Head of Marketing

📌 Core Information

🔹 Job Title: Head of Marketing

🔹 Company: Kognia Sports Intelligence

🔹 Location: Spain (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: February 17, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Spain)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a comprehensive marketing strategy for a cutting-edge sports analytics AI solution
• Generating high-quality leads for the sales team through inbound and outbound marketing efforts
• Building and managing a marketing team, fostering a culture of collaboration and creativity
• Leveraging data-driven insights to optimize marketing campaigns and improve ROI
• Monitoring industry trends and competitor activities to identify opportunities and threats

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and a deep understanding of both marketing strategies and the sports industry to drive successful campaigns and team management.

📋 Key Responsibilities

✅ Developing and implementing a comprehensive marketing strategy that balances inbound and outbound efforts to generate high-quality leads for the sales team

✅ Leveraging data-driven insights to optimize marketing campaigns and improve ROI

✅ Building and managing a marketing team, fostering a culture of collaboration and creativity

✅ Utilizing content marketing, social media, email campaigns, and events to engage the target audience and build brand awareness

✅ Collaborating closely with the sales team to ensure alignment on lead generation goals and conversion strategies

✅ Monitoring industry trends and competitor activities to identify opportunities and threats

✅ Maintaining Kognia's brand voice and ensuring consistent messaging across all platforms

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple priorities effectively in a fast-moving environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven experience in a marketing leadership role within a SaaS start-up environment

Required Skills:

• Strong understanding of inbound and outbound marketing strategies
• Metrics-driven and process-oriented mindset
• Previous exposure to or a genuine passion for the sports industry, with a focus on football/soccer being a plus
• Excellent communication skills and a customer-centric approach
• Proactive, self-starter mentality with a tenacity to overcome challenges

Preferred Skills:

• Experience in using marketing automation tools and CRM systems
• Fluency in Spanish and English

ASSUMPTION: Candidates with experience in GTM strategies for AI, especially computer vision AI, will have a significant advantage in this role.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (Based on experience level and industry standards for marketing leadership roles in Spain)

Benefits:

• Flexible working arrangements to help balance personal and professional commitments
• Opportunity to shape and influence the marketing strategy of a pioneering AI company in the sports tech space
• Collaborate with a talented team dedicated to innovation and excellence

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing leadership roles in Spain. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Sports Technology (Sports Intelligence)

Company Size: 11-50 employees (Small to Medium-sized Enterprise)

Founded: 2018 (Relatively new, but established in the sports tech industry)

Company Description:

• Kognia Sports Intelligence is a Barcelona-based startup building a next-generation soccer analytics platform
• The company uses external video feed from games to automate and conduct real-time and post-match tactical analysis of football games
• Kognia's software provides feedback directly to coaching staff in their own language, alerting them to important tactical situations and offering suggestions for exploiting them
• The company's approach differs from current alternatives as it detects specific, high-level tactical fundamentals that have been developed by a team of football experts led by Joan Vilà, former FC Barcelona Director of Methodology

Company Specialties:

• Sports intelligence
• Software development
• Real-time analysis
• Football analysis
• Sportech
• Tactical performance analysis
• Machine learning
• Video analysis
• Football analytical software
• Automated video analysis
• Big data
• Coaching assist

Company Website: kogniasports.com

ASSUMPTION: Kognia Sports Intelligence is a growing company with a strong focus on innovation and excellence in the sports tech industry. The company's small to medium size allows for a more agile and collaborative work environment.

📊 Role Analysis

Career Level: Mid to Senior-level marketing role with significant strategic and leadership responsibilities

Reporting Structure: This role reports directly to the CEO and is responsible for leading the marketing team

Work Arrangement: Remote (Spain) with flexible working arrangements

Growth Opportunities:

• As a growing startup, Kognia Sports Intelligence offers opportunities for professional growth and development as the company expands
• This role provides the opportunity to shape and influence the marketing strategy of a pioneering AI company in the sports tech space
• The company's focus on innovation and excellence creates an environment where employees can learn and grow

ASSUMPTION: Given the company's growth and focus on innovation, there are significant opportunities for professional development and career advancement in this role.

🌍 Location & Work Environment

Office Type: Remote (Spain)

Office Location(s): Sant Joan Despí, Barcelona

Geographic Context:

• Spain is a major player in the global sports industry, with a strong focus on football (soccer)
• Barcelona is a hub for sports technology and innovation, with a vibrant startup ecosystem
• The city offers a high quality of life, with a Mediterranean climate, rich cultural heritage, and diverse culinary scene

Work Schedule: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The remote work arrangement allows for a better work-life balance and the opportunity to work from a location that suits the employee's personal preferences and needs.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical interview with the CEO or a member of the leadership team
• Final interview with the CEO and other team members

Key Assessment Areas:

• Marketing strategy and planning
• Lead generation and management
• Data analysis and interpretation
• Team management and leadership
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Demonstrate your understanding of the sports industry and Kognia Sports Intelligence's unique value proposition
• Showcase your ability to develop and implement effective marketing strategies
• Prepare for behavioral interview questions that focus on your leadership, team management, and problem-solving skills

ATS Keywords: Marketing strategy, lead generation, data-driven insights, content marketing, social media, email campaigns, team management, collaboration, communication skills, customer-centric approach, marketing automation, CRM systems, inbound marketing, outbound marketing, sports industry knowledge, adaptability

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should tailor their application materials to demonstrate their fit for the role and the company's culture.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
• CRM systems (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Email marketing platforms (e.g., Mailchimp, Constant Contact, Campaign Monitor)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's existing tech stack and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Excellence
• Collaboration
• Customer-centricity
• Agility

Work Style:

• Fast-paced and dynamic
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and flexible

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment where innovation meets passion for the game?
• Are you comfortable managing multiple priorities and adapting in a fast-moving environment?
• Do you possess excellent communication skills and a customer-centric approach?

ASSUMPTION: Candidates who are passionate about sports, particularly football (soccer), and excited to contribute to a vibrant team culture will be a strong fit for this role.

⚠️ Potential Challenges

• Managing a remote team and fostering collaboration in a virtual environment
• Balancing multiple priorities and adapting to a fast-moving environment
• Generating high-quality leads and optimizing marketing campaigns in a competitive market
• Maintaining Kognia's brand voice and ensuring consistent messaging across all platforms

ASSUMPTION: The remote work arrangement and fast-paced environment may present unique challenges that require strong communication, time management, and adaptability skills.

📈 Similar Roles Comparison

• This role is unique in its focus on marketing a cutting-edge sports analytics AI solution for the football (soccer) industry
• Unlike traditional marketing roles, this position requires a deep understanding of both marketing strategies and the sports industry
• Career paths in this role may include advancement to Chief Marketing Officer or other executive leadership positions within the company or the broader sports tech industry

ASSUMPTION: Candidates with experience in marketing leadership roles within the sports tech industry or a strong passion for sports will find this role particularly appealing.

📝 Sample Projects

• Developing and implementing a comprehensive marketing strategy for a new sports analytics AI product launch
• Conducting market research to identify high-potential customer segments and develop targeted marketing campaigns
• Managing a team to create and execute a series of engaging content marketing campaigns that drive brand awareness and lead generation

ASSUMPTION: The specific projects required for this role may vary depending on the company's current marketing initiatives and the candidate's areas of expertise.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for growth and expansion in the sports tech industry?
• How does the marketing team collaborate with other departments, such as sales and product development?
• What are the most significant challenges facing the company in the next 1-2 years, and how can this role help address them?
• How does the company support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and the company, and provides valuable insights into the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Join.com link provided
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for behavioral interview questions that focus on your leadership, team management, and problem-solving skills
• Research the sports industry and Kognia Sports Intelligence's unique value proposition to demonstrate your fit for the role
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.