Head of Growth

📌 Core Information

🔹 Job Title: Head of Growth

🔹 Company: The Lorenz Clinic, LLC

🔹 Location: Minneapolis, Minnesota, United States

🔹 Job Type: On-site

🔹 Category: 🚀 Growth Marketing

🔹 Date Posted: Sun Mar 30 2025

🔹 Experience Level: 7-10 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading strategic efforts to attract new clients and top clinical talent.
• Collaborating directly with the Founder & CEO for mission-driven expansion.
• Building agile marketing systems and optimizing a sizable PPC budget.
• Elevating the clinic's reputation as a top workplace for mental health professionals.

ASSUMPTION: This role requires significant strategic influence and the ability to manage cross-functional marketing initiatives, assuming the candidate understands the health care and mental health landscape for effective prospect attraction.

📋 Key Responsibilities

✅ Own and execute a unified strategy for workforce growth and patient access.

✅ Shift marketing mix from transactional to sustainable channels.

✅ Translate the founder's vision into actionable campaigns and partnerships.

✅ Optimize and manage a $300K PPC budget with a focus on ROI.

✅ Develop and execute campaigns to position Lorenz as an employer of choice.

✅ Cultivate B2B referral relationships emphasizing trust and long-term partnerships.

✅ Design segmented client and candidate journeys within the CRM.

✅ Lead performance tracking for acquisition funnels using analytics and A/B testing.

✅ Manage and mentor a full-time Marketing Coordinator.

ASSUMPTION: The position may include some travel or coordination with external partners, given the focus on community partnerships and relationship-building.

🎯 Required Qualifications

Education: Not specified

Experience: 7-10+ years in growth marketing, product marketing, or strategic communications.

Required Skills:

• Strong track record in recruitment or referral pipeline development.
• Hands-on expertise in CRM, PPC management, and content marketing.
• Excellent writing and storytelling skills.

Preferred Skills:

• Experience in behavioral health, healthcare, education, or human services.
• Familiarity with Agile marketing and product-led growth.

ASSUMPTION: Assumes the candidate will have skills in digital marketing and analytics driven by the emphasis on optimizing PPC campaigns and using data for decision-making.

💰 Compensation & Benefits

Salary Range: $110,000 – $150,000 depending on qualifications and experience.

Benefits:

• Employer-sponsored medical, dental, vision, life, and disability insurance.
• 401(k) with employer match.
• Paid parenting leave (up to 12 weeks, all genders).
• Generous PTO and paid holidays.
• Paid service/volunteer days.
• Paid continuing education hours and annual allowance.

Working Hours: 40 hours per week with possible flexibility for hybrid work settings.

ASSUMPTION: Compensation is competitive and designed to attract individuals with substantial experience in strategic growth marketing roles.

📌 Applicant Insights

🔍 Company Context

Industry: Mental Health Care

Company Size: 51-200 employees

Founded: 2011

Company Description:

• Lorenz Clinic combines clinical excellence and business acumen to expand access to psychological services.
• A multi-disciplinary staff specializing in areas like child psychology and adult psychotherapy.
• Committed to creating safe spaces and professional development for staff and clients.

Company Specialties:

• Child Psychology
• Adult Psychotherapy
• Couples & Family Therapy

Company Website: http://www.lorenzclinic.com

ASSUMPTION: The candidate should be prepared to engage deeply with the clinic's mission and values, given the role's strategic importance in shaping its future directions.

📊 Role Analysis

Career Level: Senior-level position

Reporting Structure: Reports directly to the Founder & CEO

Work Arrangement: Hybrid with on-site responsibilities

Growth Opportunities:

• Leadership in strategic growth initiatives.
• Development of a comprehensive employer brand.
• Expansion into new community and clinical markets.

ASSUMPTION: Promotion potential exists for broader strategic roles within Lorenz Clinic as it scales.

🌍 Location & Work Environment

Office Type: Professional clinical setting

Office Location(s): Minneapolis, MN area

Geographic Context:

• Located in a vibrant region known for healthcare innovation.
• Proximity to major urban amenities and partners.
• Accessible by various modes of transportation.

Work Schedule: Flexible scheduling options within a full-time framework.

ASSUMPTION: The workplace culture likely emphasizes collaboration and innovation at various office sites within Minnesota.

💼 Interview & Application Insights

Typical Process:

• Initial application review and selection for interviews.
• Interviews with HR and key company leaders.
• Technical and strategic assessments.

Key Assessment Areas:

• Strategic planning and execution capabilities.
• Understanding of the healthcare and mental health landscape.
• Leadership and mentorship capabilities.

Application Tips:

• Highlight experience in relevant growth marketing strategies.
• Demonstrate understanding of the mental health sector.
• Prepare examples of prior successful marketing campaigns.

ATS Keywords: Growth Marketing, Recruitment Marketing, CRM Strategy, B2B Partnerships, PPC Optimization

ASSUMPTION: Candidates should prepare to discuss both strategic vision and specific past achievements during interviews.

🛠️ Tools & Technologies

• CRM systems (e.g., HubSpot, Salesforce)
• PPC platforms (e.g., Google Ads)
• Data analytics and A/B testing tools

ASSUMPTION: Familiarity with these tools is vital, as the role demands proficiency in managing complex marketing systems.

👔 Cultural Fit Considerations

Company Values:

• Social Obligation
• Professionalism
• Quality

Work Style:

• Collaborative and team-oriented environments.
• Mission-driven and results-focused practices.
• Adaptable to fast-paced and evolving scenarios.

Self-Assessment Questions:

• How do you align with Lorenz Clinic's values and mission?
• What is your experience with growth marketing in healthcare?
• How do you handle the balance between strategic initiatives and day-to-day tactics?

ASSUMPTION: The candidate should assess personal values against those of the clinic to ensure alignment.

⚠️ Potential Challenges

• Navigating the complexities of a mission-driven healthcare environment.
• Balancing strategic vision with day-to-day execution needs.
• Managing growth expectations responsibly and sustainably.
• Optimizing limited marketing resources effectively.

ASSUMPTION: Candidates should be prepared for challenges common in rapidly scaling organizations, particularly within the mental health sector.

📈 Similar Roles Comparison

• Marketing Director in healthcare firms focusing on strategic growth.
• Head of Digital Marketing for mental health institutions.
• Strategic Growth Manager in non-profit healthcare environments.

ASSUMPTION: The role closely aligns with senior marketing positions in companies that prioritize community impact.

📝 Sample Projects

• Creation of a strategic marketing plan to enhance brand reputation.
• Development of a referral network in the mental health sector.
• Design and implementation of a CRM-driven lifecycle marketing campaign.

ASSUMPTION: Projects should focus on strategic planning, execution, and the building of long-term relationships.

❓ Key Questions to Ask During Interview

• What does success look like for the Head of Growth over the first year?
• How does Lorenz Clinic measure the success of its marketing initiatives?
• What support does the Head of Growth receive in terms of team collaboration?
• What are Lorenz Clinic’s three to five-year strategic objectives?
• How is feedback integrated in marketing efforts at Lorenz Clinic?

ASSUMPTION: Candidates should gain clarity on strategic priorities and resource support for role execution.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a cover letter detailing your experience in growth marketing.
• Ensure your resume reflects relevant skills and achievements.
• Highlight specific growth projects you've led successfully.
• Be ready to discuss your alignment with the clinic's values and mission.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.