📌 Core Information
🔹 Job Title: Head of International Growth
🔹 Company: Surfshark
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-17
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading and scaling a remote team of Country Marketing Managers
- Driving international growth through local strategies
- Building strategic partnerships and unlocking new opportunities
- Gathering market intelligence and maintaining a strong presence in managed markets
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving growth in diverse international markets.
📋 Key Responsibilities
✅ Lead and mentor a remote team of Country Marketing Managers to ensure alignment with global business goals and local growth targets
✅ Drive international growth by unlocking new opportunities across existing marketing channels and experimenting with new strategies
✅ Maintain a strong boots-on-the-ground presence in managed markets, focusing on gathering market intelligence, building strategic relationships, and unlocking previously inaccessible opportunities
✅ Collaborate with central marketing and product teams to define and execute local growth strategies
ASSUMPTION: This role requires a high degree of autonomy and the ability to work effectively in a remote, multicultural environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Proven track record of successfully leading and scaling marketing teams across diverse international markets (8+ years)
Required Skills:
- Proven experience in B2C marketing, especially in performance marketing for digital or SaaS products
- Fluency in English (essential). Proficiency in other relevant languages is a strong advantage
- Strong analytical skills and a data-driven approach to decision-making
- Existing valuable network that can help with partnerships, talent sourcing, or accessing market opportunities
Preferred Skills:
- Experience working with VPN or cybersecurity products
- Familiarity with marketing automation tools and CRM systems
ASSUMPTION: Candidates with experience in the tech industry or working with remote teams will have a strong advantage.
💰 Compensation & Benefits
Salary Range: £80,000 - £120,000 per year (based on experience and market rates for similar roles in London)
Benefits:
- Growth and learning opportunities (time dedicated to learning, conferences, books, and online learning platforms)
- Tools of your choice (choose technical equipment and tools needed to do your best)
- Community and celebrations (long-lasting traditions, team buildings, and company celebrations)
- Premium Surfshark accounts (for you, your family, and friends)
Working Hours: Full-time position with flexible working hours
ASSUMPTION: The salary range provided is an estimate based on market rates for similar roles in London. The final offer may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Cybersecurity and VPN services
Company Size: Small (11-50 employees), which means a more agile and dynamic work environment with opportunities for growth and impact
Founded: 2011, with a focus on providing online privacy and security solutions
Company Description:
- Surfshark is a global VPN service provider, offering a range of privacy and security tools to protect users' digital lives
- The company is committed to expanding its reach and impact worldwide, making this role a critical driver of its growth strategy
- Surfshark values innovation, collaboration, and a strong company culture, with a focus on employee development and well-being
Company Specialties:
- VPN services
- Online privacy and security
- Data leak detection
- Antivirus software
Company Website: surfshark.com
ASSUMPTION: Surfshark's focus on global expansion and user privacy makes this role an exciting opportunity for the right candidate.
📊 Role Analysis
Career Level: Senior leadership role, reporting directly to the Chief Marketing Officer
Reporting Structure: This role will oversee a remote team of Country Marketing Managers, with the potential for further expansion as the company grows
Work Arrangement: Remote OK, with a focus on maintaining a strong presence in managed markets
Growth Opportunities:
- Potential to expand the team and take on additional responsibilities as the company grows
- Opportunities to learn and develop skills in a dynamic, international environment
- Possibility to make a significant impact on the company's global growth strategy
ASSUMPTION: This role offers a unique opportunity for candidates seeking to grow and develop their skills in a fast-paced, international environment.
🌍 Location & Work Environment
Office Type: Remote-first, with a strong focus on maintaining a presence in managed markets
Office Location(s): London, City of, United Kingdom (with travel required for market visits)
Geographic Context:
- London is a major global hub for technology, finance, and marketing, providing ample opportunities for networking and collaboration
- The city offers a diverse and multicultural environment, reflecting the global nature of Surfshark's user base
- London's time zone (GMT) allows for effective collaboration with teams and partners across Europe, Africa, and the Middle East
Work Schedule: Flexible, with a focus on delivering results and maintaining a strong presence in managed markets
ASSUMPTION: The remote-first nature of this role requires strong self-motivation, time management, and communication skills.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team to discuss the role and assess cultural fit
- In-depth interview with the Chief Marketing Officer and other senior marketing team members to discuss growth strategies and market opportunities
- Final interview with the CEO to discuss long-term vision and alignment with company goals
Key Assessment Areas:
- Strategic thinking and ability to develop and execute local growth strategies
- Leadership skills and ability to mentor and manage a remote team
- Market knowledge and understanding of local consumer behavior
- Communication and presentation skills, with a focus on clear and concise messaging
Application Tips:
- Tailor your resume and cover letter to highlight your experience in leading marketing teams across international markets and driving growth through local strategies
- Demonstrate your understanding of Surfshark's products and global growth objectives in your application materials
- Prepare examples of successful local marketing campaigns or initiatives you have led in the past
ATS Keywords: International Growth, Local Marketing Strategies, Country Marketing Managers, Global Expansion, Market Intelligence, Strategic Partnerships, User Acquisition, Business Development, Remote Team Management
ASSUMPTION: The application process for this role may be competitive, with a strong focus on candidates with relevant experience and a proven track record of driving international growth.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Candidates should be comfortable using a range of marketing and project management tools, with a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Privacy by Design
- Transparency and Integrity
- Innovation and Continuous Learning
- Global Perspective
Work Style:
- Results-driven and focused on delivering tangible outcomes
- Collaborative and open to feedback and ideas from team members
- Adaptable and comfortable working in a dynamic, international environment
Self-Assessment Questions:
- How do you embody Surfshark's core values in your daily work?
- Can you provide an example of a time when you successfully led a remote team to achieve a common goal?
- How do you stay up-to-date with market trends and consumer behavior in diverse international markets?
ASSUMPTION: Candidates who demonstrate a strong alignment with Surfshark's core values and work style will be well-positioned for success in this role.
⚠️ Potential Challenges
- Managing a remote team across diverse international markets, with varying time zones and cultural norms
- Balancing global business goals with local market needs and opportunities
- Adapting to a fast-paced, dynamic work environment with a strong focus on growth and innovation
- Travel requirements for market visits and strategic partnerships
ASSUMPTION: The right candidate will be comfortable working in a fast-paced, international environment and able to adapt to the unique challenges and opportunities presented by this role.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on local market intelligence and strategic partnerships to drive international growth
- This role offers a unique opportunity to work in the fast-growing cybersecurity and VPN industry, with a focus on protecting users' digital lives
- Candidates with experience in similar roles may find that this position offers a more global and dynamic scope, with a strong focus on innovation and continuous learning
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing and executing a local marketing strategy for a new market, including partnerships with key publishers and influencers
- Conducting market research to identify trends and opportunities in a specific region, and using that data to inform global growth strategies
- Building and maintaining strong relationships with local strategic partners, such as telecommunications providers and technology companies
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they have driven growth and success in the past.
❓ Key Questions to Ask During Interview
- How does this role fit into Surfshark's overall global growth strategy?
- What are the key priorities for this role in the first 90 days?
- How does Surfshark support the professional development and growth of its employees?
- What are the most significant challenges facing the International Growth team, and how can this role address them?
- How does Surfshark measure the success of its local marketing strategies, and what metrics are most important for this role?
ASSUMPTION: Candidates should use the interview process to gain a deeper understanding of the company's growth objectives and how this role can contribute to its success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in leading marketing teams across international markets and driving growth through local strategies
- Prepare examples of successful local marketing campaigns or initiatives you have led in the past
- Follow up with the HR team one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
