this role fits into Spendesk's long-term plans?
- How does Spendesk support the professional development and growth of its employees, particularly in senior leadership roles?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Spendesk foster a positive and inclusive work environment, and what initiatives are in place to support employee well-being and engagement?
- What are the key challenges and opportunities facing Spendesk in the next 12-24 months, and how does this role contribute to addressing them?
ASSUMPTION: The Head of Growth role at Spendesk presents an excellent opportunity for a strategic and data-driven marketing leader to drive growth and innovation in a fast-growing fintech company, with a broad scope of responsibilities and significant impact on the company's growth trajectory.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, demonstrating your understanding of Spendesk's mission and values
- Prepare for behavioral and situational interview questions that focus on your leadership, strategic thinking, and problem-solving skills
- If selected for an interview, be prepared to discuss your approach to growth marketing, data-driven decision-making, and leadership in a dynamic and fast-paced work environment
- Follow up with the hiring manager within one week of your interview to express your continued interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
