📌 Core Information
🔹 Job Title: Head of Integrated Campaign Strategy, Asset Management
🔹 Company: Northern Trust
🔹 Location: New York, NY
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 12+ years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing global omni-channel marketing campaigns to drive business objectives
- Collaborating with cross-functional teams to ensure cohesive messaging and optimize campaign effectiveness
- Leveraging data and analytics to track and optimize campaign performance
- Managing a team of campaign strategists and vendor relationships
- Staying up-to-date with industry trends and competitor strategies
ASSUMPTION: This role requires a strategic mindset and strong leadership skills to manage cross-functional teams and drive campaign success.
📋 Key Responsibilities
✅ Lead the development and execution of global omni-channel marketing campaigns to drive business objectives
✅ Collaborate with cross-functional teams to ensure cohesive messaging and optimize campaign effectiveness
✅ Leverage data and analytics to track and optimize campaign performance
✅ Manage a team of campaign strategists and vendor relationships
✅ Stay up-to-date with industry trends and competitor strategies
✅ Develop and execute a comprehensive demand-focused integrated campaign strategy that aligns with business objectives
✅ Build high-performing campaigns that create a significant MQL to SQL pipeline and align tightly with revenue goals
✅ Manage campaign budgets and ensure strategic allocation of resources for maximum impact and ROI
✅ Lead cross-functional workstreams for dedicated campaigns, ensuring timely transparent communications, strong alignment, and effective project management
✅ Partner with product marketing to develop launch campaigns, supporting product and feature rollouts that deliver clear value propositions to the market
✅ Partner with client marketing leaders to drive brand awareness and content engagement that furthers segment-specific consideration of Northern Trust Asset Management investment capabilities
ASSUMPTION: This role requires a strong understanding of the US and International regulatory requirements/regulations.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 12+ years of asset management marketing experience, with a significant focus on omni-channel campaign management across brand and client channel-specific campaigns required
Required Skills:
- Strategic campaign leadership and pipeline accountability
- Cross-functional team collaboration
- Data-driven optimization
- Innovative content and messaging
- Market trends and insights
- Vendor and budget management
- Team leadership and management
- Industry knowledge and trends
Preferred Skills:
- Fluency in multiple languages
- Experience with marketing automation tools
- Certifications in digital marketing or related fields
ASSUMPTION: Candidates with experience in the asset management industry and a proven track record of developing and executing successful multi-channel campaigns will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $158,010 - 276,460 USD per year
Benefits:
- Retirement benefits (401k and pension)
- Health and welfare benefits (medical, dental, vision, spending accounts and disability)
- Paid time off
- Parental and caregiver leave
- Life & accident insurance
- Voluntary and well-being benefits
- Discretionary bonus program
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is a good faith estimate of base pay and includes a discretionary bonus program that may include an equity component.
📌 Applicant Insights
🔍 Company Context
Industry: Investment Management
Company Size: 501-1,000 employees
Founded: 1889
Company Description:
- Northern Trust Asset Management is a global investment manager that helps investors navigate changing market environments in efforts to realize their long-term objectives
- Entrusted with $1.2 trillion in assets under management as of March 31, 2024
- Combines robust capital markets research, expert portfolio construction, and comprehensive risk management in an effort to craft innovative and efficient solutions that seek to deliver targeted investment outcomes
Company Specialties:
- Equity
- Fixed Income
- Alternatives
- Asset Allocation
- ESG
Company Website: northerntrust.com/global
ASSUMPTION: Northern Trust is a well-established financial institution with a strong reputation in the investment management industry.
📊 Role Analysis
Career Level: Senior-level role with significant leadership responsibilities
Reporting Structure: Reports directly to the Head of Marketing
Work Arrangement: Hybrid - a mix of working from home and in the office
Growth Opportunities:
- Potential to grow within the marketing team or across other departments within Northern Trust
- Opportunity to work on high-impact campaigns and drive business growth
- Chance to develop leadership and management skills by overseeing a team of campaign strategists
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their leadership and management skills and make a significant impact on the company's marketing efforts.
🌍 Location & Work Environment
Office Type: Hybrid - a mix of working from home and in the office
Office Location(s): 50 South LaSalle Street, Chicago, Illinois 60603, US
Geographic Context:
- New York, NY is a major financial hub with a vibrant and diverse culture
- Northern Trust's headquarters are in Chicago, IL, but this role is based in New York, NY
- The office is located in the heart of the city, providing easy access to public transportation and amenities
Work Schedule: Standard business hours with flexibility for remote work
ASSUMPTION: The hybrid work arrangement offers a good balance between working from home and in the office, providing flexibility while still allowing for in-person collaboration and team building.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site or virtual interview with the hiring manager and team members
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and campaign development skills
- Leadership and team management skills
- Data-driven decision-making and analytics skills
- Industry knowledge and trends
- Cultural fit and alignment with Northern Trust's values
Application Tips:
- Highlight relevant campaign management experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Northern Trust's business and the role's requirements
- Prepare examples of successful campaigns you've led and the results you've achieved
- Research Northern Trust's marketing efforts and be ready to discuss how you can contribute to their success
ATS Keywords: Asset Management, Marketing Strategy, Campaign Management, Data-Driven, Leadership, Team Management, Investment Management, Hybrid Work, New York
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership, and data-driven skills, as well as their cultural fit with Northern Trust.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot)
- Campaign management software (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Microsoft Project, JIRA)
- Microsoft Office Suite
ASSUMPTION: The specific tools and technologies required for this role may vary depending on Northern Trust's marketing technology stack.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Expertise
- Service
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and creative
- Results-focused and accountable
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful multi-channel campaigns in the asset management industry?
- Are you comfortable working in a hybrid work environment and managing a team remotely?
- Do you thrive in a data-driven and analytical work culture?
- Are you able to balance multiple projects and stakeholders effectively?
ASSUMPTION: Northern Trust values candidates who are collaborative, data-driven, innovative, and results-focused, with a strong commitment to integrity, respect, expertise, and service.
⚠️ Potential Challenges
- Managing a team of campaign strategists and vendor relationships may require strong leadership and communication skills
- Working in a fast-paced and dynamic industry may present challenges in keeping up with market trends and competitor strategies
- Balancing multiple projects and stakeholders may require strong organizational skills and the ability to prioritize effectively
- The hybrid work arrangement may present challenges in maintaining a healthy work-life balance
ASSUMPTION: The potential challenges associated with this role can be mitigated with strong leadership, communication, organizational, and time management skills.
📈 Similar Roles Comparison
- This role is unique in its focus on integrated campaign strategy and leadership within the asset management industry
- Similar roles in other industries may focus on brand marketing, product marketing, or demand generation, rather than integrated campaign strategy
- Career paths in this role may lead to senior marketing leadership positions within the asset management industry or related fields
ASSUMPTION: This role offers a unique opportunity to lead integrated campaign strategy within the asset management industry, with potential career growth in marketing leadership or related fields.
📝 Sample Projects
- Developing and executing a global omni-channel marketing campaign to launch a new investment product
- Conducting market research and analysis to identify target client segments and develop tailored messaging strategies
- Managing a team of campaign strategists to execute a series of regional marketing events and webinars
ASSUMPTION: The specific projects associated with this role may vary depending on Northern Trust's marketing objectives and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing technology stack and how this role will contribute to its evolution?
- How does Northern Trust support the professional development and growth of its marketing team members?
- Can you provide examples of successful integrated campaign strategies implemented by Northern Trust in the past?
- How does Northern Trust measure and optimize campaign performance using data and analytics?
- What are the key priorities for this role in the first 90 days?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process will demonstrate your interest in the role and commitment to driving campaign success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant campaign management experience and achievements
- Write a cover letter that demonstrates your understanding of Northern Trust's business and the role's requirements
- Prepare examples of successful campaigns you've led and the results you've achieved
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
