Head of Growth Marketing

📌 Core Information

🔹 Job Title: Head of Growth Marketing

🔹 Company: Reward Gateway

🔹 Location: Boston, MA

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies to drive business growth
• Managing a growth marketing budget and leading a team
• Collaborating with cross-functional teams to align marketing efforts with revenue objectives
• Utilizing advanced analytics and data science techniques to measure performance and forecast results

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive impactful marketing programs.

📋 Key Responsibilities

✅ Developing and implementing regional growth marketing strategies to drive pipeline growth and achieve revenue targets

✅ Managing and overseeing integrated marketing campaigns across various paid and owned channels

✅ Acting as a key player in the evolution of the company's go-to-market strategy

✅ Utilizing advanced analytics and data science techniques to identify key growth drivers, measure performance, and forecast results

✅ Building strong relationships with the sales team to ensure alignment of growth plans and improve performance across the entire sales funnel

✅ Collaborating with the broader US marketing team and global marketing operations to establish robust measurement frameworks and KPIs

ASSUMPTION: This role involves a high degree of strategic planning, cross-functional collaboration, and data-driven decision-making.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven track record of developing and executing successful demand-generation strategies in a B2B environment, preferably in SaaS software

Required Skills:

• Proficient in pipeline forecasting, reporting, and analysis
• Experience in managing annual budgets of ~$1M
• Exceptional strategic thinking abilities and the capacity to influence and align cross-functional teams
• Strong knowledge of marketing technology solutions (e.g., Salesforce, Hubspot, 6sense)
• Highly effective in written and verbal communication
• Ability to work in a fast-paced, dynamic environment and adapt to changing priorities

Preferred Skills:

• Experience in managing teams
• Familiarity with the HR Tech industry

ASSUMPTION: Candidates should have a strong background in B2B growth marketing, with a proven track record of driving business growth through effective demand-generation strategies.

💰 Compensation & Benefits

Salary Range: $130,000 - $140,000 / year

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Generous PTO and holiday schedule
• Employee discounts and perks
• Professional development opportunities

Working Hours: Full-time position, typically Monday-Friday, 9:00 AM - 5:00 PM EST

ASSUMPTION: The salary range provided is based on industry standards for similar roles in the Boston area. Benefits are subject to change and may vary based on employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Reward Gateway is a global leader in benefits and employee engagement, operating within the HR Tech industry.

Company Size: Reward Gateway has 1,001-5,000 employees worldwide, providing a mid-sized company environment with ample opportunities for growth and collaboration.

Founded: Reward Gateway was founded in 2006 and has since grown to serve over 750 clients globally, including prominent brands like American Express, Unilever, Samsung, IBM, and McDonald's.

Company Description:

• Reward Gateway helps businesses attract, engage, and retain top talent through strategic reward, recognition, and well-being solutions.
• The company is guided by its shared missions: 'Making the World a Better Place to Work' and 'Enriching Connections, For Good'.
• Reward Gateway fosters an entrepreneurial spirit, innovation, and respect, with a culture that pushes boundaries and values individuality.

Company Specialties:

• Employee engagement solutions
• Employee communications
• Employee benefits
• Employee discounts
• Employee wellbeing
• HR Tech

Company Website: Reward Gateway

ASSUMPTION: Reward Gateway's focus on employee engagement and wellbeing creates an environment that prioritizes work-life balance and employee satisfaction.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the US Marketing Director and collaborating with various teams to drive growth and achieve revenue targets.

Reporting Structure: The Head of Growth Marketing will manage two direct reports and oversee two agencies, with the opportunity to influence and align cross-functional teams.

Work Arrangement: This is an on-site position, with the opportunity for occasional remote work or hybrid arrangements, depending on the company's policies and the employee's needs.

Growth Opportunities:

• Potential to grow within the marketing department or explore other opportunities within the company as it continues to expand.
• The chance to make a significant impact on the company's growth and success by driving effective marketing strategies.
• Opportunities to collaborate with and learn from experienced professionals in various fields.

ASSUMPTION: This role offers a unique opportunity to drive business growth and make a significant impact on the company's success while working in a dynamic and collaborative environment.

🌍 Location & Work Environment

Office Type: Reward Gateway's Boston office is located in the heart of the city, providing an urban work environment with easy access to public transportation and various amenities.

Office Location(s): 141 Tremont St, Boston, MA 02111

Geographic Context:

• Boston is a vibrant, multicultural city with a rich history and a thriving tech industry.
• The city offers a high quality of life, with excellent education, healthcare, and cultural attractions.
• Boston has a humid continental climate, with warm summers and cold, snowy winters.

Work Schedule: The work schedule is typically Monday-Friday, 9:00 AM - 5:00 PM EST, with the opportunity for flexible hours or remote work, depending on the company's policies and the employee's needs.

ASSUMPTION: Reward Gateway's Boston office provides a collaborative and engaging work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Phone screen with a member of the Talent Acquisition Team
• First stage interview with the US Marketing Director
• Second round interview with the Head of Global Marketing Operations, Head of US Sales, and US Director of Channel Sales and Partnerships
• Final interview with the US Marketing Director

Key Assessment Areas:

• Strategic thinking and planning
• Analytical skills and data-driven decision-making
• Cross-functional collaboration and teamwork
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with B2B growth marketing, demand-generation strategies, and data analysis.
• Research Reward Gateway's mission, values, and company culture to ensure a strong fit and demonstrate your enthusiasm for the role during the interview process.

ATS Keywords: B2B growth marketing, demand generation, pipeline forecasting, marketing technology, cross-functional collaboration, data-driven decision-making, strategic planning

ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, analytical skills, and ability to work effectively with cross-functional teams to drive business growth.

🛠️ Tools & Technologies

• Salesforce
• Hubspot
• 6sense
• Other marketing technology solutions, depending on the role's specific needs

ASSUMPTION: The required tools and technologies for this role may vary depending on the company's specific needs and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Make the World a Better Place to Work
• Enriching Connections, For Good
• Entrepreneurial Spirit
• Innovation
• Respect

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to changing priorities
• Passionate about making a positive impact on the future of work

Self-Assessment Questions:

• How do you embody Reward Gateway's mission and values in your daily work?
• Can you provide an example of a time when you successfully collaborated with cross-functional teams to drive business growth?
• How do you stay organized and adaptable when working in a fast-paced, dynamic environment?

ASSUMPTION: Reward Gateway's company culture prioritizes collaboration, innovation, and a strong commitment to making a positive impact on the future of work.

⚠️ Potential Challenges

• Managing a growth marketing budget and ensuring effective use of resources
• Aligning marketing strategies with revenue objectives and collaborating with cross-functional teams
• Adapting to changing priorities and market conditions in a fast-paced, dynamic environment
• Balancing the need for data-driven decision-making with the need for swift execution and agility

ASSUMPTION: The potential challenges for this role require strong analytical skills, strategic thinking, and the ability to work effectively with cross-functional teams to drive business growth.

📈 Similar Roles Comparison

• Compared to other growth marketing roles, this position places a greater emphasis on cross-functional collaboration and data-driven decision-making.
• Within the HR Tech industry, this role offers a unique opportunity to drive business growth and make a significant impact on the company's success.
• Career progression in this role may involve growing within the marketing department or exploring other opportunities within the company as it continues to expand.

ASSUMPTION: This role offers a unique combination of strategic planning, cross-functional collaboration, and data-driven decision-making, with ample opportunities for professional growth and development.

📝 Sample Projects

• Developing and executing a regional growth marketing strategy to drive pipeline growth and achieve revenue targets
• Managing and overseeing integrated marketing campaigns across various paid and owned channels
• Utilizing advanced analytics and data science techniques to identify key growth drivers, measure performance, and forecast results

ASSUMPTION: The sample projects for this role reflect the strategic, data-driven, and collaborative nature of the position, with a focus on driving business growth and making a significant impact on the company's success.

❓ Key Questions to Ask During Interview

• Can you describe the company's go-to-market strategy and how this role fits into that plan?
• How does the company support the growth and development of its employees, particularly in this role?
• Can you provide an example of a time when the company successfully adapted to changing market conditions or priorities?
• How does the company measure the success of its growth marketing efforts, and how does this role contribute to that process?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: The key questions for this role focus on the company's go-to-market strategy, employee growth and development, adaptability, performance measurement, and work-life balance, providing insight into the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for the interview process by researching Reward Gateway's mission, values, and company culture, and practicing your responses to common interview questions.
• Follow up with the Talent Acquisition Team after submitting your application to confirm receipt and express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.