Head of Integrated Marketing Experience (IMX)

📌 Core Information

🔹 Job Title: Head of Integrated Marketing Experience (IMX)

🔹 Company: Jazz

🔹 Location: Islamabad, Pakistan

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-05

🔹 Experience Level: 7-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading Jazz’s end-to-end media strategy and performance marketing
• Driving engagement and business outcomes across various digital platforms
• Managing and mentoring a high-performing team of media and analytics professionals
• Collaborating with internal and external stakeholders to optimize marketing efforts

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in digital and performance marketing to drive success in a fast-paced, cross-functional environment.

📋 Key Responsibilities

✅ Lead the end-to-end performance marketing strategy across web and app products, focusing on user acquisition, retention, and ROI.

✅ Manage multi-platform campaigns using Google Ads, Meta, TikTok, programmatic DSPs, and affiliate networks.

✅ Optimize full-funnel performance metrics (CPA, CPI, ROAS, LTV, CAC) through audience targeting, creative testing, bidding strategies, and channel mix.

✅ Own the integrated digital media strategy across upper, mid, and lower funnel, aligned with business and product goals.

✅ Drive cross-channel media plans that balance performance, efficiency, and brand equity—managing digital heavy media spend.

✅ Ensure agile budget allocation across paid channels based on campaign and market performance.

✅ Build and oversee data pipelines and reporting systems across platforms (Business Manager, Analytics platforms, MMPs, CDPs).

✅ Partner with analytics and data science teams to develop attribution models, conversion tracking, and audience segmentation.

✅ Translate user behavior and performance insights into optimization recommendations and growth strategies.

✅ Champion marketing technology adoption to automate campaign workflows, testing, and personalization.

✅ Work with internal product and data teams to integrate performance insights with CRM, lifecycle marketing, and in-app personalization.

✅ Scale Jazz and Veon proprietary AdTech as a performance solution for advertisers, support adoption among agency partners and brand advertisers.

✅ Lead performance reviews, contract negotiations, and innovation roadmaps with media agencies and global platforms.

✅ Ensure consistent execution quality and KPI delivery across external and internal partners.

✅ Manage and mentor a high-performing team of media and analytics professionals.

✅ Establish a performance culture rooted in experimentation, learning agility, and cross-functional collaboration.

ASSUMPTION: This role requires a deep understanding of performance marketing, data analytics, and stakeholder management to successfully lead Jazz’s marketing efforts and drive business outcomes.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)

Experience: 7-10 years of experience in digital and performance marketing, preferably in high-growth digital-first industries (e.g., fintech, e-commerce, telecom, gaming)

Required Skills:

• Proven ability to scale digital acquisition and retention through paid media and marketing automation
• Deep knowledge of performance platforms (Google Ads, Meta, TikTok, DV360), ad operations, and programmatic buying
• Hands-on experience with attribution tools and analytics platforms (Business Managers, Analytics Tools, MMPs, CDPs, Reporting Tools)
• Strong stakeholder and agency management skills with experience overseeing large media budgets
• Demonstrated analytical mindset with experience managing and optimizing toward commercial KPIs

Preferred Skills:

• Strategic mindset with the ability to translate data into action
• Bias for testing, iteration, and learning through digital experiments
• Strong understanding of Pakistan’s digital consumer trends and mobile-first user behavior
• Ability to operate in fast-paced environments with cross-functional teams and evolving priorities

ASSUMPTION: Candidates with a strong background in digital and performance marketing, along with experience in managing large media budgets and teams, will be best suited for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Head of Marketing role in Pakistan, the estimated salary range is PKR 2,500,000 - 3,500,000 per annum. This range takes into account the candidate's experience level, the company's size, and the location.

Benefits:

• Health insurance
• Retirement plan contributions
• Employee discounts on Jazz services
• Professional development opportunities

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM). Occasional flexibility may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Jazz operates in the competitive telecommunications industry, offering mobile, internet, and digital services to over 70 million subscribers nationwide.

Company Size: Jazz is a large organization with over 1,000 employees, providing ample opportunities for career growth and collaboration.

Founded: Jazz was founded in 1994 and has since grown to become the leading digital operator and largest internet and broadband service provider in Pakistan.

Company Description:

• Pakistan’s number one digital operator and the largest internet and broadband service provider
• Maintains market leadership through cutting-edge, integrated technology, the strongest brands, and the largest portfolio of value-added services in the industry
• Provides uninterrupted countrywide connectivity, unmatched customer services, and international roaming in over 150 countries
• Supports education, health, and environmental initiatives and promotes sustainable business practices

Company Specialties:

• Telecommunications
• Digital Products and Services
• Voice Communication
• Mobile Internet Access
• Data Plans
• Mobile Apps and Services
• Roaming Services
• Mobile Devices and Handsets
• Mobile Plans and Subscriptions
• Customer Support
• Network Infrastructure
• Network Security
• Cloud Services
• Adtech
• Edtech
• Health tech
• Insurtech
• Work opportunities
• Job opportunity
• and Digital Transformation

Company Website: http://www.jazz.com.pk

ASSUMPTION: Jazz's extensive experience and market leadership in the telecommunications industry make it an attractive employer for candidates seeking a challenging and rewarding career in marketing.

📊 Role Analysis

Career Level: This role is a senior leadership position, reporting directly to the Head of Marketing and managing a team of 7 people with an extended team of 25+ members.

Reporting Structure: The Head of Integrated Marketing Experience (IMX) reports to the Head of Marketing and oversees a team of media and analytics professionals.

Work Arrangement: This is an on-site role based in Islamabad, with standard office hours and occasional flexibility required.

Growth Opportunities:

• Potential to grow within the marketing department or explore other areas of the business
• Opportunities to work on high-impact projects and drive business outcomes
• Chance to develop leadership and management skills by mentoring and guiding a team

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on Jazz's marketing efforts and drive business success.

🌍 Location & Work Environment

Office Type: Jazz's headquarters is a modern, professional office environment with state-of-the-art facilities and amenities.

Office Location(s): Jazz World Headquarters, Plot No. C-2, Opposite F-9 Park, New Blue Area, Islamabad, Federal Capital Area 44000, PK

Geographic Context:

• Islamabad is the capital and second-largest city of Pakistan, with a population of over 1 million
• The city offers a mix of traditional and modern culture, with numerous historical sites, shopping centers, and entertainment options
• Islamabad has a subtropical climate, with hot summers and mild winters

Work Schedule: Standard office hours are Monday-Friday, 9:00 AM - 6:00 PM, with occasional flexibility required to meet project deadlines.

ASSUMPTION: Islamabad provides a vibrant and dynamic work environment, with ample opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Jazz careers portal
• Phone or video screening to assess communication skills and cultural fit
• In-depth interviews with the hiring manager and other team members to evaluate skills and experience
• Final round interviews with senior leadership to discuss the role's fit within the organization's strategic goals

Key Assessment Areas:

• Digital marketing and performance advertising expertise
• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Cultural fit and alignment with Jazz's core values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of Jazz's business and marketing objectives in your application materials
• Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and communication skills

ATS Keywords: Digital Marketing, Performance Marketing, Media Planning, Campaign Management, User Acquisition, Retention Strategies, Stakeholder Management, Team Leadership, Ad Tech, Marketing Automation, Cross-Functional Collaboration, Budget Management, Attribution Modeling, Creative Testing, Audience Segmentation, Digital Consumer Trends

ASSUMPTION: Jazz's recruitment process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the organization's strategic goals.

🛠️ Tools & Technologies

• Google Ads
• Meta (Facebook, Instagram)
• TikTok
• Programmatic DSPs
• Affiliate networks
• Attribution tools and analytics platforms (Business Managers, Analytics Tools, MMPs, CDPs, Reporting Tools)
• Ad operations and programmatic buying platforms
• CRM and lifecycle marketing tools
• In-app personalization platforms
• Jazz and Veon proprietary AdTech

ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role, as they are integral to Jazz's marketing efforts and performance advertising strategies.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and accountability
• Empowerment and growth

Work Style:

• Fast-paced and dynamic environment
• Cross-functional collaboration and stakeholder management
• Data-driven decision-making and optimization
• Agile and adaptable approach to marketing strategies
• Focus on experimentation, learning agility, and continuous improvement

Self-Assessment Questions:

• Do you have a proven track record of driving business outcomes through digital marketing and performance advertising strategies?
• Are you comfortable operating in a fast-paced, cross-functional environment with evolving priorities?
• Do you have strong leadership and team management skills, with experience mentoring and developing team members?
• Are you passionate about Jazz's mission to empower millions of customers with digital tools and transform Pakistani societies towards a more progressive future?

ASSUMPTION: Candidates who align with Jazz's core values and work style will be best suited for this role and thrive in the organization's dynamic and collaborative culture.

⚠️ Potential Challenges

• Managing a large media budget and ensuring optimal allocation across paid channels
• Balancing performance, efficiency, and brand equity in cross-channel media plans
• Scaling Jazz and Veon proprietary AdTech as a performance solution for advertisers
• Operating in a fast-paced, cross-functional environment with evolving priorities
• Managing and mentoring a high-performing team through periods of growth and change

ASSUMPTION: These challenges require strong leadership, strategic thinking, and adaptability to succeed in this role and drive business outcomes for Jazz.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses on performance advertising and full-funnel optimization
• This role requires a strong analytical mindset and experience with attribution tools and analytics platforms
• Career progression in this role may lead to senior marketing leadership positions or other strategic roles within Jazz

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and marketing expertise.

📝 Sample Projects

• Developing and executing a comprehensive performance marketing strategy for Jazz's digital ecosystem
• Optimizing cross-channel media plans to balance performance, efficiency, and brand equity
• Scaling Jazz and Veon proprietary AdTech as a performance solution for advertisers
• Managing and mentoring a high-performing team through periods of growth and change

ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and leadership aspects of this role, requiring strong marketing expertise and adaptability.

❓ Key Questions to Ask During Interview

• Can you describe the current state of Jazz's performance marketing efforts and where this role fits into the organization's strategic goals?
• How does Jazz support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does Jazz foster a culture of innovation, experimentation, and continuous improvement in its marketing efforts?
• What are the most significant challenges facing Jazz's marketing department, and how can this role help address them?

ASSUMPTION: These questions demonstrate a candidate's interest in Jazz's strategic goals, marketing objectives, and organizational culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Jazz careers portal
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and communication skills
• Follow up with Jazz's recruitment team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.