📌 Core Information
🔹 Job Title: Head of Growth Marketing
🔹 Company: Vercel
🔹 Location: Hybrid - San Francisco
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 6-10+ years
🔹 Remote Status: Hybrid (Remote OK)
🚀 Job Overview
Key aspects of this role include:
- Leading marketing efforts for Vercel's self-serve business, focusing on acquisition, activation, and monetization.
- Optimizing Vercel's website performance and driving growth strategies through experimentation and data-driven decisions.
- Managing and scaling digital marketing channels, including paid acquisition, SEO, and localization.
- Collaborating cross-functionally with Product, Design, and Engineering teams to improve discoverability, conversion, and performance.
- Supporting the Demand Gen team with performance marketing execution and digital channel strategy for enterprise campaigns and ABM programs.
ASSUMPTION: This role requires a strong background in growth marketing, with a focus on self-serve acquisition and activation. Experience in a PLG or developer-first SaaS environment is preferred.
📋 Key Responsibilities
✅ Own marketing strategy for Vercel's self-serve business, driving top-of-funnel acquisition and fueling the PLG motion.
✅ Partner with Growth Product to align on activation experiments, onboarding flows, and monetization strategies.
✅ Lead website performance and optimization, improving discoverability, conversion, and performance through testing and experimentation.
✅ Manage paid acquisition across channels, optimizing CAC, payback, and channel ROI through data-driven iteration.
✅ Drive organic acquisition through technical SEO and structured content, and build visibility in AI-driven discovery surfaces.
✅ Develop and execute localization strategies to grow international self-serve revenue and create scalable content and experimentation frameworks for global audiences.
✅ Define and monitor growth KPIs across web and digital channels, and build a test-and-learn culture with rapid iteration and tight feedback loops.
✅ Partner with Product Marketing, Developer Marketing, and Demand Gen teams to provide digital execution support and shared infrastructure.
ASSUMPTION: This role involves a high level of cross-functional collaboration and requires strong analytical skills to monitor growth KPIs and drive data-driven decisions.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 6-10+ years of experience in growth, digital, or performance marketing, ideally in a PLG or developer-first SaaS environment
Required Skills:
- Proven success scaling self-serve acquisition, activation, and monetization
- Deep knowledge of SEO, paid acquisition, and website conversion optimization
- Experience managing high-traffic websites and leading cross-functional growth experiments
- Strong analytical skills with experience in attribution, funnel metrics, and experimentation frameworks
- Comfort partnering directly with Product and Data teams
Preferred Skills:
- Familiarity with Next.js, Vercel, or the modern frontend ecosystem
- Experience marketing to developers or technical audiences
- Early experimentation with GEO (Generative Engine Optimization)
- Experience localizing content and digital programs for global reach
ASSUMPTION: Candidates with a strong background in growth marketing and experience in a PLG or developer-first SaaS environment are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $230,000 - $300,000 per year (San Francisco, CA base pay range)
Benefits:
- Competitive compensation package, including equity
- Inclusive Healthcare Package
- Learn and Grow - mentorship and event opportunities to build network and skills
- Flexible Time Off
- Work From Home budget for outfitting your space as needed
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate and may vary based on job-related skills, experience, and location. The total compensation package also includes equity-based compensation.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 201-500 employees (Mid-size)
Founded: 2015
Company Description:
- Vercel provides developer tools and cloud infrastructure to build, scale, and secure a faster, more personalized web.
- Customers include Under Armour, Nintendo, The Washington Post, and Zapier.
- Vercel is the team behind v0, Next.js, and AI SDK, and offers a platform for frontend developers.
Company Specialties:
- Next.js
- Developer Velocity
- Open Source
- Developer Experience
- React
- Web Development
Company Website: vercel.com
ASSUMPTION: Vercel is a mid-size company focused on providing developer tools and cloud infrastructure, with a strong emphasis on open source and developer experience.
📊 Role Analysis
Career Level: Senior-level role with significant impact on Vercel's growth strategy
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and leads a team of marketing professionals
Work Arrangement: Hybrid (Remote OK) - This role allows for remote work with occasional on-site presence in San Francisco
Growth Opportunities:
- Potential to grow into a leadership role within Vercel's marketing organization
- Opportunities to collaborate with cross-functional teams and influence Vercel's product roadmap
- Chance to work on cutting-edge technologies and shape the future of web development
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on Vercel's growth and success.
🌍 Location & Work Environment
Office Type: Hybrid - Vercel's headquarters is in San Francisco, with remote work options available
Office Location(s): San Francisco, California
Geographic Context:
- San Francisco is a major tech hub with a vibrant startup ecosystem
- The city offers a diverse range of cultural attractions, dining options, and outdoor activities
- San Francisco has a Mediterranean climate, with mild winters and cool summers
Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: Vercel's hybrid work environment offers the best of both worlds, with the opportunity to collaborate in person and work remotely as needed.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- On-site or virtual interview with the marketing team and other stakeholders
- Final interview with the CMO
Key Assessment Areas:
- Marketing strategy and execution
- Data analysis and interpretation
- Cross-functional collaboration and communication
- Problem-solving and adaptability
- Cultural fit and alignment with Vercel's values
Application Tips:
- Highlight your experience with growth marketing, self-serve acquisition, and activation strategies
- Demonstrate your understanding of Vercel's products and target audience
- Showcase your ability to analyze data and make data-driven decisions
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
ATS Keywords: Growth Marketing, Self-Serve Acquisition, Activation Strategies, SEO, Paid Acquisition, Website Optimization, Data-Driven Decisions, Cross-Functional Collaboration, PLG, Developer-First SaaS
ASSUMPTION: Vercel's interview process is designed to assess candidates' marketing expertise, data analysis skills, and cultural fit with the company's values and mission.
🛠️ Tools & Technologies
- Google Analytics
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Paid advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
- Marketing automation tools (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Vercel uses a range of marketing tools and technologies to optimize its digital channels and drive growth strategies.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Open and inclusive
- Collaborative
- Innovative
- Empowering
Work Style:
- Data-driven and analytical
- Collaborative and cross-functional
- Fast-paced and adaptable
- Results-oriented and focused on continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, data-driven environment?
- Are you comfortable collaborating with cross-functional teams and influencing stakeholders?
- Do you have a proven track record of driving growth and optimizing digital channels?
ASSUMPTION: Vercel values candidates who are data-driven, collaborative, and results-oriented, with a strong focus on continuous improvement and customer-centricity.
⚠️ Potential Challenges
- Managing a high-traffic website and optimizing performance across various digital channels
- Scaling marketing efforts to support Vercel's rapid growth and expansion into new markets
- Balancing the need for data-driven decisions with the need for quick iteration and experimentation
- Collaborating effectively with cross-functional teams and influencing stakeholders with varying priorities and perspectives
ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring a strong focus on data-driven decision-making, collaboration, and adaptability.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on self-serve acquisition and activation strategies, with a strong emphasis on data-driven decision-making and experimentation
- Vercel's growth marketing approach is unique to the developer-first SaaS environment, with a focus on open source and developer experience
- This role offers significant growth opportunities and the chance to make a substantial impact on Vercel's growth and success
ASSUMPTION: This role is unique within the marketing landscape, with a strong focus on self-serve acquisition, data-driven decision-making, and collaboration with cross-functional teams.
📝 Sample Projects
- Developing and executing a comprehensive SEO strategy to improve Vercel's organic search visibility and drive traffic to the website
- Optimizing Vercel's website performance through A/B testing and user experience (UX) improvements, resulting in increased conversion rates and revenue
- Expanding Vercel's global reach through localization and internationalization (I18N) efforts, driving self-serve acquisition and revenue growth in new markets
ASSUMPTION: These sample projects highlight the data-driven, collaborative, and results-oriented nature of Vercel's growth marketing approach.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Vercel's self-serve acquisition and activation strategies, and where this role fits into the broader marketing organization?
- How does Vercel approach cross-functional collaboration and decision-making, particularly with regards to growth marketing strategies?
- What are the most significant challenges facing Vercel's growth marketing efforts, and how can this role help address them?
- How does Vercel support the professional development and growth of its marketing team members?
- What is Vercel's approach to balancing data-driven decision-making with the need for quick iteration and experimentation in growth marketing?
ASSUMPTION: These interview questions are designed to assess Vercel's marketing strategy, culture, and growth opportunities, as well as the candidate's fit within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences in growth marketing, self-serve acquisition, and data-driven decision-making
- Prepare for a phone or video screen with the hiring manager, focusing on your marketing strategy and execution skills
- Complete a technical assessment or case study, demonstrating your ability to analyze data and make data-driven decisions
- Prepare for on-site or virtual interviews with the marketing team and other stakeholders, showcasing your cross-functional collaboration and communication skills
- Follow up with the hiring manager after each interview, reiterating your interest in the role and addressing any feedback or concerns
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
