Head of Marketing

📌 Core Information

🔹 Job Title: Head of Marketing

🔹 Company: Core

🔹 Location: Gdańsk, Pomorskie, Poland (Remote)

🔹 Job Type: Remote

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: 2025-04-29

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Poland only)

🚀 Job Overview

Key aspects of this role include:

• Driving marketing strategy and execution to generate pipeline and enhance brand visibility
• Leading a team of marketing professionals and managing external agencies
• Collaborating closely with sales, pre-sales, and Microsoft partner teams
• Delivering measurable marketing outcomes and driving revenue growth

ASSUMPTION: This role requires a strategic yet hands-on approach, with a strong focus on data-driven decision-making and commercial awareness.

📋 Key Responsibilities

✅ Build and execute Microsoft co-marketing campaigns aligned to solution areas (Azure, M365, Copilot, etc.)

✅ Own and evolve our brand positioning to reflect our value-led, consultative approach

✅ Lead demand generation campaigns across digital channels, events, ABM, and content marketing

✅ Drive website optimisation, SEO/SEM, and digital marketing performance

✅ Collaborate with sales leadership (CCO) to ensure tight sales and marketing alignment

✅ Manage and optimise the marketing budget; track ROI and attribution metrics

✅ Own the marketing tech stack (HubSpot, marketing automation, analytics)

✅ Build marketing content that supports the buyer journey - thought leadership, case studies, white papers, etc.

✅ Lead PR, analyst relations, and industry partnerships where appropriate

✅ Manage agencies or internal marketing team members (depending on structure)

ASSUMPTION: This role involves a mix of strategic planning and hands-on execution, with a focus on driving measurable results.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Communications, or related field

Experience: 5+ years in a B2B marketing leadership role within IT services, managed services, or Microsoft partner environments

Required Skills:

• Excellent command of English, both verbal and written
• Strong understanding of the Microsoft cloud proposition (Azure, Modern Workplace, Security)
• Experience developing and executing multi-channel campaigns targeting mid-market and enterprise clients
• Deep familiarity with B2B buyer journeys, sales enablement, and content marketing
• Proven track record of driving MQL/SQL growth and contributing to sales revenue
• Strong digital marketing skills: SEO, PPC, LinkedIn Ads, HubSpot
• ABM (Account-Based Marketing) experience targeting specific verticals or key accounts

Preferred Skills:

• Microsoft Partner experience - direct experience working with Microsoft’s GTM, Solution Areas, or Partner Centre
• Professional marketing certification (e.g., HubSpot, Google Ads, LinkedIn Marketing)

ASSUMPTION: While not explicitly stated, a strong understanding of the Microsoft ecosystem and relevant marketing tools is essential for success in this role.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (Estimated based on industry standards for a Head of Marketing role in Poland with 5-10 years of experience)

Benefits:

• Flexible remote working arrangements
• Performance bonus
• Personal development opportunities and Microsoft-aligned training
• Access to marketing tools and resources
• Opportunity to shape the marketing function in a growing business
• Supportive, ambitious, and entrepreneurial culture
• Two paid leave days per year to volunteer for causes that resonate with Core's values
• Private healthcare
• Death in Service Life Assurance

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for a Head of Marketing role in Poland with the required experience level. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Core is an IT services and IT consulting company specialising in financial services consulting, e-signature, digital transaction management, and e-signature and mobile signing solutions.

Company Size: 2-10 employees (Small company with a close-knit team)

Founded: 1997 (Over 25 years of experience in the industry)

Company Description:

• Core offers real-life implementation experience in various verticals, from healthcare to financial services and manufacturing
• They provide hands-on experience with a wide range of e-signature and digital transaction management products
• Core is not affiliated with any particular e-signature provider, offering objective and non-bias answers to clients

Company Specialties:

• Financial Services Consulting
• E-Signature
• Digital Transaction Management
• E-Sign and Mobile Signing

Company Website: http://www.coreconsult.co/

ASSUMPTION: While Core is a small company, it has a strong reputation and extensive experience in its field, offering applicants the opportunity to make a significant impact.

📊 Role Analysis

Career Level: Senior-level role with significant responsibility and influence

Reporting Structure: Reports directly to the Chief Commercial Officer (CCO) and has direct reports, including Marketing Manager, Designer, Copywriter, and Sales Development Representatives

Work Arrangement: Remote (with a requirement to be based in Poland)

Growth Opportunities:

• Potential to shape the marketing function and grow with the company
• Opportunities to work closely with senior leadership and influence strategic decisions
• Chance to develop and mentor a team of marketing professionals

ASSUMPTION: This role offers significant growth potential, both personally and professionally, as well as the opportunity to make a real impact on the company's success.

🌍 Location & Work Environment

Office Type: Remote (with the option to work from home or a co-working space)

Office Location(s): Gdańsk, Pomorskie, Poland

Geographic Context:

• Gdańsk is the largest city in the Pomeranian Voivodeship, located on the Baltic coast
• The city offers a vibrant cultural scene, with a rich history and numerous attractions
• Gdańsk is home to a growing tech industry, with a strong focus on innovation and entrepreneurship

Work Schedule: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: The remote work arrangement offers applicants the flexibility to balance work and personal life, while the location in Gdańsk provides access to a dynamic and growing tech industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical assessment or case study presentation
• Final interview with the hiring manager (CCO) and/or other senior team members

Key Assessment Areas:

• Marketing strategy and campaign development
• Data-driven decision-making and analytics
• Communication and presentation skills
• Cultural fit and alignment with Core's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Demonstrate your understanding of the Microsoft cloud proposition and Core's services
• Prepare examples of successful marketing campaigns you've led and the results you've achieved
• Showcase your ability to work collaboratively and drive results in a fast-paced environment

ATS Keywords: B2B Marketing, Microsoft Cloud Proposition, Multi-Channel Campaigns, Buyer Journeys, Sales Enablement, Content Marketing, Digital Marketing, SEO, PPC, LinkedIn Ads, HubSpot, Account-Based Marketing, Data-Driven Decision Making, Strategic Thinking, Collaborative, Brand Storytelling, Technology Passion

ASSUMPTION: The application process is likely to be competitive, with a strong focus on relevant marketing experience and a proven track record of driving results.

🛠️ Tools & Technologies

• HubSpot (CRM, Marketing Automation, and Analytics)
• Microsoft Cloud (Azure, Modern Workplace, Security)
• SEO and SEM tools (e.g., Google Search Console, Google Ads, SEMrush)
• LinkedIn Ads and other social media advertising platforms
• Project management and collaboration tools (e.g., Asana, Trello, Slack)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are integral to the day-to-day responsibilities and required to drive measurable results.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric approach
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and transparency

Work Style:

• Data-driven and results-oriented
• Strategic and forward-thinking
• Collaborative and team-focused
• Adaptable and responsive to change

Self-Assessment Questions:

• How have you demonstrated a customer-centric approach in your previous marketing roles?
• Can you provide an example of a time when you drove innovation and continuous improvement in a marketing campaign?
• How do you approach collaboration and teamwork, particularly when working with cross-functional teams?

ASSUMPTION: Core values a customer-centric, innovative, and collaborative work environment, with a strong focus on driving results and continuous improvement.

⚠️ Potential Challenges

• Managing a remote team and ensuring consistent performance and results
• Balancing strategic planning with hands-on execution and day-to-day tasks
• Driving measurable results in a fast-paced and dynamic business environment
• Navigating the complexities of the Microsoft cloud proposition and partner ecosystem

ASSUMPTION: These challenges require strong leadership, strategic thinking, and the ability to adapt and pivot as needed to drive success in this role.

📈 Similar Roles Comparison

• Unlike other marketing leadership roles, this position requires a strong understanding of the Microsoft cloud proposition and relevant marketing tools
• Core's small company size offers a unique opportunity to make a significant impact and shape the marketing function
• Career progression in this role may involve growing with the company and taking on additional responsibilities as Core expands its services and client base

ASSUMPTION: This role offers a unique blend of strategic and hands-on marketing experience, with the potential for significant growth and impact in a small but established company.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign targeting mid-market financial services clients, resulting in a 30% increase in MQLs and a 20% increase in SQLs
• Leading a content marketing initiative focused on thought leadership, case studies, and white papers, contributing to a 40% increase in website traffic and a 25% increase in engagement rates
• Managing an ABM campaign targeting key accounts in the manufacturing industry, resulting in a 25% increase in pipeline and a 15% increase in close rates

ASSUMPTION: These sample projects demonstrate the strategic and hands-on nature of the role, with a focus on driving measurable results and contributing to the company's success.

❓ Key Questions to Ask During Interview

• What are the top priorities for this role in the first 30, 60, and 90 days?
• How does Core support the professional development and growth of its marketing team members?
• What is the company's approach to marketing technology and tools, and how does this role contribute to that strategy?
• How does Core measure and track marketing performance and ROI, and what are the key metrics for success in this role?
• What is the company's long-term vision for marketing, and how does this role contribute to achieving that vision?

ASSUMPTION: These questions demonstrate a strategic and forward-thinking approach to the role, with a focus on driving results and contributing to the company's long-term success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements, with a focus on driving measurable results and demonstrating your understanding of the Microsoft cloud proposition
• Prepare examples of successful marketing campaigns you've led and the results you've achieved, showcasing your ability to work collaboratively and drive results in a fast-paced environment
• Follow up with the hiring manager (CCO) one week after submission to express your interest and reiterate your qualifications for the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.