Head of Marketing

📌 Core Information

🔹 Job Title: Head of Marketing

🔹 Company: GEEIQ

🔹 Location: London, United Kingdom

🔹 Job Type: Full-Time, Permanent

🔹 Category: Marketing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (3 office days per week)

🚀 Job Overview

Key aspects of this role include:

• Leading the strategy and execution of marketing efforts across brand, demand generation, events, product marketing, and content.
• Managing and mentoring a small but talented marketing team, with 2 direct reports.
• Collaborating cross-functionally with the sales team to enable them to deliver against their revenue targets.
• Remaining hands-on, contributing to tasks such as writing copy, building HubSpot workflows, and maintaining campaign infrastructure.
• Managing external agency relationships to scale design and creative output.
• Developing and executing product marketing strategies to drive feature adoption across GEEIQ's SaaS platform.
• Overseeing event strategy and execution, including private events and collaborations with the UK Department of Business and Trade.
• Strengthening and managing press and partner relationships to maintain GEEIQ's presence in the virtual worlds ecosystem.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to balance both high-level planning and hands-on execution.

📋 Key Responsibilities

✅ Own the marketing strategy and execution across brand, demand generation, events, product marketing, and content.

✅ Lead and mentor a small but talented Marketing team, adapting your leadership style to different personalities and skill sets.

✅ Partner with the Sales team, with direct responsibility for enabling the team to deliver against their revenue targets.

✅ Remain hands-on, writing copy, building HubSpot workflows and email campaigns, designing decks or landing pages, and maintaining our campaign infrastructure.

✅ Manage external agency relationships (e.g., UpDesigners) to scale design and creative output.

✅ Develop and execute product marketing strategies that clearly articulate our value proposition and drive feature adoption across our SaaS platform.

✅ Oversee event strategy and execution, including private events and collaborations with the UK Department of Business and Trade to maximise exposure at industry events like SXSW.

✅ Strengthen and manage press and partner relationships, ensuring GEEIQ remains top of mind in the virtual worlds ecosystem.

✅ Understand and apply marketing principles from both B2B SaaS and B2C funnel strategies, especially in the context of gaming and user-generated content (UGC).

✅ Ensure operational excellence, managing budgets, measuring impact, and maintaining accurate data and processes in HubSpot.

ASSUMPTION: This role requires a broad range of marketing skills and the ability to adapt to a dynamic, fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. A relevant postgraduate degree would be an asset.

Experience: Proven experience in a senior marketing role within a SaaS business, with at least 5-10 years in a similar role.

Required Skills:

• Advanced knowledge of HubSpot is essential.
• Strong people leadership and mentorship experience, with the ability to tailor your approach to the needs of the team.
• Exceptional project management and multi-tasking skills.
• A “roll-up-your-sleeves” attitude and comfort doing the work as much as leading the strategy.
• Experience with event management (proprietary and 3rd party) and working with external stakeholders and agencies.
• Product Marketing experience is highly desirable.
• Familiarity with the UGC landscape and B2C marketing funnels is a strong plus.
• Comfortable in a dynamic, in-office environment, where priorities shift and collaboration is key.

Preferred Skills:

• Experience with the gaming industry or virtual worlds ecosystem.
• Fluency in additional languages, particularly Spanish or French.

ASSUMPTION: Given the hybrid nature of this role, candidates should have a strong background in both strategic marketing and hands-on execution.

💰 Compensation & Benefits

Salary Range: £100,000 - £120,000 / year

Benefits:

• GEEIQ Day - 1 x day of paid leave per year
• Regular Socials - paid socials
• Flexible Hours - core business hours 10am to 5pm
• Focus Fridays - option to WFH every Friday
• WFH - 2 days per month
• Remote Working - 5 additional days per year (can be used to WFH or for International Working)
• Cycle to Work Scheme

Working Hours: Full-time, with flexible hours and remote work options.

ASSUMPTION: The salary range is competitive for a senior marketing role in London, and the benefits package is designed to support work-life balance and employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Business Intelligence Platforms, specifically focused on gaming and virtual worlds.

Company Size: 11-50 employees. This size allows for a more agile and collaborative work environment, with opportunities for significant impact.

Founded: 2018. GEEIQ has been operating for 7 years, providing ample time for the company to establish itself and grow.

Company Description:

• GEEIQ is a London-based data platform and team of experts helping brands engage their audience in gaming and virtual worlds.
• They provide insights that enable brands to navigate the virtual world, create long-term, data-led virtual strategies, and create sustainable revenue streams in this new marketing and communications vertical.
• GEEIQ's platform leverages data from across the vast landscape of virtual gaming and social environments to enable benchmarking against branded virtual activations, competitor analysis, partner and influencer identification, as well as a deeper understanding of audience affinities and demographics.

Company Specialties:

• Marketing
• Gaming
• Content
• Creative
• Advertising
• Content Production
• Metaverse
• Metaverse Strategies
• Campaign Management
• Digital Marketing
• Ideation
• Content Distribution
• Influencer Marketing
• and Metaverse Optimization

Company Website: GEEIQ.com

ASSUMPTION: GEEIQ's focus on the gaming and virtual worlds ecosystem makes it an exciting and innovative place to work, with ample opportunities for growth and learning.

📊 Role Analysis

Career Level: Senior Marketing Manager / Head of Marketing. This role offers a high level of responsibility and the opportunity to make a significant impact on the company's growth.

Reporting Structure: This role reports directly to Jonny Sawyer, the founder and CEO of GEEIQ. The Head of Marketing will also oversee a small marketing team of 2 direct reports.

Work Arrangement: Hybrid, with 3 office days per week. This arrangement allows for a balance between collaboration and remote work.

Growth Opportunities:

• As GEEIQ continues to grow, there may be opportunities for the Head of Marketing to expand their team or take on additional responsibilities.
• The company's focus on innovation and new technologies may also present opportunities for professional development.

ASSUMPTION: Given GEEIQ's growth trajectory, this role offers strong potential for career advancement and professional development.

🌍 Location & Work Environment

Office Type: GEEIQ's office is located in central London, providing easy access to public transportation and amenities.

Office Location(s): 25 Chapel St, London, England NW1 5DH, GB

Geographic Context:

• London is a major global city with a vibrant tech and gaming industry.
• The city's diverse cultural scene and numerous attractions make it an exciting place to live and work.
• GEEIQ's central location allows employees to take advantage of the city's many amenities and opportunities.

Work Schedule: Full-time, with flexible hours and remote work options. GEEIQ offers several benefits to support work-life balance, such as Focus Fridays and remote work days.

ASSUMPTION: GEEIQ's hybrid work arrangement and flexible benefits package allow employees to maintain a healthy work-life balance while still being able to collaborate and connect with their team.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• In-depth interview with the hiring manager, Jonny Sawyer
• Final interview with the senior leadership team

Key Assessment Areas:

• Marketing strategy and execution
• Leadership and team management skills
• HubSpot proficiency
• Adaptability and problem-solving skills
• Cultural fit and alignment with GEEIQ's values

Application Tips:

• Highlight your relevant experience and achievements in senior marketing roles.
• Demonstrate your understanding of the gaming and virtual worlds ecosystem, and how you can apply your skills to drive GEEIQ's growth.
• Showcase your leadership and mentorship skills, and provide examples of how you have successfully managed and developed teams.
• Tailor your resume and cover letter to emphasize your relevant skills and experience for this role.

ATS Keywords: Marketing Strategy, Leadership, HubSpot, Demand Generation, Product Marketing, Event Management, B2B Marketing, B2C Marketing, Creativity, Operational Excellence, Team Mentorship, Copywriting, Data Management, Collaboration, User-Generated Content

ASSUMPTION: GEEIQ's interview process is designed to assess candidates' skills and cultural fit, with a focus on their ability to lead the marketing team and drive the company's growth.

🛠️ Tools & Technologies

• HubSpot (essential)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello)
• Design and creative tools (e.g., Adobe Creative Suite, Sketch)

ASSUMPTION: Given the nature of this role, candidates should have a strong proficiency in HubSpot and other relevant marketing tools and technologies.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Excellence
• Integrity
• Fun

Work Style:

• Agile and adaptable
• Data-driven and strategic
• Hands-on and proactive
• Collaborative and team-oriented
• Comfortable in a dynamic, fast-paced environment

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment, where priorities may shift quickly?
• Are you comfortable balancing both strategic planning and hands-on execution?
• Do you have a proven track record of leading and mentoring high-performing marketing teams?
• Are you passionate about the gaming and virtual worlds ecosystem, and excited about the opportunity to drive GEEIQ's growth in this space?

ASSUMPTION: GEEIQ's values and work style emphasize innovation, collaboration, and a data-driven approach, with a focus on maintaining a positive and fun work environment.

⚠️ Potential Challenges

• The fast-paced and dynamic nature of the role may require candidates to be adaptable and comfortable with shifting priorities.
• The hybrid work arrangement may present challenges in terms of communication and collaboration, requiring strong project management and organizational skills.
• The gaming and virtual worlds ecosystem is a rapidly evolving space, which may require candidates to be proactive and quick to adapt to new trends and technologies.
• The role involves managing external agency relationships, which may present unique challenges and require strong stakeholder management skills.

ASSUMPTION: Given the nature of this role, candidates should be comfortable with ambiguity, adaptable, and proactive in driving change and innovation.

📈 Similar Roles Comparison

• This role is unique in its focus on the gaming and virtual worlds ecosystem, requiring candidates to have a strong understanding of this space and its marketing opportunities.
• Compared to other senior marketing roles, this position offers a high level of responsibility and the opportunity to make a significant impact on the company's growth.
• In terms of career path, this role may serve as a stepping stone to a Chief Marketing Officer (CMO) or similar executive position, depending on the company's growth and the candidate's performance.

ASSUMPTION: Given GEEIQ's focus on innovation and growth, this role offers strong potential for career advancement and professional development.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to drive brand awareness and demand generation for GEEIQ's SaaS platform.
• Managing and mentoring a small but talented marketing team, with a focus on developing their skills and advancing their careers.
• Collaborating with the sales team to enable them to deliver against their revenue targets, through the development and execution of targeted marketing campaigns.
• Overseeing event strategy and execution, including private events and collaborations with the UK Department of Business and Trade to maximize exposure at industry events like SXSW.
• Strengthening and managing press and partner relationships, ensuring GEEIQ remains top of mind in the virtual worlds ecosystem.

ASSUMPTION: These sample projects illustrate the breadth and depth of responsibilities for this role, highlighting the opportunity for candidates to make a significant impact on GEEIQ's growth.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for growth and expansion in the gaming and virtual worlds ecosystem?
• How does GEEIQ support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does GEEIQ measure the success of its marketing efforts, and what key performance indicators (KPIs) are most important for this role?
• What is the company's approach to work-life balance, and how does this role fit into that framework?

ASSUMPTION: These questions are designed to provide insight into GEEIQ's long-term vision, company culture, and the specific requirements of this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your marketing strategy, leadership, and hands-on execution capabilities.
• Prepare examples of your past marketing campaigns, their outcomes, and the lessons you learned from them.
• If you are selected for an interview, be prepared to discuss your approach to marketing strategy, leadership, and team management, as well as your understanding of the gaming and virtual worlds ecosystem.
• Follow up with the hiring manager, Jonny Sawyer, one week after your interview to express your continued interest in the role and ask any remaining questions.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.