Head of Marketing

📌 Core Information

🔹 Job Title: Head of Marketing

🔹 Company: Hyphen Connect Limited

🔹 Location: Hong Kong

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 30, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a unified marketing strategy across all channels
• Collaborating with cross-functional teams to align objectives and deliver cohesive regional strategies
• Leading go-to-market initiatives for new product launches, feature rollouts, and regional campaigns
• Managing and optimizing marketing budgets to maximize ROI
• Overseeing lifecycle and performance marketing activities

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams. The ideal candidate will have experience in high-growth tech or fintech startups and a proven track record in driving integrated marketing strategies.

📋 Key Responsibilities

✅ Own and execute a unified marketing strategy that covers user acquisition, thought leadership, and partner marketing across all channels

✅ Collaborate with GTM and cross-functional teams to align objectives and deliver cohesive regional strategies at the market level

✅ Work closely with data, product, creative, and design teams to refine conversion funnels and enhance user journeys

✅ Lead go-to-market initiatives for new product launches, feature rollouts, and regional campaigns

✅ Develop and scale integrated marketing programs, including multi-channel campaigns, influencer partnerships, and brand activations in key markets

✅ Localize and implement global marketing priorities, ensuring programs are tailored for market relevance and drive tangible results

✅ Manage and optimize marketing budgets to maximize ROI across channels

✅ Leverage customer insights and preferences to shape strategies for various user segments

✅ Own key marketing metrics, including traffic, engagement, activation, CAC, LTV, and more

✅ Oversee lifecycle and performance marketing, covering paid media, SEO, email, and CRM activities

ASSUMPTION: This role involves a high degree of autonomy and requires strong leadership skills to build and manage a marketing team from scratch.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. MBA or relevant advanced degree is a plus.

Experience: 9+ years of marketing experience, including 3+ years in leadership roles at high-growth tech or fintech startups

Required Skills:

• Proven track record of driving integrated marketing strategies across diverse audiences and channels
• Extensive expertise in performance marketing, product positioning, and go-to-market execution
• Strong analytical skills with experience in funnel optimization, cohort analysis, and CAC/LTV modeling
• Excellent storytelling skills with a solid understanding of PR, narrative development, and ecosystem engagement
• Demonstrated ability to lead cross-functional teams and collaborate effectively with creative and design functions
• Experience managing local agencies, production vendors, and regional partners

Preferred Skills:

• Familiarity with the Web3 and crypto ecosystem and its regional applications

ASSUMPTION: The ideal candidate will have a strong background in marketing, with a focus on performance marketing and go-to-market execution. Experience in the Web3 and crypto ecosystem is a plus but not required.

💰 Compensation & Benefits

Salary Range: HKD 800,000 - HKD 1,200,000 per annum (Based on experience and qualifications)

Benefits:

• Health insurance
• Dental insurance
• Retirement plan
• Flexible working hours
• Remote work options

Working Hours: Full-time (40 hours per week) with flexible hours and remote work options available

ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing leadership roles in Hong Kong. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting

Company Size: 2-10 employees (Small and agile, offering a high degree of autonomy and growth opportunities)

Founded: 2024 (Relatively new, focused on the rapidly evolving Web3 landscape)

Company Description:

• Hyphen Connect is a Web3 talent acquisition partner, connecting passionate talent with forward-thinking enterprises
• The company provides unparalleled insights, data-driven research, and comprehensive resources to both talent and enterprises
• Hyphen Connect serves as the link to top Web3 opportunities across infrastructure, DeFi, NFTs, gaming, and more

Company Specialties:

• Web3 talent acquisition
• Data-driven research
• Comprehensive resources

Company Website: www.hyphen-connect.com

ASSUMPTION: Hyphen Connect is a growing company focused on the Web3 ecosystem. This role offers the opportunity to work in a dynamic and innovative industry with a high degree of autonomy and growth potential.

📊 Role Analysis

Career Level: Executive (This role involves strategic decision-making, team leadership, and cross-functional collaboration)

Reporting Structure: This role reports directly to the CEO and will be responsible for building and managing the marketing team

Work Arrangement: Remote OK (Flexible working hours and remote work options available)

Growth Opportunities:

• Building and managing a marketing team from scratch
• Gaining experience in the Web3 and crypto ecosystem
• Potential for career progression as the company grows

ASSUMPTION: This role offers significant growth opportunities, as the company is relatively new and focused on expansion in the Web3 landscape.

🌍 Location & Work Environment

Office Type: Hybrid (Flexible working hours and remote work options available)

Office Location(s): Hong Kong

Geographic Context:

• Hong Kong is a major global financial hub with a thriving tech industry
• The city offers a vibrant and multicultural environment with a high quality of life
• Hong Kong is well-connected to other major Asian cities, making it an ideal base for regional operations

Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options available

ASSUMPTION: The hybrid work environment offers a good balance between in-office collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR team
• In-depth interview with the CEO and other stakeholders
• Final decision and offer

Key Assessment Areas:

• Marketing strategy and execution
• Leadership skills and team management
• Analytical skills and data-driven decision-making
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience and leadership skills
• Demonstrate your understanding of the Web3 ecosystem and its regional applications
• Prepare examples of your past marketing campaigns and their results
• Be ready to discuss your approach to marketing strategy, budget optimization, and team management

ATS Keywords: Marketing Strategy, User Acquisition, Thought Leadership, Partner Marketing, Cross-Functional Collaboration, Data Analysis, Funnel Optimization, Performance Marketing, Product Positioning, Go-To-Market Execution, Storytelling, PR, Ecosystem Engagement, Team Leadership, Agency Management, Web3 Familiarity

ASSUMPTION: The interview process will focus on assessing the candidate's marketing expertise, leadership skills, and cultural fit. The ideal candidate will have a strong background in marketing, with a focus on performance marketing and go-to-market execution.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO tools (e.g., SEMrush, Ahrefs)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The ideal candidate will have experience with marketing automation tools, social media management tools, SEO tools, and data analysis tools. Familiarity with Web3-specific tools is a plus but not required.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Excellence

Work Style:

• Agile and adaptable
• Data-driven and analytical
• Collaborative and team-oriented
• Results-focused and accountable

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working with cross-functional teams and managing agencies?
• Do you have a strong analytical mindset and a data-driven approach to decision-making?
• Are you passionate about the Web3 ecosystem and its potential for growth?

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and have a strong analytical mindset. They will also be passionate about the Web3 ecosystem and its potential for growth.

⚠️ Potential Challenges

• Building a marketing team from scratch and establishing a strong company culture
• Navigating the rapidly evolving Web3 landscape and staying up-to-date with industry trends
• Managing marketing budgets effectively and maximizing ROI across channels
• Balancing the demands of a remote work environment and maintaining a healthy work-life balance

ASSUMPTION: The ideal candidate will be comfortable taking on challenges and adapting to a dynamic work environment. They will also be able to manage marketing budgets effectively and balance the demands of a remote work environment.

📈 Similar Roles Comparison

• This role is similar to a Head of Marketing or VP of Marketing position in other tech or fintech startups, but with a focus on the Web3 ecosystem
• Unlike traditional marketing roles, this position requires a strong understanding of the Web3 landscape and its regional applications
• This role offers significant growth opportunities, as the company is relatively new and focused on expansion in the Web3 landscape

ASSUMPTION: The ideal candidate will have experience in a similar marketing leadership role in a tech or fintech startup, but with a focus on the Web3 ecosystem.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new Web3 product launch
• Building and managing a marketing team from scratch, including hiring, onboarding, and training
• Optimizing marketing funnels and improving conversion rates through data-driven analysis

ASSUMPTION: The ideal candidate will have experience in developing and executing marketing strategies, building and managing teams, and optimizing marketing funnels through data-driven analysis.

❓ Key Questions to Ask During Interview

• What are the company's long-term goals for the marketing team, and how does this role contribute to achieving them?
• How does the company plan to support the growth and development of the marketing team?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does the company plan to integrate the marketing team with other departments, such as product, sales, and business development?
• What are the company's plans for expanding its presence in the Web3 ecosystem, and how does this role contribute to those plans?

ASSUMPTION: The ideal candidate will ask thoughtful questions about the company's long-term goals, team growth, KPIs, cross-functional collaboration, and expansion plans in the Web3 ecosystem.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience and leadership skills
• Prepare examples of your past marketing campaigns and their results
• Be ready to discuss your approach to marketing strategy, budget optimization, and team management
• Follow up with the HR team one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.