Head of Market Growth

📌 Core Information

📌 Core Information

🔹 Job Title: Head of Market Growth

🔹 Company: Claim

🔹 Location: New York, NY

🔹 Job Type: Hybrid (3 days in-office per week)

🔹 Category: Marketing

🔹 Date Posted: June 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with remote flexibility

🚀 Job Overview

🚀 Job Overview

Key aspects of this role include:

• Spearheading city launches and expansion for Claim
• Driving growth through integrated product and marketing initiatives
• Collaborating cross-functionally with Product, Marketing, and Ops teams
• Creating unforgettable local moments that scale

ASSUMPTION: This role requires a strategic, scrappy, and creative individual with a strong background in GTM, growth, or product marketing. Familiarity with consumer behavior and marketplace dynamics is crucial for success in this position.

📋 Key Responsibilities

📋 Key Responsibilities

✅ Develop and grow the scalable GTM playbook: Partner with leadership to determine market-level goals and priorities, and create a playbook for city launches that can be replicated and optimized.

✅ Own the GTM strategy for new city launches: Plan and execute market launches, ensuring alignment with overall company strategy and local market needs.

✅ Operational lead for GTM initiatives: Ensure the smooth execution of one-off campaigns and create scalable processes for city launches across the organization.

✅ Amplify integrated and product strategies with on-the-ground activities: Create and prioritize local activities that complement and enhance overall growth strategies, such as experiential marketing, ambassador programs, and field marketing.

✅ Collaborate with channel leads: Work closely with influencer, paid, and social teams to integrate local insights into full-funnel campaigns that maximize impact and growth.

✅ Evaluate impact and inform iteration: Use a mix of product data, growth metrics, A/B tests, and qualitative feedback to assess campaign performance and drive continuous improvement.

ASSUMPTION: This role requires a data-driven mindset, strong analytical skills, and the ability to balance strategic thinking with quick execution. Experience with data visualization tools and familiarity with AI tools are strong pluses.

🎯 Required Qualifications

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. MBA or relevant advanced degree is a plus.

Experience: 5-7 years of experience in GTM, growth, product marketing, or generalist marketing roles at a high-growth consumer company. Proven success in launching new markets with localized product, marketing, or community activations.

Required Skills:

• Proven ability to drive user acquisition and growth in new markets
• Strong cross-functional chops and experience working with diverse teams
• Deep understanding of consumer behavior, ideally in marketplaces, social apps, or lifestyle brands
• Familiarity with channel leads and experience working with paid, influencer, and field marketing teams
• Strategic mindset with a bias towards action and a willingness to test and iterate quickly
• Familiarity with data visualization tools and analytical mindset

Preferred Skills:

• Experience with community-led growth, ambassador programs, or local grassroots marketing
• Familiarity with virality, referrals, and product-led growth mechanisms
• Love and familiarity with AI tools

ASSUMPTION: While technical skills are not required, a strong analytical mindset and willingness to learn are essential for success in this role.

💰 Compensation & Benefits

💰 Compensation & Benefits

Salary Range: $120,000 - $150,000 per year

Benefits:

• Health, dental, and vision insurance
• 401k matching
• Three weeks of vacation
• Equity packages for all employees

Working Hours: Full-time (40 hours per week) with flexible remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles, experience levels, and locations. The actual salary may vary based on individual qualifications and market conditions.

📌 Applicant Insights

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 11-50 employees (Small to Medium-sized)

Founded: 2021 (4 years ago)

Company Description:

• Claim is a viral social shopping platform that helps brands acquire and retain loyal customers
• By combining real-time purchase data and cash-back rewards, Claim drives Gen Z users to new favorite restaurants, coffee shops, and brands
• The platform's unique pay-per-acquisition model offers marketers a risk-free growth channel with reliable results and real-world engagement

Company Specialties:

• Social commerce
• Cash-back rewards
• AI-powered algorithms
• User acquisition and retention
• Brand partnerships

Company Website: www.claim.co

ASSUMPTION: As a small to medium-sized company, Claim offers a dynamic and agile work environment where employees have a significant impact on the company's growth and success.

📊 Role Analysis

Career Level: Mid-level to Senior (depending on experience)

Reporting Structure: This role reports directly to the Head of Growth and works cross-functionally with Product, Marketing, and Ops teams.

Work Arrangement: Hybrid (3 days in-office per week) with flexible remote work options

Growth Opportunities:

• As Claim expands into new markets, there will be opportunities to take on more ownership across markets, channels, and even build out new growth functions and teams
• With the company's rapid growth, there will be ample opportunities for career advancement and professional development

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's success and advance their career.

🌍 Location & Work Environment

Office Type: Hybrid (combination of on-site and remote work)

Office Location(s): New York, NY

Geographic Context:

• New York City is a major market with a diverse population and a vibrant startup ecosystem
• The city offers a wide range of cultural, entertainment, and dining options
• New York City is a major hub for the tech industry, with numerous networking opportunities and events

Work Schedule: Full-time (40 hours per week) with flexible remote work options

ASSUMPTION: New York City offers a dynamic and exciting work environment, with ample opportunities for professional growth and networking.

💼 Interview & Application Insights

Typical Process:

• Initial screen (25 minutes) to learn more about the candidate's background and goals
• Second screens (30 minutes each) with the hiring manager and other team members to discuss growth strategies, collaboration, and execution
• Take-home assignment (2-3 hours) to reflect the kind of work the candidate will do in the role
• Presentation and experience interview (1 hour) to present the assignment and discuss past experience and approach to growth
• References (if close to an offer) to gather insights from people the candidate has worked with directly
• Decision made quickly and transparently throughout the process

Key Assessment Areas:

• Strategic thinking and approach to growth
• Collaboration and cross-functional teamwork
• Execution and ability to drive results
• Adaptability and willingness to learn

Application Tips:

• Customize your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral interview questions that focus on your approach to growth, collaboration, and execution
• Be ready to discuss past experiences and how you've tackled challenges in similar roles
• Showcase your understanding of Claim's platform and how you can contribute to its growth

ATS Keywords: Growth Marketing, User Acquisition, Market Launch, GTM Strategy, Cross-Functional Collaboration, Consumer Behavior, Marketplace Dynamics, AI Tools, Data Visualization

ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, collaboration, and execution skills, as well as their cultural fit with the Claim team.

🛠️ Tools & Technologies

• Data visualization tools (Mode or similar)
• AI tools for growth and marketing
• Project management tools (Asana, Trello, or similar)
• Collaboration tools (Slack, Google Workspace, or similar)

ASSUMPTION: Familiarity with these tools is preferred, but not required. The ideal candidate will be willing to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: We put our users first in everything we do
• Innovative: We embrace change and continuously improve
• Collaborative: We work together to achieve greatness
• Data-driven: We make decisions based on data and evidence
• Inclusive: We foster an environment where everyone can thrive

Work Style:

• Fast-paced: We move quickly and embrace a test-and-learn mindset
• Data-driven: We use data to inform our decisions and measure our impact
• Collaborative: We work closely with cross-functional teams to achieve our goals
• Adaptable: We embrace change and pivot when needed

Self-Assessment Questions:

• How do you align with Claim's customer-centric value, and how have you demonstrated this in past roles?
• Describe a time when you had to adapt to a significant change in your work environment. How did you handle it, and what was the outcome?
• How do you approach working with diverse teams, and what steps do you take to ensure everyone's voices are heard?

ASSUMPTION: The ideal candidate will be a strong cultural fit with Claim's values and work style, with a proven track record of success in similar roles.

⚠️ Potential Challenges

• Managing multiple city launches simultaneously, requiring strong prioritization and time management skills
• Balancing strategic thinking with quick execution, as market conditions may change rapidly
• Collaborating effectively with cross-functional teams, requiring strong communication and interpersonal skills
• Adapting to new tools and technologies as the company grows and evolves

ASSUMPTION: The ideal candidate will be able to thrive in a fast-paced, dynamic environment and embrace the challenges that come with driving growth in a rapidly expanding company.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on product-led growth and user acquisition through innovative, integrated campaigns
• As a small to medium-sized company, Claim offers more autonomy and opportunities for impact than larger organizations
• This role offers significant growth potential, with opportunities to advance one's career as the company expands into new markets

ASSUMPTION: This role is ideal for candidates seeking a challenging, high-impact position in a dynamic, growing company, with a strong focus on product-led growth and user acquisition.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new city launch, including product, marketing, and community activations
• Collaborating with cross-functional teams to create integrated campaigns that drive user acquisition and engagement
• Analyzing campaign performance data to optimize strategies and maximize impact

ASSUMPTION: These sample projects reflect the kind of work the ideal candidate will do in this role, requiring a strong blend of strategic thinking, execution, and data-driven decision-making.

❓ Key Questions to Ask During Interview

• Can you describe a time when you had to pivot your growth strategy due to changing market conditions? How did you handle it, and what was the outcome?
• How do you approach collaborating with cross-functional teams, and what steps do you take to ensure everyone's voices are heard?
• Can you walk me through your process for developing and executing a go-to-market strategy for a new product or service?
• How do you stay up-to-date with industry trends and new tools that could impact your growth strategies?
• Can you provide an example of a successful growth campaign you've led, and what key metrics you used to measure its impact?

ASSUMPTION: These interview questions are designed to assess the candidate's strategic thinking, collaboration, and execution skills, as well as their cultural fit with Claim's values and work style.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the linked job posting
• Customize your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral interview questions that focus on your approach to growth, collaboration, and execution
• Be ready to discuss past experiences and how you've tackled challenges in similar roles
• Showcase your understanding of Claim's platform and how you can contribute to its growth
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.