Head of Marketing

📌 Core Information

🔹 Job Title: Head of Marketing

🔹 Company: M2

🔹 Location: Dubai, United Arab Emirates

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 27, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading M2’s global marketing strategy with a focus on institutional and high-net-worth audiences
• Developing and executing integrated go-to-market plans across digital and offline channels
• Building and managing high-performing marketing teams
• Collaborating with cross-functional teams to support revenue growth and product launches
• Analyzing campaign performance and optimizing marketing efforts based on data-driven insights

ASSUMPTION: This role requires a strategic mindset and proven leadership experience in marketing, ideally within the fintech or financial services industry.

📋 Key Responsibilities

✅ Define and lead M2’s global marketing strategy, with a strong focus on institutional and high-net-worth audiences

✅ Develop integrated go-to-market plans for launches, partnerships, and regional campaigns, including budget, forecasts, and channel mix

✅ Oversee campaign execution across digital (social, search, display), offline (events, sponsorships), content, and PR

✅ Build and maintain reporting dashboards to track performance against KPIs (brand engagement, lead generation, retention, ROI)

✅ Manage external agency and media partners to ensure high-quality execution and alignment with strategy

✅ Oversee development of all marketing assets including landing pages, newsletters, product brochures, and thought leadership content

✅ Drive organic growth via SEO, community, and content marketing strategies

✅ Support lifecycle marketing by overseeing CRM, onboarding journeys, and customer communications

✅ Lead the marketing team, fostering a collaborative, high-performance culture with a strong focus on results

✅ Partner with Product and BD to support growth initiatives, including VIP proposals, market research, and product marketing

✅ Collaborate with functional partners to forecast and plan company revenue growth

✅ Hire, manage, and develop a team of driven, highly engaged individuals to manage marketing channels

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership, requiring a well-rounded marketing professional.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.

Experience: 7+ years in marketing, including 3+ years in a leadership role—preferably in fintech, crypto, or financial services.

Required Skills:

• Proven success in building and leading high-performing marketing teams
• Deep understanding of brand positioning, digital marketing, content strategy, and performance metrics
• Experience managing campaigns end-to-end across multiple channels and geographies
• Strong analytical skills with the ability to translate data into actionable insights
• Proven ability to balance creative vision with commercial impact
• Comfortable operating in a regulated, fast-paced environment
• Excellent communication and stakeholder management skills

Preferred Skills:

• Experience in the crypto or fintech industry
• Fluency in additional languages

ASSUMPTION: Candidates should have a strong background in marketing, with a proven track record of driving results in a leadership role.

💰 Compensation & Benefits

Salary Range: AED 35,000 - 50,000 per month (Estimated based on industry standards for a Head of Marketing role in Dubai with 10+ years of experience)

Benefits:

• Health insurance
• Dental insurance
• Life insurance
• Retirement plan
• Performance-based bonuses
• Professional development opportunities

Working Hours: Full-time, Monday to Friday, 9:00 AM to 6:00 PM (with flexibility for production environment maintenance hours outside of normal business hours)

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically focused on the crypto and digital asset space

Company Size: 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact

Founded: 2012, with a history of innovation and growth in the crypto industry

Company Description:

• M2 is a best-in-class trading and investment platform for growing wealth in the digital asset space
• They offer a user-friendly platform with advanced features for both beginner and experienced investors
• M2 is committed to providing exceptional customer service and fostering a community of engaged investors

Company Specialties:

• Cryptocurrency trading and investment
• Blockchain technology
• Financial services innovation

Company Website: https://m2.com/

ASSUMPTION: M2 is a well-established company in the crypto industry, offering a dynamic work environment and opportunities for professional growth.

📊 Role Analysis

Career Level: Executive/Management level, reporting directly to the Chief Marketing Officer

Reporting Structure: This role will lead the marketing team and collaborate with Product, Business Development, and Executive teams

Work Arrangement: On-site, with flexibility for remote work during production environment maintenance hours outside of normal business hours

Growth Opportunities:

• Potential to grow into a more senior role within the marketing department or expand into other areas of the business
• Opportunities to work on high-impact projects and initiatives that drive company growth
• Chance to develop leadership and management skills by leading a team of marketing professionals

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art technology and amenities

Office Location(s): Dubai, United Arab Emirates

Geographic Context:

• Dubai is a vibrant, multicultural city with a thriving business environment and numerous opportunities for personal and professional growth
• The United Arab Emirates offers a tax-free income and a high standard of living
• Dubai is a global hub for the finance and technology industries, providing ample networking opportunities

Work Schedule: Full-time, Monday to Friday, 9:00 AM to 6:00 PM (with flexibility for production environment maintenance hours outside of normal business hours)

ASSUMPTION: The work environment at M2 is dynamic, collaborative, and focused on driving results through innovative marketing strategies.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• In-depth interview with the hiring manager
• Final interview with the Chief Marketing Officer

Key Assessment Areas:

• Marketing strategy and planning
• Campaign execution and management
• Leadership and team management skills
• Adaptability and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight your marketing leadership experience and relevant skills
• Prepare examples of successful marketing campaigns you've led and the results you achieved
• Research M2 and the crypto industry to demonstrate your understanding of the company and its mission

ATS Keywords: Marketing strategy, campaign management, leadership, team management, digital marketing, brand positioning, performance metrics, SEO, CRM, fintech, crypto, financial services

ASSUMPTION: The application process at M2 is competitive, and candidates should be prepared to demonstrate their marketing expertise and leadership skills throughout the interview process.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO tools (e.g., SEMrush, Ahrefs)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Candidates should have experience with relevant marketing tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Continuous learning

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and open to change

Self-Assessment Questions:

• How do you embody M2's core values in your daily work?
• Describe a time when you had to adapt to a significant change in a marketing campaign or strategy. How did you handle it?
• How do you foster a collaborative and inclusive work environment, especially when working with remote team members?

ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with M2's values and work style, as well as a willingness to adapt and grow in a dynamic environment.

⚠️ Potential Challenges

• The fast-paced and ever-changing nature of the crypto industry may require frequent adjustments to marketing strategies
• Managing a team remotely may present unique challenges, requiring strong communication and leadership skills
• The competitive nature of the fintech industry may necessitate constant innovation and adaptation to maintain a competitive edge
• The regulated environment may impose restrictions on marketing activities, requiring a strong understanding of compliance requirements

ASSUMPTION: Candidates should be prepared to face these challenges head-on and demonstrate their ability to thrive in a dynamic and competitive environment.

📈 Similar Roles Comparison

• Compared to other Head of Marketing roles, this position offers a unique opportunity to work in the fast-growing crypto industry
• While the core responsibilities may be similar to other marketing leadership roles, the specific challenges and opportunities presented by the crypto industry set this role apart
• This role offers significant growth potential, as M2 is a well-established company with a strong track record of success in the crypto space

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests in the crypto industry.

📝 Sample Projects

• Developing and executing a global marketing campaign to launch a new cryptocurrency exchange feature
• Building and optimizing a marketing funnel to improve conversion rates and drive user acquisition
• Managing a team of marketing professionals to create and distribute thought leadership content, positioning M2 as a leader in the crypto industry

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives a successful candidate might undertake in this role, but the specific projects may vary based on the company's priorities and the candidate's areas of expertise.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for growth and expansion in the crypto industry, and how this role fits into that vision?
• How does the marketing team collaborate with other departments, such as Product and Business Development, to drive company success?
• What are the biggest challenges facing the crypto industry today, and how does M2 plan to address them?
• How does the company support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance, especially for employees in leadership roles?

ASSUMPTION: These questions are designed to help candidates better understand the company's culture, priorities, and expectations for the role, as well as the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing leadership experience and relevant skills
• Prepare examples of successful marketing campaigns you've led and the results you achieved
• Research M2 and the crypto industry to demonstrate your understanding of the company and its mission
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.