Head of Integrated Marketing Experience (IMX)

📌 Core Information

🔹 Job Title: Head of Integrated Marketing Experience (IMX)

🔹 Company: Jazz

🔹 Location: Islamabad, Pakistan

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: June 5, 2025

🔹 Experience Level: 7-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading Jazz’s end-to-end media strategy and performance marketing
• Driving user acquisition, retention, and ROI across various digital platforms
• Managing a team of 7 and working with an extended team of 25+
• Collaborating cross-functionally with internal teams and external partners

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proven experience in digital and performance marketing to drive business outcomes and engagement.

📋 Key Responsibilities

✅ Lead the end-to-end performance marketing strategy across web and app products, focusing on user acquisition, retention, and ROI

✅ Manage multi-platform campaigns using Google Ads, Meta, TikTok, programmatic DSPs, and affiliate networks

✅ Optimize full-funnel performance metrics (CPA, CPI, ROAS, LTV, CAC) through audience targeting, creative testing, bidding strategies, and channel mix

✅ Own the integrated digital media strategy across upper, mid, and lower funnel, aligned with business and product goals

✅ Drive cross-channel media plans that balance performance, efficiency, and brand equity—managing digital heavy media spend

✅ Build and oversee data pipelines and reporting systems across platforms (Business Manager, Analytics platforms, MMPs, CDPs)

✅ Partner with analytics and data science teams to develop attribution models, conversion tracking, and audience segmentation

✅ Champion marketing technology adoption to automate campaign workflows, testing, and personalization

✅ Lead performance reviews, contract negotiations, and innovation roadmaps with media agencies and global platforms

✅ Establish a performance culture rooted in experimentation, learning agility, and cross-functional collaboration

ASSUMPTION: The role involves a mix of strategic planning, hands-on campaign management, and team leadership, requiring a versatile skill set.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)

Experience: 7-10 years of experience in digital and performance marketing, preferably in high-growth digital-first industries

Required Skills:

• Proven ability to scale digital acquisition and retention through paid media and marketing automation
• Deep knowledge of performance platforms (Google Ads, Meta, TikTok, DV360), ad operations, and programmatic buying
• Hands-on experience with attribution tools and analytics platforms (Business Managers, Analytics Tools, MMPs, CDPs, Reporting Tools)
• Strong stakeholder and agency management skills with experience overseeing large media budgets
• Demonstrated analytical mindset with experience managing and optimizing toward commercial KPIs

Preferred Skills:

• Strategic mindset with the ability to translate data into action
• Bias for testing, iteration, and learning through digital experiments
• Strong understanding of Pakistan’s digital consumer trends and mobile-first user behavior
• Ability to operate in fast-paced environments with cross-functional teams and evolving priorities

ASSUMPTION: Candidates should have a strong background in digital marketing, with a focus on performance and growth, to excel in this role.

💰 Compensation & Benefits

Salary Range: PKR 2,500,000 - 3,500,000 per annum (Estimated based on industry standards for similar roles in Pakistan)

Benefits:

• Health insurance
• Retirement plan
• Employee discounts on Jazz services
• Professional development opportunities

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Pakistan. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Telecommunications

Company Size: 1,001-5,000 employees

Founded: 1994

Company Description:

• Pakistan’s number one digital operator and the largest internet and broadband service provider with over 70 million subscribers nationwide
• Maintains market leadership through cutting-edge, integrated technology, the strongest brands, and the largest portfolio of value-added services in the industry
• Provides uninterrupted countrywide connectivity, unmatched customer services, and international roaming in over 150 countries
• Supports education, health, and environmental initiatives and promotes sustainable business practices

Company Specialties:

• Telecommunications
• Digital Products and Services
• Voice Communication
• Mobile Internet Access
• Data Plans
• Mobile Apps and Services
• Roaming Services
• Mobile Devices and Handsets
• Mobile Plans and Subscriptions
• Customer Support
• Network Infrastructure
• Network Security
• Cloud Services
• Adtech
• Edtech
• Health tech
• Insurtech
• Work opportunities
• Job opportunity
• and Digital Transformation

Company Website: http://www.jazz.com.pk

ASSUMPTION: Jazz is a well-established telecommunications company with a strong focus on digital products and services, making it an attractive employer for digital marketing professionals.

📊 Role Analysis

Career Level: Mid-level to senior management

Reporting Structure: Reports directly to the Head of Marketing

Work Arrangement: On-site, with the possibility of hybrid work arrangements in the future

Growth Opportunities:

• Potential to grow within the marketing department or explore other functions within the company
• Opportunities to work on high-impact projects and drive business outcomes
• Chance to develop leadership skills by managing a team and collaborating with cross-functional teams

ASSUMPTION: This role offers significant growth opportunities for the right candidate, both in terms of career progression and skill development.

🌍 Location & Work Environment

Office Type: Corporate office with a modern work environment

Office Location(s): Jazz World Headquarters, Plot No. C-2, Opposite F-9 Park, New Blue Area, Islamabad, Federal Capital Area 44000, PK

Geographic Context:

• Islamabad is the capital and second-largest city of Pakistan, with a population of over 1 million
• The city offers a mix of urban and natural environments, with numerous parks, gardens, and historical sites
• Islamabad has a subtropical climate, with hot summers and mild winters

Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM (with a 1-hour lunch break)

ASSUMPTION: The work environment at Jazz is professional and collaborative, with a focus on driving business outcomes and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interviews with the hiring manager and other team members
• Final round with senior leadership

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical mindset and data-driven decision-making
• Campaign management and optimization skills
• Leadership and team management skills
• Cultural fit and alignment with Jazz's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Showcase your understanding of Jazz's business and the role's requirements
• Prepare examples of your past campaigns and their outcomes to discuss during the interview
• Research Jazz's competitors and market position to demonstrate your industry knowledge

ATS Keywords: Digital Marketing, Performance Marketing, Media Strategy, Data Analytics, Campaign Management, User Acquisition, Retention Strategies, Budget Management, Stakeholder Management, Ad Tech, Team Leadership, Creative Testing, Audience Targeting, Cross-Functional Collaboration, Attribution Models, Marketing Automation

ASSUMPTION: The application process at Jazz is competitive, with a focus on finding candidates with strong strategic thinking, analytical, and leadership skills.

🛠️ Tools & Technologies

• Google Ads
• Meta (Facebook Ads, Instagram Ads)
• TikTok Ads
• Programmatic DSPs (e.g., DV360, The Trade Desk)
• Affiliate networks (e.g., CJ Affiliate, ShareASale)
• Attribution tools and analytics platforms (e.g., Business Manager, Analytics Tools, MMPs, CDPs, Reporting Tools)
• Marketing automation tools (e.g., Marketo, HubSpot)

ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role, as they are used daily for campaign management and optimization.

👔 Cultural Fit Considerations

Company Values:

• Customer obsession
• Entrepreneurial spirit
• Collaboration and teamwork
• Integrity and accountability
• Innovation and continuous learning

Work Style:

• Fast-paced and dynamic environment
• Cross-functional collaboration and teamwork
• Data-driven decision-making and continuous improvement
• Focus on driving business outcomes and innovation

Self-Assessment Questions:

• Do you have a proven track record of driving business outcomes through digital marketing campaigns?
• Are you comfortable working in a fast-paced, dynamic environment with evolving priorities?
• Do you thrive in a collaborative, cross-functional team setting?
• Are you passionate about staying up-to-date with the latest digital marketing trends and technologies?

ASSUMPTION: Candidates who align with Jazz's values and work style are more likely to succeed in this role and contribute to the company's continued growth and success.

⚠️ Potential Challenges

• Managing a large media budget and optimizing performance across multiple channels
• Collaborating with cross-functional teams and external partners to drive alignment and execution
• Keeping up with the fast-paced nature of the digital marketing landscape and evolving consumer behavior
• Balancing short-term performance goals with long-term brand equity and strategic objectives

ASSUMPTION: These challenges require strong strategic thinking, analytical skills, and the ability to adapt and pivot in response to changing market conditions and stakeholder feedback.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on performance marketing and data-driven decision-making
• Compared to other digital marketing roles, this position requires a broader range of skills, including media planning, channel management, and team leadership
• Career progression in this role could lead to senior marketing leadership positions or other strategic roles within the company

ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar positions in the industry can help candidates determine if this opportunity aligns with their career goals and aspirations.

📝 Sample Projects

• Developing and executing a full-funnel media strategy to drive user acquisition and retention for a new mobile app launch
• Optimizing campaign performance across multiple channels to improve ROAS and LTV for an existing digital service
• Collaborating with product and analytics teams to develop and implement attribution models and conversion tracking for a suite of digital products

ASSUMPTION: These sample projects illustrate the types of initiatives candidates can expect to work on in this role, highlighting the strategic and hands-on nature of the position.

❓ Key Questions to Ask During Interview

• Can you describe the current media mix and performance for Jazz's digital products, and how this role will drive improvement?
• How does this role collaborate with other marketing functions, such as brand marketing and product marketing, to drive integrated campaigns and aligned objectives?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Jazz support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the marketing department, and how can this role contribute to addressing them?

ASSUMPTION: Asking thoughtful, strategic questions demonstrates your interest in the role and helps you better understand the company's priorities and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on digital marketing, performance marketing, and campaign management
• Prepare examples of your past campaigns and their outcomes to discuss during the interview
• Research Jazz's business, market position, and competitors to demonstrate your industry knowledge and strategic thinking
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.