Head of Growth

📌 Core Information

🔹 Job Title: Head of Growth

🔹 Company: Casa

🔹 Location: San Francisco, California, United States

🔹 Job Type: Full-Time

🔹 Category: Real Estate & Property Management

🔹 Date Posted: June 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Building and optimizing member lifecycle from acquisition to retention
• Experimentation with new channels to discover members and scale what works
• Defining onboarding flows and delivering fast time-to-value
• Building a test-and-learn culture and high-performing growth team

ASSUMPTION: This role requires a balance of creativity and analytical thinking, with a strong focus on data-driven decision making.

📋 Key Responsibilities

✅ Acquisition: Design and run rapid-fire tests across referral, partnerships, content, community, and targeted paid channels; build lean testing frameworks and scale what works

✅ Activation: Own the onboarding funnel from sign-up through "property live"; define the ideal mix of human touch with automation to deliver fast time-to-value

✅ Retention: Build lifecycle communications and surprise-and-delight programs that drive renewals; quantify and surface Casa's value so members see the ROI

✅ Brand & Pricing: Shape Casa's positioning, voice, and creative direction; test and refine membership tiers and pricing

✅ Team Building: Start as an IC, then scope and hire lifecycle, creative, and analytics roles as traction grows; build a test-and-learn culture that gets results

ASSUMPTION: This role involves a mix of strategic planning and hands-on execution, with a focus on continuous improvement and optimization.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)

Experience: 7+ years leading growth at consumer subscription or marketplace brands from early stage to scale, ideally in real estate, home services, or other trust-driven consumer categories

Required Skills:

• Proven track record of building growth engines and taking channels from zero to meaningful traction

• Expertise in a range of growth channels (referral programs, BD partnerships, content, community building, selective paid marketing)

• Strong analytical skills and data-driven mindset

• Excellent communication and leadership skills

• Ability to thrive in fast-paced, early-stage environments

Preferred Skills:

• Experience with SQL or other data analysis tools

• Familiarity with marketing automation platforms

• Background in real estate or property management

ASSUMPTION: Candidates with a strong blend of strategic thinking, analytical skills, and hands-on execution will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (based on experience and industry standards for a Head of Growth role in San Francisco)

Benefits:

• Health, dental, and vision insurance

• 401(k) plan with company match

• Flexible work hours and remote work options

• Generous vacation and sick leave policy

• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexible hours and the opportunity for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Head of Growth role in San Francisco. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate & Property Management

Company Size: Early-stage startup (backed by leading VC firms and angels)

Founded: 2023 (with an early version of the product already live)

Company Description:

• Casa is a next-generation, personal property manager for single-family homes, aiming to make homeownership a joy

• The company is founded by early employees of Uber, Dropbox, CloudKitchens, Airtable, and Levels

• Casa is backed by an incredible set of leading VC firms and angels

Company Specialties:

• Property management technology

• Subscription-based business model

• Consumer-focused real estate

Company Website: my.casa

ASSUMPTION: Casa is well-positioned for growth, with a strong founding team and backing from prominent investors.

📊 Role Analysis

Career Level: Senior-level role with significant responsibility and the opportunity to build a team

Reporting Structure: This role reports directly to the CEO and will have the opportunity to hire and manage a team as the company grows

Work Arrangement: On-site with flexible hours and remote work options

Growth Opportunities:

• As an early employee, there is significant potential for career growth as the company scales

• The role offers the opportunity to build and lead a team, with the potential to take on additional responsibilities as the company grows

• Casa's focus on innovation and continuous improvement creates opportunities for professional development

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on the company's success.

🌍 Location & Work Environment

Office Type: Casa's headquarters is in San Francisco, with the potential for remote work and additional office locations in the future

Office Location(s): San Francisco, California, United States

Geographic Context:

• San Francisco is a major tech hub with a vibrant startup ecosystem

• The city offers a diverse range of cultural, recreational, and culinary experiences

• San Francisco has a Mediterranean climate, with mild winters and cool summers

Work Schedule: Full-time (40 hours per week) with flexible hours and the opportunity for remote work

ASSUMPTION: Casa's work environment is dynamic and fast-paced, with a strong focus on collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the CEO

• In-depth interview with the CEO and other team members to discuss growth strategy and channel-specific plans

• Case study or take-home assignment to assess problem-solving skills and strategic thinking

• Final interview with the CEO to discuss fit and next steps

Key Assessment Areas:

• Growth strategy and channel-specific plans

• Problem-solving skills and strategic thinking

• Cultural fit and alignment with Casa's mission and values

• Leadership and team-building skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role

• Be prepared to discuss your approach to growth strategy and channel-specific plans in detail

• Showcase your problem-solving skills and strategic thinking through a case study or take-home assignment

• Demonstrate your cultural fit and alignment with Casa's mission and values through your responses to interview questions

ATS Keywords: Growth Strategy, Data Analysis, Team Building, Customer Acquisition, Onboarding, Retention, Brand Positioning, Pricing Strategy, Experimentation, Content Marketing, Community Building, Paid Marketing, Lifecycle Communications, Creative Direction, Human Touch, Automation

ASSUMPTION: Casa's interview process is designed to assess candidates' strategic thinking, problem-solving skills, and cultural fit, with a focus on finding the right fit for the company's growth needs.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)

• Data analysis tools (e.g., SQL, Google Analytics)

• Project management tools (e.g., Asana, Trello)

• Communication and collaboration tools (e.g., Slack, Google Workspace)

ASSUMPTION: The specific tools and technologies used by Casa may evolve as the company grows and its needs change.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric

• Innovative

• Collaborative

• Data-driven

• Adaptable

Work Style:

• Fast-paced and dynamic

• Collaborative and team-oriented

• Data-driven and analytical

• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in fast-paced, early-stage environments?

• Are you comfortable working with data and using it to inform decision-making?

• Do you have a collaborative and team-oriented work style?

• Are you adaptable and open to feedback?

ASSUMPTION: Casa values candidates who are customer-centric, innovative, collaborative, data-driven, and adaptable, with a strong work ethic and a growth mindset.

⚠️ Potential Challenges

• Working in a fast-paced, early-stage environment with a high degree of uncertainty

• Balancing the need for rapid growth with a focus on long-term sustainability

• Building a high-performing growth team from scratch

• Navigating the competitive real estate and property management landscape

ASSUMPTION: These challenges are inherent to working in an early-stage startup and can be overcome with a strong focus on data-driven decision making, continuous learning, and adaptability.

📈 Similar Roles Comparison

• Unlike traditional real estate or property management roles, this role focuses on growth and member lifecycle management

• Casa's focus on innovation and technology sets it apart from traditional real estate companies

• This role offers significant growth potential and the opportunity to make a substantial impact on the company's success

ASSUMPTION: This role is unique in its focus on growth and member lifecycle management in the real estate and property management industry, with significant potential for career growth and impact.

📝 Sample Projects

• Developing and executing a referral program to drive member acquisition

• Optimizing the onboarding funnel to deliver fast time-to-value for members

• Building a lifecycle communications program to drive member retention and renewal

ASSUMPTION: These sample projects are illustrative of the types of initiatives the Head of Growth may work on, but the specific projects will depend on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth strategy and how this role fits into it?

• How does the company approach experimentation and testing in growth channels?

• What is the company's approach to building and managing a high-performing growth team?

• How does the company measure and track member lifecycle metrics?

• What is the company's approach to brand positioning and creative direction?

ASSUMPTION: These questions are designed to help candidates better understand the company's growth strategy, culture, and priorities, as well as the specific requirements of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Casa's careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role

• Prepare for interviews by researching Casa's mission, values, and growth strategy

• Complete any case studies or take-home assignments as requested

• Follow up with the hiring manager within 48 hours of your final interview to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.