🔹 Job Title: Head of Growth Marketing
🔹 Company: Radius Limited
🔹 Location: Crewe, Cheshire East, United Kingdom
🔹 Job Type: Full-time, On-site
🔹 Category: Business Consulting and Services
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing channels and analytics tools.
✅ Developing and executing targeted outbound sales campaigns to generate high-quality leads and opportunities.
✅ Collaborating with the sales team to align messaging, identify ideal customer profiles, and optimize lead nurturing tactics.
✅ Managing the end-to-end process of outbound initiatives, including email campaigns, cold calling strategies, LinkedIn outreach, and direct mail efforts.
✅ Leading and optimizing inbound lead generation efforts through content marketing, SEO, paid media, webinars, events, and partnerships.
✅ Developing multi-channel marketing strategies to attract and convert leads at various stages of the funnel.
✅ Overseeing the creation of compelling landing pages, blog content, and resources that drive organic search traffic and engagement.
✅ Ensuring lead capture processes, scoring models, and nurturing workflows are effective and aligned with the sales pipeline.
✅ Leading the digital marketing strategy across channels including search (PPC), social media, email marketing, and display advertising.
✅ Collaborating with a team of digital marketers and agencies, ensuring campaigns are optimized for maximum reach, engagement, and conversions.
✅ Implementing data-driven marketing strategies to increase brand awareness, website traffic, and conversion rates.
✅ Monitoring and analyzing KPIs such as customer acquisition cost (CAC), lifetime value (LTV), click-through rates (CTR), and return on ad spend (ROAS).
✅ Overseeing the development and execution of messaging across advertising, social media, website, PR, and customer-facing materials.
✅ Partnering with product development teams to ensure new products or services align with the brand.
✅ Collaborating with sales, customer service, and other departments to maintain a cohesive brand experience across the entire customer journey.
✅ Partnering with the sales team to ensure marketing and sales efforts are aligned and driving revenue goals.
✅ Working with the product and customer success teams to understand customer pain points, product features, and to drive customer retention through marketing.
✅ Leading the creation of go-to-market strategies for new product launches and key promotional activities.
✅ Maintaining a strong understanding of competitive landscape and industry trends, adjusting strategies as needed.
✅ Owning and managing performance metrics for all marketing campaigns, regularly reporting on progress against key growth targets.
✅ Leveraging analytics tools (Google Analytics, CRM, marketing automation platforms) to track, analyze, and optimize campaign performance.
✅ Building and maintaining dashboards to report on customer acquisition, revenue growth, and channel performance.
✅ Developing and managing the growth marketing budget, allocating resources efficiently across inbound and outbound channels.
✅ Evaluating and prioritizing marketing investments based on expected ROI and impact on overall growth objectives.
✅ Overseeing third-party agencies, contractors, and partners to execute campaigns effectively while staying within budget.
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously. Strong communication and leadership skills are essential for success in this position.
Education: Bachelor’s degree in marketing, business, or related field; MBA or advanced degree is a plus, but not a must.
Experience: 7+ years of experience in growth marketing, with at least 3 years in a leadership role managing outbound sales campaigns, inbound lead generation, and digital marketing.
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates should have a strong understanding of digital marketing strategies and a proven track record in driving growth through marketing efforts.
Salary Range: £70,000 - £90,000 per annum (Based on industry standards for a Head of Growth Marketing role with 7+ years of experience in the UK)
Benefits:
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM with flexibility for the role
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Head of Growth Marketing role with 7+ years of experience in the UK. The actual salary may vary depending on the candidate's experience and qualifications.
Industry: Business Consulting and Services, focusing on fleet and connectivity solutions
Company Size: 1,001-5,000 employees, providing ample opportunities for career growth and development
Founded: 1990, with over 30 years of experience in the industry
Company Description:
Company Specialties:
Company Website: https://www.radius.com/
ASSUMPTION: Radius is a well-established company with a strong global presence, offering a wide range of services and opportunities for career growth and development.
Career Level: Senior management, with the opportunity to influence strategic decision-making and drive growth initiatives
Reporting Structure: The Head of Growth Marketing will report directly to the Chief Marketing Officer (CMO) and work closely with cross-functional teams, including sales, product, and customer success
Work Arrangement: On-site, with flexibility for the role
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential and the opportunity to make a real impact on the company's success.
Office Type: Modern, professional office environment with on-site amenities
Office Location(s): Radius Campus, Emperor Way, Crewe, CW1 6BD, GB
Geographic Context:
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM with flexibility for the role
ASSUMPTION: The location offers a convenient and well-connected work environment, with easy access to major cities and a mix of urban and rural living.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Growth Marketing, Digital Marketing, Lead Generation, Outbound Sales, Inbound Marketing, SEO, PPC, Email Marketing, Social Media, Analytics, Team Management, Leadership, Strategic Thinking
ASSUMPTION: The interview process will focus on assessing your digital marketing expertise, leadership skills, and cultural fit with Radius.
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Radius values a strong cultural fit, with employees who are customer-centric, innovative, collaborative, accountable, respectful, and able to thrive in a dynamic, fast-paced environment.
ASSUMPTION: These challenges can be mitigated with strong leadership, communication, and time management skills, as well as a deep understanding of digital marketing strategies and industry trends.
ASSUMPTION: This role offers a unique opportunity to work in a global business services company with a strong focus on fleet and connectivity solutions, with significant growth potential and the opportunity to make a real impact on the company's success.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that the Head of Growth Marketing may be involved in, from outbound sales campaigns to inbound lead generation and digital marketing efforts.
ASSUMPTION: Asking these questions will help you better understand the role's expectations, the company's growth strategy, and how your skills and experience can address the team's challenges.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.