Head of Influencer Marketing (m/w/d)

📌 Core Information

🔹 Job Title: Head of Influencer Marketing (m/w/d)

🔹 Company: Lionflence

🔹 Location: Mülheim, North Rhine-Westphalia, Germany

🔹 Job Type: On-site

🔹 Category: 🤳 Influencer Marketing

🔹 Date Posted: Sun Mar 30 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading the development and execution of strategic influencer marketing campaigns
• Building and maintaining strong client and influencer relationships
• Collaborating with a dynamic marketing team in a fast-paced environment
• Driving brand awareness and engagement through innovative strategies

ASSUMPTION: The company likely values creative and strategic thinking as well as strong leadership abilities since the role involves significant planning and campaign execution responsibilities.

📋 Key Responsibilities

✅ Independently plan and execute various influencer marketing campaigns with regular reporting.

✅ Prepare and present client pitches effectively.

✅ Source, approach, and maintain communication with new clients actively.

✅ Oversee reliable contract negotiations with clients for diverse campaigns.

✅ Monitor campaigns continuously and optimize strategies, content, and processes.

✅ Collaborate closely with the marketing team and actively contribute ideas.

✅ Drive the development of influencer marketing initiatives forward.

✅ Provide feedback and improvement suggestions for processes and systems.

ASSUMPTION: The role demands a candidate who thrives in collaboration and possesses a proactive approach to developing new marketing solutions.

🎯 Required Qualifications

Education: Not specified

Experience: Minimum of 5 years in influencer marketing

Required Skills:

• Proficiency in digital platforms like TikTok, YouTube, Snapchat, Twitch, Instagram
• Strong understanding of digital marketing and media landscapes
• Excellent German and English language skills

Preferred Skills:

• Advanced organizational and planning capabilities
• Strong interpersonal and communication skills

ASSUMPTION: The role may require a degree in Marketing, Communications, or a related field, given the advanced level of responsibilities stated.

💰 Compensation & Benefits

Salary Range: Not specified; likely competitive for the influencer marketing industry in Germany

Benefits:

• 30 days of vacation to promote work-life balance
• Opportunity to work in a flat hierarchy with flexible structures
• Company-provided smartphone and laptop

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The emphasis on work-life balance and modern equipment suggests the company values employee satisfaction and efficiency.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services, focused on comprehensive digital solutions

Company Size: 11-50 employees, offering a close-knit work environment and opportunities for personal impact

Founded: 2018, rapidly evolving with progressive marketing solutions

Company Description:

• A dynamic player not just in marketing but also in management and software systems
• Provides 360° services extending beyond standard marketing offerings
• Strives to eliminate the need for traditional client acquisition by enhancing online presence

Company Specialties:

• Influencer Marketing
• Brand Building
• Software Development

Company Website: http://www.lionflence.com

ASSUMPTION: Given the company's size and claim of not being a traditional agency, it likely offers personalized attention to projects, which may appeal to candidates seeking meaningful work.

📊 Role Analysis

Career Level: Senior leadership role with responsibility over strategic initiatives in influencer marketing

Reporting Structure: Likely reports to the Director or CEO due to the high-level nature of the position

Work Arrangement: Full-time on-site, promoting deeper team collaboration

Growth Opportunities:

• Leadership development in a growing company
• High visibility projects that enhance personal branding
• Opportunities to shape the company's social media influence

ASSUMPTION: The described work environment suggests significant potential for career advancement given the company's growth trajectory and marketing innovation drive.

🌍 Location & Work Environment

Office Type: Modern work environment with open spaces encouraging communication

Office Location(s): Primary office in Mülheim; headquarters in Duisburg

Geographic Context:

• Located in the North Rhine-Westphalia region, a key economic area in Germany
• Well-connected by public transport, facilitating easy commuting
• Cultural and social activities nearby enhancing work-life integration

Work Schedule: Standard office hours with potential flexibility for project demands

ASSUMPTION: Mülheim’s location in an economically significant region could benefit the company in terms of networking and business opportunities.

💼 Interview & Application Insights

Typical Process:

• Initial application review
• First interview with HR
• Technical interview with the marketing team

Key Assessment Areas:

• Strategic thinking and campaign management skills
• Communication and interpersonal abilities
• Adaptability to new trends and technologies

Application Tips:

• Highlight any prior experience in leading successful marketing campaigns
• Demonstrate knowledge of the latest influencer marketing trends
• Showcase any past experience in digital media strategy

ATS Keywords: Influencer Campaigns, Digital Strategy, Brand Building, Media Optimization

ASSUMPTION: The application process appears structured to identify candidates who are not only skilled but also fit well with the company culture.

🛠️ Tools & Technologies

• Social media analytics tools
• Project management software
• Content scheduling platforms

ASSUMPTION: Candidates must possess adaptability to use both ongoing and new digital tools to meet campaign needs effectively.

👔 Cultural Fit Considerations

Company Values:

• Innovation and creativity in marketing
• Commitment to client success
• Team collaboration and open communication

Work Style:

• Proactive and self-motivated approach
• Willingness to take on diverse responsibilities
• Flexible and adaptive to changing market trends

Self-Assessment Questions:

• Do I have a passion for influencer collaboration?
• Am I capable of managing complex projects independently?
• Can I thrive in a fast-paced and dynamic environment?

ASSUMPTION: A cultural fit requires openness, flexibility, and a drive to innovate, indicating the company's dynamic work environment.

⚠️ Potential Challenges

• Navigation through the fast-paced influencer market dynamics
• Balancing client expectations with innovative strategies
• Keeping up with trending technologies and platforms
• Working across diverse client portfolios

ASSUMPTION: The company's focus on innovative approaches may pose challenges in continuously evolving the marketing strategies.

📈 Similar Roles Comparison

• Competitive compensation with industry norms
• Similar roles might offer more remote options
• Potential differences in project scope or client focus

ASSUMPTION: Lionflence's focus on 360° marketing services may differentiate it from traditional influencer marketing roles by offering broader scope and impact.

📝 Sample Projects

• Designing and launching a brand enhancement campaign with influencers
• Developing strategies for customer engagement through social media
• Conducting a market analysis to identify potential influencer partnerships

ASSUMPTION: Sample projects are likely aligned with the responsibilities listed, focusing on substantial influencer engagement and campaign effectiveness.

❓ Key Questions to Ask During Interview

• What are the current primary goals for the influencer marketing team?
• How is success measured in this role?
• What tools are currently used for campaign management?
• How frequently do cross-department collaborations happen?
• What is the company's approach to emerging social media trends?

ASSUMPTION: Asking targeted questions about goals and tools will help candidates better understand expectations and align their experiences with company needs.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a resume tailored to highlight influencer marketing experiences
• Include a cover letter that illustrates enthusiasm for the role
• Showcase any relevant portfolio work that demonstrates past successes
• Be prepared for potential questions on strategic handling of influencer relationships

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.