Head of Growth Marketing

📌 Core Information

🔹 Job Title: Head of Growth Marketing

🔹 Company: Veriff

🔹 Location: USA (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading the global growth marketing team to drive customer acquisition and revenue growth
• Overseeing the acquisition funnel from lead generation to conversion, focusing on quality pipeline growth
• Collaborating with cross-functional teams to align growth efforts with broader company objectives
• Fostering a culture of excellence and continuous improvement within the marketing division

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a proven track record in driving growth through marketing campaigns.

📋 Key Responsibilities

✅ Provide hands-on leadership to an international team of growth marketers across the US, EMEA, and LATAM to ensure effective team performance and development

✅ Lead efforts to acquire new customers through various channels, design, launch, and optimize performance marketing campaigns

✅ Drive channel acquisition growth by identifying new messaging, targeting, and capability opportunities

✅ Collaborate with product marketing and creative teams to inform them of campaign performance and strategize on creative development with customer-centric direction

✅ Partner with account management teams to drive loyalty and growth with existing customers

✅ Drive continuous improvement in the marketing division by enhancing processes, emphasizing data-driven decision-making, and fostering a culture of excellence

ASSUMPTION: This role requires a balance of strategic thinking, hands-on campaign management, and team leadership skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 7+ years of marketing experience in the SaaS space, with 3+ years of experience managing teams

Required Skills:

• Proven track record of developing and executing successful marketing campaigns that drive customer acquisition and revenue growth
• Strong analytical skills and experience with marketing analytics tools (e.g., Google Analytics, HubSpot, Marketo)
• Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment
• Creative thinker with a data-driven mindset and a passion for continuous improvement
• Experience with A/B testing, conversion rate optimization, and user experience design

Preferred Skills:

• Previous experience within the identity verification industry or related fields
• Experience working in a high-growth tech company
• Experience in managing budgets and optimizing ROI
• A passion for protecting honest people online and a commitment to Veriff’s mission

ASSUMPTION: Candidates with experience in the identity verification industry or related fields may have a competitive advantage in understanding the nuances of this role.

💰 Compensation & Benefits

Salary Range: $168,000 - $252,000 per year (based on experience and location)

Benefits:

• Flexibility to work from home
• Extra recharge days per year on top of annual vacation days
• Stock options that ensure you share in the company's success
• Learning and Development and Health & Sports budgets tailored to individual needs
• Four weeks of fully paid sabbatical leave after reaching the 5th work anniversary

Working Hours: Full-time, with flexibility for remote work

ASSUMPTION: The salary range provided is based on current market data and may vary based on experience, skills, location, and other factors permitted by law.

📌 Applicant Insights

🔍 Company Context

Industry: Veriff is a leading provider of online identity verification services, operating in the software development industry

Company Size: Veriff has 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact

Founded: Veriff was founded in 2015, with a strong focus on digital identity and online trust

Company Description:

• Veriff is the preferred identity verification partner for the world’s biggest and best digital companies, including pioneers in fintech, crypto, gaming, and the mobility sectors
• The company provides advanced technology, deep insights, and expertise from its foundation in digital-first Estonia and honed over decades in leading the digital identity revolution
• Veriff delivers the widest possible identity document coverage, supporting government-issued IDs from more than 230 countries and territories, and uses an intelligent decision engine that analyzes thousands of technological and behavioral variables to enable trust from the first hello

Company Specialties:

• Digital Identity
• Identity Verification
• Compliance
• KYC
• AML
• Fraud Prevention
• Online Business
• FinTech
• Mobility
• Crypto
• Know Your Customer
• Anti-Money Laundering
• Online Identity Verification
• IDV
• Artificial intelligence
• Sharing economy
• Security
• and Conversion rates

Company Website: www.veriff.com

ASSUMPTION: Veriff's focus on digital identity and online trust makes it an attractive employer for candidates interested in cutting-edge technology and a mission-driven company.

📊 Role Analysis

Career Level: This role is a senior-level position, offering significant responsibility and the opportunity to make a substantial impact on the company's growth

Reporting Structure: The Head of Growth Marketing will report directly to the Chief Marketing Officer and oversee regional marketing managers across the US, EMEA, and LATAM

Work Arrangement: This role is remote-friendly, with flexibility to work from home and collaborate with team members across different time zones

Growth Opportunities:

• As Veriff continues to grow, there will be opportunities for the successful candidate to expand their team and take on additional responsibilities
• The company's focus on continuous improvement and learning provides opportunities for professional development
• With a diverse and international team, there may be opportunities for candidates to work on global projects and gain exposure to different markets

ASSUMPTION: The successful candidate will have the opportunity to grow with the company and take on additional responsibilities as Veriff expands its reach and impact.

🌍 Location & Work Environment

Office Type: Veriff has hubs in Europe, the US, and LatAm, with a remote-friendly work environment

Office Location(s): New York, Tallinn, and Barcelona

Geographic Context:

• Veriff's global presence allows for collaboration with team members across different time zones and cultures
• The company's remote-friendly work environment offers flexibility and work-life balance
• Veriff's hubs in Europe, the US, and LatAm provide opportunities for candidates to work in diverse and dynamic markets

Work Schedule: Full-time, with flexibility for remote work and collaboration with team members across different time zones

ASSUMPTION: The remote-friendly work environment at Veriff offers candidates the opportunity to balance work and personal responsibilities while collaborating with a global team.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Interview with the hiring manager
• Final interview with the Chief Marketing Officer

Key Assessment Areas:

• Marketing strategy and campaign development
• Leadership and team management skills
• Analytical skills and data-driven decision-making
• Cultural fit and alignment with Veriff's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, team management skills, and relevant achievements
• Be prepared to discuss your approach to marketing campaign development and optimization
• Demonstrate your ability to lead and manage a team, with examples of your past successes and challenges
• Showcase your analytical skills and data-driven mindset by preparing examples of how you've used data to inform marketing strategies

ATS Keywords: Marketing Strategy, Campaign Development, Team Management, Analytical Skills, Data-Driven Decision Making, Leadership, Growth Marketing, Customer Acquisition, Revenue Growth

ASSUMPTION: Veriff's interview process is designed to assess the candidate's strategic thinking, leadership skills, and cultural fit, with a focus on marketing expertise and team management experience.

🛠️ Tools & Technologies

• Marketing analytics tools (e.g., Google Analytics, HubSpot, Marketo)
• Project management tools (e.g., Asana, Trello, Jira)
• Collaboration tools (e.g., Slack, Microsoft Teams)
• Design and creative tools (e.g., Adobe Creative Suite, Sketch, Figma)

ASSUMPTION: The successful candidate will be proficient in using marketing analytics tools and have experience with project management and collaboration tools.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Data-driven
• Innovative
• Collaborative
• Accountable

Work Style:

• Remote-friendly and flexible
• Data-driven and results-oriented
• Collaborative and team-focused
• Continuously learning and improving

Self-Assessment Questions:

• How do you ensure that your marketing strategies are customer-centric and aligned with Veriff's mission?
• Describe a time when you used data to inform a marketing decision and drive results
• How do you foster a culture of continuous improvement and learning within your team?

ASSUMPTION: Veriff values candidates who are customer-centric, data-driven, innovative, collaborative, and accountable, with a remote-friendly and flexible work style.

⚠️ Potential Challenges

• Managing a remote, international team with team members across different time zones and cultures
• Balancing strategic thinking with hands-on campaign management and team leadership
• Keeping up with the latest marketing trends and technologies in a rapidly evolving industry
• Meeting aggressive growth targets and revenue goals

ASSUMPTION: The successful candidate will be able to navigate these challenges by leveraging their strong leadership skills, strategic mindset, and experience in driving growth through marketing campaigns.

📈 Similar Roles Comparison

• This role is unique in its focus on driving growth through marketing campaigns in the identity verification industry
• Compared to other marketing leadership roles, this position offers a unique opportunity to make a significant impact on a growing company in a cutting-edge industry
• Career path comparison: This role provides an opportunity to grow into a senior marketing leadership position within a fast-growing tech company

ASSUMPTION: This role offers a unique opportunity to drive growth and make a significant impact in the identity verification industry, with potential for career advancement as the company continues to grow.

📝 Sample Projects

• Developing and executing a global marketing campaign to acquire new customers in multiple regions
• Optimizing marketing funnel performance through A/B testing and conversion rate optimization
• Collaborating with product marketing and creative teams to launch a new product or feature, driving customer acquisition and revenue growth

ASSUMPTION: These sample projects illustrate the strategic, hands-on, and collaborative nature of the Head of Growth Marketing role at Veriff.

❓ Key Questions to Ask During Interview

• How does Veriff measure the success of its marketing campaigns, and how can I contribute to improving these metrics?
• What are the biggest challenges facing the growth marketing team, and how can I help address them?
• How does Veriff support the professional development and growth of its marketing team members?
• What are the key priorities for the Head of Growth Marketing in the first 90 days, and how can I hit the ground running in this role?
• How does Veriff foster a culture of innovation and continuous improvement within its marketing team?

ASSUMPTION: These interview questions are designed to help the candidate understand the priorities, challenges, and opportunities for growth within the Head of Growth Marketing role at Veriff.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience, team management skills, and relevant achievements
• Prepare examples of your past successes in driving growth through marketing campaigns and managing teams
• Follow up with the Veriff HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.