- Job Title: Head of Growth Products
- Company: Artlist
- Location: Tel Aviv-Yafo, Tel Aviv, Israel
- Job Type: On-site, Full-time
- Category: Technology, Information and Internet
- Date Posted: April 23, 2025
- Experience Level: 5-10 years
- Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the strategy and execution of the Growth product area, focusing on optimizing the customer journey and driving measurable improvements in conversion, retention, and revenue.
- Managing, mentoring, and growing a team of high-performing Product Managers.
- Collaborating with cross-functional teams to deliver experiments and features that improve the user journey and impact key business metrics.
- Contributing to broader product and company strategy as part of the product leadership team.
ASSUMPTION: This role requires a strong background in product management and growth strategies, with a proven track record of delivering impactful growth initiatives. Experience in SaaS or consumer tech environments is highly desirable.
📋 Key Responsibilities
- 🌟 Lead the strategy and execution of the Growth product area, from first visit to paid subscription and billing.
- 👥 Manage, mentor, and grow a team of high-performing Product Managers.
- 🤝 Partner with cross-functional teams to deliver experiments and features that improve the user journey and impact key business metrics.
- 🔬 Drive product discovery and experimentation across funnels, pricing, onboarding, and payments.
- 📈 Own growth KPIs and lead data-driven decisions to identify and prioritize opportunities.
- 🗣️ Ensure clear alignment and communication across stakeholders and leadership.
- 🌐 Contribute to broader product and company strategy as part of the product leadership team
ASSUMPTION: This role involves a high level of cross-functional collaboration and requires strong leadership, communication, and analytical skills.
🎯 Required Qualifications
- Education: Bachelor's degree in a relevant field (e.g., Computer Science, Business, or a related discipline). An advanced degree would be an asset.
- Experience: 6+ years of experience in product management, with 3+ years in a product leadership role (managing other PMs).
- Required Skills:
- Proven track record of delivering impactful growth initiatives.
- Deep experience in acquisition, onboarding, conversion, pricing, or payments, ideally in a SaaS or consumer tech environment.
- Strong analytical mindset and comfort working with data and experimentation.
- Excellent leadership, communication, and cross-functional collaboration skills.
- A strong product sense and deep understanding of UX and user behavior.
- Comfortable working in agile environments and translating product needs into technical requirements.
Preferred Skills:
- Experience in billing/payments products.
- Technical background.
- SaaS or subscription product experience.
ASSUMPTION: While not strictly required, experience in billing/payments products and a technical background would be beneficial for this role.
💰 Compensation & Benefits
- Salary Range: Based on the company's size and industry, the estimated salary range for this role is $150,000 - $200,000 per year. This is an estimate and the actual salary may vary based on the candidate's experience and qualifications.
- Benefits: Artlist offers a comprehensive benefits package, including health insurance, retirement plans, and paid time off. Details of the benefits package can be found on the company's careers page.
- Working Hours: This role requires a standard 40-hour workweek, with some flexibility for occasional overtime or remote work as needed.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the region. The actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
- Industry: Artlist operates in the creative technology sector, empowering global brands and creators through its products: Artlist and Motion Array. The company offers high-quality, royalty-free assets such as music, sound effects, footage, templates, and advanced creative tools.
- Company Size: Artlist is a mid-sized company with 201-500 employees, providing a dynamic and collaborative work environment.
- Founded: Artlist was founded in 2016 and has since grown to serve over 27 million users, including top-tier global brands like Google, Amazon, Microsoft, and Calvin Klein.
- Company Description: Artlist is a leading creative technology company that empowers global brands and creators through its products: Artlist and Motion Array. Offering over 3 million high-quality, royalty-free assets created by award-winning artists, Artlist provides everything needed to produce video content through a subscription-based model. As a forward-thinking company, Artlist is constantly expanding into advanced creative tools like GenAI features and video effects plugins. Everything is backed by a simple global license that covers every creative need.
- Company Specialties: Music for films, video, video production, video editing, royalty-free music, music licensing, music subscriptions, YouTube, stock footage, footage subscriptions, SFX, sound effect, and video creators.
📊 Role Analysis
- Career Level: This role is a senior-level position, reporting directly to the Chief Product Officer.
- Reporting Structure: The Head of Growth Products will manage a team of Product Managers and collaborate with various teams, including engineering, design, data, marketing, sales, payments, and customer success.
- Work Arrangement: This role requires an on-site presence at Artlist's Tel Aviv office, with some flexibility for remote work as needed.
- Growth Opportunities: As a senior-level role, there are opportunities for career progression within the product leadership team or into other strategic areas of the business.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to shape the company's product vision and strategy.
🌍 Location & Work Environment
- Office Type: Artlist's Tel Aviv office is a modern, collaborative workspace designed to foster creativity and innovation.
- Office Location(s): 20 Ahad Ha'Am Street, Tel Aviv-Yafo, Israel
- Geographic Context: Tel Aviv is a vibrant, multicultural city known for its thriving tech industry, beaches, and nightlife. The office is located in the heart of the city, providing easy access to public transportation, restaurants, and cultural attractions.
- Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 6:00 PM, with some flexibility for occasional overtime or remote work as needed.
ASSUMPTION: Artlist's Tel Aviv office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
- Typical Process: Artlist's interview process typically consists of an initial phone or video screen, followed by multiple on-site or virtual interviews with cross-functional stakeholders. The final stage may include a presentation or case study.
- Key Assessment Areas: Candidates can expect to be assessed on their product management skills, leadership capabilities, analytical thinking, and cultural fit with Artlist's values.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral and situational interview questions that focus on your problem-solving abilities, leadership style, and approach to growth strategies.
- Familiarize yourself with Artlist's products and understand the competitive landscape in the creative technology sector.
ATS Keywords: Product management, growth strategies, user acquisition, onboarding, conversion, pricing, payments, data analysis, collaboration, user experience, agile methodologies, technical requirements.
ASSUMPTION: Artlist uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- JIRA
- Confluence
- Google Suite (Gmail, Google Docs, Google Sheets)
- Slack
- Asana
- Amplitude
- Mixpanel
- Looker
- SQL
ASSUMPTION: Artlist uses a combination of project management, collaboration, and analytics tools to support its product development and growth strategies.
👔 Cultural Fit Considerations
- Company Values: Artlist's core values include creativity, innovation, collaboration, and customer focus. Candidates should be able to demonstrate a strong alignment with these values.
- Work Style: Artlist values a dynamic, fast-paced work environment that encourages experimentation, continuous learning, and a strong customer focus. Candidates should be comfortable working in a cross-functional, agile team and be able to thrive in a rapidly changing environment.
- Self-Assessment Questions:
- How have you demonstrated creativity and innovation in your previous roles?
- Can you provide an example of a time when you had to collaborate with cross-functional teams to achieve a common goal?
- How do you stay up-to-date with industry trends and new technologies, and how have you applied this knowledge in your previous roles?
ASSUMPTION: Artlist places a strong emphasis on cultural fit and values-driven decision-making, so candidates should be prepared to demonstrate their alignment with the company's core values and work style.
⚠️ Potential Challenges
- Role-specific challenges: This role requires a strong balance between strategic thinking and hands-on execution, which can be challenging at times.
- Company-specific challenges: Artlist is a fast-growing company, which can present challenges in terms of prioritization, resource allocation, and organizational structure.
- Industry-specific challenges: The creative technology sector is highly competitive and constantly evolving, requiring candidates to stay up-to-date with industry trends and new technologies.
- Location-specific challenges: Tel Aviv can be a challenging city to live in due to its high cost of living and competitive job market.
ASSUMPTION: Candidates should be aware of the potential challenges associated with this role, company, industry, and location, and be prepared to address them proactively.
📈 Similar Roles Comparison
- Role differences: Unlike other product management roles, the Head of Growth Products role at Artlist focuses specifically on user acquisition, onboarding, subscription, billing, and expansion, rather than a broader product portfolio.
- Industry-specific context: Artlist operates in the creative technology sector, which has unique challenges and opportunities compared to other tech industries.
- Career path comparison: This role offers significant growth opportunities, with the potential to progress into other senior leadership positions within the product organization or the broader business.
ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it compares to other product management roles in the industry.
📝 Sample Projects
- Role-specific projects: Developing and implementing a new user onboarding flow to improve conversion rates.
- Industry-specific projects: Conducting market research to identify new growth opportunities in the creative technology sector.
- Reported responsibilities: Analyzing user data to identify trends and insights that inform growth strategies.
ASSUMPTION: Candidates should be prepared to discuss specific examples of their work that demonstrate their skills and experience in the areas relevant to this role.
❓ Key Questions to Ask During Interview
- Role-specific questions: How does Artlist approach experimentation and data-driven decision-making in the growth domain?
- Team-specific questions: How does the product leadership team collaborate and make decisions?
- Company-specific questions: How does Artlist support the professional development and growth of its employees?
- Location-specific questions: What are the biggest challenges and opportunities for growth in the Tel Aviv tech scene?
ASSUMPTION: Candidates should prepare thoughtful and insightful questions that demonstrate their interest in the role, team, company, and location.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://www.artlist.io/careers).
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral and situational interview questions that focus on your problem-solving abilities, leadership style, and approach to growth strategies.
- Familiarize yourself with Artlist's products and understand the competitive landscape in the creative technology sector.
- Follow up with a thank-you note after your interview, reiterating your interest in the role and Artlist's mission.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
