Head of Marketing

📌 Core Information

🔹 Job Title: Head of Marketing

🔹 Company: Fitt Talent Partners

🔹 Location: Austin, Texas, United States

🔹 Job Type: Full-Time, Hybrid (3 office days per week)

🔹 Category: Marketing

🔹 Date Posted: May 6, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Leading strategy and execution across clinical offerings, digital consumer products, and educational content
• Assembling and managing a high-performing marketing team
• Ensuring integrated execution across brand, content, and performance marketing
• Driving growth and protecting brand equity at scale

ASSUMPTION: This role requires a strategic and creative leader who can balance aggressive growth objectives with brand protection. The ideal candidate will have experience in health, wellness, or consumer lifestyle brands and be comfortable using AI tools responsibly.

📋 Key Responsibilities

✅ Define and evolve audience understanding through segmentation and psychographics

✅ Architect and execute multi-channel direct-to-consumer campaigns

✅ Own brand voice and positioning across all channels

✅ Guard brand equity while driving reach and revenue

✅ Collaborate with product and content teams to inform product direction and go-to-market plans

ASSUMPTION: This role requires a hands-on leader who can move between big-picture strategy and day-to-day execution. The ideal candidate will be comfortable in a fast-paced, data-driven environment and have experience in creative collaboration and marketing ops systems.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (Master's preferred)

Experience: 5-10 years of experience in marketing, with at least 3 years in a leadership role

Required Skills:

• Deep fluency across the modern marketing stack
• Familiarity with AI tools and responsible use
• Experience in creative collaboration and marketing ops systems

• Proven success in balancing growth and brand protection
• Comfortable in a fast-paced, data-driven environment
• Equally confident briefing creatives and presenting to executives

Preferred Skills:

• Experience in health, wellness, or consumer lifestyle brands
• Fluency in Spanish

ASSUMPTION: The ideal candidate will have a strong creative instinct and strategic depth, with a commitment to using AI tools responsibly and preserving brand voice.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on experience and industry standards for the Austin area)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time, with a hybrid work arrangement (3 office days per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for the Austin area and the experience level required for this role. The actual salary may vary depending on the candidate's qualifications and the company's budget.

📌 Applicant Insights

🔍 Company Context

Industry: Human Resources and Talent Management

Company Size: Small (11-50 employees)

Founded: 2008

Company Description:

• Fitt Talent provides integrated talent solutions globally, delivering data-driven people decisions
• Builds bespoke technologies, software, and applications to support partners in strategic Succession Planning, Talent Management, and Leadership Development
• Partners with leading international test providers and universities for scientific, tailored, and specific solutions

Company Specialties:

• Psychometric assessment
• Organizational Development
• Strategy development
• Executive Development
• Human Resource Planning
• Positive Psychological Interventions
• Leadership Development
• Assessment Centres

Company Website: http://www.fitt.ai

ASSUMPTION: Fitt Talent is a global company with a strong focus on data-driven people decisions and bespoke talent solutions. Their partnerships with leading international test providers and universities ensure their solutions are scientific, tailored, and specific.

📊 Role Analysis

Career Level: Senior Leadership

Reporting Structure: Reports directly to the Global COO/CFO and is part of the executive leadership team

Work Arrangement: Hybrid (3 office days per week)

Growth Opportunities:

• Potential to shape strategy and lead teams across a diverse ecosystem
• Chance to scale a proven, mission-driven brand at the forefront of longevity medicine and health optimization
• Opportunity to work in a dynamic, high-autonomy environment

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to shape strategy, lead teams, and translate vision into execution across the business.

🌍 Location & Work Environment

Office Type: Hybrid (onsite and remote work)

Office Location(s): Austin, Texas

Geographic Context:

• Austin is known for its vibrant tech industry, live music scene, and outdoor activities
• The cost of living in Austin is relatively affordable compared to other major US cities
• Austin has a diverse and growing job market, with a strong focus on technology and healthcare

Work Schedule: Full-time, with a hybrid work arrangement (3 office days per week)

ASSUMPTION: Austin offers a unique blend of urban and outdoor living, with a strong job market and relatively affordable cost of living. The hybrid work arrangement provides flexibility while still encouraging in-person collaboration.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth interview with the executive leadership team
• Case study or project presentation
• Final interview with the CEO

Key Assessment Areas:

• Strategic thinking and problem-solving
• Creativity and innovation
• Leadership and team management skills
• Familiarity with AI tools and responsible use

Application Tips:

• Highlight relevant experience in health, wellness, or consumer lifestyle brands
• Demonstrate a strong understanding of AI tools and their responsible use in marketing workflows
• Tailor your resume and cover letter to emphasize your strategic and creative skills, as well as your ability to balance growth and brand protection

ATS Keywords: Marketing Strategy, Audience Intelligence, Campaign Execution, Brand Stewardship, Product Marketing, Creative Collaboration, Data Analysis, Performance Marketing, SEO/SEM Strategy, Content Distribution, AI Tools Familiarity, Team Management, Market Insights, Growth Strategy, Consumer Behavior, Health and Wellness Experience

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, creativity, leadership skills, and familiarity with AI tools. The ideal candidate will have relevant experience in health, wellness, or consumer lifestyle brands and be able to demonstrate a strong understanding of AI tools and their responsible use in marketing workflows.

🛠️ Tools & Technologies

• Modern marketing stack (e.g., CRM, lifecycle tools, performance and paid media platforms, web and SEO/SEM strategy, podcast and content distribution platforms, analytics tools)
• AI tools for content generation, image and asset creation, marketing automation, and data analysis
• Creative collaboration tools and marketing ops systems

ASSUMPTION: The ideal candidate will have deep fluency across the modern marketing stack and be familiar with AI tools for content generation, image and asset creation, marketing automation, and data analysis. They should also have experience with creative collaboration tools and marketing ops systems.

👔 Cultural Fit Considerations

Company Values:

• Enable total talent
• Data-driven people decisions
• Bespoke technologies and solutions
• Global partnerships

Work Style:

• Data-driven and execution-heavy
• Fast-paced and dynamic
• High-autonomy and collaborative

Self-Assessment Questions:

• How do you balance aggressive growth objectives with brand protection?
• Can you provide an example of a time when you used AI tools to enhance marketing workflows and drive innovation?
• How do you ensure that your creative instincts are grounded in strategic depth and market insights?

ASSUMPTION: The ideal candidate will align with Fitt Talent's company values and work style, with a strong commitment to using AI tools responsibly and preserving brand voice.

⚠️ Potential Challenges

• Balancing aggressive growth objectives with brand protection
• Managing a diverse ecosystem of clinical offerings, digital consumer products, and educational content
• Adapting brand strategy to align with broader marketing and business objectives
• Staying close to market needs and expectations while driving thought leadership and innovation

ASSUMPTION: The ideal candidate will be comfortable navigating the complexities of a diverse ecosystem and balancing aggressive growth objectives with brand protection. They should also be able to adapt brand strategy to align with broader marketing and business objectives and stay close to market needs and expectations.

📈 Similar Roles Comparison

• This role is unique in its focus on scaling a proven, mission-driven brand at the forefront of longevity medicine and health optimization
• Unlike traditional marketing roles, this position requires a blend of strategic and creative skills, with a strong commitment to using AI tools responsibly and preserving brand voice
• Career path for this role may include senior leadership positions within the company or other organizations in the health and wellness industry

ASSUMPTION: This role is unique in its focus on scaling a proven, mission-driven brand at the forefront of longevity medicine and health optimization. The ideal candidate will have a strong blend of strategic and creative skills, with a commitment to using AI tools responsibly and preserving brand voice.

📝 Sample Projects

• Developing and executing a multi-channel campaign to launch a new digital consumer product
• Conducting audience research and segmentation to inform product direction and go-to-market plans
• Collaborating with the Head of Product and Head of Content to ensure market insights inform product development and content strategy

ASSUMPTION: The ideal candidate will have experience developing and executing multi-channel campaigns, conducting audience research and segmentation, and collaborating with product and content teams to inform product development and content strategy.

❓ Key Questions to Ask During Interview

• How does the company plan to scale its reach and revenue without compromising brand equity?
• What are the key priorities for this role in the first 90 days?
• How does the company support the use of AI tools in marketing workflows, and what are the expectations for responsible use?
• What opportunities are there for professional development and growth within the company?
• How does the company foster a high-autonomy, collaborative work environment?

ASSUMPTION: The ideal candidate will ask insightful questions about the company's growth strategy, priorities, and support for professional development and growth. They should also be curious about the company's approach to AI tools and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your strategic and creative skills, as well as your ability to balance growth and brand protection
• Prepare for the interview by researching the company's mission, values, and specialties, as well as the specific challenges and opportunities of this role
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.