Head of Influencer Marketing (m/w/d)

📌 Core Information 🔹 Job Title: Head of Influencer Marketing (m/w/d) 🔹 Company: Lionflence 🔹 Location: Mülheim an der Ruhr, Germany 🔹 Job Type: Full-time 🔹 Category: Marketing 🔹 Date Posted: April 10, 2025 🔹 Experience Level: 5-10 years 🔹 Remote Status: On-site 🚀 Job Overview Key aspects of this role include: - Leading influencer marketing campaigns and strategies - Building and maintaining client relationships - Collaborating with a dynamic team to drive growth - Developing and implementing innovative marketing strategies ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a focus on driving results through influencer partnerships. 📋 Key Responsibilities ✅ Plan and execute influencer marketing campaigns, including regular reporting ✅ Prepare and present client pitches ✅ Manage client communication and contract negotiations ✅ Monitor campaign performance and optimize strategies ✅ Collaborate with the team to build and grow the influencer marketing function ✅ Provide feedback and suggestions for process and system improvements ASSUMPTION: This role involves a mix of strategic planning, client management, and hands-on campaign execution, requiring strong organizational skills and adaptability. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field (or equivalent experience) Experience: - Proven experience of 5+ years in influencer marketing - Strong understanding of digital marketing and media landscapes Required Skills: - Excellent organizational and planning skills - Strong communication and interpersonal skills - Proficiency in German and English (written and spoken) - Knowledge of relevant social media platforms (TikTok, YouTube, Snapchat, Twitch, Instagram) - Ability to manage multiple projects simultaneously Preferred Skills: - Experience with marketing automation tools - Familiarity with CRM systems - Knowledge of marketing analytics tools ASSUMPTION: Given the strategic nature of this role, candidates with a proven track record in influencer marketing and strong leadership skills are likely to be successful. 💰 Compensation & Benefits Salary Range: €60,000 - €80,000 per year (based on experience and market standards for the role and location) Benefits: - 30 days of vacation - Constructive feedback culture - Open company culture with motivated team - Active participation in company development - Latest in-house systems - Smartphone and laptop provided Working Hours: Full-time (40 hours/week) ASSUMPTION: The salary range is estimated based on market standards for a senior marketing role in Germany, with consideration for the candidate's experience level. 📌 Applicant Insights 🔍 Company Context Industry: Marketing Services Company Size: 11-50 employees Founded: 2018 Company Description: - Lionflence is a young company specializing in online marketing and management - They offer a 360° service package as a Circle-of-Marketing, going beyond traditional marketing agency services - The company aims to make a meaningful difference for their clients and be their comprehensive partner Company Specialties: - Online Marketing - Management - Brand Building - Software Development Company Website: lionflence.com ASSUMPTION: Lionflence's unique approach as a Circle-of-Marketing sets it apart from traditional marketing agencies, offering applicants a chance to work in a innovative and comprehensive marketing environment. 📊 Role Analysis Career Level: Senior/Managerial Reporting Structure: This role reports directly to the management team and may have team members reporting to them Work Arrangement: On-site, with flexible working hours and remote work possibilities Growth Opportunities: - Lead and develop the influencer marketing function - Gain exposure to various aspects of marketing and management - Potential career progression into a director or C-level role ASSUMPTION: This role offers significant growth potential, as the influencer marketing function is still being built out within the company. 🌍 Location & Work Environment Office Type: Modern, collaborative office space Office Location: Mülheim an der Ruhr, Germany (with additional office in Berlin) Geographic Context: - Mülheim an der Ruhr is located in the Ruhr district of North Rhine-Westphalia, Germany - The city offers a mix of urban and green spaces, with a vibrant cultural scene and easy access to nature - The office is conveniently located near public transportation and amenities Work Schedule: Full-time, with flexible hours and the possibility of remote work ASSUMPTION: The location and work environment at Lionflence offer a good balance between urban convenience and natural surroundings, with a flexible work schedule that caters to individual needs. 💼 Interview & Application Insights Typical Process: 1. Online application and resume screening 2. Phone or video call with the HR department 3. On-site interview with the management team 4. Final interview with the CEO Key Assessment Areas: - Relevant experience in influencer marketing - Strategic thinking and planning skills - Communication and interpersonal skills - Cultural fit with the company values and team dynamics Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills - Prepare examples of successful influencer marketing campaigns you've led - Research Lionflence's unique approach as a Circle-of-Marketing and be ready to discuss how you can contribute to their mission ATS Keywords: Influencer Marketing, Digital Marketing, Social Media, Campaign Management, Client Relationships, Strategic Planning, Team Leadership ASSUMPTION: The application process at Lionflence is likely to be competitive, with a focus on finding candidates who align with their unique company culture and have a strong track record in influencer marketing. 🛠️ Tools & Technologies - Social media platforms (TikTok, YouTube, Snapchat, Twitch, Instagram) - Marketing automation tools (e.g., Hootsuite, Buffer, Sprout Social) - CRM systems (e.g., Salesforce, HubSpot, Zoho CRM) - Marketing analytics tools (e.g., Google Analytics, Tableau, Power BI) ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the company's current tech stack. 👔 Cultural Fit Considerations Company Values: - Innovation - Collaboration - Customer-centricity - Continuous learning - Work-life balance Work Style: - Dynamic and fast-paced - Collaborative and team-oriented - Results-driven and focused on continuous improvement - Flexible and adaptable to change Self-Assessment Questions: 1. How do you align with Lionflence's unique approach as a Circle-of-Marketing, and how can you contribute to their mission? 2. How comfortable are you working in a dynamic, fast-paced environment with a strong focus on results and continuous improvement? 3. How do you approach collaboration and teamwork, and how have you demonstrated these skills in previous roles? ASSUMPTION: Lionflence's company culture is likely to be fast-paced, collaborative, and focused on driving results through innovation and continuous learning. ⚠️ Potential Challenges 1. The role requires a high level of autonomy and strategic thinking, which may be challenging for candidates with less experience in senior marketing roles 2. The company is growing rapidly, which may present challenges in terms of adapting to change and maintaining a strong work-life balance 3. The role involves managing client relationships, which may require strong communication and interpersonal skills, as well as the ability to handle difficult clients ASSUMPTION: These challenges are inherent to the role and the company's growth trajectory, and successful candidates will be those who can thrive in a dynamic, fast-paced environment and adapt to change. 📈 Similar Roles Comparison 1. Head of Influencer Marketing vs. Influencer Marketing Manager: The Head of Influencer Marketing role is more senior and involves strategic planning, team leadership, and client management, while the Influencer Marketing Manager role focuses more on day-to-day campaign execution and coordination. 2. Influencer Marketing vs. Social Media Marketing: Influencer marketing is a subset of social media marketing, focusing specifically on building relationships with influencers to promote products or services. Social media marketing is a broader field that encompasses all aspects of marketing on social media platforms. 3. Career Path: This role offers a clear career path to director or C-level positions within the marketing department, as well as potential opportunities to move into other areas of the business, such as management or consulting. ASSUMPTION: This role is likely to be more senior and strategic than similar roles in the industry, offering significant growth potential for the right candidate. 📝 Sample Projects 1. Developing and executing a comprehensive influencer marketing strategy for a major brand launch 2. Building and maintaining relationships with key influencers in the beauty and lifestyle industries 3. Analyzing campaign performance data to optimize strategies and improve ROI 4. Collaborating with the sales team to develop targeted influencer marketing campaigns for specific client segments ASSUMPTION: These sample projects are designed to showcase the strategic, client-facing, and data-driven aspects of the role, as well as the importance of collaboration and teamwork. ❓ Key Questions to Ask During Interview 1. How does Lionflence's approach as a Circle-of-Marketing differentiate it from traditional marketing agencies, and how can I contribute to this unique value proposition? 2. What are the biggest challenges facing the influencer marketing function, and how does the company plan to address them? 3. How does the company support the professional development and growth of its employees? 4. What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy equilibrium? 5. How does the company measure the success of its influencer marketing campaigns, and what key performance indicators (KPIs) does it focus on? ASSUMPTION: These questions are designed to gain insight into the company's unique approach, growth plans, employee development, work-life balance, and performance measurement strategies. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link 2. Tailor your resume and cover letter to highlight your relevant experience and skills 3. Prepare examples of successful influencer marketing campaigns you've led 4. Research Lionflence's unique approach as a Circle-of-Marketing and be ready to discuss how you can contribute to their mission 5. Follow up with the HR department one week after submission to confirm receipt of your application ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.