📌 Core Information
🔹 Job Title: Head of Marketing
🔹 Company: RISK
🔹 Location: Warsaw, Poland
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership of marketing department within the Southeast Asian region
- Development and execution of comprehensive marketing strategies aligned with business objectives
- Brand management and positioning across all channels
- Direction of digital marketing initiatives, including social media, content marketing, and SEO/SEM campaigns
- Market research and consumer trend analysis to inform marketing decisions
- Budget management and resource allocation
- Leadership and mentoring of a high-performing marketing team
- Cross-functional collaboration to support overall business goals
- Performance metrics development and implementation
- Emerging marketing trends and technologies adaptation
- Industry event representation
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and digital marketing expertise to drive marketing efforts in the competitive iGaming industry within the SEA region.
📋 Key Responsibilities
✅ Lead the development and execution of comprehensive marketing strategies aligned with business objectives within the SEA region
✅ Oversee brand management and positioning to maintain consistency across all channels
✅ Direct digital marketing initiatives, including social media, content marketing, and SEO/SEM campaigns
✅ Conduct market research and analyze consumer trends to inform marketing decisions
✅ Manage the marketing budget and allocate resources effectively
✅ Lead and mentor a high-performing marketing team, fostering a culture of creativity and innovation
✅ Collaborate with cross-functional teams to ensure marketing initiatives support overall business goals
✅ Develop and implement performance metrics to measure the effectiveness of marketing campaigns
✅ Stay abreast of emerging marketing trends and technologies, adapting strategies accordingly
✅ Represent the company at industry events and conferences
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership, requiring a well-rounded marketing professional with a strong background in iGaming and the Southeast Asian market.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7+ years of marketing experience, with at least 2 years in a managerial role in the Southeast Asian market
Required Skills:
- Proven track record of developing and executing successful marketing campaigns
- Strong leadership skills with experience managing and mentoring marketing teams
- Excellent strategic thinking and analytical skills
- Proficiency in digital marketing channels and technologies
- Experience with CRM systems and marketing automation tools
- Strong data analysis skills and ability to derive actionable insights
- Exceptional project management and organizational abilities
- Outstanding communication and presentation skills
- Fluency in English
Preferred Skills:
- Experience in the iGaming industry
- Fluency in additional languages, particularly local languages within the SEA region
- Experience working with global teams
ASSUMPTION: Given the specific industry and regional focus, candidates with relevant iGaming experience and a strong understanding of the Southeast Asian market will be most competitive for this role.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (Estimated based on market research for similar roles in Warsaw, Poland)
Benefits:
- Children Allowance
- Mental Health Support
- Sport Activities
- Language Courses
- Automotive Services
- Veterinary Services
- Home Office Setup Assistance
- Dental Services
- Books and Stationery
- Training Compensation
- Massage
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM (Local time)
ASSUMPTION: The salary range is estimated based on market research for similar roles in Warsaw, Poland, considering the required experience level and industry standards for marketing leadership positions.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers, specifically focusing on iGaming (sports betting, online casino)
Company Size: 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and impact
Founded: 2016, with a brief history of rapid expansion and international growth
Company Description:
- An international iGaming company specializing in identifying and fostering the growth of high-potential entertainment markets
- Operating in 10 countries, serving over 300,000 customers with 600+ professionals in 20+ locations worldwide
- Expertise in iGaming operations, digital and affiliate marketing, tech solutions, and data analytics
Company Specialties:
- Sports Betting
- Live Sports Betting
- Online Betting
- Responsible Gaming
- Lifestyle
- Technology
- Online Gambling
- iGaming
- Sustainable Development
Company Website: www.risk.inc
ASSUMPTION: RISK is a dynamic, growing company in the competitive iGaming industry, offering opportunities for professional growth and development within a global team.
📊 Role Analysis
Career Level: Senior-level marketing role, reporting directly to the regional management team
Reporting Structure: Oversees the marketing team within the SEA region, with potential for further team expansion
Work Arrangement: On-site, with potential for hybrid or remote work arrangements based on performance and team needs
Growth Opportunities:
- Expansion of the marketing team and increased responsibilities within the SEA region
- Potential for regional or global marketing leadership roles as the company continues to grow
- Opportunities to work on cross-functional projects and gain exposure to other areas of the business
ASSUMPTION: This role offers significant growth potential within a rapidly expanding company, with opportunities to make a substantial impact on the marketing strategy within the SEA region.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Warsaw, Poland
Office Location(s): Warsaw, Poland
Geographic Context:
- Warsaw is the capital and largest city of Poland, offering a vibrant cultural scene, rich history, and numerous entertainment options
- The city is well-connected by public transportation, with a reasonable cost of living compared to other major European cities
- Warsaw is an ideal base for regional marketing efforts, with easy access to other major cities in the SEA region
Work Schedule: Full-time, with flexible hours and the possibility of remote work based on team needs and performance
ASSUMPTION: Warsaw offers an attractive work environment for marketing professionals, with a dynamic city culture and convenient access to other major markets within the SEA region.
💼 Interview & Application Insights
Typical Process:
- Online application submission and initial screening
- Phone or video call interview to discuss qualifications and fit for the role
- On-site or virtual interview with the regional management team, focusing on strategic thinking and leadership skills
- Final decision and offer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Digital marketing expertise and campaign development
- Industry knowledge and understanding of the iGaming market within the SEA region
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant iGaming experience and marketing achievements within the SEA region
- Prepare for behavioral and situational interview questions focusing on leadership, strategic planning, and digital marketing
- Research RISK's company culture and values to demonstrate your fit for the organization
ATS Keywords: iGaming, marketing strategy, digital marketing, SEO, SEM, brand management, team leadership, Southeast Asia, CRM, marketing automation, data analysis
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on identifying candidates with strong strategic thinking, leadership, and digital marketing skills within the iGaming industry.
🛠️ Tools & Technologies
- CRM systems (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- SEO and SEM tools (e.g., Google Ads, SEMrush, Ahrefs)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role, with a focus on CRM systems and marketing automation platforms.
👔 Cultural Fit Considerations
Company Values:
- Embrace risk
- Secure success
- Shaking up the global iGaming with unconventional solutions and the fastest market entry
Work Style:
- Collaborative and innovative
- Data-driven and analytical
- Adaptable and open to change
Self-Assessment Questions:
- How do you embrace risk in your professional life, and how has it led to success?
- Can you provide an example of a time when you secured success through strategic planning and execution?
- How do you adapt to changing market conditions and emerging technologies in your marketing strategies?
ASSUMPTION: RISK values candidates who are comfortable taking calculated risks, data-driven, and adaptable to change, with a strong focus on securing success in their marketing efforts.
⚠️ Potential Challenges
- Competitive iGaming market within the SEA region, requiring innovative and effective marketing strategies
- Managing a remote team across multiple time zones, with potential language barriers
- Balancing global brand consistency with regional market-specific campaigns
- Keeping up with rapidly evolving marketing trends and technologies
ASSUMPTION: This role presents unique challenges within the competitive iGaming industry, requiring a strategic and adaptable marketing professional to succeed.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on the iGaming industry within the SEA region, requiring industry-specific knowledge and experience
- Compared to other senior marketing roles, this position offers significant growth potential within a rapidly expanding company
- Career path for this role may include regional or global marketing leadership positions as the company continues to grow
ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing leadership positions, with a focus on the iGaming industry and regional market-specific strategies.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for a new iGaming product launch within the SEA region
- Conducting market research to identify high-potential entertainment markets for RISK's expansion
- Managing a team to create and implement a targeted social media campaign to increase brand awareness and customer engagement
ASSUMPTION: These sample projects demonstrate the strategic, hands-on, and team leadership aspects of the Head of Marketing role within RISK.
❓ Key Questions to Ask During Interview
- How does RISK differentiate its marketing strategies within the competitive iGaming market?
- Can you describe the team structure and dynamics within the marketing department for the SEA region?
- How does RISK support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of marketing campaigns within RISK?
- How does RISK balance global brand consistency with regional market-specific campaigns?
ASSUMPTION: These interview questions help candidates better understand the marketing strategies, team dynamics, and performance metrics used within RISK, as well as the company's approach to global branding and regional market-specific campaigns.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant iGaming experience and marketing achievements within the SEA region
- Prepare for behavioral and situational interview questions focusing on leadership, strategic planning, and digital marketing
- Research RISK's company culture and values to demonstrate your fit for the organization
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
