📌 Core Information
🔹 Job Title: Head of Marketing - 12 Month Maternity Cover
🔹 Company: Frasers Group
🔹 Location: London, England, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading marketing strategies for luxury, premium, and beauty divisions
- Managing cross-functional teams and brand partner relationships
- Driving brand growth and commercial success through creative campaigns
- Budget management and investment generation
ASSUMPTION: This role requires a strategic mindset, excellent leadership skills, and a deep understanding of the UK consumer market.
📋 Key Responsibilities
✅ Drive marketing strategy and objectives for premium, luxury, and beauty divisions
✅ Oversee core and brand marketing functions across fascia and category teams
✅ Lead relationships with partner brand marketing teams and establish joint business plans
✅ Manage campaign briefs, execution, and seasonal marketing calendars
✅ Optimize marketing budget for maximum ROI and brand impact
✅ Use data and analytics to review and report on campaign performance
✅ Collaborate with channel functions for seamless campaign implementation
✅ Manage and develop a team of seven direct reports
✅ Ensure regular updates to senior leadership team on campaign results and upcoming activity
ASSUMPTION: This role involves a high level of autonomy and requires strong leadership, strategic thinking, and cross-functional collaboration.
🎯 Required Qualifications
Education: Degree preferable but not essential
Experience: Extensive marketing experience (8+ years) in senior roles within the fashion and/or retail sector
Required Skills:
- Proven leadership and team management skills
- Strategic planning and creative flair
- Excellent communication, negotiation, and presentation skills
- Strong retail and digital marketing knowledge
- Budget management and investment generation experience
- Data analysis and reporting skills
- Excellent organizational and prioritization skills
- Fluency in English (written and verbal)
Preferred Skills:
- Experience working with luxury and premium brands
- Familiarity with the UK consumer market
- Ability to work under pressure and to tight timelines
ASSUMPTION: Candidates should have a proven track record in senior marketing roles within the fashion or retail sector and demonstrate strong leadership skills.
💰 Compensation & Benefits
Salary Range: £70,000 - £90,000 per annum (based on industry standards for a Head of Marketing role in London)
Benefits:
- Reward, Recognition, and Opportunities (Frasers Champion, Fearless 1000, Frasers Festival, CEO Sessions, Retail Reconnect)
- Employee Welfare (Frasers Fit, Retail Trust)
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for a Head of Marketing role in London with 10+ years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Retail
Company Size: 10,001+ employees (Global powerhouse with a diverse portfolio of iconic brands)
Founded: 1982 (as a small store in Maidenhead)
Company Description:
- Global retail powerhouse with a diverse portfolio of iconic brands
- Focused on building the planet’s most admired and compelling brand ecosystem
- Pioneering approach to traditional retail environments and future-proofing the business
Company Specialties:
- Sports retail
- Luxury and premium fashion
- Electronics retail
- Homeware and furniture
- Cycles and outdoor equipment
Company Website: http://frasers.group
ASSUMPTION: Frasers Group is a large, global retailer with a diverse portfolio of brands, operating in various sectors of the retail industry.
📊 Role Analysis
Career Level: Senior leadership role, reporting directly to the senior leadership team
Reporting Structure: Seven direct reports (marketing team members)
Work Arrangement: On-site, with potential travel requirements
Growth Opportunities:
- Potential to work across other fascias within the business, such as Gieves and Hawkes and 18montrose
- Opportunities to attend CEO Sessions and gain insights into the business
- Potential to receive bonuses through the Fearless 1000 scheme
ASSUMPTION: This role offers significant growth opportunities within the company and the chance to work with a diverse range of brands.
🌍 Location & Work Environment
Office Type: Head office environment with a mix of on-site and remote workers
Office Location(s): Academy House, 36 Poland Street, London, W1F 7LU, GB and Brook Park East Road, Shirebrook, England NG20 8RY, GB
Geographic Context:
- London: A major global city with a diverse range of cultural, entertainment, and dining options
- Shirebrook: A town in Nottinghamshire, England, with a lower cost of living compared to London
Work Schedule: Full-time (40 hours per week), with potential flexibility for the right candidate
ASSUMPTION: The role may require occasional travel between the London head office and the Shirebrook distribution center.
💼 Interview & Application Insights
Typical Process:
- Application review and shortlisting
- Behavioral interview with the recruiter
- Technical interviews with the hiring manager and wider team
Key Assessment Areas:
- Cultural fit and alignment with company values
- Leadership skills and team management abilities
- Strategic thinking and marketing expertise
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and leadership skills
- Prepare for behavioral and technical interview questions related to marketing strategy, campaign management, and team leadership
- Research the company and its brands to demonstrate your understanding of the business
ATS Keywords: Marketing strategy, campaign management, brand management, budget management, data analysis, leadership, team management, retail marketing, digital marketing, consumer understanding, organizational skills
ASSUMPTION: The interview process will focus on assessing the candidate's leadership skills, strategic thinking, and cultural fit within the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and CRM platforms (e.g., Salesforce, HubSpot, Marketo)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, JIRA)
ASSUMPTION: The role may require experience with marketing automation platforms, data analysis tools, and project management software.
👔 Cultural Fit Considerations
Company Values:
- Think without limits
- Own it and back yourself
- Be relevant
Work Style:
- Agile and fast-paced
- Collaborative and cross-functional
- Focused on driving brand and commercial growth
Self-Assessment Questions:
- How have you demonstrated thinking without limits in your previous roles?
- Can you provide an example of a time when you owned it and backed yourself to achieve exceptional results?
- How have you ensured that your work has been relevant to your team, your colleagues, and your customers?
ASSUMPTION: Candidates should be able to demonstrate a strong fit with the company's core values and work style.
⚠️ Potential Challenges
- Managing a team remotely and ensuring high performance
- Balancing multiple brand priorities and marketing campaigns
- Working with tight timelines and potential budget constraints
- Adapting to a fast-paced and evolving retail landscape
ASSUMPTION: The role may present challenges related to team management, prioritization, and adaptability in a fast-paced retail environment.
📈 Similar Roles Comparison
- Head of Marketing vs. Marketing Director: The Head of Marketing role focuses more on strategic planning and brand management, while the Marketing Director role may involve more day-to-day campaign execution and team management
- Fashion and luxury retail marketing vs. other retail sectors: Fashion and luxury retail marketing requires a strong understanding of high-end consumer behavior, brand positioning, and exclusive product offerings
- Head of Marketing vs. CMO: The Head of Marketing role is typically a senior leadership position within a specific brand or division, while the CMO role oversees marketing efforts across the entire organization
ASSUMPTION: This role is similar to a Head of Marketing position within a specific brand or division, focusing on strategic planning and brand management.
📝 Sample Projects
- Developing and executing a marketing strategy for a new luxury fashion brand launch
- Managing a rebranding project for an established premium retailer, including updating visual identity, tone of voice, and in-store experience
- Creating and implementing a cross-channel marketing campaign to drive sales for a seasonal product collection
ASSUMPTION: These sample projects demonstrate the strategic, creative, and tactical aspects of the role, focusing on brand management, campaign execution, and driving commercial success.
❓ Key Questions to Ask During Interview
- What are the key priorities for the first 90 days in this role?
- How does this role fit into the overall marketing strategy for the company?
- What are the most significant challenges facing the marketing team currently, and how can this role address them?
- What opportunities exist for growth and development within the marketing team and the wider organization?
- How does the company support work-life balance for its employees?
ASSUMPTION: These interview questions focus on understanding the role's priorities, challenges, growth opportunities, and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and leadership skills
- Prepare for behavioral and technical interview questions related to marketing strategy, campaign management, and team leadership
- Research the company and its brands to demonstrate your understanding of the business
- Follow up with the recruiter one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
