Head of Influencer Marketing
Snuggs📌 Core Information
🔹 Job Title: Head of Influencer Marketing
🔹 Company: Snuggs
🔹 Location: Berlin, Berlin, Germany
🔹 Job Type: Remote
🔹 Category: 🤳 Influencer Marketing
🔹 Date Posted: Wed Apr 02 2025
🔹 Experience Level: 5-10 years of experience
🔹 Remote Status: Hybrid
📌 Essential Job Details
🚀 Job Overview
Key aspects of this role include:
- Leading a dynamic team of influencer marketing specialists across various regions.
- Designing scalable strategies to enhance partnerships with influencers.
- Managing relationships with high-profile brand ambassadors.
- Optimizing team performance through strategic KPI setting and budget management.
ASSUMPTION: The role requires a high level of creativity and strategic thinking, based on the need for strategy design and influencer relationship management.
📋 Key Responsibilities
✅ Lead, develop, and grow a team of 8 influencer marketing specialists across multiple regions.
✅ Design scalable strategies and processes to increase the number of monthly partnerships.
✅ Take full ownership of influencer marketing channels, including budgeting, planning, and KPI setting.
✅ Personally manage relationships with key brand ambassadors, including those with multi-million followers.
✅ Optimize team performance and enhance negotiation skills.
✅ Utilize tools for influencer discovery, outreach, and campaign analytics.
✅ Develop and oversee campaign briefs.
✅ Manage partnerships across all influencer tiers, from nano to mega.
ASSUMPTION: The candidate will be expected to have excellent project management skills due to the involvement in multiple, large-scale campaigns simultaneously.
🎯 Required Qualifications
Education: Not specified, but a degree in Marketing or related field is often preferred.
Experience: 5+ years in influencer marketing and at least 3 years in a leadership role.
Required Skills:
- Influencer Marketing
- Team Leadership
- Strong Analytical Skills
Preferred Skills:
- German language proficiency
- Experience with European markets
ASSUMPTION: Given the international scope, language skills, particularly in German, are advantageous though not mandatory.
💰 Compensation & Benefits
Salary Range: Not specified, but competitive salary expected based on industry standards and role seniority.
Benefits:
- Significant product discount
- Personal educational budget for self-development
- 25 vacation days
Working Hours: 40 hours per week with hybrid flexibility.
ASSUMPTION: The compensation package includes typical perks for start-ups such as stock options or bonuses, though this is not explicitly stated.
📌 Applicant Insights
🔍 Company Context
Industry: Apparel & Fashion - growing market with a focus on sustainable products.
Company Size: 11-50 employees, offering opportunities for personal impact and fast career advancement.
Founded: 2019
Company Description:
- Innovative, investor-backed startup.
- Dynamic market presence across Europe.
- Strong brand commitment to sustainability and customer satisfaction.
Company Specialties:
- Innovative period products
- Eco-friendly practices
- Customer-centric approach
Company Website: http://www.snuggs.com
ASSUMPTION: The company maintains a flexible and agile work environment typical of start-ups, with opportunities to innovate.
📊 Role Analysis
Career Level: Senior leadership, reporting directly to the executive team.
Reporting Structure: Directly reporting to the Chief Marketing Officer or equivalent executive.
Work Arrangement: Hybrid model with potential travel within Europe as needed.
Growth Opportunities:
- Potential to progress to VP or C-level roles.
- Opportunity to shape strategic direction in marketing.
- Role expansion through new market entries.
ASSUMPTION: The role is pivotal in shaping the company's public persona and influencer marketing strategy to align with business growth goals.
🌍 Location & Work Environment
Office Type: Creative co-working spaces in major European cities.
Office Location(s): Berlin, Munich, Prague, London, Amsterdam.
Geographic Context:
- Berlin as a hub for innovative marketing.
- Proximity to diverse markets in the EU.
- Access to rich cultural and business landscapes.
Work Schedule: Standard business hours with flexibility for remote work.
ASSUMPTION: Offices located in dynamic urban centers provide vibrant settings conducive to creative and strategic work.
💼 Interview & Application Insights
Typical Process:
- Initial screening by HR.
- One-on-one interview with the hiring manager.
- Panel interview with cross-functional leaders.
Key Assessment Areas:
- Leadership capabilities
- Strategic thinking in marketing
- Cultural fit with the team
Application Tips:
- Highlight leadership achievements.
- Showcase successful campaigns with data.
- Demonstrate alignment with company values.
ATS Keywords: Influencer Marketing, Team Leadership, Relationship Management, Budgeting, KPI Setting
ASSUMPTION: The recruitment process emphasizes both cultural synergy and strategic fit with practical demonstrations of previous successes.
🛠️ Tools & Technologies
- Influencer marketing platforms (e.g., Traackr, AspireIQ)
- Analytics tools (e.g., Google Analytics, Iconosquare)
- Social Media Management tools (e.g., Hootsuite, Buffer)
ASSUMPTION: Proficiency in a range of digital marketing and analytics tools is expected for effective campaign execution and performance measurement.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Sustainability
- Customer-focused service
Work Style:
- Collaborative and creative
- Open to adaptive change
- Driven by data and results
Self-Assessment Questions:
- How have you driven influencer marketing campaigns towards success?
- In what ways can you contribute to a rapidly growing startup environment?
- How do you stay ahead of trends in the influencer marketing space?
ASSUMPTION: The cultural fit involves individuals who are both visionary in marketing and pragmatic in execution.
⚠️ Potential Challenges
- Navigating complex international markets
- Adapting to rapid changes in digital marketing dynamics
- Managing diversified teams remotely
- Balancing creative freedoms with brand alignment
ASSUMPTION: Challenges arise primarily from the international scope and fast-paced growth environment which require strong adaptive strategies.
📈 Similar Roles Comparison
- Comparatively high responsibility and impact within a smaller company setting.
- Greater autonomy in decision-making compared to regional roles in larger corporations.
- More varied responsibilities due to growing company environment.
ASSUMPTION: The role offers enhanced strategic impact and autonomy typically not available in larger corporate environments.
📝 Sample Projects
- Launching a campaign that expands market reach in the DACH region.
- Developing a new influencer collaboration strategy for product launches.
- Implementing data-driven optimization processes for ongoing campaigns.
ASSUMPTION: Projects involve a blend of strategic development and hands-on leadership to shape the company’s marketing footprint.
❓ Key Questions to Ask During Interview
- What are the current challenges facing the influencer marketing team?
- How does the company measure success in influencer marketing?
- What is the scope for innovation and creativity in this role?
- How does the company plan to expand its influencer strategy over the next year?
- What resources support the remote and hybrid working model at Snuggs?
ASSUMPTION: Interview questions should focus on understanding the strategic direction and support systems in place for this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Prepare a portfolio showcasing your best influencer marketing campaigns.
- Tailor your resume to highlight leadership and strategic achievements.
- Craft a cover letter that aligns with the company’s values and mission.
- Be ready for potential video interviews given the remote nature of the company.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
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