Head of Marketing

📌 Core Information

🔹 Job Title: Head of Marketing

🔹 Company: KingMakers

🔹 Location: Cape Town, Western Cape, South Africa

🔹 Job Type: Hybrid (Remote & On-site)

🔹 Category: Marketing

🔹 Date Posted: May 13, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Remote & On-site)

🚀 Job Overview

Key aspects of this role include:

• Defining and driving the country-level brand marketing strategy for SuperSportBet South Africa
• Ensuring alignment with overall business goals and working closely with central acquisition and retention functions
• Serving as the brand custodian, focusing on brand growth, storytelling, and market relevance through digital and broadcast platforms
• Overseeing a local marketing team and ensuring cohesive execution, consistent messaging, and high-performance delivery across all brand channels and campaigns

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of African consumer behavior and brand building through sports and digital media.

📋 Key Responsibilities

✅ Develop and execute a compelling, insight-driven brand marketing strategy tailored for the South African betting audience

✅ Align the brand strategy with SuperSportBet’s positioning and strategic objectives, ensuring integration with acquisition and retention plans

✅ Drive content marketing initiatives, creative campaign development, and storytelling across paid, owned, and earned media

✅ Use consumer insights and market research to inform branding decisions, positioning, and campaign direction

✅ Act as the key interface between local marketing execution and central performance teams, ensuring all brand-related marketing workstreams support acquisition and retention objectives through clear planning and shared KPIs

✅ Collaborate with the Product, Customer Experience, and Data teams to align brand moments with the customer journey

✅ Leverage SuperSport, DStv, and Showmax media platforms to drive brand visibility and differentiation

✅ Lead the planning and execution of sponsorship marketing activities linked to local sports partnerships

✅ Coordinate with media buying agencies and internal planners to optimize media spend and track effectiveness

✅ Lead and develop the South African marketing team, including the Head of Brand Partnerships and the Marketing Operations Manager

✅ Build a high-performance culture that embraces creativity, accountability, and collaboration

✅ Serve as the brand’s spokesperson in internal and external forums and build relationships with media, influencers, and partners

✅ Oversee campaign measurement frameworks that assess brand health, awareness, and engagement

✅ Track brand contribution to key business outcomes (e.g., customer growth, activity, and retention)

✅ Regularly report on campaign results, key milestones, and learning loops to ExCo and Group Marketing leadership

ASSUMPTION: This role requires a strong focus on both strategic planning and hands-on execution, with the ability to balance long-term vision with day-to-day management.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, or a related field. Advanced degree preferred.

Experience: Minimum of 8-10 years in brand marketing, with at least 3 years in a senior marketing leadership role. Proven experience in the media, betting, or entertainment industry is a strong advantage.

Required Skills:

• Visionary brand thinker with strong creative instincts and storytelling abilities
• Excellent leadership and team development skills
• Strong data literacy and ability to interpret brand impact metrics
• Excellent communication and stakeholder management
• Experience activating brand campaigns through broadcast, sponsorship, and influencer partnerships
• Deep passion for African sport and media culture, with an appreciation of South African dynamics and diversity

Preferred Skills:

• Experience working in a fast-paced, dynamic environment
• Fluency in multiple African languages

ASSUMPTION: Candidates with experience in the media, betting, or entertainment industry and a strong understanding of African consumer behavior will be at a significant advantage.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between ZAR 600,000 and ZAR 900,000 per annum, based on industry standards for a senior marketing leadership role in Cape Town. Final compensation will be determined based on experience and qualifications.

Benefits:

• Health Coverage
• Hybrid Work
• Perks

Working Hours: This role requires a standard full-time workweek of 40 hours, with flexibility to work additional hours as needed to meet deadlines or manage project demands.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: KingMakers operates in the gambling facilities and casinos industry, focusing on sports betting and entertainment.

Company Size: KingMakers is a mid-sized company with 51-200 employees, providing a dynamic and collaborative work environment.

Founded: KingMakers was founded in 2023, making it a relatively new player in the industry.

Company Description:

• KingMakers is the official account of SuperSportBet, a betting platform that offers a World of Champions experience to its users
• The company offers a welcome bonus of up to R5,000 in a bonus bet for new users
• KingMakers values collaboration, innovation, and personal growth, offering competitive compensation packages and tailored benefits to its employees

Company Specialties:

• Sports betting and entertainment
• Brand marketing and management
• Customer acquisition and retention

Company Website: www.supersportbet.com

ASSUMPTION: KingMakers is a growing company with a strong focus on innovation and customer experience, making it an attractive employer for marketing professionals seeking to make a significant impact in a dynamic environment.

📊 Role Analysis

Career Level: This role is a senior leadership position, reporting directly to the Group Marketing Director.

Reporting Structure: The Head of Marketing will oversee the South African marketing team, including the Head of Brand Partnerships and the Marketing Operations Manager.

Work Arrangement: This is a hybrid role, requiring a presence in the Cape Town office for collaboration and team building, with the flexibility to work remotely as needed.

Growth Opportunities:

• As KingMakers continues to grow, there may be opportunities for the Head of Marketing to expand their team or take on additional responsibilities
• This role offers the chance to work closely with senior leadership, providing ample opportunities for professional development and career advancement
• The dynamic nature of the gambling industry presents numerous opportunities for innovation and growth

ASSUMPTION: The Head of Marketing role at KingMakers offers a unique opportunity for a senior marketing professional to make a significant impact in a growing company, with ample opportunities for growth and development.

🌍 Location & Work Environment

Office Type: KingMakers' office is located in the heart of Cape Town, offering a vibrant and dynamic work environment.

Office Location(s): 51 Wale Street, Cape Town, Western Cape 8001, ZA

Geographic Context:

• Cape Town is the second-most populous city in South Africa, known for its diverse culture, natural beauty, and thriving arts scene
• The Western Cape is home to a diverse range of industries, including finance, technology, and tourism
• South Africa is a multicultural country with 11 official languages, offering a rich and dynamic business environment

Work Schedule: The standard workweek is Monday to Friday, with flexibility to work additional hours as needed to meet project demands or deadlines.

ASSUMPTION: The hybrid work arrangement at KingMakers offers the best of both worlds, providing the opportunity to collaborate and build relationships in an office environment while also enjoying the flexibility of remote work.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the Group Marketing Director and other senior stakeholders
• Final interview with the CEO

Key Assessment Areas:

• Strategic thinking and brand management
• Leadership and team development
• Communication and stakeholder management
• Data literacy and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the African consumer market and brand building through sports and digital media
• Prepare examples of your brand strategy development and execution, as well as your experience activating brand campaigns through broadcast, sponsorship, and influencer partnerships

ATS Keywords: Brand Strategy, Creative Campaign Development, Storytelling, Consumer Insights, Cross-Functional Collaboration, Media Activation, Sponsorship Marketing, Team Leadership, Stakeholder Management, Performance Tracking, Data Literacy, Communication, Influencer Partnerships, Passion for Sport, Understanding of Consumer Behaviour, Brand Building

ASSUMPTION: The interview process at KingMakers is designed to assess the candidate's strategic thinking, leadership skills, and cultural fit, with a strong focus on the candidate's ability to drive brand growth and market relevance in the South African betting audience.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used at KingMakers may vary depending on the candidate's role and responsibilities, but a strong proficiency in marketing automation, data analysis, and project management tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation: KingMakers values creativity and bold ideas, encouraging employees to push boundaries and think outside the box
• Collaboration: The company fosters a culture of teamwork and cross-functional collaboration, with a strong emphasis on open communication and knowledge sharing
• Growth: KingMakers prioritizes personal and professional development, offering opportunities for employees to learn, grow, and advance in their careers

Work Style:

• Dynamic and fast-paced: KingMakers operates in a rapidly evolving industry, requiring employees to be adaptable and responsive to change
• Data-driven: The company values evidence-based decision making and uses data to inform marketing strategies and campaigns
• Customer-focused: KingMakers prioritizes the customer experience, with a strong emphasis on understanding and meeting the needs of its users

Self-Assessment Questions:

• Do you have a deep understanding of African consumer behavior and brand building through sports and digital media?
• Are you comfortable working in a dynamic, fast-paced environment and adapting to change?
• Do you thrive in a collaborative, customer-focused work environment and enjoy working with diverse teams?

ASSUMPTION: KingMakers values employees who are innovative, collaborative, and customer-focused, with a strong passion for African sport and media culture and an appreciation for South African dynamics and diversity.

⚠️ Potential Challenges

• The gambling industry is highly competitive and regulated, requiring a strong understanding of the legal and compliance landscape
• The role may require travel to attend industry events, sports tournaments, or other marketing activations
• As a growing company, KingMakers may face challenges related to resource allocation and prioritization
• The hybrid work arrangement may present challenges in terms of communication and collaboration, requiring strong virtual team management skills

ASSUMPTION: The Head of Marketing role at KingMakers presents numerous opportunities for growth and impact, but also comes with its own set of challenges that a strong leader can navigate and overcome.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on brand strategy and storytelling through sports and digital media, with a deep understanding of African consumer behavior
• As a senior leadership role, this position offers significant opportunities for career growth and development, with the chance to work closely with senior leadership and make a significant impact on the company's success
• Compared to other marketing roles in the gambling industry, this position offers a unique opportunity to work with a growing company in a dynamic and evolving market

ASSUMPTION: The Head of Marketing role at KingMakers is a unique and exciting opportunity for a senior marketing professional seeking to make a significant impact in a growing company in the gambling industry.

📝 Sample Projects

• Developing and executing a brand marketing strategy for a new sports betting product launch in South Africa
• Activating a sponsorship marketing campaign for a major African sports tournament, leveraging SuperSport, DStv, and Showmax media platforms
• Conducting market research and consumer insights analysis to inform brand positioning and campaign direction for the South African betting audience

ASSUMPTION: The specific projects and responsibilities of the Head of Marketing role at KingMakers may vary depending on the company's growth and market demands, but will always focus on driving brand growth, storytelling, and market relevance through digital and broadcast platforms.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for the South African market and how this role contributes to that strategy?
• How does KingMakers support the professional development and growth of its employees, particularly in senior leadership roles?
• Can you provide examples of how KingMakers fosters a culture of innovation and collaboration, and how this role contributes to that dynamic?
• How does KingMakers measure the success of its brand marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
• What are the biggest challenges facing the South African betting market, and how does this role address those challenges?

ASSUMPTION: The interview process at KingMakers is an opportunity for candidates to assess the company's culture, values, and growth potential, as well as to demonstrate their strategic thinking, leadership skills, and cultural fit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a strong focus on your understanding of African consumer behavior and brand building through sports and digital media
• Prepare examples of your brand strategy development and execution, as well as your experience activating brand campaigns through broadcast, sponsorship, and influencer partnerships
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.