Head of Marketing

📌 Core Information

🔹 Job Title: Head of Marketing

🔹 Company: Canaves Collection

🔹 Location: Glyfada, Attica, Greece

🔹 Job Type: Hybrid (3 office days per week)

🔹 Category: Marketing

🔹 Date Posted: April 29, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Leading the development and execution of integrated marketing and communication plans
• Overseeing content strategy and production across all channels to drive direct bookings and guest engagement
• Collaborating with the in-house creative team to produce high-quality, visually aligned marketing materials
• Monitoring market trends and competitor activity to maintain a competitive edge in the luxury hospitality space
• Supervising all digital marketing initiatives and leading a team of 4 marketing professionals

ASSUMPTION: This role requires a strategic thinker with a proven track record in luxury hospitality marketing to drive brand awareness and support business growth.

📋 Key Responsibilities

✅ Lead the development and execution of integrated marketing and communication plans to build brand awareness and support business growth

✅ Oversee content strategy and production across all channels, including social media, press releases, newsletters, and the company website

✅ Collaborate with the in-house creative team to produce high-quality, visually aligned marketing materials

✅ Monitor market trends and competitor activity, using insights to refine strategies and maintain a competitive edge in the luxury hospitality space

✅ Supervise all digital marketing initiatives, including SEO/SEM, paid media, analytics, CRM, and social media campaigns

✅ Lead and support a Marketing & Communications team of 4 professionals in all aspects of their daily tasks, ensuring seamless execution of ongoing campaigns and initiatives

✅ Plan and coordinate branded photo and video shoot production, ensuring high standards of visual storytelling and content alignment

ASSUMPTION: This role involves a mix of strategic planning, creative direction, and team leadership to achieve marketing objectives.

🎯 Required Qualifications

Education: A degree in Branding, Marketing, Communications, or a related field

Experience: A minimum of 2+ years in a Marketing & Communications position, with a proven track record in luxury hospitality

Required Skills:

• Creative Excellence – Proven ability to develop compelling and cohesive brand narratives that capture attention and drive engagement
• Marketing Tools Proficiency – Experience with digital marketing tools, including Google Analytics, social media platforms, email marketing software, CRM systems, CMS platforms, and design tools
• Tailored Communication – Strong written and verbal communication skills with the ability to craft persuasive, polished content tailored to a luxury audience
• Leadership and Team Development – Proven experience leading and mentoring a marketing team, motivating team members, providing constructive feedback, and fostering a collaborative work environment
• Luxury Brand Expertise – Deep understanding of the principles behind luxury brand positioning, with hands-on experience in developing strategies that appeal to high-net-worth individuals and discerning clients
• Project Management Mastery – Exceptional organizational skills with the ability to manage multiple high-priority projects simultaneously, ensuring deadlines are met while maintaining brand consistency and attention to detail
• Proactive and Strategic Thinker – A forward-thinking approach to marketing, driven by a passion for understanding market trends, anticipating customer needs, and creating innovative solutions to engage and retain a luxury customer base

Preferred Skills:

• Fluency in Greek
• Experience with luxury hospitality brands

ASSUMPTION: This role requires a well-rounded marketing professional with a strong background in luxury hospitality and a proven track record in developing and executing successful marketing campaigns.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (Based on experience and qualifications)

Benefits:

• Private Health Insurance
• Continuous Professional Development
• Exclusive Staff Discounts

Working Hours: Full-time (40 hours per week) with a hybrid work model (2 days remote per week)

ASSUMPTION: The salary range is estimated based on market research for marketing roles in the luxury hospitality industry in Greece.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality, specifically luxury accommodation and fine dining

Company Size: 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration

Founded: 1983, with a rich history in Santorini and a strong reputation for luxury hospitality

Company Description:

• Canaves Collection began as a family-owned business in Oia, Santorini, transforming wine caves into luxury hotel rooms
• Today, it offers designer-chic luxury accommodation, fine dining, concierge services, and guest experiences across multiple properties
• The brand is known for its all-white minimalistic concept, redefining luxury accommodation in Santorini

Company Specialties:

• Hospitality
• Fine Dining
• Concierge Services
• Luxury Villas
• Guest Experience

Company Website: http://www.canaves.com

ASSUMPTION: Canaves Collection is a well-established luxury hospitality brand with a strong focus on guest experience and high-quality service.

📊 Role Analysis

Career Level: Mid-level to senior, with the opportunity to grow within the marketing department or across the company

Reporting Structure: This role reports directly to the General Manager and oversees a team of 4 marketing professionals

Work Arrangement: Hybrid, with 3 office days per week in Glyfada, Attica, Greece

Growth Opportunities:

• Potential to expand the marketing team and take on more responsibilities
• Opportunities to work on special projects and events
• Possibility to grow within the company, such as taking on a regional or global marketing role

ASSUMPTION: This role offers growth opportunities based on individual performance, market demands, and the company's expansion plans.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Glyfada, Attica, Greece

Office Location(s): Glyfada, Attica, Greece

Geographic Context:

• Glyfada is a coastal suburb of Athens, known for its upscale shopping, dining, and vibrant nightlife
• The office is easily accessible by public transportation and has ample parking
• The area offers a mix of urban and beachside living, with easy access to the city center and popular beaches

Work Schedule: Full-time (40 hours per week) with a hybrid work model (2 days remote per week)

ASSUMPTION: The hybrid work arrangement provides a good balance between collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-person or virtual interview with the General Manager and a member of the marketing team
• Final interview with the General Manager and the CEO

Key Assessment Areas:

• Marketing strategy and creativity
• Leadership and team management skills
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare examples of successful marketing campaigns you've led or contributed to
• Research Canaves Collection and be ready to discuss how your skills and experience align with the company's brand and values

ATS Keywords: Marketing strategy, luxury hospitality, brand awareness, content creation, digital marketing, team leadership, market trends, competitor analysis, campaign execution, project management

ASSUMPTION: The interview process is designed to assess the candidate's marketing expertise, leadership skills, and cultural fit with the company.

🛠️ Tools & Technologies

• Google Analytics
• Social media platforms (Facebook, Instagram, LinkedIn, etc.)
• Email marketing software (e.g., Mailchimp)
• CRM systems (e.g., Revinate)
• CMS platforms (e.g., WordPress)
• Design tools such as Canva or Adobe Suite

ASSUMPTION: The required tools and technologies are standard for marketing professionals in the luxury hospitality industry.

👔 Cultural Fit Considerations

Company Values:

• Excellence in service
• Attention to detail
• Collaboration and teamwork
• Innovation and creativity
• Respect and integrity

Work Style:

• Results-driven and proactive
• Collaborative and supportive
• Adaptable and flexible
• Detail-oriented and organized
• Strong communication and presentation skills

Self-Assessment Questions:

• How do you align with Canaves Collection's commitment to excellence in service?
• Can you provide an example of a time when you demonstrated strong leadership and team management skills?
• How do you stay organized and manage multiple projects simultaneously?

ASSUMPTION: Canaves Collection values a strong work ethic, collaboration, and a commitment to delivering exceptional guest experiences.

⚠️ Potential Challenges

• Managing a team with varying levels of experience and expertise
• Balancing the demands of multiple marketing channels and campaigns
• Adapting to market trends and competitor activity in the luxury hospitality space
• Maintaining brand consistency across all touchpoints and guest interactions

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a proactive approach to marketing strategy.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a deep understanding of the luxury hospitality industry and its unique challenges
• Canaves Collection offers a more personalized and upscale guest experience compared to larger hospitality chains
• This role offers the opportunity to grow within the company and take on more responsibilities as the marketing department expands

ASSUMPTION: This role is unique in its focus on luxury hospitality marketing and offers growth opportunities based on individual performance and market demands.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new luxury villa launch
• Collaborating with the in-house creative team to produce a brand campaign that aligns with Canaves Collection's luxury image
• Analyzing market trends and competitor activity to refine marketing strategies and maintain a competitive edge

ASSUMPTION: These sample projects reflect the strategic and creative nature of the role, as well as the importance of data-driven decision-making.

❓ Key Questions to Ask During Interview

• How does Canaves Collection differentiate itself from other luxury hospitality brands in the market?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its marketing team members?
• What are the most significant marketing challenges facing the company in the next 12-24 months?
• How does the company approach work-life balance for its employees?

ASSUMPTION: These questions are designed to assess the company's marketing strategy, growth opportunities, and commitment to employee development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare examples of successful marketing campaigns you've led or contributed to
• Research Canaves Collection and be ready to discuss how your skills and experience align with the company's brand and values
• Follow up with the HR department one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.