📌 Core Information
🔹 Job Title: Head of Growth Marketing (Remote)
🔹 Company: The Bird and Be Co
🔹 Location: Toronto, ON, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Leading Bird&Be’s acquisition strategy and driving measurable growth
- Optimizing marketing budget across channels to maximize ROI
- Developing and executing content strategy as a core acquisition channel
- Managing influencer and affiliate programs to drive performance
- Collaborating with cross-functional teams to align growth initiatives
ASSUMPTION: This role requires a strategic, hands-on leader with a proven track record in scaling D2C brands and driving revenue growth through performance marketing.
📋 Key Responsibilities
✅ Own and optimize marketing budget across channels to maximize ROI
✅ Lead performance strategies across Google Ads, Meta, TikTok, and emerging platforms
✅ Track and report on KPIs: CAC, ROAS, LTV, conversion rates
✅ Define and lead content strategy as a core acquisition channel
✅ Own SEO strategy to increase organic traffic and search rankings
✅ Collaborate with internal and external content teams to produce compelling, high-converting content
✅ Build, test, and optimize landing pages to convert paid and organic traffic
✅ Set strategy and drive performance for influencer and affiliate partnerships
✅ Align growth initiatives with product, lifecycle, CX, medical, and ecomm teams
✅ Manage agency partners and contractors to align output with growth goals
✅ Use dashboards and analytics tools to track performance, identify insights, and optimize campaigns
✅ Maintain consistency in brand messaging across all marketing channels
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration to drive growth and acquisition for Bird&Be.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years of marketing experience, including at least 4+ years in leadership roles
Required Skills:
- Expertise in paid media, CRO, landing pages, SEO, and performance metrics
- Familiarity with Shopify, Shogun, Instant, GA, SEMrush, Klaviyo, etc.
- Strong leadership and cross-functional collaboration skills
- Ability to manage agencies, freelancers, and internal teams
- Excellent communication and interpersonal skills
Preferred Skills:
- Experience in the health, fertility, or wellness industries
- Familiarity with B2B2C marketing, targeting both a medical audience and end consumers
- A passion for building and scaling brands that impact people's lives positively
ASSUMPTION: Candidates should have a strong background in performance marketing, leadership, and cross-functional collaboration to excel in this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 USD (Based on experience and industry standards for a Head of Growth Marketing role in a startup)
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Flexible work hours and remote work options
- Generous PTO and holiday schedule
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range is estimated based on industry standards for a Head of Growth Marketing role in a startup, with consideration for the candidate's experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Wellness and Fitness Services
Company Size: 2-10 employees (Small startup with a close-knit team and a focus on agility and innovation)
Founded: 2021 (Relatively new company with a strong mission and growth potential)
Company Description:
- Bird&Be is a direct-to-consumer fertility brand on a mission to help people build families faster, with less guesswork and more science.
- The company offers doctor-backed supplements, at-home fertility tests, and expert-vetted educational resources to help customers take action early and confidently.
- Bird&Be aims to change the face of fertility by being inclusive, honest, and empowering in its branding and messaging.
Company Specialties:
- Fertility
- Reproductive health
- Pregnancy
- Ovulation
- Infertility
- Wellness
- Women's health
Company Website: https://www.birdandbe.com/
ASSUMPTION: Bird&Be is a purpose-driven company focused on improving the fertility experience for its customers. Working at Bird&Be offers the opportunity to make a real impact on people's lives while growing with a fast-paced startup.
📊 Role Analysis
Career Level: Senior leadership role reporting directly to the CEO or another C-level executive
Reporting Structure: This role may have direct reports, such as marketing managers or specialists, depending on the company's organizational structure
Work Arrangement: Remote (Solely) with flexible hours and the opportunity for occasional in-person collaboration with the team
Growth Opportunities:
- As Bird&Be grows, there may be opportunities for the Head of Growth Marketing to expand their team or take on additional responsibilities
- This role offers the chance to make a significant impact on the company's growth and success, with the potential for career advancement as the company scales
- Bird&Be's focus on innovation and continuous improvement provides opportunities for professional development and skill-building
ASSUMPTION: The Head of Growth Marketing role at Bird&Be is a strategic and impactful position with significant growth potential, both for the company and the individual in the role.
🌍 Location & Work Environment
Office Type: Remote (Solely) with occasional in-person collaboration
Office Location(s): Toronto, ON, Canada
Geographic Context:
- Toronto is a multicultural city with a vibrant tech industry and a strong focus on innovation and entrepreneurship
- The city offers a high quality of life, with diverse neighborhoods, cultural attractions, and outdoor recreation opportunities
- Toronto's time zone (EST) may require some flexibility for collaboration with team members in other regions
Work Schedule: Full-time (40 hours per week) with flexible hours and the opportunity for occasional in-person collaboration
ASSUMPTION: Working remotely for Bird&Be offers the benefits of a flexible work environment, with the opportunity for occasional in-person collaboration to foster team-building and camaraderie.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager (Shannon)
- In-depth interview with the CEO or another C-level executive
- Case study or project presentation, followed by a debrief
- Final interview with the CEO or another C-level executive
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management capabilities
- Expertise in performance marketing and growth strategies
- Alignment with Bird&Be's mission and values
Application Tips:
- Highlight your experience in scaling D2C brands and driving revenue growth through performance marketing
- Include specific examples of successful campaigns, landing page optimizations, or content strategies you've implemented in previous roles
- Tailor your resume and cover letter to emphasize your relevant skills and experience for this role
- Prepare thoughtful questions about Bird&Be's growth plans, company culture, or the team structure to ask during the interview
ATS Keywords: Growth Marketing, Customer Acquisition, SEO, Content Strategy, CRO, Paid Media, Analytics, Leadership, Collaboration, Influencer Marketing, Affiliate Marketing, Performance Metrics, Brand Building, Creative Development, Communication, Interpersonal Skills
ASSUMPTION: Bird&Be's hiring process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit, with a focus on finding the best fit for both the company and the individual.
🛠️ Tools & Technologies
- Shopify
- Shogun
- Instant
- GA
- SEMrush
- Klaviyo
- Google Ads
- Meta
- TikTok
ASSUMPTION: The Head of Growth Marketing at Bird&Be will be expected to have experience with relevant marketing tools and platforms, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Inclusive and empowering
- Honest and transparent
- Customer-focused and data-driven
- Innovative and continuous improvement
Work Style:
- Collaborative and cross-functional
- Agile and adaptable
- Results-driven and data-informed
- Passionate about making a positive impact on people's lives
Self-Assessment Questions:
- How do you embody Bird&Be's values in your work?
- How do you approach collaboration and cross-functional teamwork in a remote work environment?
- How do you stay organized and prioritize your work when faced with multiple projects and deadlines?
ASSUMPTION: Bird&Be's company culture emphasizes inclusivity, honesty, customer focus, and continuous improvement. Candidates should be able to demonstrate alignment with these values and a strong fit with the company's work style.
⚠️ Potential Challenges
- Managing a marketing budget to maximize ROI while balancing short-term and long-term goals
- Collaborating effectively with cross-functional teams in a remote work environment
- Adapting to a fast-paced startup environment with evolving priorities and goals
- Balancing the need for data-driven decision-making with the need for creative and innovative solutions
ASSUMPTION: The Head of Growth Marketing role at Bird&Be presents unique challenges and opportunities, requiring a strategic and adaptable leader with strong communication and collaboration skills.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on performance marketing and growth strategies, with a strong emphasis on data-driven decision-making
- While Bird&Be operates in the wellness and fitness industry, the Head of Growth Marketing role is more closely related to e-commerce and D2C marketing positions in terms of responsibilities and required skills
- Career progression in this role may involve expanding the team, taking on additional responsibilities, or transitioning into a more senior leadership role as the company grows
ASSUMPTION: The Head of Growth Marketing role at Bird&Be is unique in its focus on performance marketing and growth strategies, with a strong emphasis on data-driven decision-making and a close alignment with e-commerce and D2C marketing roles.
📝 Sample Projects
- Developing and executing a comprehensive growth strategy for a new product launch, including paid advertising campaigns, content marketing, and influencer partnerships
- Optimizing landing pages and conversion funnels to improve ROI and drive revenue growth
- Analyzing and interpreting data from various marketing channels to inform strategic decision-making and improve performance
ASSUMPTION: The Head of Growth Marketing at Bird&Be will be responsible for a wide range of projects, from strategic planning and execution to data analysis and optimization, requiring a diverse skill set and strong problem-solving skills.
❓ Key Questions to Ask During Interview
- How does Bird&Be plan to scale its marketing efforts in the next 12-24 months, and how does this role fit into those plans?
- Can you describe the team structure and dynamics, and how does this role collaborate with other departments?
- How does Bird&Be approach company culture and employee development, and what opportunities are there for growth and advancement in this role?
- What are the key performance indicators (KPIs) for this role, and how will success be measured and evaluated?
- How does Bird&Be balance data-driven decision-making with a focus on innovation and creativity in its marketing efforts?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding Bird&Be's growth plans, company culture, and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://birdandbe.freshteam.com/jobs/l9NaojlhS-Sz/head-of-growth-marketing-remote
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a case study or project presentation, showcasing your expertise in performance marketing and growth strategies
- Prepare thoughtful questions about Bird&Be's growth plans, company culture, or the team structure to ask during the interview
- Follow up with Shannon, the hiring manager, one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
