Head of Integrated Marketing Communications

📌 Core Information

🔹 Job Title: Head of Integrated Marketing Communications

🔹 Company: 10x Genomics

🔹 Location: Remote

🔹 Job Type: On-site

🔹 Category: 📣 Marketing Communications (MarCom)

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading corporate communications and transforming brand strategy
• Driving thought leadership and customer engagement
• Enhancing corporate storytelling to position the company as a leader in its field
• Collaborating with various departments to align marketing initiatives with business objectives

ASSUMPTION: The job may require significant strategic oversight due to its broad scope, indicating a preference for candidates with experience in life sciences and high-level marketing roles.

📋 Key Responsibilities

✅ Develop and execute an integrated marketing communications strategy

✅ Oversee corporate messaging and storytelling

✅ Strengthen the company’s reputation through strategic public relations

✅ Lead media relations and manage crisis communications

✅ Develop and implement a content strategy across multiple platforms

✅ Define and execute corporate events strategy

✅ Lead and optimize a multi-functional IMC team

ASSUMPTION: The role may demand a high level of adaptability and resilience due to its involvement in crisis management and the fast-paced marketing landscape.

🎯 Required Qualifications

Education: Not specified, but a degree in Marketing, Communications, or a related field is typically required.

Experience: 15 years of experience in integrated marketing communications, preferably in life sciences, biotech, or related fields.

Required Skills:

• Strategic leadership in marketing communications
• Strong media and analyst relationships
• Experience in corporate storytelling

Preferred Skills:

• Expertise in SEO optimization and digital engagement
• Proven ability to lead large-scale corporate events

ASSUMPTION: Candidates with prior experience in life sciences will be preferred due to industry-specific communication nuances.

💰 Compensation & Benefits

Salary Range: $267,800 – $362,300 USD

Benefits:

• Eligibility for 10x’s equity grants
• Comprehensive health and retirement benefit programs
• Annual bonus or sales incentive program

Working Hours: 40 hours per week, with potential flexibility for industry events and adaptable team management.

ASSUMPTION: The compensation package is competitive with other top-tier biotech companies, reflecting the seniority and expertise required for the role.

📌 Applicant Insights

🔍 Company Context

Industry: Biotechnology Research - a field focused on breaking new ground in biological sciences that requires constant innovation.

Company Size: 1,001-5,000 employees, indicating a medium-sized organization with substantial influence in biotechnology.

Founded: 2012

Company Description:

• Leading innovator in the biotechnology space
• Empowers researchers to answer critical scientific questions
• Driven by a mission to uncover the secrets of cells through advanced technologies

Company Specialties:

• Single-cell analysis
• Spatial genomics
• In situ tools for complex biological questions

Company Website: http://10xgenomics.com

ASSUMPTION: The company is committed to advancing scientific research and innovation, likely fostering a work culture that values scientific discovery and technological development.

📊 Role Analysis

Career Level: Executive leadership role, demanding strategic oversight and innovative leadership.

Reporting Structure: Reports to top executive leadership, likely the CEO or CMO.

Work Arrangement: On-site, requiring a presence at the company headquarters for meetings and strategic planning.

Growth Opportunities:

• Exposure to high-profile projects within the life sciences sector
• Career advancement potential within corporate leadership
• Opportunity to define and steer corporate marketing strategy

ASSUMPTION: This role will provide significant visibility and influence, potentially accelerating career progression in corporate leadership.

🌍 Location & Work Environment

Office Type: Corporate headquarters – dynamic and innovation-driven atmosphere.

Office Location(s): Based in Pleasanton, California

Geographic Context:

• Proximity to Silicon Valley, fostering a culture of innovation
• Access to a network of biotech and technology professionals
• Rich local ecosystem for scientific collaboration

Work Schedule: Standard business hours with flexibility for events and communications needs.

ASSUMPTION: The strategic location in a biotech hub offers networking opportunities and a stimulating work environment for science and technology professionals.

💼 Interview & Application Insights

Typical Process:

• Initial screening by HR
• Interviews with key stakeholders and executive team
• Case studies or strategic presentation on relevant marketing topics

Key Assessment Areas:

• Strategic vision and leadership in integrated marketing
• Proven track record in PR and media engagement
• Understanding of scientific communications and storytelling

Application Tips:

• Highlight previous leadership roles in similar industries
• Showcase examples of successful marketing campaigns or PR strategies
• Be prepared to discuss industry trends and innovations

ATS Keywords: Integrated Marketing Communications, Brand Strategy, Public Relations, Life Sciences, Strategic Leadership

ASSUMPTION: The application process might be rigorous, focusing heavily on strategic insights and past achievements in biotech or life sciences marketing.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• PR tools (e.g., Cision, Meltwater)
• Data analytics software (e.g., Google Analytics, Tableau)

ASSUMPTION: Knowledge of industry-standard tools will be advantageous, especially in roles involving digital marketing and data-driven decision-making.

👔 Cultural Fit Considerations

Company Values:

• Commitment to scientific discovery
• Innovation-driven approach
• Collaboration and teamwork

Work Style:

• Emphasis on creativity and strategic thinking
• Flexible yet accountable work approach
• Team-oriented leadership and mentoring focus

Self-Assessment Questions:

• Can you demonstrate expertise in life sciences marketing?
• How do you handle public relations crises?
• Describe a time you led a significant marketing transformation.

ASSUMPTION: A strong alignment with the company's mission and values on innovation, along with a deep understanding of scientific communication, is critical for success in this role.

⚠️ Potential Challenges

• Managing complex multi-functional teams
• Aligning communication strategies with rapidly expanding business goals
• Navigating a competitive biotech market
• Responding to fast-paced media and PR demands

ASSUMPTION: Challenges might arise in ensuring consistent messaging and maintaining industry leadership amid rapid growth and change.

📈 Similar Roles Comparison

• Chief Marketing Officer in biotech companies
• Global Head of Brand Communications at technology firms
• Director of Corporate Communications in life sciences

ASSUMPTION: Roles in similar industries might offer different scopes and levels of responsibility, but strategic oversight in global communications remains consistent.

📝 Sample Projects

• Launching a global PR campaign for a new genomic tool
• Developing a crisis management plan for media relations
• Leading digital transformation of corporate communication channels

ASSUMPTION: Sample projects are likely indicative of the role's strategic focus and the need for a comprehensive approach to communication and brand management.

❓ Key Questions to Ask During Interview

• How does the company measure success in integrated marketing communications?
• What are the major challenges facing 10x Genomics’ IMC team?
• How does the company's strategic vision align with market trends in life sciences?
• What role does innovation play in the company's communication strategy?
• Can you describe the company's culture and how it supports professional growth?

ASSUMPTION: Questions should aim to uncover the company's strategic priorities, culture, and support structures for integrated marketing communications.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the 10x Genomics Careers Page
• Prepare a thorough resume highlighting relevant experience and achievements
• Write a cover letter addressing the key responsibilities and qualifications
• Gather references who can speak to your leadership and strategic impact
• Anticipate follow-up interviews by aligning your expertise with the company’s goals

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.