📌 Core Information
🔹 Job Title: Head of International Marketing - FTC up to 1 year contract
🔹 Company: Gap Inc.
🔹 Location: GAP FSAL Office - UK
🔹 Job Type: Full-time, Contract (up to 1 year)
🔹 Category: Marketing
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (United Kingdom)
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership for Gap, Banana Republic, Old Navy, and Athleta brands across 70+ countries
- Development and implementation of international marketing strategies
- Collaboration with brand CMOs, franchise leadership, and global marketing teams
- Budget management and measurement of KPIs, ROAS, and ROI
- Team leadership and development of a global marketing team
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and cross-functional collaboration to drive international marketing efforts for multiple brands.
📋 Key Responsibilities
✅ Lead the development and implementation of international marketing strategies for Gap Inc.'s brands across multiple markets
✅ Oversee the execution of seasonal marketing plans, promotions, and events
✅ Manage communication with franchise partners, providing timely updates on seasonal campaigns and marketing priorities
✅ Oversee the marketing budgets, ensuring effective allocation and measurement of KPIs, ROAS, and ROI
✅ Lead and develop a global marketing team, fostering an inclusive, motivated, and diverse work environment
ASSUMPTION: This role requires a strong understanding of digital marketing, CRM strategies, and multi-channel sites, as well as excellent communication and partnership skills.
🎯 Required Qualifications
Education: BA or BS degree or higher
Experience: Minimum of 15+ years of brand marketing experience in leadership roles, preferably in Fashion, Retail, or Consumer Goods Brands
Required Skills:
- Proven ability to manage multiple projects in a fast-paced environment
- Excellent communication and partnership skills, with experience working in a highly matrixed organization
- Strong understanding of digital marketing, including CRM strategies and oversight of multi-channel sites
Preferred Skills:
- Experience working in a global retail environment
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in fashion, retail, or consumer goods brands, as well as a strong understanding of digital marketing and excellent communication skills, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: £80,000 - £120,000 per year (AI-estimated, based on industry standards for similar roles)
Benefits:
- Competitive benefits package
- Opportunity to work for a global retail leader
- Potential for international travel and exposure to diverse markets
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:30 PM (with flexibility for project demands)
ASSUMPTION: The salary range is an estimate based on industry standards for similar roles. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, with a focus on fashion and apparel
Company Size: 10,001+ employees, providing a large and diverse work environment
Founded: 1969, with a rich history in the retail industry
Company Description:
- Gap Inc. is a house of iconic brands, including Gap, Banana Republic, Old Navy, and Athleta
- The company offers clothing, accessories, and lifestyle products for men, women, and children
- Gap Inc. products are available worldwide through company-operated stores, franchise stores, and e-commerce sites
Company Specialties:
- Fashion & Apparel
- IT/E-Commerce
- Retail
- Supply Chain
- Inventory Management
- Design & Merchandising
Company Website: jobs.gapinc.com
ASSUMPTION: Gap Inc. is a well-established retail company with a strong global presence, offering opportunities for career growth and international exposure.
📊 Role Analysis
Career Level: Executive/Managerial
Reporting Structure: This role reports directly to the SVP of B2B & International Commerce and works closely with brand CMOs, franchise leadership, and global marketing teams
Work Arrangement: On-site, with the possibility of international travel for market visits and events
Growth Opportunities:
- Potential for career progression within the global marketing team or across other functions within Gap Inc.
- Opportunity to gain experience in international marketing and expand industry knowledge
- Possibility to work on high-impact projects that drive business growth and brand awareness
ASSUMPTION: This role offers a unique opportunity to gain experience in international marketing and work with a diverse range of brands and markets.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): GAP FSAL Office - UK
Geographic Context:
- The United Kingdom is a major market for Gap Inc., with a significant presence in Europe
- The office is located in a bustling urban area, offering easy access to public transportation and amenities
- The United Kingdom has a vibrant fashion and retail industry, providing opportunities for networking and collaboration
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:30 PM (with flexibility for project demands)
ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on collaboration and cross-functional teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR team
- In-depth interviews with hiring managers and team members
- Final interview with the SVP of B2B & International Commerce
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Cross-functional collaboration and communication skills
- Understanding of digital marketing and CRM strategies
Application Tips:
- Tailor your resume and cover letter to highlight your brand marketing experience and relevant skills
- Prepare examples of your past marketing campaigns and their outcomes
- Research Gap Inc. and the B2B & International Commerce division to demonstrate your interest and understanding of the business
ATS Keywords: Brand Marketing, Digital Marketing, Media, PR/Communications, Omni-Channel Experience, Social Media, Creative Services, CRM, Licensing, Market Launches, Budget Management, Team Leadership, Collaboration, Communication, Project Management
ASSUMPTION: The application process is competitive, and candidates should be prepared to demonstrate their strategic thinking, leadership, and marketing expertise.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Adobe Experience Cloud)
- CRM software (e.g., Salesforce)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the team's preferences.
👔 Cultural Fit Considerations
Company Values:
- Act with Integrity
- Innovate and Improve
- Put Customers First
- Respect and Value Each Other
- Do the Right Thing
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on results and continuous improvement
Self-Assessment Questions:
- How do you embody Gap Inc.'s company values in your daily work?
- How do you approach collaboration and cross-functional teamwork in a highly matrixed organization?
- How do you balance the need for strategic thinking with the demands of a fast-paced, dynamic work environment?
ASSUMPTION: Gap Inc. values candidates who are aligned with their company values, demonstrate strong collaboration skills, and can thrive in a fast-paced, dynamic work environment.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Collaborating effectively with a diverse range of stakeholders, including franchise partners and global marketing teams
- Adapting to the unique cultural and market dynamics of international markets
- Balancing the need for strategic thinking with the demands of day-to-day marketing execution
ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring strong leadership, communication, and adaptability skills.
📈 Similar Roles Comparison
- This role is unique in its focus on international marketing for multiple brands within a global retail organization
- Similar roles may be found in other retail or consumer goods companies, with a focus on international marketing or brand management
- Career paths may include progression to senior marketing roles, general management, or other functional leadership positions within Gap Inc. or other organizations
ASSUMPTION: This role offers a unique opportunity to gain experience in international marketing and work with a diverse range of brands and markets.
📝 Sample Projects
- Developing and implementing a global marketing campaign for a new product launch
- Conducting market research and analysis to inform international marketing strategies
- Managing the marketing budget and allocating resources to maximize ROI and KPI performance
ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and initiatives that may be undertaken in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall strategy for Gap Inc.'s B2B & International Commerce division?
- What are the key priorities for the first 90 days in this role?
- How does the marketing team collaborate with other functions, such as merchandising, product development, and supply chain?
- What opportunities are there for professional development and growth within the marketing team or across other functions within Gap Inc.?
- How does Gap Inc. support its employees in balancing work and personal responsibilities?
ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand marketing experience and relevant skills
- Prepare examples of your past marketing campaigns and their outcomes
- Research Gap Inc. and the B2B & International Commerce division to demonstrate your interest and understanding of the business
- Follow up with the HR team one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
